APPLIEDBUSINESS ANALYTICSSTARTS NOVEMBER 12, 2021 3 MONTHS | ONLINE

Gain hands-on proficiency in data-driven decision-making with no prior coding experience required

Overview

The rules of success have shifted. Today's leading companies make essential decisions in real time, use past learning to create better roadmaps, and even predict what its customers may need. How? By altering the building blocks of decisions driven by data, analytics, and technology. According to a Gartner report of last year, 33% of large organisations will have analysts practising decision intelligence, including decision modelling by 2023. To make your resume stand out, get industry-recognised credentials in interpreting and analysing data to boost your organisation's bottom line, delight customers, and innovate for business transformation and growth.

That's why the Applied Business Analytics programme from ISB is a must for anyone looking for a high-growth career in data analytics. This high-impact programme is designed to provide a hands-on experience of key machine learning models and techniques to gather insights or predict outcomes. Taught by leading ISB faculty, this career-enriching programme will allow you to apply analytics to generate insights and make data-driven business decisions.

Who is this Programme for?

Sound data analytics enables businesses to predict outcomes, be agile, and prepare for risks. Understand the world of machine learning models and their business applications to make data-driven decisions confidently and solve business challenges. And you don’t even need coding experience to join this programme!

This cutting-edge programme is best suited for professionals who are:

Looking to upskill in data analytics to manage data science and analytics teams, and improve functional performance through analytics

Interested in leveraging business analytics to outpace the competition and develop data-driven growth strategies

Seeking to sharpen their strategy offering for clients by providing data-driven solutions to their problems

Why ISB's Applied Business Analytics?

Hands-on exposure to faculty-built apps

that can provide insights without

codingGain actionable insights from industry-oriented

curriculum and real-world examples

Explore in-demand ML techniques in business and their

applicationsLearn via recorded videos from top ISB

faculty, and live online sessions with Eruditus Programme

Leaders

Programme Highlights

Recorded Videos

from top ISB faculty

108

Discussion Boards

17+

16Assignments and

Quizzes

11Live Online Sessions with

Eruditus Programme Leaders

19Faculty-built

Apps

3Eruditus Career Services Workshops

with Job Placement Assistance

Note: The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

Programme Faculty

Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models. His research articles have been published in leading academic journals, books chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India.

Prof. Manish Gangwar Associate Professor, MarketingAssociate Dean – Research and RCI Management;Executive Director- IIDS

Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations.

Prof. Sudhir Voleti Associate Professor, MarketingAssociate Dean – Faculty Alignment and Registrar's Office (FARO)Academic Director, ISB Institute of Data Science

Data analyticsusing ML

Datapre-processing

Data-drivenbusiness insights

Regression

Classification UnsupervisedLearning

SupervisedLearing

Factor analysis

Perceptual mapping

Cluster analysis

Text analysis

Network analysis

Decision trees

Causal inference

This three-month certificate programme integrates hands-on practice with real-world application to give you a comprehensive understanding of data analytics for business. From exploring data structures and analytical approaches to learning techniques that reduce complexity, join this high-impact programme to effectively turn data into insights and make data-driven decisions. Develop your competence in business analytics with a holistic curriculum offering an optimal mix of:

As of March 2020, India's analytics function earned consolidated revenues to the tune of US$35.9 billion – a 19.5% growth in revenue over the previous year (Analytics India Magazine, 2020). With such a promising business outlook, this is your chance to become a sought-after professional with this programme's immersive learning fueled with practical exercises, recorded lectures, live webinars, debrief sessions with Eruditus Programme Leaders, and analyses using simulated and real-world data sets. The industry-oriented modules include:

Programme Modules

Motivating example

Linear regression

Evaluating the model

Interaction effects

Module 3: Regression – Descriptiveand Predictive Analytics

Motivating example

Logistic regression

Multinomial logit model

Module 4: Logit Model – ClassificationAnalysis

Motivating example

Conceptual preliminaries

Factorising data

Factor Analysis: more examples

Module 5: Factor Analysis and BusinessAnalytics Applications

Motivating example

Visualising perceptual data

Interpreting visualising output

Visualising text mapping

Module 6: Visualisation – PerceptualMapping for Business Analytics

Motivating example

Classification trees

Regression trees

Module 7: Decision Trees forBusiness Analytics

Motivating example

Cluster action

Segmentation in business

Module 8: Cluster Analysis –Segmentation for Business Analytics

Motivating example

Conceptual preliminaries

Basic descriptive text analytics

Sentiment mining in text analytics

Module 9: Elementary Text Analytics

Motivating example

Some useful network properties

Social Network Analysis (SNA)

