Applicant Information Pack

Head of Income Generation

&

Marketing

A Company (2007005) limited by guarantee, registered in England &Wales. Registered Charity No. 517724.

Patrons: Rt Hon. The Lord Kinnock, Dr Barry Morgan, Archbishop of Wales

From the Chief Executive – Helen Rees Dear Applicant, Thank you for your interest in the position of Head of Income Generation & Marketing at Hospice of the Valleys. An exciting position has arisen at Hospice of the Valleys for an experienced fundraising manager to join our team. We have created this new senior role as we look to develop our strategy for the future which will include some major developments of clinical services and outreach to the community of Blaenau Gwent. We are looking for a fundraising professional with the ability to provide inspirational leadership to our team and further develop and implement a fundraising strategy that matches our clinical development plans for the future. You will also be a member of the Hospice’s Senior Management Team.

Are you an enthusiastic and outgoing person with the ability to lead and inspire others?

Do you have drive and ambition and are you motivated by making a real difference to the lives of others?

Are you seeking to further develop your career? If the answer to these questions is yes, this may be the perfect opportunity for you. Please take time to read the Candidate Brief and also download the application form. You may also wish to look at other areas of our website to give you a greater understanding of our work. If you would like to discuss the post once you have read the Candidate Brief, please call 01495 717277 and make an appointment to speak with me. Alternatively, you can email Rachel Watkins, my PA at Rachel@hospiceofthevalleys.com An informal visit to the Hospice can be arranged and interested candidates are encouraged to take up this offer. Once again, thank you for your interest in the post of Head of Income Generation& Marketing at Hospice of the Valleys. I look forward to receiving your application and possibly working with you in the future. Yours sincerely

Helen Rees, Chief Executive

Festival Drive

Ebbw Vale, NP23 8XF Telephone: 01495 717277

Fax: 01495 724188

Enquiries@hospiceofthevalleys.com www.hospiceofthevalleys.org.uk

‘The Hospice team that cares for the people of Blaenau Gwent.’

About Hospice of the Valleys

Brief History

Hospice of the Valleys first opened our doors in Blaenau Gwent with the establishment of a

Day Hospice in 1991. The first Nurse was employed by the Hospice in May 1992, based in a

small office at The Circle, Tredegar.

The Hospice continues to deliver the same 24-hour care as when it was first established, now

employing around 50 staff and over 200 volunteers and with 5 Hospice shops across the

borough. The Hospice is overseen by our board of 8 volunteer Trustees.

We care for patients with a wide array of life-limiting conditions, some 33% of whom have a

non-cancer diagnosis.

The Hospice is also proud to have been commissioned for many years as the specialist

palliative care provider of choice by the Aneurin Bevan University Health Board. Together we

ensure patients receive seamless continuity of care across Blaenau Gwent.

Governance

Hospice of the Valleys is a registered charity, governed by a board of eight trustees under the

leadership of the Chairman – Miss Susan Kent MBE. The Trustees are all volunteers coming

from a range of backgrounds. The Board meets bi-monthly and has three subcommittees:

Finance and Performance, Fundraising and Clinical Governance.

Our People

The Hospice employs around 50 staff (full and part-time, including bank staff) in a wide

range of roles. We also have a loyal and hardworking team of over 170 volunteers working

in all areas of the Hospice, including our shops. All of our staff and the majority of our

volunteers are either based at the Hospice, or in one of our retail shops.

Clinical Team

Consultant in Palliative Medicine, Specialist Nurses, Social Workers, Spiritual Care,

Bereavement, Complementary Therapies, Physiotherapy, Welfare Rights Advisors,

Chaplaincy and Education.

Corporate Team

Administration, Finance, Fundraising, Retail, Volunteer Co-ordinator.

Fundraising

The fundraising department organises a wide variety of events each year including a developing 10k race, a fun run, mountain challenges, fun days, concerts, sponsored danceathons and a Light up a Life appeal and carol service every Christmas. The department is also responsible for supervising and supporting community fundraising – and also for working with corporate sponsors, a £2 per month campaign, a Will Appeal, raffles, bucket collections and collecting tins.

Promotions, media liaison, running an active Facebook page and producing an annual newsletter is also in the remit of the department.

