Apk Report

7/31/2019 Apk Report

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UMSUNIVERSITI MALAYSIA SABAH

SCHOOL : SCHOOL OF LABUAN INTERNATIONAL

BUSINESS AND FINANCE

CODE : UW00302 (SE C. 103)

COURSE : FUNDAMENTALS OF ENTREPRENEURIAL

DDDDDDDDDDDDACCULTURATUON (APK)

LECTURER : MR. IFTEKHAR AMIN CHOWDHURY

GROUP NAME : APK HOLLIC GROUP (GROUP 15 SEC .103)



APk HOLLIc The Business Proposal




1.0 Executive Summary ........................................................................................................................................... 5

2.0 Background of Business .................................................................................................................................... 7

2.1 Opportunity Identified in Expo ........................................................................................................... 7

2.2 Vision.................................................................................................................................................. 7

2.3 Mission ................................................................................................................................................ 7

2.3 Tutor House Moto ............................................................................................................................... 7

2.4 Type of business and industry............................................................................................................. 8

3.0 Management Plan ........................................................................................................................................... 10

3.1 OrganisationalChart for APK HOLLIC ................................................................................................. 10

3.2 Management Profile ......................................................................................................................... 11

3.3 Roles and Responsibilities of Managers............................................................................................ 13

3.4 Human Resources Needed ................................................................................................................ 15

3.5 APK HOLLIC Logo ............................................................................................................................... 15

3.6 APK HOLLIC Group Location .............................................................................................................. 16

4.0 Product/Service/Process ................................................................................................................................. 16

4.1 The Uniqueness of Product/Service/Process .................................................................................... 16

4.2 Intellectual Property ......................................................................................................................... 17

5.0 Industry and Market Analysis ......................................................................................................................... 17

5.1 Industry Analysis ............................................................................................................................... 17




Size, Growth Rate, Sales Projection......................................................................................................... 18

Buyer Behaviour.......................................................................................................................................... 19

Key Success Factors ................................................................................................................................... 19

5.3 Competitors analysis ..................................................................................................................... 19

6.0 Marketing / Promotional Activities ................................................................................................... 20

6.1 Target Market ....................................................................................................................................... 20

6.2 Market Strategies ................................................................................................................................. 20

Product Overview........................................................................................................................................ 20

Price .............................................................................................................................................................. 22

Promotion..................................................................................................................................................... 22

Place ............................................................................................................................................................. 23

7.0 Financial Plan .................................................................................................................................................. 24

8.0 Conclusion ....................................................................................................................................................... 31

9.0 Reference ........................................................................................................................................................ 31




1.0 Executive Summary

Our company name Apk Hollic. We believe our name of company is unique. And wepledge to our customer that we will give the best services to our customer. Our nature of

business is selling product which can be categorize as a food industry. Apk Hollic will be run

by 12 members as a board committee member.

Apk Hollic is a new company that selling foods as product which are: Hot Pot, Potato

Chips and Popia Thai, whereas this foods recipes is originally come from China. The one

reason why we choose to involve in food industry is because, in present day, human life

style improve day by day together with economic condition, this is including on how they

improve their food style, where they want the best quality food with convenient price and for

that reason, we come out with our product to utilise and fulfil their want and desire with

better services.

We believe that it is not easy to promote this product in the local market and by

introducing this company, we will try to suit this product with local preferences and we

assume that this product will be affordable for all students to buy it.

As for our operation, our self will be doing the “Hot Pot” and “Popia Thai”. For “Hot

Pot”, one of our team members that are international student from China will assist and

guide us on how to cook the “Hot Pot”. For the “Popia Thai” will be assist and guide by one

of our team member that know very well on how to make that “Popia Thai”. In conclusion,

everyone in our team will working together in order to make sure our business plan is a

successful plan.

