Apppl Profile

8/7/2019 Apppl Profile

http://slidepdf.com/reader/full/apppl-profile 1/17

the voyage that began in 199



has traveled more than a decade of marketing, advertising

and brand management

allow us to take you through our journey



click on the index item for a short cut

Index for easy navigation

1. the journey that apppl is (popularly known as about us)

2. the initiator (on the business card we write ‘managing director’)

2a. the navigator (creative director)

3. what are we good at (our expertise)

4. driving in top gear (clients)

5. leading by examples (case studies)

5a. keeping the promise (creative strategy)

5b. who, what, where and how (analytical planning of the campaign)

5c. have one’s cake and eat it too (product innovation, marketing and positioning)

5d. rewriting the story (relaunching and repositioning)

5e. when in rome do as the romans do (adapting to market and adding local flavor)

5f. demand more and get more (tapping new avenues with existing base)

6. and the voyage continues

7. contact us

index



Apppl is a “Communication House”.

A strategic and creative company for frugal, expeditious turnkey

communication solutions.

Collective responsible entrepreneurialism denotes our culture and belief.

Our approach is based on a collaborative and productive relationship with our client

to find hidden potential of people, brands and business.

We see beyond black and white for insights that incite.

One-stop-destination for all that your communication may ever require.

All in-house. All fully integrated.

We are an idea, we are a dream. We are a reality, we give you the unseen.

the journey that apppl ispopularly known as “about us”

about us



the initiatoron the business card we write ‘managing director’

Accomplished Advertising & Marketing professional with experience in diverse

categories encompassing strategic planning, integrated advertising, creative

planning & development, media planning & buying, digital marketing, sales

promotion, market research analysis, client relationship management and P&L

responsibilities. Leading the apppl crew along with associates I have traveled

through success stories of many national and international brands demonstrating

unique solution offered to each one of them. Nike, Autodesk, Snapdeal.com, GPI

(Godfrey Phillips India Ltd), Audi Dealership, Aviva Life Insurance,

Gems Education, Max New York Life, Ramada BMK Hotels, The Bristol Hotels,

Carlton London, All Sports And All Sports Bar, Uttam, Sehwag Favourite, Lotto,

Reebok, Makino, Dunlop England Sports, Zee English, Royal Sporting House are

few of the main stays. I am seen as an enterprising professional with reliable

aptitude to put together right resources for the right project at the right time.

kumar ranjan



the navigator

Starting my voyage from TBWA, traveling through Bates and Dahr & Hoon, I joined

apppl crew to enjoy what I do the best i.e. planning, creative and strategizing for

companies and brands. Electrolux, Kelvinator, Birla Yamaha, Sony, Samsonite, Birla

Delonghi, Osh Kosh B'gosh, Hyundai Automobiles, Indian Airlines, Dabur, Hieneken

Beer, Dr. Morepen, Unicef, Helpage India, Sony Audio, Aiwa, Autodesk,

Snapdeal.com and GPI have been a rewarding experience. Distinctive were Nokia

mobile phones and Carrier air conditioners for Bates, for which many landmark

campaigns were initiated and launched by me. All of our major clients are not just

happy with the quality work and business, but also share many glorious moments of

many advertising awards. The journey has been very challenging and even more

satisfying as each of the challenges were met with suited and satisfying solutions.

The voyage continues in search for more and more such challenges...

sumit banerji

creative director



Brand Management

Advertising

Creative

Below the line

Audio-Visual

Consultancy

New Media

Research and Analysis

Events

(planning, creating, launching and managing the brand)

( strategy, planning, development, execution)

(ATL and BTL campaign, creative, branding, direct marketing, graphic

design, packaging and promotion)

(brand kit, pitching tools, annual reports, manuals,

presentations and other point of purchase designs)

(corporate films, tv commercials and other presentation films)

(marketing, strategies, and management of brands)

( website and new media promotions)

(market research & survey, data collection,

data tabulation and analysis)

