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April 10, 2008
Health Information
And Programs For
Your Patrons
Roberta Craig, MLIS
Munson Community Health Library
Objectives:
learn how to start
a speaker’s series become familiar
with quality health internet resources
Starting a Speaker’s Series
Selecting TopicsSelecting Speakers
Planning & MarketingFollow-up
Selecting Topics
Know your patrons What are the “Hot Topics”?
Think “Outside the Box”Dust off the old rolodex
Networking/word of mouth
Selecting Speakers
Organizations
Evaluating potential speakers
Organizations
Health related:• Hospital (marketing)• Health Dept.• Local chapters of
National groups• Gyms/fitness ctrs• Dietitians/cooks• Colleges
Non-Health related: Museums Art, theatre, music Television stations Environmental orgs
Evaluate Potential Speakers
• With an organization? (.edu,.gov,.org, or
.com)
• Credentials/References/Education?
• “Google” their name
• Do they have a website?
• BEWARE of the “.COM” types!!
Planning & Marketing
• Speaker Letter• Quarterly program
newsletter/brochure• Program flyers• Postcards• Marketing strategy• Early planning!!!
Final prep & follow-up:Call speaker 1-2
days prior
Program evaluation
Summary for Success:
• Topics are fresh and timely
• Topics meet a community need
• Speakers are carefully selected
• Planning is done early
• Marketing is strategic
• Final prep with speaker
• Evaluate your programs
Munson Community Health Library
www.speedbump.com/images/librariansm.jpg
Munson Community Health Library
According to the Institute of Medicine, nearly half of all American adults (90 million people), have difficulty understanding and using health information.
Literacy skills are the strongest predictor of an individual’s health status.
Munson Community Health Library
What information resources are available?
Health care professionals
Health Information Professionals
Consumer Health andPublicLibraries
Internet
News reports
Munson Community Health Library
Start your search at a credible ‘portal’ Medlineplus.gov – National Library of Medicine
Mel.org – Michigan Electronic Library
FDA, CDC, AHQR – government agencies
I s the date of the last revision/ update posted?
Currency
Can you identif y a sponsor?Who is on the advisory board?Professionals, businesses, government agencies?
Can you contact the sponsor?
Are there advertisements?
What is the domain:.gov .edu .org .com
Sponsorship
Website Evaluation Guidelines
Does the site ask f or personal inf ormation?
How will this inf o be used?
Privacy
For whom is the website intended?--Professional vs consumer
Audience
I s inf o presented in clear manner?I s f act diff erentiated f rom opinion?Are any references listed?
Factual inf ormation
Website Evaluation Guidelines
http://medlineplus.gov
http://familydoctor.org/online/famdocen/home.html
http://www.medscape.com
Webmd.com
Webmd.com
http://www.worcestershirehealth.nhs.uk/Internet_Library/WFPCT_documents/Public/Cartoon-1.jpeg.jpg