APPENDIX 1 QUESTIONNAIRE FOR PRETEST 1 touchingshodhganga.inflibnet.ac.in/bitstream/10603/10609/13/13_appendix.pdf · 107 APPENDIX 1 QUESTIONNAIRE FOR PRETEST 1 In the space below,

107

APPENDIX 1

QUESTIONNAIRE FOR PRETEST 1

In the space below, please write down as many products as you can which require touching

while making a purchase. It does not matter how simple, complex, relevant or irrelevant the

product is.

Please write down as many products as you can which require do not require touching while

making a purchase. It does not matter how simple, complex, relevant or irrelevant the product is.

1. What is your monthly house hold income? Below 30000 30000-40000 40001-50000 Above 50000

2. What is your age? (Indicate it in years)

3. Kindly circle your gender? Male Female

Thank you for your response

108

APPENDIX 2

QUESTIONNAIRE SET A FOR PRETEST 2

Assume that you are planning to buy the products given below. Please indicate how important it

is to touch the respective products while making a purchase. Kindly indicate your response on

the seven point scale by circling one of the seven numbers to reflect the level of importance for

touching the product.

Very important Neutral Not at all important

Handkerchiefs 7 6 5 4 3 2 1

Blazers 7 6 5 4 3 2 1

Jeans 7 6 5 4 3 2 1

Printers 7 6 5 4 3 2 1

MP3 Players 7 6 5 4 3 2 1

Detergent Cake 7 6 5 4 3 2 1

Calculators 7 6 5 4 3 2 1

Toothpaste 7 6 5 4 3 2 1

Please indicate how important it is to evaluate the Texture, Weight, Hardness and Shape or

Size of the respective products while making a purchase and indicate your response on the seven

point scale by circling one of the seven numbers. Kindly read the definitions of each term

below before responding to the questions.

Texture of a product is felt while rubbing on its surface to get an idea about its softness or

roughness.

Weight of a product gives an idea about how heavy or light the product is.

Hardness of a product is checked through applying slight pressure on its surface.

Shape or size of a product refers to its overall design or visual appearance.

BLAZERS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

109

Hardness 7 6 5 4 3 2 1

Shape or Size 7 6 5 4 3 2 1

Kindly read the definitions of each term below before responding to the questions.


roughness.




MP3 PLAYERS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


DETERGENT CAKE


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


CALCULATORS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


110



roughness.




JEANS Very important Neutral Not at all important

Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


PRINTERS Very important Neutral Not at all important

Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


TOOTHPASTE Very important Neutral Not at all important

Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


HANDKERCHIEFS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


111

Following are some questions to measure your overall knowledge level about the above

mentioned products. Please indicate your level of agreement with the following statements by

circling one of the seven numbers to reflect your opinion.

Strongly Neutral Strongly

Disagree Agree

I know pretty much about Handkerchiefs. 1 2 3 4 5 6 7

I am knowledgeable about Handkerchiefs. 1 2 3 4 5 6 7

My friends consider me as one of 1 2 3 4 5 6 7

the experts on Handkerchiefs.

Compared to many people, I know 1 2 3 4 5 6 7

more about Handkerchiefs.

When it comes to Handkerchiefs, 1 2 3 4 5 6 7

I really know a lot.


Disagree Agree

I know pretty much about Blazers. 1 2 3 4 5 6 7

I am knowledgeable about Blazers. 1 2 3 4 5 6 7


the experts on Blazers.


more about Blazers.

When it comes to Blazers, I really know a lot 1 2 3 4 5 6 7


Disagree Agree

I know pretty much about Jeans. 1 2 3 4 5 6 7

I am knowledgeable about Jeans. 1 2 3 4 5 6 7


the experts on Jeans.


more about Jeans.

When it comes to Jeans, I really know a lot 1 2 3 4 5 6 7

112


Disagree Agree

I know pretty much about Printers. 1 2 3 4 5 6 7

I am knowledgeable about Printers. 1 2 3 4 5 6 7


the experts on Printers


more about Printers.

When it comes to Printers, I really know a lot 1 2 3 4 5 6 7


Disagree Agree

I know pretty much about MP3 Players. 1 2 3 4 5 6 7

I am knowledgeable about MP3 Players. 1 2 3 4 5 6 7


the experts on MP3 Players.


more about MP3 Players.