(corporate events, product launch, road shows, conferences and exhibitions)

integrated brand campaign,

designing

what are we good atour expertise

our expertise



Apppl in its journey of more than a decade has been associated with prestigious set

of clients delivering effective marketing and advertising solutions

to each one of them. some of them are as below

Nike, Reebok, Lotto, New Balance, Tuffs, Royal Sporting House, Dunlop

England Sports, Umbro, CAT

The Grand, Zouk, All Sports Bar, Sehwag Favourites, Sky Lounge, The

Bristol Hotel, Ramada BMK, The Sariska Palace, Samode Palace, The Kuchaman Fort

Autodesk, Raffles International School, Gems International School, ARI

Sozy, Carlton London, South Gate

Wipro, Nexus, ABCS India, MS Technocall, I-connect

Max New York Life, Aviva

New Era, Khullar Group, SSI Consultancy, RK Finvest

Cemtec, Khullar Developers

Audi Dealership

Snapdeal.com, Zenga, Auto Pilot, Arcturus Technologies

Bacardi, Alwar Malt, Radico Khaitan

Uttam, Supreme, Ahlan Cola

T T Footcare, Good Year, Limco, Boss, Makino

Sports:

Hospitality:

Education:

Fashion:

BPO /Call-centers:

Insurance:

Consultancy:

Real State:

Automobile:

New Media/Webportals:

Liquor:

FMCG:

Others:

clients

clients

driving in top gear



We at our core are, a strategic and creative company that generates frugal,

expeditious turnkey communication solutions for our esteemed clients. While

servicing each of the clients we have displayed exemplary custom made solutions

implemented by seamless execution. During this journey there has been more than

many case studies that may highlight our unconventional solution serving

capabilities.

In next few pages our effort is to bring out few of those brief case studies, that may

help you get a little insight.

case studies

leading by examplescase studies



Market Conditions and expectations

in sports footwear and apparels. Yet this was limited in its reach to most of the

upper crest SEC B and SEC A in India. Reaching out to majority of Indian customer

base was a challenge. For this, a new range of product line was introduced at a

lower price point to increase the customer base.

Product Line: Nike Launched Jogger series, technically a non-sports footwear that

had PU soles and stylish uppers in many SKUs to match and catch the imagination of

an average Indian. The tasks was to keep the brand equity untouched or rather

upped and still convey that Nike Joggers are affordable

Solution: This campaign hit the market at the time of Cricket World Cup. We chose

Shane Warne for the campaign. Initial set of creative showcased Nike Joggers along

with other high-end sports shoes by Nike. At the second stage we gradually shifted

focus to Nike Joggers as the sole hero of the campaign .This campaign was successfulenough to make Nike Joggers independent of any need for the brand ambassador.

Now it is an established product line from Nike in India.

: Nike is known for its avant garde technologies

keeping the promisecreative strategy

creative strategy



Market Conditions and expectations

portal in India. Yet at the time of launch company was not sure how people would

react to it. Though Indian consumer is very price sensitive but they are not as much

new media savvy as many of their counterparts. The expectation was to educate,

encourage and light the fire of buying discount deals on the lifestyle services that

they regularly avail and aspired to avail.

Product / services Line: Daily deals on lifestyle services

Solution: on analyzing the TG and their different behavioral pattern, needs and

aspirations, this campaign was run through different steps keeping investments in

check. Apart from the online campaign, the Radio FM campaign in each city focused

on promoting the local deal for that city each day with a new jingle/spot everyday.

TV campaign was deputed with the task of spreading the awareness and establishing

the brand name. Selection of Radio FM Stations and TV channels was a judicious mix

to reach the right balance of SEC A and SEC B. For Sec A it was projected as an

‘essential to have’ in their lifestyle where as to SEC B it was projected as a desire

which was till now out of their budget. Each TV and Radio channels had specific

content, FCT and integration to meet the objective. Within four months of this

campaign, Snapdeal.com climbed the Alexa Indian ranking from 90s to 20s, way

ahead of most of the established big brands of the industry. Today its synonymous

with discount deals on lifestyle services.

: Snapdeal.com is the top daily deal discount

who, what, where and howanalytical planning of the campaign

analytical planning of the campaign



Market Conditions and expectations:

they didn't know what to expect. All Sports Bar, a national chain of Sports Bars

across the country had a unique task to set the expectations right and leverage the

advantage of being the first mover. Innovation and development of the

product/services line was on the card along with agenda to get regular footfall even

on non match days. Meaning of sports was to be enlarged enveloping more sports

than just cricket, as cricket was the only sport of interest for long, in India.

