107
APPENDIX 1
QUESTIONNAIRE FOR PRETEST 1
In the space below, please write down as many products as you can which require touching
while making a purchase. It does not matter how simple, complex, relevant or irrelevant the
product is.
Please write down as many products as you can which require do not require touching while
making a purchase. It does not matter how simple, complex, relevant or irrelevant the product is.
1. What is your monthly house hold income? Below 30000 30000-40000 40001-50000 Above 50000
2. What is your age? (Indicate it in years)
3. Kindly circle your gender? Male Female
Thank you for your response
108
APPENDIX 2
QUESTIONNAIRE SET A FOR PRETEST 2
Assume that you are planning to buy the products given below. Please indicate how important it
is to touch the respective products while making a purchase. Kindly indicate your response on
the seven point scale by circling one of the seven numbers to reflect the level of importance for
touching the product.
Very important Neutral Not at all important
Handkerchiefs 7 6 5 4 3 2 1
Blazers 7 6 5 4 3 2 1
Jeans 7 6 5 4 3 2 1
Printers 7 6 5 4 3 2 1
MP3 Players 7 6 5 4 3 2 1
Detergent Cake 7 6 5 4 3 2 1
Calculators 7 6 5 4 3 2 1
Toothpaste 7 6 5 4 3 2 1
Please indicate how important it is to evaluate the Texture, Weight, Hardness and Shape or
Size of the respective products while making a purchase and indicate your response on the seven
point scale by circling one of the seven numbers. Kindly read the definitions of each term
below before responding to the questions.
Texture of a product is felt while rubbing on its surface to get an idea about its softness or
roughness.
Weight of a product gives an idea about how heavy or light the product is.
Hardness of a product is checked through applying slight pressure on its surface.
Shape or size of a product refers to its overall design or visual appearance.
BLAZERS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
109
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
Kindly read the definitions of each term below before responding to the questions.
Texture of a product is felt while rubbing on its surface to get an idea about its softness or
roughness.
Weight of a product gives an idea about how heavy or light the product is.
Hardness of a product is checked through applying slight pressure on its surface.
Shape or size of a product refers to its overall design or visual appearance.
MP3 PLAYERS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
DETERGENT CAKE
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
CALCULATORS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
110
Kindly read the definitions of each term below before responding to the questions.
Texture of a product is felt while rubbing on its surface to get an idea about its softness or
roughness.
Weight of a product gives an idea about how heavy or light the product is.
Hardness of a product is checked through applying slight pressure on its surface.
Shape or size of a product refers to its overall design or visual appearance.
JEANS Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
PRINTERS Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
TOOTHPASTE Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
HANDKERCHIEFS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
111
Following are some questions to measure your overall knowledge level about the above
mentioned products. Please indicate your level of agreement with the following statements by
circling one of the seven numbers to reflect your opinion.
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Handkerchiefs. 1 2 3 4 5 6 7
I am knowledgeable about Handkerchiefs. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Handkerchiefs.
Compared to many people, I know 1 2 3 4 5 6 7
more about Handkerchiefs.
When it comes to Handkerchiefs, 1 2 3 4 5 6 7
I really know a lot.
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Blazers. 1 2 3 4 5 6 7
I am knowledgeable about Blazers. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Blazers.
Compared to many people, I know 1 2 3 4 5 6 7
more about Blazers.
When it comes to Blazers, I really know a lot 1 2 3 4 5 6 7
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Jeans. 1 2 3 4 5 6 7
I am knowledgeable about Jeans. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Jeans.
Compared to many people, I know 1 2 3 4 5 6 7
more about Jeans.
When it comes to Jeans, I really know a lot 1 2 3 4 5 6 7
112
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Printers. 1 2 3 4 5 6 7
I am knowledgeable about Printers. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Printers
Compared to many people, I know 1 2 3 4 5 6 7
more about Printers.
When it comes to Printers, I really know a lot 1 2 3 4 5 6 7
Strongly Neutral Strongly
Disagree Agree
I know pretty much about MP3 Players. 1 2 3 4 5 6 7
I am knowledgeable about MP3 Players. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on MP3 Players.
Compared to many people, I know 1 2 3 4 5 6 7
more about MP3 Players.
When it comes to MP3 Players, 1 2 3 4 5 6 7
I really know a lot
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Detergent Cake. 1 2 3 4 5 6 7
I am knowledgeable about Detergent Cake. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Detergent Cake.