Market Distribution: To introduce our group product to the public, we use a very simple

approach by using the Internet, for example using Facebook to advertise our product. As we

all know, the internet is a very broad field of communications and be able to connect the

whole world. Action Plan (Marketing Mix 4P): To get maximum profit from the selling of the

“Hot Pot”, “Popia Thai” and other investment product, we had several strategies to catch




customer value toward our product. The marketing strategy are divided into four, that is the

product, price, promotion, and place.

The company’s capital is invested by each of the group members. Each of us member

contribute RM30 as capital of product deposits, expense, and cost advertising. This summary

of financial plan is that we will launch on market For the APK event (two days) we estimate

total cost will be RM 699.10, total sales RM 986.00 and total profit RM 316.90 where, the

total profit margin is 45.99%.




2.0 Background of Business

2.1 Opportunity Identified in Expo

Our group name is “APK HOLLIC” and involve on food industry. Our group main product for

APK is “Hot Pot”, “Popia Thai”, and “Potato Chips” which is traditionally foods from

China. During the APK expo, our group identified a few opportunity which is can be used to

expand our revenue. The first one is, this product is suit with local taste, means that this

product can be adapt with the local preference in long term. Then, in future this product can

be develop by doing more research and development (R&D). The second one is, the

customer is more confident to buy our product because of halal quality, which is the process

to cook this food is followed together with Islam principles even though, this food is

originally comes from China. So, our group assume that this product will suit not only for

China student but also for local students especially Muslim students. The third one, is the

time to cook this product especially for Hot Pot and Popia Thai take a short time to produce

it and we cook directly during the APK event, by doing so, the customer can save their time

for waiting and can have fresh product on time.

2.2 Vision

Our group vision is to become the leading group in the market for these types of business, in

addition to being a profitable group in the industry, which produces high-quality products.

2.3 Mission

Our group's mission is to selling a high quality product in term of to transfer the value to our

customers and give better services.

2.3 Tutor House Moto

“Sell High Quality Products with Convenient Price”




2.4 Type of business and industry

Our group business type is cooperation because we in team (more than 2 people) and our

group members are 12 people. So, our members working together peacefully and contribute

common effort for mutual benefit (profit). We also work in one group to accomplish a task,

which is to achieve our goal (mission and vision). The one reason on why we choose to

involve in food industry is because in present day, human life style improve day by day

together with economic condition, this is also include the process in improving their food

style, where they want quality food with convenient price and that is why we come out with

our product to utilise their want with better services. In addition, every human have are

different perception and opinion (their thinking), they want something new and different

because this is what we call human characteristic, so we want to serve them with our new

product which is hard to find in local market because this product originally from main land

china’s.

The type of industry that we are doing is food industry where focused on sectors of the

industry that market and sells food products to the end consumer. There three types of food

that our group sell which is “Hot Pot”, “Potato Chips”, and “Popia Thai”. This food is directly

cooked on the spot, so the customer can get the fresh product and can save the time for

wait.

The business model is the plan implemented by a company to generate revenue and make a

profit from operations. The model includes the components and functions of the business, as

well as the revenues it generates and the expenses it incurs. It also describes how an




organization creates, delivers, and captures value and this part of business strategies

including purpose, offerings, strategies, infrastructure, organizational structures, trading

practices, and operational process and policies. So for the business model, to attract

customer come to our stall, we offer them with cheaper price and offer some promotion

which is buy five sticks Hot Pot, free 1 stick. This promotion only offering during the first day

of expo (28hb April) and this promotion is very effective way to affect our customer mind to

buy more stick of Hot Pot from us with convenient price that very cheaper than our

competitors. We also apply friendly concept, which is when customers come to our stall we

treat them very friendly, so the customer can feel free and happy to come to our stall. In

addition we also give free flyers to our customer regarding our product, so the customer can

know about our product more detail. We also add some menu table in front of our stall to

provide and to give information to our customer with attractive menu table.




