Putting Social Media to work for You or Your OrganizationJessica Hagman

Reference & Instruction (+ pretend Social Media Librarian)

Alden LibraryOhio University

@hagman

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know your goals

deploy a strategyshare for your audienceassess and evaluate

know your goals Social media is a means to your personal or organizational goals. Your goals drive your decisions about social media content

P h o t o C re d i t

what goals do you want to meet using social media?

recruit new members

fundraising campaigns

campus public relationsAwareness raisingGroup communication

deploy a strategyKnow what content you’ll put out and who will do the work

P h o t o C re d i t

its better together Have defined roles – who makes decisions?Divide and conquer Share work by day/week/social network

P h o t o C re d i t

make (and keep) a schedule Share a Google Calendar or Spreadsheet Use Trello (or another project management tool)Schedule Tweets or Facebook posts ahead of time

P h o t o C re d i t

remake and reuse Share content across social networksRestate and repost on Twitter at different timesDon’t cross post – people can tell

P h o t o C re d i t

know the rules Separate your personal and organizational accounts – and make everyone do the sameDecide how you will respond to comments or inappropriate posts by members

P h o t o C re d i t

share for your audienceKeep your intended audience in mind as you plan contentKnow the social network, and how the conversation works there

P h o t o C re d i t

have a conversationShare content about others Mention generouslyUse hashtags & conversation already happening

P h o t o C re d i t

who should you look for on social media? local? Related to your goals? Hashtags?

posts by members | photos event recaps | how to’s | videosfundraising appealsrelated news stories event reminders | quotesmember profiles

goal: recruit new members• meeting announcements• infographic showing # of

volunteer hours by members last semester

• video of an members discussing why they joined – and stayed

• inspirational quotes about volunteering

• event photos • member profiles • make sure to mention relevant

organizations and hashtags

choose a goal for yourself or your organization and brainstorm content ideas

assess and evaluateFacebook and YouTube offer data for all accountsTrack link popularity with bit.lyWhat does your audience engage with?

P h o t o C re d i t

use the data you collectBalance content you know will be popular with content that helps to meet your goalsOthers must talk about you in order to grow an audience

P h o t o C re d i t

thanks for your time!Questions later? Let me know

hagman@ohio.edu@hagman

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