DR PEPPER DALLAS CUPINTERNATIONAL YOUTH SOCCER TOURNAMENT

DALLAS CUP XXXIXMarch 25 – April 1, 2018

Sponsorship Opportunities

On-Site VisibilityStadiums

Opportunities for brand

exposure at the Cotton Bowl

and Toyota Stadium:

– Field Boards

– Inflatables

– Stadium PAs

– Jumbotron spots

– Product Sampling

On-Site VisibilitySoccer Parks and Ancillary Events

Banners, flags,

signage, and product

distribution allow for

numerous branding

options at Richland

College and

MoneyGram Park, as

well as several

ancillary events.

On-Site Activation

Product Sales

Interactive

Displays

Various activation and promotional

opportunities at the stadium venues

Sampling Halftime

Promotions

Stadiums

Exhibit

Space

On-Site Activation

The tournament field complexes provide high-traffic

activation areas during the tournament’s 300+ games.

Product

Sampling

Richland College and MoneyGram Soccer Park

Participant Engagements

Product

Sales

Exhibit Space

Electronic Media

Radio and Television

AdvertisingNational

network

television and

radio

broadcasts

Inclusion and exposure within the tournament’s local

advertising and national broadcasting platforms

Electronic MediaAdvertising/Promotion – Dr Pepper Dallas Cup XXXVIII

TELEVISION PARTNERS

KUVN Channel 23

UniMas Channel 49

RADIO PARTNERS

The Ticket 96.7 FM/1310 AM

KFLC 1270 AM

(Univision Radio)

La Que Buena 94.1 FM

La Jefe 107.9 FM

Maxima 99.1 FM

iHeartMedia

• Univision Deportes Network nationally televised four games: U14 final, Super Group semifinals, Super Group final.

• Spectrum Sports Channel televised 13 games, including the eight championship matches.

• Additional Super Group games were streamed on dallascup.com.

• KFLC 1270 AM (Univision DeportesRadio) broadcast the Super Group final on April 16.

• KTCK "The Ticket" and Univision Radio broadcast live tournament preview shows from the headquarters hotel.

Electronic MediaBroadcasting – 2017 Highlights

Digital Communication

Digital media platforms to promote brand

and special offers

Social Media

Tournament Website

Tournament

App

Digital CommunicationSocial Media

Dr Pepper Dallas Cup’s world-wide social media

impressions exceeded 100 Million in 2017.

Targeted Promotions

Direct marketing to the Dallas Cup data base, including

participants and their families, tournament volunteers, and

Dallas Cup fans

Team Welcome

Packets

Quarterly Tournament

Newsletter

Communication

to Participants

Unique Opportunities

School District

Ticket Programs

Stadium Video Board

Presentations

Specialized marketing programs to target

North Texas soccer fans and participants

On-Field Stadium

Presentations

Community Outreach

All 185,000 Dallas ISD students

received complimentary ticket vouchers

to Dr Pepper Dallas Cup XXXVIII.

Dr Pepper and Dallas Cup arranged for

Chivas players and coaches to inspire

students at Cary Middle School through

an autograph session and interactive

skill demonstrations.

Thousands of students in DFW

Metroplex schools competed in art

contests for scholarships.

Tournament Collateral

Brand exposure through logo placements in

tournament collateral material

Dr Pepper Dallas Cup XXXVIIIApproximate Gross Impressions (December, 2016 – April, 2017)

Attendance 112,000

Advertising 2,953,000

Broadcasting 3,000,000

Local Media Coverage 8,065,000

National Media Coverage 3,800,000

International Media Coverage 4,100,000

Website (dallascup.com) 1,200,000

Social Media 100,000,000

Email Communication 575,000

Tournament Collateral 250,700

• Cotton Bowl, Toyota Stadium, MoneyGram, Richland, Ancillary events

• Television (Spectrum SportsChannel, Univision, UniMas)

• Radio (Univision Radio, iHeart Media,KTCK The Ticket, KISS-FM)

• Print (Dallas Morning News)

• Game Broadcasts: Univision (Radio), TWC Sports Channel (TV)

• Preview shows: KTCK “The Ticket,” Univision Radio

• Spanish language TV, Spanish language radio• TV News (KUVN Ch23, KXTX Ch39)• Radio (The Ticket, Univision Radio, ESPN

Deportes, ESPN 103.3 FM, KKLF 1700 AM))• Print (DMN, FWST, Al Dia, La Estrealla, various

community newspapers, etc.)• Digital (Big D Soccer, 3rd Degree/DMN digital,

etc.)

• Univision Network, Univision DeportesNetwork, Univision.com, MLSsoccer.com, Soccer America, PRO Soccer Talk (NBC),Goal.com, etc.

• Manchester United TV, World Soccer, Placar, ESPN Deportes International, various team websites

• Twitter, Facebook, Instagram, Snapchat, App

• Newsletters, NTSAA email blasts, press releases, ticket sales, GotSoccer communications

• Posters, calendars, apparel, tickets, pins, equipment, programs, DISD ticket vouchers, Irving ISD ticket vouchers, etc

(World-wide Impressions)

Join us for Dr Pepper Dallas Cup XXXIX

March 25 – April 1, 2018