Finance

It costs £1.3 million a year for the Hospice to continue to provide its services. Over 70% of this is raised in the local community with Hospice of the Valleys receiving only 22% of its funding from the NHS. Hospice finances and resources are managed carefully and prudently. Due to good public support and efficient housekeeping since the Hospice opened, we are in a position to hold reserves. All of our services are provided without charge to our patients, their families and carers.

Geographical Area

The Hospice catchment area is the Blaenau Gwent locality, including the towns of Tredegar,

Ebbw Vale, Blaina, Brynmawr, Abertillery and Blaenavon. This is a population of

approximately 70,000.

You can find out more about our work by visiting our website at

www.hospiceofthevalleys.org.uk or via our Facebook page.

CEO/CSD

Head of Income Business Support Deputy CSD

Services Manager

Senior

Fundraiser

Retail

Manager

Volunteer

Co-

ordinator

AdminClinical

AdminNursing ANP

Dementia

Services

Hospice at

HomeEducation

Social

Work

Welfare

Rights

Advisors

Comp.

TherapyPhysio

Community

Fundraiser

Fundraising

Assistant

Family Support Services Lead

Generation

Director of Finance & Performance Management Consultant in Palliaitve Medicine

JD v2 Hd of Income Gen October 2016

Hospice of the Valleys

Job Description and Person Specification Job Title: Head of Income Generation & Marketing Responsible To: Chief Executive/Clinical Services Director Accountable To: Chief Executive/Clinical Services Director Responsible For: All activities related to income generation Fundraising and Retail Staff and Volunteers Location: Based at Office in Ebbw Vale and throughout Blaenau Gwent locality Salary / Grade: £38,683 per annum Contract: Permanent Hours: 37.5 per week (additional evenings and weekends as role requires) Key working Members of the Senior Management Team

Relationships: Members of the Hospice Income Generation Teams

Members of the Hospice Support Services and Multi-Disciplinary Clinical

Teams

Community and corporate stakeholders

1. Job Summary: The Head of Income Generation & Marketing is responsible for developing and implementing a successful fundraising & marketing strategy reflecting Hospice of the Valleys’ objectives, leading the generation of income from a combination of a programme of fundraising events, charitable trusts, corporate support, an array of retail and community fundraising events and initiatives and donor development. The main objective for the post holder will be to establish a clear strategy to make Hospice of the Valleys the major charity of choice across Blaenau Gwent. This will be achieved by the development and implementation of a sustainable fundraising/marketing strategy for the organisation in line with the strategic objectives and overall five year business plan.

2. Philosophy of Care:

The post holder will work within the Hospice of the Valleys philosophy of care and professional standards.

3. Specific duties and responsibilities:

3.1: Strategic & Monitoring

i. Lead in the development, implementation and review of fundraising/marketing strategies

ensuring they are in line with the overall organisation business plan.

JD v2 Hd of Income Gen October 2016

ii. Contribute to the senior leadership of the Hospice and to work effectively with trustees in steering the fundraising/marketing agenda.

iii. Regularly review the Fundraising and Retail team work objectives in the light of changing environments and issues arising to ensure effective delivery of objectives.

iv. Report to the CEO / Board of Trustees on department’s strategies and plans, achievement of targets and objectives, concerns and issues.

v. Be a member of, and contribute to, the Hospice Leadership Team (see organisation chart at Appendix 1)

3.2: Fundraising/marketing

i. With the Fundraising team, research, identify and prioritise potential fundraising/marketing opportunities.

ii. Engage with potential funders, including trust, corporate and major donor funders; develop appropriate cases for support and oversee any application processes.

iii. Develop and maintain an active portfolio of funding opportunities to meet the resourcing priorities of the organisation.

iv. Develop and maintain effective donor relations and supporter care programmes.

v. Maximise income from a range of different sources including individuals, groups, major donors, trusts and corporates against agreed targets.

vi. Oversee the Fundraising database, ensuring it is developed and the data utilised.

vii. Build effective long-term relationships and maintain an extensive network of contacts in key organisations across the Blaenau Gwent region and beyond.

viii. Support the development of an active community-based fundraising programme that is volunteer-led.

ix. Work closely with the Retail Manager to develop income generation and profile raising activities.

x. Encourage staff and volunteers to become fundraising aware. 3.3: Management

i. Lead the income generation team, ensuring that all fundraising and retail staff have and understand their job descriptions and have development plans in place.

ii. Lead on quality assurance in fundraising, ensuring that high quality work is delivered on time and effective systems and structures are created to achieve this.

iii. Direct and manage the performance of staff in Fundraising and Retail, to maintain an effective team capable of providing a professional service.

iv. Undertake staff appraisals and regular performance reviews for members of the income generation team, setting realistic objectives to maintain high levels of performance and appropriate individual development plans.

v. Set income generation targets for team members

JD v2 Hd of Income Gen October 2016

vi. Assist the CEO with the development of the Hospice’s strategy.

vii. Represent and speak on behalf of the Hospice at meetings and events where necessary.

