Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
2013
Tina Nguyen 832-278-7999 Direct Tina
713-461-9393 Ext. 688 Office
Jeri Causley 832-265-1508 Direct Jeri
713-461-9393 Ext. 621 Office
“Our objective is to meet or exceed your expectations by selling your
home for the highest price possible, in the shortest time possible, with
the least amount of stress.”
Seller’s Packet
2013
Tina Nguyen
Team Leader and Realtor
Affiliations: Professionally Coached by KW Productivity Coach, Member - National Association of Realtors Member - Texas Association of Realtors Member - Houston Association of Realtors Member of Keller Williams Memorial East Asia Division
Designations: Realtor, CNE- Certified Negotiations Expert Education: B.S. in Hotel and Restaurant Management, University of Houston, Conrad Hilton College
Hobbies: Cooking, Reading, Volunteering, and Travel
Tina is a licensed real estate professional, is the team leader of her real estate practice. Tina is proud to be working with the largest real estate company in the nation, Keller Williams. Tina takes a different approach to real estate, one that is built on personal touches, Win-Win deals, and positive results. She is responsible for the development and implementation of strategies designed to sell homes for the highest possible price in the shortest period of time. Tina is also responsible for developing winning strategies for locating and purchasing homes for her Buyer clients. She has a proven track record of locating and purchasing the best possible home for the lowest possible price. Her reputation has been built on her energetic, professional, positive attitude, and her ability to stay focused on her client’s goals. Tina’s honesty, work ethic, and great negotiation skills together always translates to a success story for her sellers and buyers. Tina’s expertise in networking has resulted in the development of key business partners who provide excellent professional services for her client base. Tina has designed the practice as a referral based business by consistently delivering exceptional services. At T. Causley Group, we greatly appreciate the opportunity to earn your business and referrals.
Jeri Causley
Director of Client Appreciation and Realtor
Personal Service Areas: Director of Client Appreciation Member: Member - National Association of Realtors Member - Texas Association of Realtors Member - Houston Association of Realtors
Hobbies: Martial Arts, Weight Training, Reading, and Traveling
Jeri Causley is a licensed real estate agent and a vital team member of the T. Causley Group. Our team strives to exceed your expectations through our quality of service and our expertise in the business. With more than ten years of the hospitality experience, Jeri has learned to incorporate skills of service and sales into the real estate industry. A native Houstonian, Jeri’s knowledge of the Greater Houston Area provides his client’s a tremendous advantage in this ever changing market. His goal is to guide his clients through each stage of the process of buying/selling their home. I help my client find their dream homes every day because I listen and understand their needs. Jeri also utilizes the latest technology, market research, and the wealth of knowledge offered at Keller Williams Realty to provide the best service to his clients. Jeri welcomes the opportunity to earn your business.
Focusing On Results
The proper balance of these factors will expedite your sale.
SOLD Our Role: Your Role: Accurate Sales Data Price home accurately Effective Marketing Stage the home Drive Traffic to the Home Keep home show ready Provide Feedback Be flexible for showings Communicate Market Changes Adjust to market changes
LOCATION
COMPETITION
TIMING
CONDITION
TERMS
PRICE
Activity versus Time
• Timing is extremely important in the real estate market.
• A property attracts the most activity from the real estate community and potential buyers when it is first listed.
• It has the greatest opportunity to sell when it is new on the market.
THAT DON’T AFFECT THE VALUE OF YOUR PROPERTY
The value of your property is determined by:
What a BUYER is willing to pay in today’s market based on comparing your property to others
SOLD in your area.
Buyers ALWAYS Determine Value!
T. Causley Group
T. Causley Group
Listings Over $1M Represented Seller in Homes Sold Over $1M
Represented Buyer in Homes Sold Over $1M
80
67 65
2012 is an Active Year for Keller Williams
In the Luxury Home Market
T. Causley Group
0 20 40 60 80 100
Houston Market
Keller Williams
88
100
Average Days on Market
Keller Williams Out Performs the Market
for Days on Market
Marketing Plan
Pricing A. Accurate Pricing B. Based on relevant comparable sales C. Knowing the market climate D. Timing vs. Price E. Keeping abreast of the market
1. Agent Feedback (email report + phone call) 2. Market summary discussion
F. Continual Market Feedback
Marketing
A. The Internet (90% of all Buyers come here first) 1. Strong Circle Pix Virtual Tour 2. Posted on multiple top national websites (see attached) 3. Home given priority status on HAR.com 4. Will be given “Featured Listing” status on my home page 5. Global Marketing sites (Dupont Registry etc.)
B. Multiple Listing Service 1. Accuracy of information 2. Excellent Descriptions 3. Full array of house photos 4. Home Data Sheet and disclosures
C. Call Capture System – TEXT & QR Code Sign Rider 1. Callers phone number is emailed and text message sent 2. More effective than flyers because I can “sell” to callers. D. Full Color Premium Brochure (placed inside home) E. Direct market to sphere of influence F. Broker presentation at office sales meeting
Follow-up and Closing the deal
A. Kept abreast on a regular basis – high touch 1. Showings feedback 2. Regular market feedback 3. Online Activity Feedback
B. Master Negotiator
1. Experience gained negotiating with own money C. Pre-approvals
1. Don’t tie up your home on a “pre-qualification” 2. The buyer will be “underwriter” approved.
Follow-up and Closing the deal (Cont.)
