“Personal Strategy Mapping:

Helping the students draw

their own path to success”

Francisco J. Quevedo

fquevedo@pace.edu

• Kaplan and Norton's (2004) methodology.

• The life strategy map envelops and involves the student in a deep introspection; it places college work on a clearly-envisioned critical path to success, giving more meaning to his or her learning experiences.

• The life strategy map helps the students focus on what's truly important to transcend, to stay the course, and to tackle life's challenges in an orderly, unwavering fashion.

• The life strategy map also allows them to learn an important life skill, by applying strategy planning to what is most familiar: themselves!

• And it can be linked to each class…

CIED

• “If you don’t know where you’re

going, you might never get there…”

– Yogi Berra

• “There’s nothing worse than doing

the wrong things right…”

– Peter Drucker

• “It you’re not keeping score, you ain’t

playing, you’re just practicing…”

– Vince Lombardi

Introducing the

students to LIFE

STRATEGY MAPS

in class

Maxwell (2013) suggests education must “make sense”,

and that this can

be achieved by

changing notes to

narrative, helping

the student focus

on goals that are

realistic for his or

her level of

development…

Burke, Shanahan and

Herlambang (2014)

indicate that mental

imagery practice may be

an effective way to

encourage goal setting,

enhance positive affect,

and support college

student success.

Davis (2009) suggests

that teaching is more

about personalizing

teaching for specific

students, lessons, or

skills.

What could be more

personal than your own

(the student’s) life map?

Grande and Simons, J. B. (1967) compared high-

achievers and under-performers, and found that Dean's

List students differed significantly from academic

probation students on variables such as need

for achievement,

direction of aspirations,

peer group values,

independence in

planning, persistence,

self-control, and high

school record.

Steen, Henfield and Booker

(2014) recommend schools

to integrate the students'

academic and personal-

social development with

counseling.

Volpe Horii (2018) talks

about an “instructional

GPS” in NEA’s Higher

Education Advocate this

month.

Could we speak of an

educational GPS?

• Visioning

• Research

• Analysis

• Brainstorming

• Rank-ordering

• Mapping

• 12 month planning

Kaplan and Norton’s

SWOT

minutes

20172018

2019

2020

• 5-6 Premier League

events

• 4-5 US Open

events

• National Qualifier

• XIV World

Shotokan Karate-

do Championship

in Tokyo, Japan

• Pan American

Championship

• 3-4 Premier

League events

• 4-5 US Open

events

• Tokyo Olympics!!!

We are here:

• 90 medals

• 50 Gold

• 9 in world

events

• 9 in the US in

2017 alone

• Ranking

• US Kata Champion

• WKF ranking

• 3rd. Dan

• 3-4 Premier League

events

• 4-5 US Open events

• National Qualifier

• Pan American

Championship

• World

Championship

Business

Intelligence

• Service Poll• Benchmarking: comparing KPI’s against best in class• Country Report• Visit Kit• Balanced Score Card

Process Improvement Marketing Alignment

•Diferentiation

•Qualitative Offer

•Value Added

•Content Alignment (Bulletin)

•Training downstream

• Mix enhancement

•Bundling

•Price parameters

Target

Marketing

•Project Team

•Critical processes / areas

•PERT - CPM

•Imports

•Control

•Regional Coordination

•Authority levels

•Underwriting discipline

•BCG Matrix•Cross Selling•Strategic Alliances• Account Management• Visit plan

CAN DO

Align my core competences with myVision, and the demands of the job, to

promote my skills through a VIP networkof friends and well nurtured relationships

PERSONALBRANDING

My VIPNetwork

I

II

III

SWOT: Values:

Objectives:

• Increase GPA

• Generate a dozen joboptions

• Feed my VIP network withmonthly contacts

• Start saving a Data Base� Data Mining

• Research opportunities in NY, NJ, CT• Monitor your field

Mission Vision

• Relationships

• Limited know-how / No networking

• Technology

• Competition

• Results oriented

• Professional

• Organized

• Team building

Business Approach:

IV

• Develop Analytics and Sales skills• Acquire tech tools like SPSS and Tableau

� Certifications like Google Analytics• Acquire a personal research methodology

• Design a killer 3-D resume• Maintain a high GPA in your major• Make yourself “googleable”• Enhance and sell your US education

• Communicate with peers and targets� Blogging or personal newsletter

• Social networking

Target

• Excellence

• Integrity

• Accountability

• Respect

DEVELOPCORE COMPS

BUSINESSINTELLIGENCE

NETWORKING

A Top Job…

S W

O T

• “Strategy mapping throughout the International

Marketing course was one of the activities I found most

beneficial…”

- Jessica Romandetti

• Comments from the last Faculty Evaluation:

– “The information and tools given can be used well

beyond the classroom…”

– “The class… was about our lives, how to improve it,

how to get to our goals, and how to plan out different

processes…”

• Make strategy mapping a widespread

exercise in most classes, especially in

introductory-level courses.

• Develop instructions:– Students

– Professors

– Advisors and other offices, like Student Success,

for instance

• Deploy coaching:– On line

– Off line

• Link to instructional tools:– Blackboard

References• Burke, A., Shanahan, C., & Herlambang, E. (2014). An exploratory study comparing goal-

oriented mental imagery with daily to-do lists: supporting college student success.

Current Psychology, (1), 20. doi:10.1007/s12144-013-9193-2

• Davis, V. (2009). Influencing Positive Change: The Vital Behaviors to Turn Schools Toward

Success. Teacher Librarian, 37(2), 8-12

• Kaplan, R. S., & Norton, D. P. (2004). Strategy maps. [Electronic resource]: converting

intangible assets into tangible outcomes. Boston: Harvard Business School Press, c2004

(Norwood, Mass.: Books24x7.com [generator]).

• Maxwell, T. (2013). Review of Success with your education research project (second

edition). Educational Psychology in Practice, 29(3), 331-333.

doi:10.1080/02667363.2013.819670

• McMurray, A., & Sorrells, D. (2007). Student Services and the College Classroom: Some

Ideas for Collaboration. College Student Journal, 41(4), 1218-1223.

• Grande, P. P., & Simons, J. B. (1967). Personal Values and Academic Performance Among

Engineering Students. Personnel & Guidance Journal, 45(6), 585-588.

• Powell, J. D., & Lines, J. I. (2010). Make Learning Personal: Recommendations for

Classroom Practice. About Campus, 15(2), 19-25.

• Steen, S., Henfield, M. S., & Booker, B. (2014). The Achieving Success Everyday Group

Counseling Model: Implications for Professional School Counselors. Journal for

Specialists in Group Work, 39(1), 29. doi:10.1080/01933922.2013.861886

• Volpe Horii, C. (2018). Wise Instructional Choices in an Evidence-driven Era, Higher

Education Advocate, National Education Association, vol. 36, no. 3, May 2018