Apps and the Windows Store

xxxxxxxxxxOctober 31, 2012

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Apps and the Windows Store

Dele AkinsadeDPE Lead, WECA, Microsoft Corp.e: Dele.Akinsade@microsoft.com twitter: @dakinsadeXBL: Dakinsade

Arnaud MeslierDPE Lead, WECA, Microsoft Corp.e: Dele.Akinsade@microsoft.com twitter: @dakinsadeXBL: Dakinsade

We are reimagining a partnership

Apps, Apps, Apps… and more Apps!!!

Apps CategoriesExamples

Consumer B2C LOB ISV Custom LOB

Expense ApprovalHeadtrax

Company News

Used by Consumer Business

Built by

Distribution

Tech Company

Windows Store

Enterprise

Windows Store

Tech Company

Windows Store or Side-loaded

Enterprise

Side-loaded

PLM

Why Build a Windows 8 App?

App DevelopmentUser-centric experiences

Today…► Award-winning Windows Phone► Broad selection of compelling devices and applications

With Windows 8…► Touch-first user interface► Always on, always connected► Runs Windows 7 apps on Windows 8 x86 Desktop

Today…► User experience at the heart of development► Write once, run many: one development environment

With Windows 8…► Apps are at the center of the Windows 8 experience► Build Metro-style apps using what you know► Run Metro-style apps on ARM and x86 Windows 8 devices► Built-in Windows Store (plus enterprise side-loading))► Seamless integration/contracts

Rapid development of applications driven by consumer experiences

Consistent, connected experiences across the PC, phone, and browser

700M+

Windows 7

345M

Android

196M

iOS

32M

Mac

Windows 8 is the next version of Windows

Units Since Launch of Windows 7 as of March 2012, IDC

Content before chrome – Your app shines and immerses users in your experience

Share connects the content of your app to other apps, contacts and social networks, drawing in more users

Live tiles engage users and draw them back into your immersive experience

Engaging and unique experiences

Search surfaces your app and content when it is most appropriate across the whole system

Search Share

The Windows Store

Unprecedented Reach

Optimized for Discoverability

Transparent Approval Process

Flexible Business Models

Maximizing Developer Revenue

The Store

Metro style app, displayed on StartSpotlight, Recommend, Browse/Filter, SearchIE10 & Deep links

Designed for Discovery

Global reach: 200+ markets, 100+ languagesEnterprise distribution

Unprecedented reach

Free, paid, in-app, trials3rd party in-app and advertising support

Flexible business models

Key documents publishedWACK, track progress, actionable feedback

Transparent termsDevelopers control pricingUp to 80% revenue share

Best economics

Business Models

Flexibility of options

Existing relationship

Subscriptions

Consumable purchases

Use Your Existing Commerce

Use our ad system

Bring your own

Ad Supported

Time limited trials

Feature differentiated trials

One time PurchasePersistent purchases

Expiring purchases

Purchases over time

Reach

Unprecedented Reach

100+languages

Store & Apps in:

200+markets

Buy from:

70+ markets ( including top 40 by GDP)

Local pricing & settlement:

Economics

Developer registration

$49

Individual

$99

Business

Revenue Sharing

Starts at 70%for new apps

Jumps to 80%once your app makes $25,000

Pricing

• You control the pricing of your app

• Prices from $1.49 to $999.99

• Tiered model

In-app purchases

Store Features• Support for all types of in-app purchase

“entities” e.g. content, digital goods, services, app features etc

• Each “entity” has it’s own price and lifetime

• Use your own 3rd party commerce engine

Benefits to Your Business• Windows Store

• Easy to implement

• Flexible, no restrictions

• 3rd party• Own your customer and their data

• Leverage investments in your existing systems

22

Advertising

Store Features• Choose your preferred ad platform• HTML5/JS/CSS enables easy integration

of existing web advertising platforms• Microsoft Advertising provides Metro-

style advertising (including Metro ad controls)

Benefits to Your Business• Avoid ad-brokers: directly implement

your preferred web advertising services• Leverage your investments in your web

advertising infrastructure

23

Subscriptions & expiring purchases

Store Features• Time-based in-app purchases with

user-initiated renewal• Enable 3rd party purchase engine &

subscription services

Benefits to Your Business• Windows Store

• Time-based

• Flexible

• 3rd party• Own your customer and their data

• Leverage investments in your existing systems

• No payments to Microsoft

24

Powerful analytics

Key pivots:• Audience demographics (age, gender, country)• Device class (tablet, laptop, etc.)• Paid vs. Free

Key Measures• Referral information• Vol. of apps (download and submissions)• Top grossing• Top Apps• Ratings• Reviews• App quality (hangs, crashes)• App performance (relative to category/sub-

category)25

Enterprise Deployment

B2B: Use the store

• Options: Sell through the store• Free app with alternate authentication• Volume licensing with signed receipt

• All advantages of store available:• Servicing and updates• Telemetry• Certification as a gatekeeper• Etc.

B2B or LOB: Direct Distribution

• Quality• Make sure app passes WACK

• Certificates• Use a Certificate from well known Authority• Enterprise certificates (needs to be deployed)

Prepare PC for side-loading

1. PC is domain joined2. GP: “Allow all trusted apps to install”3. Signed with trusted cert

Deploying the app

• Options:1. Prepare image with apps using DISM2. Use SCCM to deploy apps (PS script or APIs)

• Don’t remove ACLs for Metro apps on system resources

Metro Apps in the Enterprise

• IT Admins can turn off access to the store• For machines• For users

• Use AppLocker to limit what applications can be installed

Thank you

Questions? Comments?