When it comes to MP3 Players, 1 2 3 4 5 6 7

I really know a lot


Disagree Agree

I know pretty much about Detergent Cake. 1 2 3 4 5 6 7

I am knowledgeable about Detergent Cake. 1 2 3 4 5 6 7


the experts on Detergent Cake.


more about Detergent Cake.

When it comes to Detergent Cake, 1 2 3 4 5 6 7


113


Disagree Agree

I know pretty much about Calculators. 1 2 3 4 5 6 7

I am knowledgeable about Calculators. 1 2 3 4 5 6 7


the experts on Calculators.


more about Calculators.

When it comes to Calculators, 1 2 3 4 5 6 7

I really know a lot


Disagree Agree

I know pretty much about Toothpaste. 1 2 3 4 5 6 7

I am knowledgeable about Toothpaste. 1 2 3 4 5 6 7


the experts on Toothpaste.


more about Toothpaste

When it comes to Toothpaste, 1 2 3 4 5 6 7

I really know a lot

Please provide information about yourself. Kindly circle the appropriate box.

1. What is your EDUCATION? Below undergraduate Bachelor Master

2. What is your AGE? (Indicate it in years)

3. What is your GENDER? Male Female


114

APPENDIX 3

QUESTIONNAIRE SET B FOR PRETEST 2

Assume that you are planning to buy the products given below. Please indicate how important it

is to touch the respective products while making a purchase. Kindly indicate your response on

the seven point scale by circling one of the seven numbers to reflect the level of importance for

touching the product.


Sweaters 7 6 5 4 3 2 1

Blankets 7 6 5 4 3 2 1

Bath Towels 7 6 5 4 3 2 1

Socks 7 6 5 4 3 2 1

DVD Players 7 6 5 4 3 2 1

Digital Cameras 7 6 5 4 3 2 1

Deodorants 7 6 5 4 3 2 1

Please indicate how important it is to evaluate the Texture, Weight, Hardness and Shape or

Size of the respective products while making a purchase and indicate your response on the seven

point scale by circling one of the seven numbers.



roughness.




SWEATERS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

115

Hardness 7 6 5 4 3 2 1




roughness.




BLANKETS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


BATH TOWELS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


SOCKS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1

116




roughness.




DVD PLAYERS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


DIGITAL CAMERAS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


DEODRANTS


Texture 7 6 5 4 3 2 1

Weight 7 6 5 4 3 2 1

Hardness 7 6 5 4 3 2 1


117

Following are some questions to measure your overall knowledge level about the above

mentioned products. Please indicate your level of agreement with the following statements by

circling one of the seven numbers to reflect your opinion.


Disagree Agree

I know pretty much about Sweaters. 1 2 3 4 5 6 7

I am knowledgeable about Sweaters. 1 2 3 4 5 6 7


the experts on Sweaters.


more about Sweaters

When it comes to Sweaters, I really know a lot 1 2 3 4 5 6 7


Disagree Agree

I know pretty much about Blankets. 1 2 3 4 5 6 7

I am knowledgeable about Blankets. 1 2 3 4 5 6 7


the experts on Blankets.


more about Blankets.

When it comes to Blankets, I really know a lot 1 2 3 4 5 6 7


Disagree Agree

I know pretty much about Bath Towels. 1 2 3 4 5 6 7

I am knowledgeable about Bath Towels. 1 2 3 4 5 6 7


the experts on Bath Towels.


more about Bath Towels.

When it comes to Bath Towels, 1 2 3 4 5 6 7


118


Disagree Agree

I know pretty much about Socks. 1 2 3 4 5 6 7

I am knowledgeable about Socks. 1 2 3 4 5 6 7


the experts on Socks.


more about Socks.

When it comes to Socks, 1 2 3 4 5 6 7

I really know a lot


Disagree Agree

I know pretty much about DVD Players. 1 2 3 4 5 6 7

I am knowledgeable about DVD Players. 1 2 3 4 5 6 7


the experts on DVD Players.


more about DVD Players.

When it comes to DVD Players, 1 2 3 4 5 6 7



Disagree Agree

I know pretty much about Digital Cameras. 1 2 3 4 5 6 7

I am knowledgeable about Digital Cameras. 1 2 3 4 5 6 7


the experts on Digital Cameras.


more about Digital Cameras.

