Apple’s Lisa PCBy: Justin Hodges, Brandon Pennington, Ashley Frank, & Lamar Hutchison

Group C | LC2

How did they get here... InitiationPlanningExecutionMonitor & ControlCompletion

Initiation Created in 1983 | Discontinued in

1986

The purpose was to design a powerful personal computer

In 1980 Steve Jobs was forced off this project and started on the Macintosh project

50million dollar project introduced at $9,995 per

Ugh Failure!

but... Technological Advancment First GUI computer aimed at

personal business users First desktop to allow you you

to use a mouse with experiment with files

According to the web…

Planning Plan was to create a more

modern version of the then-conventional design epitomized by the Apple II

There was a large amount work put into the GUI

The Lisa was a major projectMore than 90 people participated in creating the design

Execution The missing link between the Apple II and the

gilded Macintosh was the Lisa. The execution of the plan for the Lisa was

through the cost and marketing strategy. Apple’s marketing efforts painted the Lisa as

a game-changer that worked on your schedule.

Monitor&

Control

The largest Lisa customer was NASA

NASA and researchers monitored the Lisa but soon it faced hardware issues

They could no longer control the Lisa because customers wanted them cheap.

Apple was behind in sales due to production costs

We can conclude...Apple’s Lisa was a failure in the end, but undoubtedly a game changer in the technology industry. Apple was able to change their view and innovation to become what they are now in the present.

CompletionGradually Apple’s Revenue

increased drastically in sales due to previous failures like the Lisa. Overall the project was over but the outcome

increased sellsexponentially.

Heres a graph to better explain my point…

2010

5

60

65

2011

30

95

65

2012

90

160

70

2013

105

180

75

Microsoft

Apple

Sales in Billions: Revenue

Works CitedLumb, David. "Remember Apple's Lisa, The Computer That Cost Steve Jobs A Gig? Kevin Costner Does!" Fast Company. N.p., n.d. Web. 21 June 2016.

"Apple Lisa - Mac History." Mac History. N.p., 12 Oct. 2007. Web. 21 June 2016.

"History of Apple’s Lisa." Low End Mac. N.p., 05 Oct. 2005. Web. 22 June 2016.