D. Knowledge of contracts 1. Structure the deal in your favor 2. Regular education on changes in the contract
a. Keller Williams’ Ann Walker serves on Broker Lawyer Committee b. Regular training on effective contract usage
E. Significant Industry Contacts 1. Title Companies 2. Mortgage Companies 3. Inspectors 4. Repair Contractors
General A. Focus on customer service B. On-going professional business coaching
1. Personal growth & development 2. Balance in all areas
C. College educated business man 1. Business is treated like a business not a hobby or part time 2. Goals, budgets, forecasts, results, etc. 3. We have systems, check lists, etc.
D. Referral Based business 1. No time spent on business marketing, ads, flyers, mailers, etc. 2. We keep our head down working for you 3. If we are successful you will refer us business 4. Eliminates need to spend time marketing the business
E. We offer professional services
Ready to get started right away?
T. Causley Group
Preparing Your Home For Sale
With a little effort on your part, your home can be sold more quickly and at a better price. The
following tips have proved invaluable to owners and are worth your special attention:
Preparation For Showing:
1. First impressions are lasting! The front door greets the prospect. Make sure it is fresh, clean, and paint the trim.
2. Keep lawn trimmed and edged, and the yard free of refuse. Reseed the lawn and fertilize if necessary, weed the gardens, and add mulch. Deep green grass makes a lasting impression.
3. Decorate for a quick sale. Faded walls and worn woodwork reduce appeal. Why try to tell the prospect how your home could look, when you can show him by redecorating? A quicker sale at a higher price will result. An investment in neutral new kitchen wallpaper will pay dividends.
4. Let the sun shine in. Open draperies and curtains and let the prospect see how cheerful your home can be. (Dark rooms do not appeal)
5. Do the windows and window screens work well and look good? Have the windows spotless.
6. Are the appliances operating properly and sparkling?
7. Fix the faucet! Dripping water discolors sinks and suggests faulty plumbing.
8. Repairs can make a big difference. Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws detract from home value. Have them fixed.
9. From top to bottom. Display the full value of your attic and other utility space by removing all unnecessary articles. Brighten dark, dull areas by painting walls and adding brighter light bulbs.
10. Safety first. Keep stairways clear. Avoid cluttered appearances and possible injuries.
11. Pack excess linens and clothing to make closets look bigger. Neat, well-ordered closets show the space is ample.
12. Bathrooms help sell homes. Check and repair grout in bathtubs and showers. Make this room sparkle. Don’t let the Handy Man add gobs of caulking when grout is what you need.
13. Arrange bedrooms neatly. Remove excess furniture. Use attractive bedspreads and fresh looking window coverings.
14. Have I removed or mentioned to my realtor any attached items that are not included, such as special chandeliers, shelving or garden plants?
15. Am I familiar with similar homes on the market that I may be competing against?
16. Can you see the light? Illumination is like a welcome sign.
17. Am I ready to disclose any structural defects such as roof, foundation or wiring problems?
Showing The House:
1. Whenever possible leave your house for showings, if not, follow the tips below.
2. Three's a crowd. Avoid having too many people present during showings. The potential buyer will feel like an intruder and will hurry through the house.
3. Music is mellow. But not when showing a house. Turn off the blaring radio or television. Let your agent and buyer talk, free of disturbances.
4. Pets underfoot? Keep them out of the way--preferably out of the house.
5. Silence is golden. Be courteous but don't force conversation with the potential buyer. He wants to inspect your house--not to pay a social call.
6. Be it ever so humble. Never apologize for the appearance of your home. After all, it has been lived in. Let the trained agent answer any objections. This is his/her job.
7. Remain in the background. The agent knows the buyer's requirements and can better emphasize the features of your home when you don't tag along. You will be called if needed. Allow the buyers to take "psychological possession."
8. Why put the cart before the horse? Trying to dispose of furniture and furnishings to the potential buyer before he has purchased the house often loses a sale.
9. A word to the wise. Let your Realtor discuss price, terms, possession and other factors with the customer. They are eminently qualified to bring negotiations to a favorable conclusion.
10. Use Keller Williams Realty. We ask that you show your home to prospective customers only by appointment through this office. Your cooperation will be appreciated and will help us close the sale more quickly.
Service Providers 1.
2. Handyman/Roofer/Remodeler Home Remedy 713-939-7717
3. Landscaper Bluebonnet Landscaping 281-639-4164
4. Cleaning & Maid Services Westside Maids 281-855-9212
5. General Contractor Billy Waters, Tex-Teriors 281-642-4155
6. Tub and Tile Refinishing Worldwide Refinishing 713-956-9595
7. Door Refinishing Don Price 713-515-9132
8. Drainage & Sprinkler Service IGI 713-464-3886
9. Duct Cleaning Service Standard Air Duct Cleaning 281-272-0770
10. Chimney Cleaning Service Conscious Cleaning 713-464-1177
11. Tree Trimmer Trees Plus 713-770-0055
12. A/C and Heating Standard Cooling 291-561-8848
13. Atlas Van Lines Ruth Hall, Corp Acct. Exec. 847-323-9546
14. Apex Roof Cleaning Jake Huchton 713-907-5593
15. Master Clean Carpet Cleaning Janet Ferguson 281-583-8797
16. Touch of Class/Painting plus!! Jerry Hambarchian 281-433-8687
17. CertaPro Painters Carlos Chavez 281-960-1099