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CODE IS LAW IS PUBLIC HEALTHROBERT J.L. MOORE, ESQ.
CETRULO & CAPONE LLP
@RJLM
OVERVIEW
Advertising is a public health concern Possible interventions
DECISIONS
ADVERTISING (then)
ADVERTISING (now)
Digital footprint Targeted advertising Location- or context-specific
PROTECT PERSONAL INFORMATION
Standards Transmission
STANDARDS
ICANN
IP addresses Domain names
ICANN
“Democratic” Open meetings Regulates content
ICANN could…
Designate IP addresses for devices that do not gather personal info
Child-friendly domain names
ICANN can’t.
Lack of transparency Membership Inconvenient meetings
W3C
W3C could…
Location-specific
W3C can’t.
Membership Expensive Inconvenient Geared towards big players
STANDARDS
USA created the Internet Then, we let others run it Now,
TRANSMISSION
Identify all parties that transmit personal info Assess each party’s individual duties
WEB TRAFFIC
SUING YOUR ISP
Cable Communications Policy Act of 1984failure to notify
State lawPersonal jurisdiction over ISPs
THUS…
Advertising is a public health problem No apparent solutions to targeted
advertising Next steps…?