3.4: Financial and Governance

i. Keep informed of changes within the voluntary sector and manage them as appropriate, ensuring all fundraising strategies comply with current legislation.

ii. Keep informed of regulatory changes within the voluntary sector and manage them as appropriate, ensuring all fundraising/marketing strategies comply with current legislation.

iii. Ensure that any restricted funds are used as planned and any contractual obligations met.

iv. Ensure all paperwork for all donations received by the charity is available for inspection by auditors using agreed systems, including fundraising database and improve the efficiency of our systems.

v. Monitor performance against agreed budget targets in all areas of income generation, making recommendations for remedial action where necessary and preparing balance scorecard reports for the CEO and Board of Trustees

3.5: General

I. Maintain confidentiality and comply with all Information Governance policies and procedures.

II. Be a positive ambassador for Hospice of the Valleys. Adopt a personal style that enhances the reputation of the Hospice and fosters respectful and professional working relationships.

III. Contribute positively to team working within the charity and to implementing organisational objectives.

IV. Work with Chief Executive to agree priorities.

V. Comply with all Hospice of the Valleys policies and procedures and to make known to Senior Officers any areas which are not adequately covered.

VI. Participate in the Hospice appraisal system, setting realistic objectives in order to maintain a personal and professional profile and demonstrate a high level of practice

Health and Safety

All employees have a responsibility under the Health & Safety at Work Act 1974 to protect and promote their own health and that of others in the workplace

No Smoking Policy

Hospice of the valleys operates a No Smoking Policy

JD v2 Hd of Income Gen October 2016

Data Protection

All employees are required to uphold the confidentiality of all information records in whatever format, encountered in the course of employment and after it. All employees are bound by the requirements of the Data Protection Act when, in the course of their employment, they deal with information records relating to individuals

Equal Opportunities

It is the aim of Hospice of the Valleys to ensure that no job applicant or employee receives less favourable treatment on the grounds of sex, race, colour, nationality or ethnic origins, or is placed at a disadvantage by conditions or requirements which cannot be shown to be justifiable. To this end, Hospice of the Valleys has an Equal Opportunities Policy and it is for each employee to contribute to its success. Right to Vary

This job description is not intended to be an exhaustive list of duties. Hospice of the Valleys reserves the right, after appropriate consultation with you, to vary your duties and responsibilities within the parameters of your grade and occupational competence in order to respond to changes in the needs of the services we provide.

JD v2 Hd of Income Gen October 2016

PERSON SPECIFICATION

JOB TITLE:

Head of Income Generation GRADE: Hospice of the Valleys: Management

REQUIREMENTS ESSENTIAL DESIRABLE

Education and Qualifications

Good level of general education, ideally educated to degree level or equivalent. Fundraising or Marketing qualification

Member of the Institute of Fundraising.

Experience Demonstrable experience of at least two of the following fundraising disciplines: Corporate, major donor, events, community, trusts, direct marketing.

Track record of achieving fundraising results.

Experience of managing own workload, effectively leading and motivating others and planning and organising work to meet deadlines

Experience of motivating, directing and monitoring remotely located staff.

Experience of managing volunteers. Experience of setting budgets and effective management of budgets to achieve agreed targets.

Knowledge and Skills

Knowledge of fundraising legal requirements. Ability to communicate clearly and assertively with people at all levels with excellent public speaking skills.

IT literate – able to use a range of Microsoft packages.

Strong influencing and negotiating skills.

Ability to identify opportunities and to focus activity to maximise success.

An outgoing, confident individual, able to prioritise their work to achieve results and who is target driven and solution focused.

A team player – pro-actively supportive of colleagues and willing to work collaboratively for the greater good of the Hospice.

Ability to write reports. Strong planning skills.

Ability to motivate others.

Other Factors Commitment to working outside normal office hours, at weekends as required by the role. Willingness to take accountability for own actions in the delivery of objectives.

To have and maintain a valid driving licence with access to own vehicle.