Compared to many people, I know 1 2 3 4 5 6 7
more about Detergent Cake.
When it comes to Detergent Cake, 1 2 3 4 5 6 7
I really know a lot.
113
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Calculators. 1 2 3 4 5 6 7
I am knowledgeable about Calculators. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Calculators.
Compared to many people, I know 1 2 3 4 5 6 7
more about Calculators.
When it comes to Calculators, 1 2 3 4 5 6 7
I really know a lot
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Toothpaste. 1 2 3 4 5 6 7
I am knowledgeable about Toothpaste. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Toothpaste.
Compared to many people, I know 1 2 3 4 5 6 7
more about Toothpaste
When it comes to Toothpaste, 1 2 3 4 5 6 7
I really know a lot
Please provide information about yourself. Kindly circle the appropriate box.
1. What is your EDUCATION? Below undergraduate Bachelor Master
2. What is your AGE? (Indicate it in years)
3. What is your GENDER? Male Female
Thank you for your response
114
APPENDIX 3
QUESTIONNAIRE SET B FOR PRETEST 2
Assume that you are planning to buy the products given below. Please indicate how important it
is to touch the respective products while making a purchase. Kindly indicate your response on
the seven point scale by circling one of the seven numbers to reflect the level of importance for
touching the product.
Very important Neutral Not at all important
Sweaters 7 6 5 4 3 2 1
Blankets 7 6 5 4 3 2 1
Bath Towels 7 6 5 4 3 2 1
Socks 7 6 5 4 3 2 1
DVD Players 7 6 5 4 3 2 1
Digital Cameras 7 6 5 4 3 2 1
Deodorants 7 6 5 4 3 2 1
Please indicate how important it is to evaluate the Texture, Weight, Hardness and Shape or
Size of the respective products while making a purchase and indicate your response on the seven
point scale by circling one of the seven numbers.
Kindly read the definitions of each term below before responding to the questions.
Texture of a product is felt while rubbing on its surface to get an idea about its softness or
roughness.
Weight of a product gives an idea about how heavy or light the product is.
Hardness of a product is checked through applying slight pressure on its surface.
Shape or size of a product refers to its overall design or visual appearance.
SWEATERS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
115
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
Kindly read the definitions of each term below before responding to the questions.
Texture of a product is felt while rubbing on its surface to get an idea about its softness or
roughness.
Weight of a product gives an idea about how heavy or light the product is.
Hardness of a product is checked through applying slight pressure on its surface.
Shape or size of a product refers to its overall design or visual appearance.
BLANKETS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
BATH TOWELS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
SOCKS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
116
Shape or Size 7 6 5 4 3 2 1
Kindly read the definitions of each term below before responding to the questions.
Texture of a product is felt while rubbing on its surface to get an idea about its softness or
roughness.
Weight of a product gives an idea about how heavy or light the product is.
Hardness of a product is checked through applying slight pressure on its surface.
Shape or size of a product refers to its overall design or visual appearance.
DVD PLAYERS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
DIGITAL CAMERAS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
DEODRANTS
Very important Neutral Not at all important
Texture 7 6 5 4 3 2 1
Weight 7 6 5 4 3 2 1
Hardness 7 6 5 4 3 2 1
Shape or Size 7 6 5 4 3 2 1
117
Following are some questions to measure your overall knowledge level about the above
mentioned products. Please indicate your level of agreement with the following statements by
circling one of the seven numbers to reflect your opinion.
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Sweaters. 1 2 3 4 5 6 7
I am knowledgeable about Sweaters. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Sweaters.
Compared to many people, I know 1 2 3 4 5 6 7
more about Sweaters
When it comes to Sweaters, I really know a lot 1 2 3 4 5 6 7
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Blankets. 1 2 3 4 5 6 7
I am knowledgeable about Blankets. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Blankets.
Compared to many people, I know 1 2 3 4 5 6 7
more about Blankets.
When it comes to Blankets, I really know a lot 1 2 3 4 5 6 7
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Bath Towels. 1 2 3 4 5 6 7
I am knowledgeable about Bath Towels. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Bath Towels.
Compared to many people, I know 1 2 3 4 5 6 7
more about Bath Towels.
When it comes to Bath Towels, 1 2 3 4 5 6 7
I really know a lot.
118
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Socks. 1 2 3 4 5 6 7
I am knowledgeable about Socks. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Socks.
Compared to many people, I know 1 2 3 4 5 6 7
more about Socks.