3.0 Management Plan

3.1 OrganisationalChart for APK HOLLIC

President / CEO

(Mohd Redwan Bin Jumat)

Planning Manager Product Manager Human Resource Manager

Azlina Eng & Fan Wen Liang Rahayu Binti Asmaniah Nurliyani Nisa

Rohayu Binti Mohamad

Operational Manager Marketing Manager Financial Manager

Mohd Pirdaus Bin Muntak Nor Effendi Bin Abidin Anna Lau

Sitti Aminah Usman Adzrin Bin Muhajim Kuan Chew Linn




3.2 Management Profile

Mr. Mohd. Redwan bin Jumat BBA. (Hons)

Chief Executive Officer

Mr. Mohd Redwan is a graduate of the University Malaysia Sabah with a degree in

Islamic Finance.

Ms. Azlina Eng BBA. (Hons)

Planning Manager

Ms. Eng holds a degree of International Banking from University Malaysia Sabah.

Ms. Fan Wen Liang BBA. (Hons)

Planning Manager

Ms. Fan also holds a degree of International Banking from University Malaysia Sabah..

Ms. Rahayu binti Asmaniah BBA. (Hons)

Product Manager

Ms. Rahayu holds a degree of International Banking from University Malaysia Sabah.

Rohayu binti Mohamad BBA. (Hons)

Product Manager

Ms. Rohayu holds a degree of Islamic Finance from University Malaysia Sabah.

Adzrin bin Muhajim BBA. (Hons)

Marketing Manager

Mr. Adzrin holds a degree of Islamic Finance from University Malaysia Sabah.

Mr. Nor Effendi bin Abidin BBA. (Hons)

Marketing Manager

Mr. Effendi holds a degree of Islamic Finance from University Malaysia Sabah.




Mr. Mohd. Pirdaus bin Muntak BBA. (Hons)

Operational Manager

Mr. Pirdaus holds a degree of International Finance from University Malaysia Sabah.

Ms. Sitti Aminah Usman BBA. (Hons)

Operational Manager

Ms. Aminah holds a degree of Islamic Finance from University Malaysia Sabah.

Ms. Anna Lau BBA. (Hons)

Financial Manager Ms. Lau holds a degree of International Finance from University Malaysia Sabah.

Ms. Kuan Chew Linn BBA. (Hons)

Financial Manager

Ms. Kuan also holds a degree of International Finance from University Malaysia Sabah.

Ms. Nurliyani Nisa BBA. (Hons)

Human Resource Manager

Ms. Nurliyani holds a degree of International Banking from University Malaysia Sabah.




3.3 Roles and Responsibilities of Managers

Type of Managers

Roles and responsibilitiesPerson In charge

Chief Executive

Officer

Advises the members

Supports motivation of employees in

organization products/programs and

operations

Give a command to members

Monitor all the activities during the

expo

Mohd Redwan Bin Jumat

Planning

Manager

Developing activities on the group

Providing a project management of

leadership.

Formulating a goal and work

schedule.

Formulates policies and planning

recommendations to the Board

Decides or guides all members to do

their job during the expo

Azlina Eng

Fan Wen Liang

Product Manager Maintaining a product and service. Developing the process of design.

Taking charge of the process of

operating.

Rahayu Binti Asmaniah

Rohayu Binti Mohamad




Marketing

Manager

Developing marketing strategy and

plan.

Developing marketing opportunity.

Researching a potential market as

well as customers.

Looks to the future for change

opportunities

Distribute the flyers and directly

promote to the customer during the

expo.

Nor Effendi Bin Abidin

Adzrin Bin Muhajim

Operational

Manager

Ensuring a smooth operation of

various processes to the production

of goods.

Maintaining the quality of goods.

Oversees operations of organization

Ensuring all equipment is complete

during the expo.

Sitti Aminah Usman

Pirdaus Bin Muntak

Financial

Manager

Providing a financial advice for the

company.

Making a clear budgetary plan for

short and long term planning.