Product / services Line: National Chain of Sports Bar

Solution: with the advantage of us being associated with the brand right since the

time of inception, the brand personality was drawn out to be that of Sports

Entertainment at a bar, mixing the right balance of sports, entertainment and

glamour. Innovation of services and offers that could keep the excitement around

the brand alive, were woven in. Unconventional opportunities were created to

generate revenue through items like branded menu, uniform, display areas by

outside brands and extended viewer-ship platforms with leading telecast partners of

sports events. Multi-layer marketing plans were enforced to reduce dependability on

expensive mass media. Taking the success to the next level, a new brand “All Sports”

was created to encompass many related functional areas of interest like Sports

Clubs, Talent Management, Publication, Talent Hunt and development etc. In short, a

success story unmatched.

Sports bar concept was new to Indian TG, and

have one’s cake and eat it tooproduct innovation, marketing and positioning

product innovation, marketing and positioning




had changed hands from Hyatt and soon after had an unfortunate incident of fire at

the hotel. It not only damaged the hotel but also the reputation and the

brand name of the hotel

Product / Services Line: Luxury Hotel

Solution: Keeping in consideration that this is possibly one of the best hotel

properties in northern India, the potential was and will always be great. As

ownership had change and due to fire the hotel, it was going through a major

renovation, we recommended change of logo along with the brand personality and

positioning of the hotel. Post which, in creative planning we judiciously decided the

potential customer base and their expectations, along with what we would have

liked to have been highlighted. A new set of creative campaigns were developed

translating the marketing strategy, and were released through select premium

business and airlines’s business class exposure channels. F&B outlets of The Grand

were treated separately and were promoted locally,

in New Delhi to attract the right TG.

The Grand, New Delhi a 7 star luxury hotel

rewriting the storyrelaunching and repositioning

relaunching and repositioning






imparted to students at their collages or at the organization they work for. This is

done by specialist team from Autodesk under their B2B operation. Whereas in the

retail there were many unauthorized centers training people in Autodesk and giving

unauthorized certification, This was not only hampering the Company image but

was also eating in the revenue that Autodesk could have earned. Autodesk India

stepped-up its Training and Certification Centers through its chain of franchisee and

the task was to educate TG and Trade on Authorised Training and Certification

Centers governed by Autodesk, imparting international standards and promises.

Product / Services Line: Software Training and Certification

Solution: knowing that this objective had a very specific TG, we decidedly chose the

mood and tone of the campaign to be very international, breaking away and above

the standards shown by the unauthorized training centers’ communication. Select IT

publications and other online mediums were chosen to spread the awareness. This

was a dual purpose communication inviting students to enroll and encouraging the

businesses to open an authorized Training and Certification Center. In close

succession we suggested and launched “get a friend along” scheme and the

combined impact of this three month long campaign saw “Indian chapter of

Autodesk Training & Certification” growing by more than 100%, one of the highest

growth rates in the world amongst all the participating countries.

Autodesk training of the Software are

demand more and get moretapping new avenues with existing base

tapping new avenues with existing base



Everything in the world has evolved from something to what it is

today and will not remain the same tomorrow. Only change is

permanent. In quest of making things better, our voyage

continues with support of valuable clients like you. Lets find better

solution to all our marketing, advertising and communication

needs. All the very best...

and the voyage continues in quest of exploringand enriching our expertise and services

as they say there is always a scope of improvement !

getting better by the day



Head Office and Address of correspondence:

[email protected]

[email protected]

[email protected]

www.apppl.com

A-126,Shivalik, Malviya Nagar, New Delhi-17

Phone: 91-11-46801040

Media Center: #6, Uday Park, New Delhi-49

Event Center: C-23, Shivalik, Malviya Nagar, New Delhi-17

Singapore Office: #4, Riverina View, Singapore-518356

General Enquiry:

For availing services:

Write to the Managing Director:

Website:

contact ussee you soon, have a great day ahead !

Documents

Apppl Profile