Apple Valley Chamber Year in Review Final

“Our Year in Review” | 1

Community Photos Ribbon Cuttings Ground Breakings pg. 7

January 2011 APPLE VALLEY CHAMBER OF COMMERCE MAGAZINE

Citizen of the Year Pg. 8

Chairman’s Last Message pg. 28

Lifetime Memberships pg. 8

Taking a look back at the year of 2010

“Our Year in Review”


5 January 2010 Chairman’s Message 8 Citizen of the Year/ Lifetime Mem-bership Achievements 10 The Bradco Companies Article 14 Ambassador Fun Times 18 Ground Breakings/ Ribbon Cuttings 27 Business Spotlight: Victor Valley Appraiser Association


This is a Apple Valley Chamber of commerce Publication created and produced by the

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President/ CEO Janice Moore

Executive Assistant Nyesha Loyd

Apple Valley Chamber of Commerce 16010 Apple Valley Road Apple Valley, CA 92307 Phone: (760) 242-2753

Fax: (760) 242-0303 Web site: www.avchamber.org

Email: [email protected]

Copyright 2011 Apple Valley Chamber of Commerce

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This publication is produced by the Apple Valley Chamber of Commerce


“Quiel Signs” Business Spotlight Quiel Brothers Electric Sign Company’s manufacturing facility has been located in San Bernardino since 1961. We also have support facilities in the Coachella Valley and the High Desert. New sign fabrication and installation represents the majority of our present operations today. We have the man-agement and technical expertise to carry out any project to its final completion. All of Quiel Brothers signs are constructed of the finest materials available. Quiel Brothers Sign Co. invites you to con-tact us with any questions you may have. We have a full staff of quali-fied and profes-sional associates are highly trained to help you in any manner regarding your Sign, from Design, Permitting, Service, Manufac-turing and Installa-tion. Quiel Brothers strives to stay on the leading edge of technology. We own and utilize the latest in computerized equipment and always use the best materials. Why partner with Quiel Brothers Signs? Here are a few reasons… *Many years of experience in the sign industry with a solid reputation. *Tremendous knowledge of fabrication methods and material uses. *Flexible financing and leasing programs.

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2010 January Chairman’s Message New Years Resolutions

f you are like most people who make New Year’s Resolutions, then by the time you are reading this, you have probably already broken whatever resolutions that you made for this year! However, there is one resolution

for the new year that I would encourage you to follow through on – and that is taking advantage of all the Apple Valley Chamber of Commerce has to offer you and your business. When you joined the Apple Valley Chamber of Commerce, you gained ac-cess to a number of services and benefits that are specifically designed to help you start, grow, and prosper your business. Promote your business in the Chamber’s monthly newsletter, The Source. The Source has been very much improved over the last year. It is a great way to promote your busi-ness throughout the High Desert. Advertising in the Source is one fantastic way to promote your business, but you may also consider writing an article for the Source on matters that are unique to your business and expertise. What a great way for you to share your wisdom and success with oth-ers. The Chamber can also get you on the air! Through our partnership with CBS radio station Stardust 910, you can be featured for a 30 minute radio interview with Steve “Stevarino” Elliot. You can use that exposure to share with listeners why they need your services or products. I have talked to sev-eral people who have been interviewed by Steve. All of them had high praise for the way Steve makes the interview a positive, stress-free experience. The next time you see Bill Pettus at a cham-ber, ask him how much 30 minutes of advertising would cost you! I encourage you to take advantage of the web presence that the Chamber can make available to you. There is nothing more exciting for our President, Janice Moore, to do than to share with you all the ways the Chamber can help your business establish a presence on the internet. I encourage you to get involved. There are no shortages of ways for you to get involved. Come to a monthly luncheon and connect with fel-low business people – come early and stay late to make those important busi-ness connections. We also have several events each year that require the in-volvement of our members to be suc-cessful. And lastly, I encourage you to provide feedback on what we can do to better support you and your business. Each and every one of the Staff and Board Members at the Apple Valley Chamber of Commerce are committed to your suc-cess. We always are interested in learn-ing how we can better meet your needs. I am looking forward to an exciting 2010, and I am honored to serve as this years Chairman!