Manages financial and physical

resources

Anna Law

Kuan Chew Linn

Human Resource

Manager

Responsible for mentoring, guiding

and developing the whole team as a

unit.

Forecasting the the total customer

Nurliyani Nisa




will come.

Manages human resources of

organization

3.4 Human Resources Needed

Human Resource Needed Explanation

Well-trained workers All of the workers need to be trained before all of them

are put to work because with these method it can

ensure a smoother and more systematize wor

organization within the group.

Workers with better

communication skill

All of the workers need to have a good communication

skill that makes it easy for them to communicate no

only within the organization but also with the

customers. With this kind of trait, it’s easier to attrac

and persuade the customer to try the products.

Workers with cooking

experience

Some of the product needs to be cook, so a worke

with cooking experiences is needed to complete the

product in order for the rest of the group to present i

to the customers.

3.5 APK HOLLIC Logo




3.6 APK HOLLIC Group Location

The location for our business is in car parking and our stall no. is 14 that start on 28 April

2012 until 29 April 2012.

4.0 Product/Service/Process

4.1 The Uniqueness of Product/Service/Process

Our group main product for APK is “Hot Pot” and “Popia Thai” which is traditional foods from

China. These foods only can be found in main land China and hard to find it in Malaysia, that

is why we prefer to sell these foods as our group product. In addition these foods also have

difference in term of taste and the colour. For the Hot Pot we have two types of sauce which

are spicy and non-spicy, and contain variety types of choice like fish ball, seafood tauhu, hot

dog, and etc. Our group also has a difference marketing strategy on how to promote and sell

these foods to test the market if there have a demand for our product, for example we

advertise our product on Facebook and make an advertisement in UMSKAL to take a pre-

order before the APK event start. Our main target customer is UMSKAL students which is

most of them is Muslim, so the process to make our product will be conduct in Islamic ways

to watch over its “halal” quality". Besides that, our product is it is one of halal food that we

bring from China. In China mostly its food is non-halal food and this will attract customer to

try our main product. The process to cook it, we are using a very healthy way of cook by

fried it with higher quality of vegetable oil. This will make the taste of our product became

healthier and this will control the originality the taste of the product. For the Hot Pot and

Popia Thai, the procedure to produce this food is cooked on the spot so customers can feel

fresh and save the time for waiting. Our packaging is also unique from other group. It is

because the way we serve with the sauce that we bring from China will attract more

customers. In addition, we also are selling “Potato Chips, so we will try to test the market

especially our target customer’s students from China.




4.2 Intellectual Property

For our group main product, under intellectual property law, our main product are granted

certain exclusive rights to a variety of intangible assets that is copyrights, trademarks, patents, and trade secrets in some jurisdictions. Our main product is our own recipe because

we include the sauce that is we can get in Malaysia. The sauce only we can find in China. So

our main product is originality and copyright from China. These exclusive rights give benefit

to our group from the property that we bring from China and also providing a financial

incentive for the creation of an investment in intellectual property. This will avoid from others

group to copy of our product and doing same things with our main products.

5.0 Industry and Market Analysis

5.1 Industry Analysis

The several key factors must be considered as when doing industry analysis:

Geographic area

Industry

Product

Buyers

Regulatory environment

Company information.

Our company involve on food industry which based on cooperation. This food industry allow

us to introduce a new food to local market because our product ideas is originally from

china’s foods and this product can be adapt and will be suit with local taste and preferencewith short time.

