Apparel Re Orientation

7/30/2019 Apparel Re Orientation

1/47

*Apparel Product Re-Orientation

Mar 19, 2013

By: Jupiter Pocaan and Jennylyn Sapnu


2/47

Basic Fashion Silhouettes

SleevesCollar

NecklineBubble Dresses and SkirtsLeggingsSkinny JeansOther Silhouettes


3/47

Sleeves Styles


4/47

Sample pictures:

Cap sleeves Raglan


5/47

Collar Styles


6/47

Collar Styles

Convertible

Peter Pan

Shirt


7/47

Sample pictures:

Convertible Peter Pan


8/47

Neckline Styles

Square

Scoop

One Shoulder

V

U

Halter


9/47

Sample Pictures:

Haltered U V Square


10/47

Neckline Styles

Cowl

Boatneck

Crew Funnel

Off-the

Shoulder


11/47

Bubble Dresses & Skirts


12/47

Leggings


13/47

Skinny Jeans


14/47

Other Styles

Empire Waist Cardigan

Tunic

Long Sweater

Wrap Dresses


15/47

FABRIC

Fabric is a structure synonym for cloth constructed of

textile fibers by weaving, knitting, or felting.

Types of Fabric:1. Woven a fabric made on a weaving machine

(loom). A lengthwise set of yarns is interlaced at

right angles to a widthwise set of yarns.2. Knitted a fabric made by hand, or more commonly,

by machine using needles. Knits are manufacturedby interlooping a single set of yarns.


16/47

WOVEN FABRIC


17/47

WOVEN FABRIC

Warp yarns (ends) lengthwise yarns

Weft/Filling yarns (picks)

crosswise yarns Selvage lengthwise edge of the fabric running

parallel to warp

Grainline lengthwise or crosswise direction of

fabricwarp

and

weft

On grain warp and weft are at right angles with each other

Off grain (bias ) any direction on a fabric that does not follow a

lengthwise or crosswise yarn

True bias

makes 45 degree angle across the lengthwise andcrosswise yarns; has the greatest stretch

Garment bias any angle between the true bias and the lengthwise

or crosswise yarn


18/47

Examples of Woven Fabrics

Poplin

DenimCorduroy

Cotton Twill


19/47

KNITTED FABRICS


20/47

KNITTED FABRICStructures produced by the interlooping of yarnsUsually soft and drapes well

Molds and moves easily with body movement

Should not be hung for long periods; folding is advised

Wales

vertical columns of stitchesCourses horizontal rows of stitches

Yarn assemblage of fibers that are twisted (may be spun

or continuous filament)


21/47

EXAMPLES OF KNITTED FABRICS

Jersey knits

Interlock knitsFleece


22/47

SELLING POINTS ON FABRIC

TYPES1. 100% COTTON JERSEY KNITS

ComfortableNot easily deformedAbsorbent

2. CVC (CHEAP VALUE COTTON) JERSEYCheaper than cotton

Not easily deformed


23/47

SELLING POINTS ON FABRIC

TYPES3. SPANDEX

Stretchable Better resistance to

heat and perspiration Has more shapeRetention

Durable


24/47

SELLING POINTS ON FABRICTYPES

4. DENIMVersatile Durable and comfortable Soils and stains are less noticeable

5. TWILLLighter than denim Available in many colors Softer and drapes better


25/47


6. MUSLINLight weightBreathes well Suitable for hot/dry climate

7. COTTON Cool and softAbsorbs and releases

perspiration quickly

Can stand high temperature


26/47


8. EYELETLight weight Embroidered fabric classic fabric with it's

embroidery

and ''eyes'' or holesNo need for prints, etc.

9. ZARA CLOTHLight weight

Shiny/Glossy


27/47


10. SEER SUCKERW/ LUREXFabric with metallic inserts

Commonly used during spring summerIroning not necessaryWrinkled in appearance improveair circulation

Comfortable and easily washed

11. TAFFETA Considered hi-end Water proof


28/47

International Washing

Instructions Symbols

International Washin


29/47

International WashingInstructions Symbols

Laundry symbols, also called care symbols, aresymbols which represent different methods ofWASHING, BLEACHING, DRYING, IRONING, DRYCLEANING clothes. They are written on labelsattached to clothing, to indicate how a particular item

should best be cleaned.The Canadian system is the most colorful one - it

uses three colors - green for "go ahead", yellow for"be careful", and red for "stop".


30/47

Wash Symbols

Machine Wash

Hand Wash Do Not Hand Wash

water temperatureshould not exceed 40C


31/47

Bleach Symbols

Non-Chlorine Bleach

Bleach Do Not Bleach


32/47

Tumble Dry Do Not Tumble Dry

Dry FlatDrip Dry

Dry Symbols


33/47

Wring Symbol

Do Not Wring


34/47

Dry Clean Symbols

Dry Clean, Any Solvent

Dry Clean, Any SolventExcept Trichloethylene

Dry Clean, PetroleumSolvent Only


35/47

Dry Clean Symbols

Dry cleanShort Cycle

Dry cleanLow Heat

Dry cleanReducedMoisture

Dry cleanNo Steam

Do Not Dry Clean


36/47

Iron Symbols

Iron

IronMedium Heat

IronLow Heat

IronHigh Heat


37/47

Iron Symbols

Do Not Iron Do Not Steam


38/47

DISPLAY DOs & DONTsDo display all items of one collection together.

Unless items of one style are delivered but in avariety of colors, then all colors should bedisplayed with at least 2-3 sizes per color andstyle.

Do replenish sizes as soon as items are bought.

This also gives the promos an idea of theavailability of stocks.Do hang bottoms such as skirts, shorts and pants

using clip hangers; folded on the side or with thefront portion of the pant showing


39/47

VISUAL MERCHANDISING

1. It is the art and science of displaying

merchandise with the end goal ofincreasing profitable sales

2. Merchandise talks with the customerBig Silent Seller


40/47

VisualMerchandisingaims can be

summed up asfollows: CATCH THE ATTENTION

CHANGE ATTENTION INTO DESIRE

CHANGE DESIRE INTO PURCHASE


41/47

DISPLAY DOs & DONTs

Do not use regular hangers to hang bottoms. Thisonly distorts the shape of the item and is notpleasing to the eye.

Do display new arrivals on mannequins and Dochange them every 3-5 days.

Do not display shop worn or damaged items. Doreport any fitting or sewing defects immediately.

Do stack or display T-shirts or knits by color ormoving from light to dark in a monochromaticscheme.


42/47

DISPLAY DOs & DONTs

Do not over stock the racks/modules making itdifficult to view the items. This may result in wrinklingthe garments.

Do try to match the items with each other when beingdisplayed. Insert a top into a jacket while it hung so

customers have an idea of how it is worn.Do display prominently any gift suggestion or promo

item that Barbie or Hotwheels may have during theduration of the promo.


43/47

DISPLAY DOs & DONTs

Do rearrange once a week the itemsin the selling area to keep it lookingfresh and new. Even if the item is

old, the customer may not have seenit before and may catch her eye.


44/47

Example of a NEAT and VISUALLY APPETIZING store display


45/47

Example of a NEAT and VISUALLY APPETIZING store display


46/47

Light to dark

display


47/47

THANK YOU.

Documents

Apparel Re Orientation