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Ground Breakings/ Ribbon CuttingsGround Breakings/ Ribbon Cuttings


Chamber OfficeChamber Office


Chairman’s Awards Dinner Chairman’s Awards Dinner


“Citizen of the Year”

Lifetime Membership

This story can fit 75-125 words. Selecting pictures or graphics is an important part of adding content to your newsletter. Think about your article and ask yourself if the picture supports or en-hances the message you’re trying to convey. Avoid selecting images that appear to be out of context. Microsoft Publisher includes thousands of clip art images from which you can choose and import into your newsletter. There are also sev-eral tools you can use to draw shapes and symbols. Once you have chosen an image, place it close to the article. Be sure to place the caption of the image near the image.

This story can fit 100-150 words. The subject matter that appears in newsletters is virtually endless. You can include stories that focus on current technologies or innovations in your field.

You may also want to note business or eco-nomic trends, or make predictions for your cus-tomers or clients. If the newsletter is distributed internally, you might comment upon new procedures or im-provements to the business. Sales figures or earnings will show how your business is grow-ing. Some newsletters include a column that is up-dated every issue, for instance, an advice col-umn, a book review, a letter from the president, or an editorial. You can also profile new em-ployees or top customers or vendors.


Incorporated on December 4,1989, Joseph W. Brady, Inc dba The Bradco Companies special-izes in the acquisition and disposition of raw land and approved residential, commercial and industrial land projects for developers and in-vestors throughout Southern California. We also specializes in the leasing and sales of commercial, industrial and office properties. In 2005, The Bradco Companies was named the 15th largest commercial brokerage company in the Inland Empire by “The Business Press,” and the largest firm of its size in the High Desert (Inland Empire North/The “E” Corridor). At The Bradco Companies, our primary mission is to deliver professional real estate services with efficiency, integrity and attention to every detail. We are not fee or commission driven; we

are relationship driven, recognizing and defining our clients needs and identifying the most cost-effective solutions for them. We do the research and we take every meas-ure to ensure the success of each transaction. The Bradco Companies offers added value with an emphasis on integrity. We make sure our clients know “real” value and property pricing whether

they are leasing, purchasing or selling. We maximize our clients’ investments and minimize their risks through the use of only the strongest industry alliances in such areas as local, state and federal government agencies; escrow and title services, civil engineering, construction management, appraisal, lending, market re-search, take-out lending, general contracting and joint-venture partnerships.

Recognized as commu-nity leaders, we are com-mitted to the betterment of the economy and other

quality-of-life issues in the High Desert. In addi-tion to our knowledge of the real estate indus-try, we believe that our community and political insights provide useful advantages to every client. We have devel-oped a standard of excellence and a level of commit-ment to our cli-ents based on a keen understand-ing of the market, a common-sense approach to doing business, and so-phistication in our actions. You'll find every Colliers International Bradco professional dedicated to our standard of excellence with efficiency and integrity, com-mitment to each client, and a common-sense approach. .


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"If every city had a Lee Tucker the world would be a lot better place." -- Joseph W. Brady

Tucker moved to the Victor Valley from Folsom about 20 years ago, his son Kevin said. Almost immediately he involved himself in a number of local civic organiza-tions, including Kiwanis and the Apple Valley Chamber of Commerce. He later was involved in the Elks and the Victor Valley Museum.

But it was with the High Desert Chapter of the Ameri-can Red Cross that Tucker perhaps made his biggest impact. A district sales manager for General Motors auto parts maker ACDelco in the Los Angeles area for 30 years, Tucker drew upon his professional experi-ence to become a relentless fundraiser and publicist, according to those who knew him. He was affection-ately known in the community as “Mr. Red Cross.”

Gone but never forgotten...Gone but never forgotten...