These foods/products only can be found in main land China’s and hard to find it in Malaysian

that why we prefer to sell these foods for our group product. In addition these foods also

have difference in term of taste and the colour.

http://en.wikipedia.org/wiki/Intangible_asset

http://en.wikipedia.org/wiki/Copyright

http://en.wikipedia.org/wiki/Trademark

http://en.wikipedia.org/wiki/Patent

http://en.wikipedia.org/wiki/Trade_secret

http://en.wikipedia.org/wiki/Trade_secret

http://en.wikipedia.org/wiki/Patent

http://en.wikipedia.org/wiki/Trademark

http://en.wikipedia.org/wiki/Copyright

http://en.wikipedia.org/wiki/Intangible_asset




There are few factors that can influence the growth of our business which the first one is

customer’s preference. To fulfil the customer’s preference we try to serve with the best

quality and difference taste from the local market products. This is because our product is

originally from main land china’s. Our business growth also can affected by the rules from

government, but during the expo the rules is already set, so there would have some

limitation, for example like we cannot use multi-cooker to cooked the foods and only gas

stove and microware can be used and this also can affect our business. So, to overcome this

problem our company used gas stoves to cook the foods. In addition, during the expo, there

are also have some business doing mostly similar with our business with a few different, but

the core competency for our business cannot be copy by the competitor, so this would make

some different especially in term of taste.

For the first day of APK expo, our sales is RM 397.00 and for the next day is RM 407.80, so

our business is growth up about 1.03% during the expo, we estimated that this growth will

be increase in the future.

During the expo day also, our group used many marketing strategies to attract customers to

come to our stall, for example, for the Hot Pot we offer them with promotion which is buy 5

sticks and get free 1 stick, this promotion is so effective to affect the customers mind to buy

more Hot Pot sticks. We also distribute flyers to all customers, not only who come to our

stall, but we also give it mostly to all people who come during the expo. These flyers help us

not only to attract customers, but also to give information about our product. In additions,

we also put advertisement on social network like Facebook to promote our product besides

put an advertisement in the campus.

Size, Growth Rate, Sales ProjectionThis product target market is among the population in UMSKAL include staff and

students. The roughly size in UMSKAL population is about 2,000 or more people. The

public (outside the campus) also is invited to come to the APK expo. So, our target

customers will be wide but only focused in the campus ( Students and the staffs).




In our sales projection,this food product which is Hot Pot product, we targeted that our

sales is around RM 1000 or more. It is depend in selling and buying session.

Buyer Behaviour

Mostly the clients’ behaviours are just looking for a lowest price. So as we concerned,

as our marketing strategy we place a lower price at our services which is affordable for

our clients especially students. On the first day, we make promotion for the Hot Pot

which is buy 5 sticks of Hot Pot, and then get 1 free stick. This promotion is very

effective way to promote our product into the local market.

Key Success Factors

The key success factors are:

1.1.1 Introduce new product among student and staff

1.1.2 Different and unique compare to the other business

1.1.3 Lower capital and budget in term of food

1.1.4 Another choice of food.

5.3 Competitors analysis

APK HOLLIC of establishment is very effective. However, since we are a new on this

industry, we also need to do more about the competition with another group (company) on

same industry. To meet this requirement our group make a few solution, for example buy 5

sticks of Hot Pot then free 1 stick, and distribute the flyers to our customers. We also sell 4

Popia Thai at RM 2 where we on the first day we sell it 3 Popia Thai at RM 2, so here we

assume that on the last day of APK EXCO the demand for the Popia Thai is increased.




6.0 Marketing / Promotional Activities

6.1 Target Market

Our target market is UMSKAL students, UMSKAL staffs, and public. During the expo, ourtarget market is more focused to International students from China and they are more likely

to buy our product rather than our competitors. This is because of our recipes is originally

from China and this foods also popular in the China, that is also the reason on why the

international student from China is more prefer to buy this foods. The local student also buy

our product because this is a new food in the local market, so they want to try it, and the

most important is, our customers no need to worry about the halal quality because we

already make confirmation that this foods is halal in term of material that used and the

procedure to make it especially for the Muslim.

6.2 Market Strategies

This target market is the population in UMSKAL includes lecturers, staffs and students

who are most likely to find another kind of food. Beside that, this is the population

most likely to find another food that is basically in other type of food

Since we have the package for course Hot Pot food, our specific target market is

students of UMSKAL, roughly 2,000 students, and staffs.

