Applying Andrew Goodwin - Copy - Copy

7/31/2019 Applying Andrew Goodwin - Copy - Copy

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Applying Andrew Goodwin’s Theory to a music

video:

Track: For the First Time

Artist: The Script

Director: Jonathan Kasdan

Genre: Alternative Rock

Relationship between the lyrics and visuals:

As the lyrics are ‘and we are drinking cheap bottles of wine’ the camera shows

the two characters drinking alcohol whilst being playful and having a good

time.

Here is another good example of there being relationship between the lyrics and

visuals, as the lyrics say ‘crying till we are close to tears’ the camera shows the

women crying whilst writing the letter home, emphasising she misses home.



Relationship between music and visuals:

Towards the end of the music video when the tempo of the song begins to slow

down, this allows the audience to focus on the characters emotions, which is sad

and the black silhouette helps to portray an emotional moment. We can visually

see the male character, which is surrounded by the day coming to an end which

links in with the slow tempo and depressing moment.

Particular music videos have their own music style and iconography (codes

and conventions):

Alternative rock music videos generally contains a love story narrative which

may have some difficulties within it, these can be both positive and negative.The first photo shows the couple being playful and having a good time, however



the bottom photo is in black and white composition and this is shown frequently

when the couple have argued. In addition, the use of a black and white

composition within the performance scene is typical to an alternative rock

music video because it has a strong narrative.

Often due to the demands of the record label, artists videos will include

many close ups of the artist and will often develop motifs that repeat

throughout the video – this allows the band to promote their image.

Here are a few close up and extreme close up shots from the music video in

various angles, this emphasising the artist’s emotions due to the strong

narrative. We never actually see the vocalist directly, only at the end of the

music video which creates a mystery throughout the video.

A frequently notion of looking:



There is no reference to the notion of looking through screens; however in this

photo above it shows the main character looking, creating a sense of loneliness.

There is also no voyeuristic treatment of the female body as it doesn’t fit within

this genre of music

Intertextual references from other forms of media e.g. films, television

series, music videos etc:

The script got their inspiration from realising the recession, people are losing

their jobs and their valuable things, therefore many people could relate the

lyrics and music video.

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Applying Andrew Goodwin - Copy - Copy