When it comes to Digital Cameras, 1 2 3 4 5 6 7

I really know a lot

119


Disagree Agree

I know pretty much about Deodorants. 1 2 3 4 5 6 7

I am knowledgeable about Deodorants. 1 2 3 4 5 6 7


the experts on Deodorants.


more about Deodorants.

When it comes to Deodorants, 1 2 3 4 5 6 7

I really know a lot

Please provide information about yourself. Kindly circle the appropriate box.

1. What is your EDUCATION? Below undergraduate Bachelor Master

2. What is your AGE? (Indicate it in years)

3. What is your GENDER? Male Female


120

APPENDIX 4

PRINT ADVERTISEMENT OF SWEATER FOR MAIN STUDY

Are you Looking for a Sweater?

Available for overnight delivery, just call 91-9951200001

Features

Size: Medium ( available in small and large)

Fit: Regular

Weight: 0.52 kg (1 pound)

Color: Dark Grey ( available in black, red and blue)

Sleeves: Full Sleeves

Fabric: 100 % wool

Collars/Neck: V Neck

Gender: Male/ Female/ Unisex

Usage: Casual

121

APPENDIX 5

PRINT ADVERTISEMENT OF DVD PLAYER FOR MAIN STUDY

Are you Looking for a DVD Player?

Available for overnight delivery, just call 91-9951200001

Features

Width: 9.33 inches

Height: 1.7 inches

Weight: 2.27 kilograms (5.0 pounds)

Color: Silver (available in black)

Optimal Picture Quality

Progressive Scan Technology

108 MHz/ 12-bit video D/A converter

Plays DVD-Video discs, CDs, audio CD-R, CD-RWs, MP3

and WMA CDs

122

APPENDIX 6

QUESTIONNAIRE OF MAIN STUDY FOR PHASE 1

CONSUMER RESEARCH SURVEY_1

We are conducting a consumer research study on product evaluation at IBS-Hyderabad (India)

Before you begin the survey, please review the information below.

This is to certify that you agree to participate in this research. You understand that this

participation is entirely voluntary; you can withdraw your consent at any time without penalty

and have the results of the participation, to the extent that they can be identified as yours,

removed from the research records or destroyed.

Please note the following points:

1) The purpose of this survey is to obtain your reaction after evaluating a product and

should take approximately 15 minutes to complete.

2) No discomfort or stresses resulting from the survey are foreseen.

3) No risks resulting from participation are foreseen.

4) The results of the participation will be anonymous.

If you have any questions regarding this investigation, you may reach the investigator Subhash

Jha at [email protected].

In the space below, please place your initials. Your initials will serve as your consent to take this

survey, but to keep your comments anonymous from the investigator.

_______________________________

Please take your time as you read each question.

It is very important that you clearly respond to each and every survey question.

Please do not refer back to the previous pages as you are taking the questionnaire.

---Please do not begin until instructed to do so---

mailto:[email protected]

123

Following are some questions to measure your overall knowledge about DVD players. Please indicate your level

of agreement with the following statements by circling one of the seven numbers that best reflects your opinion.

Strongly

disagree Neutral

Strongly

agree

I know pretty much about DVD players 1 2 3 4 5 6 7

I am knowledgeable about DVD players 1 2 3 4 5 6 7

My friends consider me as an expert on DVD players 1 2 3 4 5 6 7

Compared to many people, I know more about DVD

players 1 2 3 4 5 6 7

When it comes to DVD players, I really know a lot 1 2 3 4 5 6 7

Please circle the appropriate option for the following statements about DVD players that best reflects your

knowledge.

DVD players have an audio format True False No Idea

DVD players use flash memory as hard drives storage True False No Idea

DVD players cannot be used to view still pictures True False No Idea

DVD players give full support to DVD playback, MP3, CD and CD-R/RW playback

for music

True False No Idea

DVD stands for digital video disc True False No Idea

DVD players have stereo audio output mode True False No Idea

Auto resume feature allows you to automatically begin music or video playback

where you left off.