When it comes to Socks, 1 2 3 4 5 6 7
I really know a lot
Strongly Neutral Strongly
Disagree Agree
I know pretty much about DVD Players. 1 2 3 4 5 6 7
I am knowledgeable about DVD Players. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on DVD Players.
Compared to many people, I know 1 2 3 4 5 6 7
more about DVD Players.
When it comes to DVD Players, 1 2 3 4 5 6 7
I really know a lot.
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Digital Cameras. 1 2 3 4 5 6 7
I am knowledgeable about Digital Cameras. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Digital Cameras.
Compared to many people, I know 1 2 3 4 5 6 7
more about Digital Cameras.
When it comes to Digital Cameras, 1 2 3 4 5 6 7
I really know a lot
119
Strongly Neutral Strongly
Disagree Agree
I know pretty much about Deodorants. 1 2 3 4 5 6 7
I am knowledgeable about Deodorants. 1 2 3 4 5 6 7
My friends consider me as one of 1 2 3 4 5 6 7
the experts on Deodorants.
Compared to many people, I know 1 2 3 4 5 6 7
more about Deodorants.
When it comes to Deodorants, 1 2 3 4 5 6 7
I really know a lot
Please provide information about yourself. Kindly circle the appropriate box.
1. What is your EDUCATION? Below undergraduate Bachelor Master
2. What is your AGE? (Indicate it in years)
3. What is your GENDER? Male Female
Thank you for your response
120
APPENDIX 4
PRINT ADVERTISEMENT OF SWEATER FOR MAIN STUDY
Are you Looking for a Sweater?
Available for overnight delivery, just call 91-9951200001
Features
Size: Medium ( available in small and large)
Fit: Regular
Weight: 0.52 kg (1 pound)
Color: Dark Grey ( available in black, red and blue)
Sleeves: Full Sleeves
Fabric: 100 % wool
Collars/Neck: V Neck
Gender: Male/ Female/ Unisex
Usage: Casual
121
APPENDIX 5
PRINT ADVERTISEMENT OF DVD PLAYER FOR MAIN STUDY
Are you Looking for a DVD Player?
Available for overnight delivery, just call 91-9951200001
Features
Width: 9.33 inches
Height: 1.7 inches
Weight: 2.27 kilograms (5.0 pounds)
Color: Silver (available in black)
Optimal Picture Quality
Progressive Scan Technology
108 MHz/ 12-bit video D/A converter
Plays DVD-Video discs, CDs, audio CD-R, CD-RWs, MP3
and WMA CDs
122
APPENDIX 6
QUESTIONNAIRE OF MAIN STUDY FOR PHASE 1
CONSUMER RESEARCH SURVEY_1
We are conducting a consumer research study on product evaluation at IBS-Hyderabad (India)
Before you begin the survey, please review the information below.
This is to certify that you agree to participate in this research. You understand that this
participation is entirely voluntary; you can withdraw your consent at any time without penalty
and have the results of the participation, to the extent that they can be identified as yours,
removed from the research records or destroyed.
Please note the following points:
1) The purpose of this survey is to obtain your reaction after evaluating a product and
should take approximately 15 minutes to complete.
2) No discomfort or stresses resulting from the survey are foreseen.
3) No risks resulting from participation are foreseen.
4) The results of the participation will be anonymous.
If you have any questions regarding this investigation, you may reach the investigator Subhash
Jha at [email protected].
In the space below, please place your initials. Your initials will serve as your consent to take this
survey, but to keep your comments anonymous from the investigator.
_______________________________
Please take your time as you read each question.
It is very important that you clearly respond to each and every survey question.
Please do not refer back to the previous pages as you are taking the questionnaire.
---Please do not begin until instructed to do so---
123
Following are some questions to measure your overall knowledge about DVD players. Please indicate your level
of agreement with the following statements by circling one of the seven numbers that best reflects your opinion.
Strongly
disagree Neutral
Strongly
agree
I know pretty much about DVD players 1 2 3 4 5 6 7
I am knowledgeable about DVD players 1 2 3 4 5 6 7
My friends consider me as an expert on DVD players 1 2 3 4 5 6 7
Compared to many people, I know more about DVD
players 1 2 3 4 5 6 7
When it comes to DVD players, I really know a lot 1 2 3 4 5 6 7
Please circle the appropriate option for the following statements about DVD players that best reflects your
knowledge.