Remembering Lee Tucker Remembering Lee Tucker


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Ambassadors: Fun Times











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Valley Crest Residential Care: Dedicated to Helping Seniors and Their Families For more information contact: Kathie Gainous Executive Director Phone: 760-242-3188

For more than 15 years, Valley Crest Residential Care, located in Apple Valley, California two blocks from St. Mary’s Hospital, has offered a distinctive approach to specialized memory care. From cozy rooms, to peaceful gardens and home-cooked meals, Valley Crest strives to ensure that all families have peace of mind knowing their loved one is at a home away from home. The nationally respected and innovative Rediscovery™ Program offers our resident’s ways to “rediscover” everyday activities. Valley Crest realizes that in today’s un-predictable economic environment, a difficult aspect of care decisions for many families with a loved one with Alzheimer’s disease or memory impair-ments is sifting through the multitude of information and options available. The wealth of information can be a daunt-ing prospect, especially for families af-ter an initial diagnosis. In an effort to aid seniors and their families find the right care community and resources for their needs, Valley Crest Residential Care has developed the “Safe & Sound” program. The “Safe & Sound” program is Valley Crest’s commitment to make sure all seniors find a home safe and sound somewhere. Valley Crest acts as a resource and provides 24-hour guidance to seniors and their families with advice and information on everything from senior communities, Vet-eran’s benefits, doctors, organizations and agencies, to funding options. The resource hotline number is 1-800-952-9012 and connects seniors and their families to a pro-fessional 24-hours a day, 7 days a week. Seniors and their families can also dial the Valley Crest Residential Care main number at 760-242-3188 during business hours to find assistance.

Member TestimonialMember TestimonialMember Testimonial: Lee & Associates: Lee & Associates: Lee & Associates Lee & Associates has benefited from being a member of the Apple Valley Chamber of Commerce since 2003. Membership in the Chamber has afforded our company the opportunity to be in the forefront of businesses and individuals who care about the business community. Through the many networking venues provided by the Apple Valley Chamber, Lee & Associates has built relationships that have helped our company grow and strive in this area and will continue to be supportive of the chamber.


Chamber Membership Luncheons


If you are like most people who make New Year’s Resolutions, then by the time you are reading this, you have probably already broken whatever resolutions that you made for this year! However, there is one resolution for the new year that I would en-courage you to follow through on – and that is taking advantage of all the Apple Valley Chamber of Commerce has to offer you and your business. When you joined the Apple Valley Chamber of Commerce, you gained access to a number of services and benefits that are specifically designed to help you start, grow, and prosper your business. Promote your business in the Chamber’s monthly newsletter, The Source. The Source has been very much improved over the last year. It is a great way to promote your business throughout the High Desert. Advertising in the Source is one fantastic way to promote your business, but you may also consider writing an article for the Source on matters that are unique to your business and expertise. What a great way for you to share your wisdom and success with others.

The Chamber can also get you on the air! Through our partnership with CBS radio station Stardust 910, you can be featured for a 30 minute radio interview with Steve “Stevarino” Elliot. You can use that exposure to share with listeners why they need your services or products. I have talked to several people who have been interviewed by Steve. All of them had high praise for the way Steve makes the interview a positive, stress-free experience. The next time you see Bill Pettus at a chamber, ask him how much 30 minutes of advertis-ing would cost you! I encourage you to take advantage of the web presence that the Chamber can make available to you. There is nothing more exciting for our President, Janice Moore, to do than to share with you all the ways the Cham-ber can help your business establish a presence on the internet. I encourage you to get involved. There are no shortages of ways for you to get involved. Come to a monthly luncheon and connect with fellow business people – come early and stay late to make those important busi-ness connections. We also have several events each year that require the involvement of our members to be successful. And lastly, I encourage you to provide feedback on what we can do to better support you and your business. Each and every one of the Staff and Board Members at the Apple Valley Chamber of Commerce are commit-ted to your success. We always are interested in learning how we can better meet your needs. I am looking forward to an exciting 2010, and I am honored to serve as this years Chairman!