True False No Idea

DVD players can compress music and video to one fifth of the uncompressed form True False No Idea

Blue-Ray is one of the latest versions of DVD players True False No Idea

Most of the DVD players generally do not have Windows Media Video (WMV)

compatibility

True False No Idea

The SRDVD-100U is ideal for unattended store displays and signage applications True False No Idea

DVD players do not support USB devices

True

False

NoideaA

124

Assume that you are planning to buy a DVD player. How would you describe your decision of

buying a DVD player on the following scale that best reflects your opinion?

Neutral

Unimportant 1 2 3 4 5 6 7 Important

Boring 1 2 3 4 5 6 7 Interesting

Irrelevant 1 2 3 4 5 6 7 Relevant

Unexciting 1 2 3 4 5 6 7 Exciting

Means nothing 1 2 3 4 5 6 7 Means a lot to me

Unappealing 1 2 3 4 5 6 7 Appealing

Mundane 1 2 3 4 5 6 7 Fascinating

Not valuable 1 2 3 4 5 6 7 Valuable

Uninvolving 1 2 3 4 5 6 7 Involving

Not needed 1 2 3 4 5 6 7 Needed

Please indicate your level of agreement with the following statements by circling one of the

seven numbers that best reflects your opinion.

Strongly

disagree Neutral

Strongly

agree

When walking through stores, I can't help touching various

kinds of products 1 2 3 4 5

6 7

Touching products can be fun 1 2 3 4 5 6 7

When browsing in stores, it is important for me to handle

various kinds of products 1 2 3 4 5 6 7

I like to touch various kinds of products even if I have no

intention of buying them 1 2 3 4 5 6 7

When browsing in stores, I like to touch several products 1 2 3 4 5 6 7

I find myself touching several products in stores 1 2 3 4 5 6 7

I place more trust in a product’s quality when it can be touched

before purchase 1 2 3 4 5 6 7

125

I feel more comfortable purchasing products after satisfying

myself with physical examination 1 2 3 4 5 6 7

If I cannot touch a product in the store, I am reluctant to

purchase the product 1 2 3 4 5 6 7

I feel more confident making a purchase decision after

touching a product 1 2 3 4 5 6 7

The only way to make sure a product is worth buying is to

actually touch it 1 2 3 4 5 6 7

There are many products that I would only buy if I could

handle them before purchase 1 2 3 4 5 6 7

Following are some questions to measure your overall knowledge level about sweaters. Please indicate your

level of agreement with the following statements by circling one of the seven numbers that best reflects your

opinion.

Strongly

disagree Neutral

Strongly

agree

I know pretty much about Sweaters 1 2 3 4 5 6 7

I am knowledgeable about Sweaters 1 2 3 4 5 6 7

My friends consider me as an expert on Sweaters 1 2 3 4 5 6 7

Compared to many people, I know more about

Sweaters 1 2 3 4 5 6 7

When it comes to Sweaters, I really know a lot 1 2 3 4 5 6 7

Please circle the appropriate option for the following statements about Sweaters that best reflects

your knowledge.

Fitting does not influence the durability of a sweater True False No Idea

Hand tailoring is an indication of a better fit and construction in a sweater True False

No Idea

Two ply wool is heavier than the one ply wool True False

No Idea

A major difference between sweater from the low and high price ranges is in the

fabric material True False

No Idea

Thickness of a woolen sweater necessarily indicates that it has a better quality True False

No Idea

126

Sweater designers often use additional plies to add weight and color options to

increase overall quality True False

No Idea

Washing sweater with cold water has the highest level of color and wool

protections True False

No Idea

Cashmere fibers are generally less expensive than Sheltland wool True False

No Idea

The mini cable knit helps to disguise wrinkles in sweaters True False

No Idea

The cable stitch was originally used to represent a farmer's ropes True False

No Idea

Angora rabbits provide the wool for angora sweaters True False

No Idea

Less space between stitches are a sign of quality construction and helps to ensure

that the wool will hold together over time True False

NoIdeaA

Assume that you are planning to buy a Sweater. How would you describe your decision of

buying a Sweater on the following scale that best reflects your opinion?