DVD players have an audio format True False No Idea
DVD players use flash memory as hard drives storage True False No Idea
DVD players cannot be used to view still pictures True False No Idea
DVD players give full support to DVD playback, MP3, CD and CD-R/RW playback
for music
True False No Idea
DVD stands for digital video disc True False No Idea
DVD players have stereo audio output mode True False No Idea
Auto resume feature allows you to automatically begin music or video playback
where you left off.
True False No Idea
DVD players can compress music and video to one fifth of the uncompressed form True False No Idea
Blue-Ray is one of the latest versions of DVD players True False No Idea
Most of the DVD players generally do not have Windows Media Video (WMV)
compatibility
True False No Idea
The SRDVD-100U is ideal for unattended store displays and signage applications True False No Idea
DVD players do not support USB devices
True
False
NoideaA
124
Assume that you are planning to buy a DVD player. How would you describe your decision of
buying a DVD player on the following scale that best reflects your opinion?
Neutral
Unimportant 1 2 3 4 5 6 7 Important
Boring 1 2 3 4 5 6 7 Interesting
Irrelevant 1 2 3 4 5 6 7 Relevant
Unexciting 1 2 3 4 5 6 7 Exciting
Means nothing 1 2 3 4 5 6 7 Means a lot to me
Unappealing 1 2 3 4 5 6 7 Appealing
Mundane 1 2 3 4 5 6 7 Fascinating
Not valuable 1 2 3 4 5 6 7 Valuable
Uninvolving 1 2 3 4 5 6 7 Involving
Not needed 1 2 3 4 5 6 7 Needed
Please indicate your level of agreement with the following statements by circling one of the
seven numbers that best reflects your opinion.
Strongly
disagree Neutral
Strongly
agree
When walking through stores, I can't help touching various
kinds of products 1 2 3 4 5
6 7
Touching products can be fun 1 2 3 4 5 6 7
When browsing in stores, it is important for me to handle
various kinds of products 1 2 3 4 5 6 7
I like to touch various kinds of products even if I have no
intention of buying them 1 2 3 4 5 6 7
When browsing in stores, I like to touch several products 1 2 3 4 5 6 7
I find myself touching several products in stores 1 2 3 4 5 6 7
I place more trust in a product’s quality when it can be touched
before purchase 1 2 3 4 5 6 7
125
I feel more comfortable purchasing products after satisfying
myself with physical examination 1 2 3 4 5 6 7
If I cannot touch a product in the store, I am reluctant to
purchase the product 1 2 3 4 5 6 7
I feel more confident making a purchase decision after
touching a product 1 2 3 4 5 6 7
The only way to make sure a product is worth buying is to
actually touch it 1 2 3 4 5 6 7
There are many products that I would only buy if I could
handle them before purchase 1 2 3 4 5 6 7
Following are some questions to measure your overall knowledge level about sweaters. Please indicate your
level of agreement with the following statements by circling one of the seven numbers that best reflects your
opinion.
Strongly
disagree Neutral
Strongly
agree
I know pretty much about Sweaters 1 2 3 4 5 6 7
I am knowledgeable about Sweaters 1 2 3 4 5 6 7
My friends consider me as an expert on Sweaters 1 2 3 4 5 6 7
Compared to many people, I know more about
Sweaters 1 2 3 4 5 6 7
When it comes to Sweaters, I really know a lot 1 2 3 4 5 6 7
Please circle the appropriate option for the following statements about Sweaters that best reflects
your knowledge.
Fitting does not influence the durability of a sweater True False No Idea
Hand tailoring is an indication of a better fit and construction in a sweater True False
No Idea
Two ply wool is heavier than the one ply wool True False
No Idea
A major difference between sweater from the low and high price ranges is in the
fabric material True False
No Idea
Thickness of a woolen sweater necessarily indicates that it has a better quality True False
No Idea
126
Sweater designers often use additional plies to add weight and color options to
increase overall quality True False
No Idea
Washing sweater with cold water has the highest level of color and wool
protections True False
No Idea
Cashmere fibers are generally less expensive than Sheltland wool True False
No Idea
The mini cable knit helps to disguise wrinkles in sweaters True False
No Idea
The cable stitch was originally used to represent a farmer's ropes True False
No Idea
Angora rabbits provide the wool for angora sweaters True False
No Idea
Less space between stitches are a sign of quality construction and helps to ensure
that the wool will hold together over time True False
NoIdeaA
Assume that you are planning to buy a Sweater. How would you describe your decision of
buying a Sweater on the following scale that best reflects your opinion?