2010 May Chairman’s Message


The Carpet Club, Inc. has been family owned & operated in Victor-ville for 22 years and owner Pat Gorman has all these years of ex-perience to offer his customers. So they sure do know what the needs are in our high desert market. Their showroom is located at 12555 Mariposa Rd just south of the new Hilton Garden Inn. They can provide and install carpet, tile, and hardwood floors as well as doing vinyl, laminate, showers, blinds and countertops. It’s a good thing that his staff is edu-cated in the flooring business because they do commercial as well as residential projects. No job is too big or too small to handle superbly. Having very competitive prices has helped them achieve success over the years and they offer financing also. Stop and take a look at their beautiful showroom and samples of SHAW carpets next time you’re driving by! Their friendly staff will be pleased to show you around and answer any and all of your home redecorating questions. You can call them at 760-241-0141 or e-mail to [email protected]. They have enhanced their listing on HighDesertOnline.com for your information. Since they give free estimates you can contact their website there or go directly to www.carpetclubinc.com.

Penny Heflebower began her business on January 1st of this year, 2010 right here In Apple Valley. She represents a product that may revolutionize the American Kitchens in the years to come. Certainly when people become educated about the benefits of Kangen Healthy Water, most of them will want to be part of this marked transi-tion toward health and away from chronic diseases. Disease thrives in an acid environment and cannot live in an alkaline one! Combine acid-producing food and beverages and a stress-filled lifestyle and it’s obvious why most Americans are acidic. The company motto is “Change Your Water-Change Your Life!”

The 35 year old Japanese company Enagic, an OEM company, has reduced the size of their hospital medical equipment so that everyone can enjoy Kangen Water in their homes. Having just recently brought their amazing machine to the US market in 2007, we are ready to receive the same health benefits the Japanese have had for some time. Kangen Water is made through the electrolysis of regular water into ionized water that is made alkaline for our bodies to absorb. Their flagship machine actually makes seven different pH types of water. However, all water is not equal! When you drink 3-4L per day of 9.5pH Kangen (tiny) water your body is cleansed of the acidic waste build up and given a chance to do what it does best-heal itself! She calls it tiny water because the molecular structure of the water has been altered to a smaller size for better utilization in our bodies. It hydrates the brain within one minute and has already brought moisture to your skin within ten minutes! Actually, it hydrates 85% more efficiently than normal wa-ter which can only claim 15% hydration. Plus it is an awesome anti-oxidant which donates its available electrons to neutralize those dangerous free radicals in the body. These are proven to be one of the con-tributors to cancer growth! When water is ionized, free electrons are the natural result so don’t let those free radicals rob you of your health and beauty. Call Kangen Healthy Water and speak to Penny @ 760-553-6493 for more information or to receive free samples of the Kangen water for up to 21 days so you can feel the effects of the health benefits for your-self!

Kangen Healthy Water

The Carpet Club



Victor Valley Appraiser’s Association The Victor Valley Appraiser’s Association is proud to an-nounce its recent acceptance into the Apple Valley Chamber of Commerce. The goal of the VVAA is to work together with other community organizations and business leaders to

better serve our local community. The Victor Valley Appraiser’s Association (VVAA) is proud to be associated as a Chap-ter of the California Real Estate Appraiser’s Association (REAA) headquartered in Sacramento. The REAA started out as a group of appraisers coming together to network and share experiences; evolving into a professional trade organization for appraisers that meet continually to discuss rele-vant issues affecting our industry, to present educational offerings, and provide guest speakers cov-ering topics of interest to the group. The success of the REAA has encouraged appraisers throughout the state to form similar groups and become chapters of the California REAA as we gain national recognition. To date there are Chapters in Sacramento, San Francisco’s North Bay, East Bay and Southern Califor-nia’s Victor Valley with other “splinter” groups of appraisers throughout California look-


