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Presentation about the Apprezza Tourism Campaign
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May 2009
TOURISM CAMPAIGN2008 - 2010
May 2009
‘APPREZZA’
The tourism campaign aims towards encouraging
appreciation of:
– Malta, it’s people, culture and all it has to offer and,
– The importance of tourism in Malta and it’s social and
economical value for the country
NEEDS
ANALYSIS
CONCEPT
DEVELOPMENT
STRATEGY
DEVELOPMENT
Aims:
May 2009
1. To engage, educate, integrate and develop young children towards a future in tourism by exposing them to its multifaceted nature.
2. To utilise the apt and enthusiasm of children’s willingness to learn, to have a ripple effect both indirectly and directly on educating the wider public.
NEEDS
ANALYSIS
CONCEPT
DEVELOPMENT
STRATEGY
DEVELOPMENT
Objectives:
May 2009
• The following aims and objectives shall be achieved by creating activities that help
to develop the skills of children in areas such as;
- Self Confidence
- Soft skills
- Presentation skills
- ICT skills
-Sensitivity to disability issues
-Heritage and cultural appreciation
- National Pride
- Environmental awareness
- Linguistic Pride
- Intercultural Appreciation
- Sensitivity to design
- Hospitality skills
NEEDS
ANALYSIS
CONCEPT
DEVELOPMENT
STRATEGY
DEVELOPMENT
May 2009
DIRECT INDIRECT
Children aged
between 6 - 13
Teachers, Parents,
Wider Public
TARGET AUDIENCE TO ADDRESS STRATEGY
NEEDS
ANALYSIS
CONCEPT
DEVELOPMENT
STRATEGY
DEVELOPMENT
May 2009
Strategy Developed for each age group;
Age bracket 1:
Age bracket 2:
Age bracket 3:
6-8
9 -11
12 - 13Leading on to the MTA
Programmes
NEEDS
ANALYSIS
CONCEPT
DEVELOPMENT
STRATEGY
DEVELOPMENT
May 2009
December 2009 – (Direct Approach)
Implementation Phase
Three Main projects that target the three main age groups.
6-8 The Adventures of Turu ProjectAge bracket 1:
The story of TURU deals with a lot of basic yet valuable and important messages that the children need to learn about Tourism from a young age.
Turu shall be visiting schools , telling his stories and children will be given ‘Turu’s Adventures Story Book ’. Children will also have the opportunity to join Turu on visits to various tourism-related sites in ‘Turu’s Hobbies’.Children that go the extra mile for tourism can also be awarded the ‘Turu Award’.
May 2009
6-8 The Adventures of Turu ProjectAge bracket 1:
The Adventures of TuruProject
1.Turu School Visits& Turu Storybook
2.Turu’s Award
3. Turu’s Hobbies
May 2009
St. Ignatius College
Gozo College
Church Schools
St. Nicholas College
St. Theresa College
Maria Regina College
St. Benedict College
St. Margaret College
St. Gorg Prece College
St. Clare College
St. Thomas More College
Turu School Visits March-June 2010
Total Schools: 31
More than 1,500 students (yr3 & yr4)
The Adventures of Turu Project
1. Turu School Visits & Storybook
May 2009
The Adventures of Turu Project
1. Turu School Visits & Storybook
Turu School Visits Activities
1. Who is the tourist? Tourists’different needs and tastes
2. The importance of hospitality
3. Keeping the sea clean
??
Activities are part sponsored by:
May 2009
The Adventures of Turu Project
1. Turu School Visits & Storybook
Turu’s Adventures storybook deals with simple yet effective messages concerning tourism
Missing Picture?
Turu’s Award
May 2009
The Adventures of Turu Project
2. Turu’s Award
Turu’s Student Award Turu’s School Award
Luke Schembri – St. Paul’s Bay Primary
The school that shows most enthusiasm and dedication towards the programme will achieve the Turu School Award.
Turu’s School Award supported by:
Receive the Turu’s Adventures Storybook stickers in return of sending material that shows that they learnt something or did something to improve Tourism in Malta.
May 2009
The Adventures of Turu Project
3. Turu’s Hobbies
Activities and visits to various places around Malta with the mascot Turu are being organised involving a number of NGO’s, private and governmental entities to encourage children to engage in various activities such as nature walks and visits to heritage sites. These activities are held on holidays and weekends and aim at encouraging children to visit and learn more about Malta’s history and culture from a young age.
Activity held at the National Museum of Fine Arts in collaborationwith Heritage Malta.
May 2009
Distribution ChannelDistribution Channel to target ALL age groupsto target ALL age groups
The Tourism Campaign WebThe Tourism Campaign Web --PortalPortal
The Tourism Campaign website includes information that targets all age groups, including a teacher’s and parents section as well as Turu’s corner amongst other interesting information and updates.
www.apprezza.org.mtwww.turu.org.mt
May 2009
Sign for ournewsletter
Shortcut to games section
Shortcut to important pages
on the website
clips
Turu section
Parents & Teachers
Cool stuff
May 2009
Turu’s corner provides all the information about Turu’s activites and latest news!
Turu’s Cornerwww.turu.org.mt
May 2009
Way ForwardUpcoming Activities for the Campaign includes:
Participation in Skolasajf Programme 2010
Re-launching of Turu school activities for scholastic year 2010-2011
Creation of new, innovative material for all target groups.
May 2009
Anyone interested in finding out more on the tourism campaign
and collaborating with the TSDU can contact Graziella Cortis at:
Tourism Appreciation Campaign
Tourism and Sustainable Development Unit
Office of the Prime Minister
Auberge d'Italie
Merchants Street
Valletta VLT 1170
Malta
Tel +356 2291 5056
More Info
May 2009
THANK YOU