Neutral
Unimportant 1 2 3 4 5 6 7 Important
Boring 1 2 3 4 5 6 7 Interesting
Irrelevant 1 2 3 4 5 6 7 Relevant
Unexciting 1 2 3 4 5 6 7 Exciting
Means nothing 1 2 3 4 5 6 7 Means a lot to me
Unappealing 1 2 3 4 5 6 7 Appealing
Mundane 1 2 3 4 5 6 7 Fascinating
Not valuable 1 2 3 4 5 6 7 Valuable
Uninvolving 1 2 3 4 5 6 7 Involving
Not needed 1 2 3 4 5 6 7 Needed
127
Please provide information about yourself (Tick the appropriate box wherever it is required):
Age: 18- 24 25-34 35- 44 45+
How many DVD players do you own: None 1 2 3+
Please write one brand name of DVD players which you are familiar with_______________
If you are planning to buy a DVD player, where would you like to buy it?
Retail stores Online Catalogue shops TV shops
Please indicate what kind of floor coverings you would like to see if a retailer is selling DVD
players in a store.
Carpet Tile Wooden Glass Plastic No idea
How many Sweaters do you own? None 1 2 3+
Please write one brand name of Sweaters which you are familiar with_______________
If you are planning to buy a woolen sweater, where would you like to buy it?
Retail store Online Catalogue shops TV shops
Please indicate what kind of floor coverings you would like to see if a retailer is selling woolen
sweaters in a store.
Carpet Tile Wooden Glass Plastic No idea
Please respond to the final question about this research task:
In your opinion, what was the purpose of this research task? ______________________________
Have you ever purchased ANYTHING online? Yes No
Would you like to participate in the second phase of the current study? Yes No
128
APPENDIX 7
QUESTIONNAIRE OF MAIN STUDY FOR PHASE 2
CONSUMER RESEARCH SURVEY_2
We are conducting a consumer research study on product evaluation at IBS-Hyderabad (India)
Before you begin the survey, please review the information below.
This is to certify that you agree to participate in this research. You understand that this
participation is entirely voluntary; you can withdraw your consent at any time without penalty
and have the results of the participation, to the extent that they can be identified as yours,
removed from the research records or destroyed.
Please note the following points:
1) The purpose of this survey is to obtain your reaction after evaluating a product and
should take approximately 15 minutes to complete.
2) No discomfort or stresses resulting from the survey are foreseen.
3) No risks resulting from participation are foreseen.
4) The results of the participation will be anonymous.
If you have any questions regarding this investigation, you may reach the investigator Subhash
Jha at [email protected].
In the space below, please place your initials. Your initials will serve as your consent to take this
survey, but to keep your comments anonymous from the investigator.
_______________________________
Please take your time as you read each question.
It is very important that you clearly respond to each and every survey question.
Please do not refer back to the previous pages as you are taking the questionnaire.
---Please do not begin until instructed to do so---
129
APPENDIX 7A
Questionnaire for Sweater
Throughout the survey, you will be asked to provide responses on a series of difference scales.
Please circle the number on each scale that most accurately reflects your opinion.
Strongly
disagree Neutral
Strongly
agree
I can easily imagine myself evaluating a sweater in the
current environment. 1 2 3 4 5 6 7
I can easily picture myself evaluating a sweater in the
current environment. 1 2 3 4 5 6 7
I can easily visualize myself evaluating a sweater in the
current environment. 1 2 3 4 5 6 7
How would you feel about your evaluation of this sweater?
Neutral
Not at all confident 1 2 3 4 5 6 7 Very confident
Not at all accurate 1 2 3 4 5 6 7 Very accurate
Not at all sure 1 2 3 4 5 6 7 Very sure
Not at all certain 1 2 3 4 5 6 7 Very certain
How would you feel about the distance between you and the sweater you just evaluated?
Strongly
disagree Neutral
Strongly
agree
I feel, this sweater is extremely close to me 1 2 3 4 5 6 7
I feel, this sweater is extremely near to me 1 2 3 4 5 6 7
I feel like this sweater is next to me 1 2 3 4 5 6 7
Based on the experience of evaluating the sweater, how do you feel about this sweater?
