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Dr Pepper Dallas CupDr Pepper Dallas CupInternational Youth Soccer TournamentInternational Youth Soccer Tournament
Dr Pepper Dallas CupDr Pepper Dallas CupInternational Youth Soccer TournamentInternational Youth Soccer Tournament
April 9-16
2017
To promote the well-being of young people through athletic competition, cultural
appreciation, and educational opportunities.
Dallas Cup Mission StatementDallas Cup Mission Statement
Celebrating Four Decades: 1980 - 2016Celebrating Four Decades: 1980 - 2016
Since 1980, the Dallas Cup has hosted teams and officials from six continents, 100 countries and 48 states, making it the oldest and most
prestigious international youth soccer tournament in the nation.
Held in Dallas each spring from Palm Sunday through Easter Sunday, the invitation-only Dr Pepper Dallas Cup is recognized as one of the most elite youth tournaments in the world.
Held in Dallas each spring from Palm Sunday through Easter Sunday, the invitation-only Dr Pepper Dallas Cup is recognized as one of the most elite youth tournaments in the world.
Tournament OverviewTournament Overview
Played by over 4,000 participantsPlayed by over 4,000 participants
Officiated by over 200 refereesOfficiated by over 200 referees
Supported by 1,500 volunteersSupported by 1,500 volunteers
Attended by over 300 college and international scoutsAttended by over 300 college and international scouts
Total combined tournament attendance annually averages over 100,000 at the four tournament venues.
Toyota Stadium
Cotton Bowl Stadium
MoneyGram Park
Richland College
Elite Competition
For over three decades the Dr Pepper Dallas Cup has showcased world class players, teams, and referees
from around the globe.
The Dr Pepper Dallas Cup alumni list is a virtual Who s Who of hundreds of international soccer superstars who have combined
to play in over 450 FIFA World Cup matches.
David Beckham
Andrea Pirlo
Landon Donovan
Wayne
RooneyJavier
☜Chicharito☝Hernandez
Throughout the tournament s history, the world s top soccer clubs have competed in Dallas Cup.
Manchester United River Plate Real Madrid Club Deportivo Guadalajara Chivas
Flamengo
Boca Juniors
Ajax
Club America
Barcelona
AC Milan
Chelsea
Arsenal Liverpool
Manchester City Paris St. Germain
Partnerships with referee academies from around the globe give the Dallas Cup its international reputation of having the absolute
best officiating of any youth soccer tournament in the world.
The Dallas Cup experience is more than just about competition at the highest level. Participants learn important life lessons with visits to
children s hospitals, advocacy centers, schools, and homeless shelters.
Community InvolvementCommunity Involvement
Through the Dallas Cup Home Stay program and our Dallas Is Diversity
charity, more than 20,000 children in North Texas are culturally and artistically enriched annually.
In 2015, the Dr Pepper Dallas Cup established the June Jago Memorial fund, supporting the Dallas Fallen Officer Foundation.
The Dallas Is Diversity Calendar initiative partners with local school districts to recognize art teachers and give thousands of students the opportunity to win financial scholarships.
Cultural and Charity Initiatives Cultural and Charity Initiatives
Few soccer events in North Texas can boast of the quality and quantity of press coverage that the Dallas Cup receives, including daily local TV packages, and
additional coverage from national and international media outlets.
Media CoverageMedia Coverage
Featured Dallas Cup games are televised in HD, in English and Spanish, nationwide on Time Warner Cable and streamed world-wide live on
DallasCup.com. Select games are also broadcast on Spanish language radio.
KTCK "The Ticket" and KFLC 1270 AM (Univision Radio) broadcast live tournament preview shows from the headquarters hotel.
BroadcastsBroadcasts
Social MediaSocial MediaThrough its various social media platforms, the Dr Pepper Dallas Cup
generates over 175,000,000 digital media impressions annually.
The Dr Pepper Dallas Cup is one of the largest annual sporting events in Dallas, with a local economic impact of more than $17 million.
The Dr Pepper Dallas Cup is one of the largest annual sporting events in Dallas, with a local economic impact of more than $17 million.
Economic ImpactEconomic Impact
On-Site Activation
Product Sales
Interactive
Displays
Various activation and promotional opportunities at the stadium venues
Sampling Halftime
Promotions
Stadiums
Leads
Generation
On-Site Activation
High-traffic activation areas during the tournament s 300+ games
Product Sampling
Richland College and MoneyGram Soccer Park
Participant
Engagements
Product Sales
On-Site Visibility
Field InflatablesStadium Signage
Prominent locations throughout the tournament s venues for branding and signage
Stadium Video BoardBanners
Field Boards
Tents and Flags
Electronic Media
Radio and Television
AdvertisingTV, Radio, and
International
Streaming
Broadcasts
Inventory within the tournament s advertising and broadcasting platforms,
both for the general and Hispanic markets
Unique Opportunities
School District
Ticket Programs
Stadium Video Board
Presentations
Specialized marketing programs to target North Texas soccer fans and participants
On-Field Stadium
Presentations
Tournament Collateral
Brand exposure through logo placements in tournament collateral material
Program Ads Press Releases Game Tickets
Digital Media
Digital media platforms to promote brand and special offers
Social Media
Tournament Website
Tournament
App
Targeted PromotionsDirect marketing to the Dallas Cup data base,
including participants and their families, tournament volunteers, and Dallas Cup fans
Team Welcome
Packets
Quarterly Tournament
Newsletter
Communication
to Participants
Community Outreach
Banners
Clinics
Calendars
Arts and
Crafts
Community programs to reach area school children and their families
Professional Player
Appearances