Neutral

Unimportant 1 2 3 4 5 6 7 Important

Boring 1 2 3 4 5 6 7 Interesting

Irrelevant 1 2 3 4 5 6 7 Relevant

Unexciting 1 2 3 4 5 6 7 Exciting

Means nothing 1 2 3 4 5 6 7 Means a lot to me

Unappealing 1 2 3 4 5 6 7 Appealing

Mundane 1 2 3 4 5 6 7 Fascinating

Not valuable 1 2 3 4 5 6 7 Valuable

Uninvolving 1 2 3 4 5 6 7 Involving

Not needed 1 2 3 4 5 6 7 Needed

127

Please provide information about yourself (Tick the appropriate box wherever it is required):

Age: 18- 24 25-34 35- 44 45+

How many DVD players do you own: None 1 2 3+

Please write one brand name of DVD players which you are familiar with_______________

If you are planning to buy a DVD player, where would you like to buy it?

Retail stores Online Catalogue shops TV shops

Please indicate what kind of floor coverings you would like to see if a retailer is selling DVD

players in a store.

Carpet Tile Wooden Glass Plastic No idea

How many Sweaters do you own? None 1 2 3+

Please write one brand name of Sweaters which you are familiar with_______________

If you are planning to buy a woolen sweater, where would you like to buy it?

Retail store Online Catalogue shops TV shops

Please indicate what kind of floor coverings you would like to see if a retailer is selling woolen

sweaters in a store.

Carpet Tile Wooden Glass Plastic No idea

Please respond to the final question about this research task:

In your opinion, what was the purpose of this research task? ______________________________

Have you ever purchased ANYTHING online? Yes No

Would you like to participate in the second phase of the current study? Yes No

128

APPENDIX 7

QUESTIONNAIRE OF MAIN STUDY FOR PHASE 2

CONSUMER RESEARCH SURVEY_2

We are conducting a consumer research study on product evaluation at IBS-Hyderabad (India)

Before you begin the survey, please review the information below.

This is to certify that you agree to participate in this research. You understand that this

participation is entirely voluntary; you can withdraw your consent at any time without penalty

and have the results of the participation, to the extent that they can be identified as yours,

removed from the research records or destroyed.

Please note the following points:

1) The purpose of this survey is to obtain your reaction after evaluating a product and

should take approximately 15 minutes to complete.

2) No discomfort or stresses resulting from the survey are foreseen.

3) No risks resulting from participation are foreseen.

4) The results of the participation will be anonymous.

If you have any questions regarding this investigation, you may reach the investigator Subhash

Jha at [email protected].

In the space below, please place your initials. Your initials will serve as your consent to take this

survey, but to keep your comments anonymous from the investigator.

_______________________________

Please take your time as you read each question.

It is very important that you clearly respond to each and every survey question.

Please do not refer back to the previous pages as you are taking the questionnaire.

---Please do not begin until instructed to do so---

mailto:[email protected]

129

APPENDIX 7A

Questionnaire for Sweater

Throughout the survey, you will be asked to provide responses on a series of difference scales.

Please circle the number on each scale that most accurately reflects your opinion.

Strongly

disagree Neutral

Strongly

agree

I can easily imagine myself evaluating a sweater in the

current environment. 1 2 3 4 5 6 7

I can easily picture myself evaluating a sweater in the


I can easily visualize myself evaluating a sweater in the


How would you feel about your evaluation of this sweater?

Neutral

Not at all confident 1 2 3 4 5 6 7 Very confident

Not at all accurate 1 2 3 4 5 6 7 Very accurate

Not at all sure 1 2 3 4 5 6 7 Very sure

Not at all certain 1 2 3 4 5 6 7 Very certain

How would you feel about the distance between you and the sweater you just evaluated?

Strongly

disagree Neutral

Strongly

agree

I feel, this sweater is extremely close to me 1 2 3 4 5 6 7

I feel, this sweater is extremely near to me 1 2 3 4 5 6 7

I feel like this sweater is next to me 1 2 3 4 5 6 7

Based on the experience of evaluating the sweater, how do you feel about this sweater?

Neutral

Unhappy 1 2 3 4 5 6 7 Happy

Displeased 1 2 3 4 5 6 7 Pleased

Unsatisfied 1 2 3 4 5 6 7 Satisfied

Terrible 1 2 3 4 5 6 7 Delighted

Negative 1 2 3 4 5 6 7 Positive

130

If you were in the market to buy a sweater, please indicate your purchase intention of this sweater.