To get maximum profit from the selling of the Hot Pot, Popia Thai and Potato Chips, we had

several strategies to catch customer value toward our product. The marketing strategy are

divided into four, that is the product, price, promotion, and place. The marketing strategy is

important to market our product, and the most important is to get a customer value to our

product, so our product can be selling efficiently.

Product Overview

Our product for the APK for this semester is the Hot Pot, Potato Chips and Popia Thai, the

Hot Pot is the unique dish that origin from the Chinese people in China, the other name for

the Hot Pot that we always heard is steamboat. The Hot Pot is a unique dish because of its




way of making and the taste of the dish. Not many people had a chance to taste the Hot Pot

before in their life especially the Malay and Indian people, because the dish is not parallel for

their culture. So that is why we choose the Hot Pot as our product for the APK, so many

people especially student of UMSKAL can experience a unique taste of the Hot Pot. As we all

known many people will want to taste a new dish to experience it by their self the unique

taste of Hot Pot, so the product can be sell smoothly and make its maximum profits. To

satisfy our customer with our product, we also provide tester or food sample for our

customers, then they can test it before buy it. We also attach the example of our product

here.

Hot Pot Popia Thai

Potato Chips




Price

For the price of this Hot Pot product, it depends on how many stick that someone had eaten.

Our company suggest that one stick for RM 1.00, because it is the most affordable and

relevant price for our targeted customer that is, students. And to attract more customers to

purchase our product, we will make a promotion for this product that is, buy 5 sticks, get

free 1 stick. By this many people will purchase 5 sticks to get 1 free sticks. For the Popia

Thai we also make promotion based on price on the second day where we sell it 4 rolls of

popia for only RM 2.00 and this promotion is very attractive to attract customer to buy our

product and with affordable price. And for the Potato Chips, the price is still RM 2.00 per cub

and we did not make any promotion because we only make this food with small quantity and

our target for this food is more likely for international students from China.

Promotion

Advertising is any paid form of non-personal mass communication through various media to

present and promote product, services and ideas. So far, our products have advertised

through many different ways and media.

We will promote our product by using an attracted poster, so the customer will attract to

know more about our product. Also our company will market our product in Facebook. As we

all know, many people especially student have a Facebook account, the product marketing in

Facebook is the effective way to introduce our product to the targeted customer because by

using Facebook to marketing our product the cost will be cheap and many people especially

student will notice our product in no time. So by marketing our product on Facebook it will

reduce the marketing cost and the product marketing will be more efficiently.




This is our advertisement used on the Facebook

Place

Decisions with respect to place focus on making the product available in adequate quantities

at places where customers are normally expected to go for them to satisfy their needs. For

place, our company will find the most strategic place to attract customer to purchase our

product, so we can maximize our product selling. The strategic place that we mention is

places that will make our customer feel convenience to purchase our product. Then, it will

make them easily to purchase our product.




7.0 Financial Plan

The company’s capital is invested by each of the group members. Each of us member

contribute RM30 as capital of product deposits, expense, and cost advertising.

Materials

Popia Thai

Items Unit Price PerUnit(RM)

Quantity Price (RM)

Popia

Cabbage

Carrot

Thai Sauce

Maggic Oyster Sauce

Peace Longkau Vermicelli

@ 1 pack

--

--

--

@1bottle (500g)

--

5.50

--

--

--

4.80

--

8

--

--

--

1

--

44.00

36.65

8.10

7.70

4.80

6.90

Total 108.15




Hot Pot

Items Unit Price Per Unit (RM) Quantity Price (RM)

Hot dog

Grab stick

Mushroom Seafood

tofu

Mushroom Fish

sandwich

Garlic

Onions

Sesame oil

Taufu pok

@ 1 pack

@ 500 g

--

@ 1 pack(500 g)

--

--

@ 1 bottle (315ml)

