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SHYLESH KUMARSHYLESH KUMAR

B COM EB COM E

11104141110414CHRIST UNIVERSITYCHRIST UNIVERSITY

apple beer pvt ltd.apple beer pvt ltd.

WELCOME TO THE DREAM PROPOSAWELCOME TO THE DREAM PROPOSA

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Company profileCompany profile

My company was started in 2002 and it is locatedMy company was started in 2002 and it is located

in Bangalore. My company produces a softin Bangalore. My company produces a soft

drink called apple beer. A nondrink called apple beer. A non--alcoholic softalcoholic soft

drink.drink.

Primary Competitive Advantages

* Products are manufactured under the most hygienic conditions

* The drinks are made available in a Tetra Pak and Pet Bottles

* Healthy and nutritious alternative which are also delicious

* Access to best quality fruits

* Strategically located manufacturing facilities

An extensive distribution network

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objectiveobjective

The company `s objective is to provide betterThe company `s objective is to provide better

product at reasonable pricesproduct at reasonable prices

To provide better services.To provide better services.

To earn profit.To earn profit.

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Scope of the businessScope of the business

The company has achieved good successThe company has achieved good success

here, sohere, so

the company has exciting plans for thethe company has exciting plans for thefuture, including exporting to other cities andfuture, including exporting to other cities and

we are also planning to export to otherwe are also planning to export to other

countries with new distributors andcountries with new distributors and

producers.producers.Overall, Apple Beer's success can be summedOverall, Apple Beer's success can be summed

up in two words: continuity and uniqueness.up in two words: continuity and uniqueness.

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ABOUTTHE PRODUCTABOUTTHE PRODUCT

Apple Beer is made with allApple Beer is made with all--natural flavors. Nutritionally,natural flavors. Nutritionally,

serving of Apple Beer has 140 calories. No protein, no fat, 20 gserving of Apple Beer has 140 calories. No protein, no fat, 20 g

sodium and 34g carbs. Since the beverage is sweetened withsodium and 34g carbs. Since the beverage is sweetened with

fructose, only 15g of sugar are in one bottle or can. Anotherfructose, only 15g of sugar are in one bottle or can. Another

bonus is the 100 percent daily value of vitamin C.bonus is the 100 percent daily value of vitamin C.

Apple beer is prepared with pure apples.Apple beer is prepared with pure apples.

Since 2007, the Apple Beer cans have

undergone several changes. Eight months ago,

Apple Beer was introduced in a long-necked glass

bottle. Since that time, company sales havedoubled.

It is non-alcoholic, contains no caffeine and is fortified

with vitamin C.

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financefinance

The company`s total investment is 1crThe company`s total investment is 1cr

MachineryMachinery --20 lakh20 lakh

Land and buildingLand and building--50 lakh50 lakh

Raw materialRaw material--8 lakh8 lakh

TransportationTransportation-- 4 lakhs4 lakhs

No of employeesNo of employees--17*5000=8500017*5000=85000

No of managersNo of managers--3*25000=750003*25000=75000

AdvertisementAdvertisement --10 lakh10 lakh

We have taken loan from sbi of RS =60 lakhs atWe have taken loan from sbi of RS =60 lakhs at13% of interest.13% of interest.

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MARKETINGMARKETING

The company produces more than 500 bottles ofapple beer every day. And after producing theyare sent for further distribution.

The drinks are made available in a Tetra Pakand PetBottles.

A case ofApple Beer contains twentyA case ofApple Beer contains twenty--fourfourbottles, packed in six, 4bottles, packed in six, 4--packs.packs.

We distribute the product to restaurants,We distribute the product to restaurants,bakery, hotels etcbakery, hotels etc..

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HEALTHBENEFITSHEALTHBENEFITS

Apple beer consumption has been associated witha decreased risk of a number of chronic diseases,including asthma, heart disease and cancer. Labstudies note that phytonutrients in the fruit (likeflavonoids) display high antioxidant activity and havebeen shown to lower cholesterol, inhibit cancer cell

proliferation and reduce lipid oxidation.

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LIMITATIONLIMITATION

LOTOF COMPETETORSLOTOF COMPETETORS

LESSINVESTMENTLESSINVESTMENT

LACKOF COOPERATIONLACKOF COOPERATION

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THANK Y

OUTHANK Y

OU