Neutral

Unlikely to buy 1 2 3 4 5 6 7 Likely to buy

We would like you to asses your attitudes toward the sweater you just evaluated on the given scale:

Strongly

disagree

Neutral

Strongly

agree

I react favorably to this sweater 1 2 3 4 5 6 7

I like this sweater 1 2 3 4 5 6 7

I feel positive toward this sweater 1 2 3 4 5 6 7

This sweater is good 1 2 3 4 5 6 7

It would be useful to have this

sweater 1 2 3 4 5 6 7


Gender: Male Female

In your opinion, what was the purpose of this study: _____________________________________

Please indicate how important it is to touch a sweater while making its purchase?

Not at all

important 1 2 3 4 5 6 7

Very

important

Please indicate how important it is to evaluate the Texture, Weight, Softness, and Shape/Size of a

sweater while making its purchase:

Not at all

important

Neutral

Very

important

Texture 1 2 3 4 5 6 7

Weight 1 2 3 4 5 6 7

Softness 1 2 3 4 5 6 7

Shape/Size 1 2 3 4 5 6 7

For office use only (random number allotted by the investigator in Phase I): _________________

Thank you for your time

131

APPENDIX 7B

Questionnaire for DVD Player

Throughout the survey, you will be asked to provide responses on a series of difference scales.

Please select the number on each scale that most accurately reflects your opinion.

Strongly

disagree Neutral

Strongly

agree

I can easily imagine myself evaluating a DVD player in

the current environment. 1 2 3 4 5 6 7

I can easily picture myself evaluating a DVD player in the


I can easily visualize myself evaluating a DVD player in

the current environment. 1 2 3 4 5 6 7

How would you feel about your evaluation of this DVD player?

Neutral

Not at all confident 1 2 3 4 5 6 7 Very confident

Not at all accurate 1 2 3 4 5 6 7 Very accurate

Not at all sure 1 2 3 4 5 6 7 Very sure

Not at all certain 1 2 3 4 5 6 7 Very certain

How would you feel about the distance between you and the DVD player you just evaluated?

Strongly

disagree Neutral

Strongly

agree

I feel, this DVD player is extremely close to me 1 2 3 4 5 6 7

I feel, this DVD player is extremely near to me 1 2 3 4 5 6 7

I feel like this DVD player is next to me 1 2 3 4 5 6 7

Based on the experience of evaluating the DVD player, how do you feel about this DVD player?

Neutral

Unhappy 1 2 3 4 5 6 7 Happy

Displeased 1 2 3 4 5 6 7 Pleased

Unsatisfied 1 2 3 4 5 6 7 Satisfied

Terrible 1 2 3 4 5 6 7 Delighted

Negative 1 2 3 4 5 6 7 Positive

132

If you were in the market to buy a DVD player, please indicate your purchase intention of this DVD player.

Neutral

Unlikely to buy 1 2 3 4 5 6 7 Likely to buy

We would like you to asses your attitudes toward the DVD player you just evaluated on the given scale:

Strongly

disagree

Neutral

Strongly

agree

I react favorably to this DVD player 1 2 3 4 5 6 7

I like this DVD player 1 2 3 4 5 6 7

I feel positive toward this DVDplayer 1 2 3 4 5 6 7

This DVD player is good 1 2 3 4 5 6 7

It would be useful to have this DVD

player 1 2 3 4 5 6 7


Gender: Male Female

In your opinion, what was the purpose of this study: _____________________________________

Please indicate how important it is to touch a DVD player while making its purchase?

Not at all

important 1 2 3 4 5 6 7

Very

important

Please indicate how important it is to evaluate the Texture, Weight, Softness, and Shape/Size of a

DVD player while making its purchase:

Not at all

important

Neutral

Very

important

Texture 1 2 3 4 5 6 7

Weight 1 2 3 4 5 6 7

Softness 1 2 3 4 5 6 7

Shape/Size 1 2 3 4 5 6 7

For office use only (random number allotted by the investigator in Phase I): _________________

Thank you for your time

Documents

APPENDIX 1 QUESTIONNAIRE FOR PRETEST 1 touchingshodhganga.inflibnet.ac.in/bitstream/10603/10609/13/13_appendix.pdf · 107 APPENDIX 1 QUESTIONNAIRE FOR PRETEST 1 In the space below,