Neutral
Unhappy 1 2 3 4 5 6 7 Happy
Displeased 1 2 3 4 5 6 7 Pleased
Unsatisfied 1 2 3 4 5 6 7 Satisfied
Terrible 1 2 3 4 5 6 7 Delighted
Negative 1 2 3 4 5 6 7 Positive
130
If you were in the market to buy a sweater, please indicate your purchase intention of this sweater.
Neutral
Unlikely to buy 1 2 3 4 5 6 7 Likely to buy
We would like you to asses your attitudes toward the sweater you just evaluated on the given scale:
Strongly
disagree
Neutral
Strongly
agree
I react favorably to this sweater 1 2 3 4 5 6 7
I like this sweater 1 2 3 4 5 6 7
I feel positive toward this sweater 1 2 3 4 5 6 7
This sweater is good 1 2 3 4 5 6 7
It would be useful to have this
sweater 1 2 3 4 5 6 7
Please provide information about yourself (Tick the appropriate box wherever it is required):
Gender: Male Female
In your opinion, what was the purpose of this study: _____________________________________
Please indicate how important it is to touch a sweater while making its purchase?
Not at all
important 1 2 3 4 5 6 7
Very
important
Please indicate how important it is to evaluate the Texture, Weight, Softness, and Shape/Size of a
sweater while making its purchase:
Not at all
important
Neutral
Very
important
Texture 1 2 3 4 5 6 7
Weight 1 2 3 4 5 6 7
Softness 1 2 3 4 5 6 7
Shape/Size 1 2 3 4 5 6 7
For office use only (random number allotted by the investigator in Phase I): _________________
Thank you for your time
131
APPENDIX 7B
Questionnaire for DVD Player
Throughout the survey, you will be asked to provide responses on a series of difference scales.
Please select the number on each scale that most accurately reflects your opinion.
Strongly
disagree Neutral
Strongly
agree
I can easily imagine myself evaluating a DVD player in
the current environment. 1 2 3 4 5 6 7
I can easily picture myself evaluating a DVD player in the
current environment. 1 2 3 4 5 6 7
I can easily visualize myself evaluating a DVD player in
the current environment. 1 2 3 4 5 6 7
How would you feel about your evaluation of this DVD player?
Neutral
Not at all confident 1 2 3 4 5 6 7 Very confident
Not at all accurate 1 2 3 4 5 6 7 Very accurate
Not at all sure 1 2 3 4 5 6 7 Very sure
Not at all certain 1 2 3 4 5 6 7 Very certain
How would you feel about the distance between you and the DVD player you just evaluated?
Strongly
disagree Neutral
Strongly
agree
I feel, this DVD player is extremely close to me 1 2 3 4 5 6 7
I feel, this DVD player is extremely near to me 1 2 3 4 5 6 7
I feel like this DVD player is next to me 1 2 3 4 5 6 7
Based on the experience of evaluating the DVD player, how do you feel about this DVD player?
Neutral
Unhappy 1 2 3 4 5 6 7 Happy
Displeased 1 2 3 4 5 6 7 Pleased
Unsatisfied 1 2 3 4 5 6 7 Satisfied
Terrible 1 2 3 4 5 6 7 Delighted
Negative 1 2 3 4 5 6 7 Positive
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If you were in the market to buy a DVD player, please indicate your purchase intention of this DVD player.
Neutral
Unlikely to buy 1 2 3 4 5 6 7 Likely to buy
We would like you to asses your attitudes toward the DVD player you just evaluated on the given scale:
Strongly
disagree
Neutral
Strongly
agree
I react favorably to this DVD player 1 2 3 4 5 6 7
I like this DVD player 1 2 3 4 5 6 7
I feel positive toward this DVDplayer 1 2 3 4 5 6 7
This DVD player is good 1 2 3 4 5 6 7
It would be useful to have this DVD
player 1 2 3 4 5 6 7
Please provide information about yourself (Tick the appropriate box wherever it is required):
Gender: Male Female
In your opinion, what was the purpose of this study: _____________________________________
Please indicate how important it is to touch a DVD player while making its purchase?
Not at all
important 1 2 3 4 5 6 7
Very
important
Please indicate how important it is to evaluate the Texture, Weight, Softness, and Shape/Size of a
DVD player while making its purchase:
Not at all
important
Neutral
Very
important
Texture 1 2 3 4 5 6 7
Weight 1 2 3 4 5 6 7
Softness 1 2 3 4 5 6 7
Shape/Size 1 2 3 4 5 6 7
For office use only (random number allotted by the investigator in Phase I): _________________
Thank you for your time