--

2.30

4.99

--

9.80

--

--

8.30

--

9

7

2

1

--

--

1

--

20.7

34.90

14.00

9.80

2.95

10.00

8.30

35.80

Total 136.45

Potato Chips

Items Unit Price Per Unit(RM) Quantity Price(RM)

Potato

Carrot

@ 1 Box

--

13.00

--

1

--

13.00

12.55

Total 25.55




Other Materials

Items Unit Price Per Unit(RM) Quantity Price (RM)

Satay stick

Plastic bag

Paper

Grocery

Cooking oil

Salt

Other

materials

Chili Taiwan

Sesame

Seasoner

Leeks

Cups

Flour

Sundry

Gas Cartridge

Multi Peeler

Glove plastic

@ 1 pack

--

--

--

--

@800 g

--

--

--

--

--

--

--

--

@ 1 bottle

--

--

6.90

--

--

--

--

1.00

--

--

--

--

--

--

--

--

5.90

--

--

1

--

--

--

4

1

--

--

--

--

--

--

--

--

5

--

--

6.90

32.70

8.40

11.70

21.20

1.00

6.40

1.05

1.95

8.40

2.35

2.00

1.40

41.80

29.50

6.50

4.80

Total 188.05




FORCASTED BUSINESS FINANCIAL

Sales forecast

Hot Pot 1 unit product = RM 1.00

Popiah Thai 1 unit product = RM 2.00

Potato chip 1 unit product = RM 2.00

Profit / Loss for the Expo: 28/4/2012 and 29/04/2012

Total costs: RM 594.80

Total sales: RM 804.80

Profit: RM 210.00

Net profit margin = (RM210.00/RM804.80) * 100% = 26.09%

Donation 10% of profit to charity

RM 210.00 * 10% = RM 21.00

RM 210.00 – RM 21.00 = RM189.00




FINANCIAL STATEMENT

INCOME STATEMENT

Apk Hollic

Income Statement in 28/4/2012 and 29/4/2012

RM RM

Sales 804.80

Beginning inventory 0.00

Purchases 458.20

Ending inventory 0.00 (458.20)

Gross profit

Expenses:

Rental fee 60.00

Transportation 30.00

Decoration 26.60

Rental stove 20.00 (136.60)

Operating income 210.00

346.60




CASH FLOW STATEMENT

APK Hollic Company

Cash Flow Statement in 28/4/2012 and 29/4/2012

1st day 28/4/2012 2nd day 29/4/2012

Balance b/f 412.15

Cash inflowCapitalSales

420.00397.00

-407.80

817.00 819.95

Cash outflowInventoriesRentalDecorationTransportation feeRental stove

318.2530.0026.6020.0010.00

139.9530.00

-10.0010.00

404.85 189.95

Profit/Loss

Balance c/f

412.15

412.15

630.00




BALANCE SHEET

Apk Hollic

Balance Sheet in 28/4/2012 and 29/4/2012

RM

CURRENT ASSET

Cash 630.00

Total assets 630.00

OWNER EQUITY

Beginning capital 420.00

Operating income 210.00

Total Equity 630.0




8.0 Conclusion

In conclusion, we selling our product with convenient price that very affordable for customer

to buy our product. Mostly our target customers are from international students from China.

The outcomes from the APK expo is we have a new experience during the APK expo not only

to increase our entrepreneurship skill but also add up our soft skill value like co-operation,

loyalty, and more confident when face any situations. This outcome is very useful in the

future.

9.0 Reference

http://en.wikipedia.org/wiki/Marketing_plan

http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php

http://www.articlesbase.com/social-marketing-articles/new-marketing-plan-

4290857.html

Thill, C. B. (2012). Business Communication Essentials. Pearson.

Jacobs, C. (2012). Operational and Supply Chain Management. Mc Graw Hill.



http://www.articlesbase.com/social-marketing-articles/new-marketing-plan-4290857.html








Documents

Apk Report