Introducing the Network Analytics App

Text networks

Module 10: Network Analytics forBusiness Analytics

Motivating example

The anatomy of an experiment

Business Analytics – a hypothesis for causal

research

Module 11: Experiments and CausalInference

Capstone assignment

Module 12: Capstone

Motivating example

Conceptual preliminaries

Problem formulation

Overview of various algorithmic and analytical approaches: supervised and unsupervised learning

ML frameworks

Module 1: Introduction to BusinessAnalytics

Data basics

Data dichotomies

Data types and scales

Data cleaning and wrangling

Common data sources

Module 2: Data Preliminaries forAnalytics

Key Programme Takeaways

Test whether your analyses confirm your hypothesis

Describe ways to apply ML techniques in your work to solve business problems

Describe how to collect and prepare data for analyses

Analyse data using analytics tools and gather

business insights

Use data-driven decision-making to

make more informed business decisions

Eruditus Career Services

Building an ImpressiveResume (Group Session)

Building an Impressive LinkedInProfile (Group Session) Job Placement Assistance

Interview Preparation(Group Session)

Note:

- This service is available only for Indian residents enrolled into select Eruditus programmes.- ISB or Eruditus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as aservice that empowers you to manage your career proactively. The Career Services mentioned here are offered by Eruditus.ISB is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Three 90-minute workshops from career management industry experts Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset)Eruditus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro,

Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Past Participant Profiles

Work Experience

Top Functions

Top Industries

0 - 5 Years 6 - 10 Years 10 - 15 Years 16 - 20+ Years

30% 26% 18% 26%

11%Finance/

Accounting

30%IT Services

9%Consulting

7%Retail

13%Banking and Finance

8%Manufacturing

33%Others*

36%Others*

12%Operations

22%Information Systems/

Technology19%

Marketing/ Sales

*Others include FMCG, Healthcare, Retail, and Telecommunications amongst others.

*Others include Consulting, Customer Service, General Management, and Legal amongst others.

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Applied Business Analytics from ISB.

Certificate

Expand your professional network with around 40,000 strong alumni of the ISB Executive Education

Alumni Network*

Gain exclusive access to premium ISB learning events, speaker series, conferences, and learning

sessions

ISB Executive Education Alumni Benefits

*This excludes ISB Post Graduate and AMP alumni networks.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.

The Centre for Executive Education at the Indian School of Business

Callista

from to

The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system and other learning tools provided.

Orientation Week

On other weeks, you have learning goals set for the week. The goals would include completing the assignments, which have weekly deadlines.

Weekly Goals

The Eruditus Programme Leaders will be available forlive online sessions every week or every alternate week to help you clarify your doubts pertaining to the programme content.

Debrief Sessions

The Eruditus Programme Support team will follow up over emails and phone calls with learners who are unable to submit their assignments on time.

Timely Follow up and Learning Support

Learn online via recorded videos from top ISB faculty in a high-impact three-month journey with a learning commitment of 4-6 hours/ week.

Flexible and Convenient Online Learning

Learning Journey

Instalment Schedule

Programme Fee INR 1,08,000 + GST

Remarks Fee

Within 7 days from the date of selection INR 26,000 + GST

December 17, 2021 INR 41,000 + GST

Note: GST (currently @ 18%) will be charged extra on these components.

Instalment 1

Instalment 2

January 14, 2022 INR 41,000 + GSTInstalment 3

The path to any actionable insight doesn’t come in one single form. There are many different elements in play, and they are always changing — business goals, technologies, data types and sources, and then some are in a state of flux. Each path to analytics insight should be individually paved with an outcome-driven mindset.

- Surjit SwainHead of Analytics and BU Knowledge Insights Lead - ASEAN BU,The Coca-Cola Company

Programme Details

Programme Details

DURATION3 Months

4-6 hours/ week

PROGRAMME START DATE

November 12, 2021

ELIGIBILITY Any Graduate/Diploma holder

The Indian School of Business (ISB) evolved from the need for a world-class business school in Asia. The ISB is committed to creating business leaders through its innovative programmes, outstanding faculty and thought leadership. It has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), making it the 100th School in the world to achieve the ‘triple crown’ of accreditations from AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in post-graduate business education. Its rigorous assessment criteria ensures that only the highest-calibre programmes which demonstrate the best standards in teaching, curriculum, and student interaction achieve Association of MBAs accreditation.

About

EruditusEruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus. Our world-class executive education programmes, supported by eminent programme experts, provide an immersive learning experience integrated with actionable insights and practical business applications. The meticulously curated programmes are delivered in a different range of formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to an organisation’s requirement.

The Indian School of Business (ISB)

For registration and any other information,please get in touch with us at isb@eruditus.com

Apply for the programme here

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