Do you know what the following companies all have in common? General Electric, Burger King, Hewlett Packard, Microsoft, and Trader Joe’s. All of these companies were born during economic recessions. I was speaking with a colleague recently who made reference to a Harvard Business Review author who studied the concept of how leaders are shaped by enduring ex-tremely difficult circumstances. He refers to these challenging times as crucibles – giving reference to an alchemist’s tool. Robert Thomas, in his book Crucibles of Lead-ership, examined how theses challenging experiences make some leaders more capa-ble, while crushing others. Jason Barker I couldn’t help but connect the dots between these two topics. I think that Thomas’ research is particularly relevant given our current challenging economic, political, and regulatory circumstances. The research could be distilled into a few basic points. Ex-perience really is the best teacher, but what we do with the experience matters the most. Do we learn from the experience, or are we ruled by the experience. The ability to find calm in the chaos is required in order to gain wisdom from these experiences.

He refers to that ability as resilience, and asserts that resilience can be a learned trait. It seems that the most powerful common denominator in his research is that successful leaders all had a personal learning strategy that helped them grow as leaders during these times. Now, how is this applicable to our current situation? We are currently in the midst of the most challenging times that we will likely ever experience in our working careers. We also know that, historically, some of the greatest companies were born during recessionary peri-ods. So while it may seem paradoxical, today’s environment may present one of the greatest opportunities for you as a leader, as a business owner, or as a budding entrepreneur. But research indicates that we need to be disciplined and deliberate about how we thrive and emerge more capable from today’s crucible. To that end, a few thoughts for consideration: What is your personal learning strategy? How are you developing your resilience? How are you taking advantage of these challenging times - these crucibles - to grow your busi-ness and to develop as a leader? At the Apple Valley Chamber of Commerce, we are always available to partner with you as you grapple with these times and these questions. Please consider us your resource for success. Who knows, maybe your organization will be the next Trader Joes!

2010 December Chairman’s Message


Enterprise Funding Corporation was established in 1983 and it’s president, Mr. Jeffery Sceranka, has been with the company since it’s inception. EFC has done over a half a billion dollars in projects in the Inland Empire since it began. EFC is located at 300 E. State St, Ste #230 in Redlands, Ca. Our

specialty is to provide commercial real estate and equipment financing for small business through the SBA 504 loan program. Many may not be aware that we are a non-profit organization. All of our excess revenue goes back into the community in grants and donations. We partner with over 50 banks to provide financing with as little as 10% down. This allows a business to acquire property while preserving working capital. Additionally, our rates are fixed and the loan is fully amortized over either a 10 or 20 year period. We can take the fear out of obtaining an SBA loan by providing a complete financial package to our banking partners without the borrower having to go through the tedious process of taking their informa-tion from bank to bank. Gwen Bedics, Business Development Officer for EFC, has assisted businesses in obtaining SBA loan financing for more than 17 years. She lives locally in the High Desert area, and has since 1979. She may be reached at 760-646-5005 or [email protected].

Handy Equipment Tool & Party Rentals Joe & Delmy Wheeler have relocated their business, HANDY EQUIP-MENT TOOL & PARTY RENTALS to 22051 Outer Hwy 18 (next to the Apple Valley Post Office). They decided to offer large sized colorful themed piñatas, jumpers, popcorn and cotton candy machines, canopies, chocolate & champagne foun-tains, and even dance floors to their already numer-ous tool & equipment rentals. This is the place you want to visit for your next kid birthday, anniversary party or adult birthday party event. You can even rent tables & chairs for your next function from them! Finding lack of space in their prior location, they took over their new building recently but have been in business since December 2006. They believe that their customers can save up to 95% of the cost to buy lawn, garden, or home im-provement equipment and small tools by renting them and thus have more money to spend on quality materials for their home projects. So save your money and call them at 760-240-9719 next time you need that roto-tiller, table saw, scaffold, paint sprayer, carpet cleaner, lawnmower, engine hoist or chain-saw, and they’ll even do repairs on small equipment if yours is broken! Their business is listed in the High Desert Online.com business direc-tory. They’re open 7 days a week! Mon thru Sat 6am -6pm and Sun 6am – 12:00noon. Joe’s e-mail is [email protected].


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Documents

Apple Valley Chamber Year in Review Final