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AppleBryan SippelFriday, April 9, 2010

• Understand – How Apple was created– Where it has been– Where it is going

• PC vs. Mac– What are the differences

• Terms– e.g. Mac OS X and closed vs open system

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Goals

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Agenda

• Who– History and Culture

• What– Products and Differences

• Why– Advantages and Disadvantages

IntroductionMe

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Who am I?• Grew up in Oakville, ON

• Education:– BAH, Psychology– MSc, Organizational Behaviour

• Jobs: – Queen’s: Admission Officer, IBM: Sales, and

Queen’s: Senior Functional Analyst

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• Getting married in September 2010

• Love technology– Bought first Apple computer 2005,

first iPod in 2004

• Sports: Montreal Canadiens fan

• Weekly Newsletter– Products and Services, News and Facts,

and Tips and Tricks– Easy to understand language– Sign up here www.bit.ly/tforesignup

• Blogwww.technologyforeveryone.wordpress.com

Archived newsletters

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Technology for Everyone

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Who

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Steve Jobs• Co-founder and CEO

Steve Wozniak• Co-founder

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http://video.google.com/videoplay?docid=-715862862672743260#

13Garage to Today

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15market capitalization a measurement of size of a business enterprise (corporation) equal to the share price times the number of shares outstanding of a public company

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Culture

• MacRumors– Buying Guide based on rumors of product

refresh

• MacBreak Weekly– Podcast, not focused solely on rumors but

often discussed

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Rumors

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What

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All products are on display for customers to use and experience

New York Apple Store

Traditional ‘Brick and Mortar’

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www.apple.ca/store

Online Store

22iTunes

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Computers

Apple II-1977- US$1298 (with 4 KB of RAM)US$2638 (max. 48 KB of RAM).

4 KB of RAM4 GB of RAM1000 KB = 1 MB1000 MB = 1 GB1 million time increase

http://en.wikipedia.org/wiki/Apple_II_series

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Macintosh 128K (1984)

25Mac Mini

26iMac

27Mac Pro

28MacBook

29MacBook Pro

30MacBook Air

31iPod Shuffle

32iPod Nano

33iPod Classic

34iPod Touch

35iTunes

36iPhone

37iPhone

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http://www.apple.com/ca/ipad/features/

iPad

39Applications (Apps)

40Apple TV, Time Capsule, Magic Mouse, more…

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http://www.apple.com/macosx/what-is-macosx/

Mac OS X

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http://www.apple.com/macosx/what-is-macosx/

43http://www.apple.com/ilife/

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Differences

http://www.apple.com/getamac/ads/

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Price Compare

• iLife

• Time Machine

• Trial and Free Software

• Viruses and Malware

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Why and why not

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http://www.tuaw.com/2009/01/02/apple-market-share-tops-10-windows-share-lowest-since-tracking/Jan 2009

http://mashable.com/2010/02/09/android-iphone-market-share/

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• Simplicity– e.g. one version of Mac OS X

• Integration

• Closed vs. Open– Apple ecosystem

Advantages

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• Finding Support– Learning curve

• Software

• Price– Pure price vs. value

Disadvantages

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http://www.apple.com/findouthow/mac/

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Summary

• Garage to Today

• iProducts

• Differences

• Advantages and Disadvantages

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References

MacRumors

www.macrumors.com

The Unoffical Apple Weblog (TUAW)

www.tuaw.com

MacBreak Weekly

http://www.twit.tv/mbw

Timeline of Apple Productshttp://en.wikipedia.org/wiki/Timeline_of_Apple_products

Apple.com- Find Out How http://www.apple.com/findouthow/mac/ -Switching 101 http://www.apple.com/support/switch101/- Mac 101 http://www.apple.com/support/mac101/

Audiobook: The Second Coming of Steve Jobs