“Fall In Love With Your Customers & Watch Your Profits ...Accountants/ISSUE+… · Even if your business is good at this, you can always improve. ... Customers & Watch Your Profits

SinceFebruaryisthemonthof‘LOVE’ I want to start thismonth’s issue talking about theimportance of looking after(loving)yourcustomers.

It’seasytoforgetaboutthevalueof your customers. Mostbusinesses work very hard andoften spend a lot of money toattract customers to them butthenthere’snoconsistentfollow‐up in place to embracecustomers, look after them andensuretheykeepbuying.

Even if your business is good atthis, you can always improve.You can always love ‘em more!It's far easier to keep hold ofexisting customers than to indmore. Furthermore, dependingonthestatisticsyouread,itcosts5‐10 times LESS to market toexisting customers than it doestoselltonewones.

The fewer customers you lose…the more pro its you’ll generate(as long as you have systems in

place thatensure existing customers keepbuyingfromyou).

So what can you do to improvethe relationship you have withyourcustomers?

There are 3 things you can dothatwillhaveahugeimpactanddon’t take time to implement.Theywillallstrengthenthebondbetween you and yourcustomers. Try and put all 3strategies in place over the nextfewweeks…

ThankYouNotes:Whenevera customer buys from you,sendasimple‘thankyounote’.Depending on the volume ofyourorders,thiscouldevenbea handwritten note thankingthem for their custom. Veryfew businesses do this. Thinkabout it… how many timeshaveyoureceiveda thankyounoteafterbuyingaproductor

Continuedonpage2…

“Fall In Love With Your Customers & Watch Your

Profits Soar In 2017”

SumitAgarwal

“Keepawayfrompeoplewhotrytobelittleyourambitions.Smallpeoplealwaysdothat,butthereallygreatonesmakeyoufeelthatyoutoo,can

becomegreat.”MarkTwain

P1: Thought Of The Month

ANY QUESTION? WANT HELP? NEED SUPPORT? CALL THE TEAM ON: 03300 886686

Fall In Love With Your Customers &

Watch Your Profits Soar In 2017

P2: Increase Productivity

P3: Dumb Criminals

P5: Direct Marketing

P6: Brain Tracker

P8: Bet You Didn’t Know

Creating An Effective Agenda

This Month’s Incredible Dumb Criminals

True Story

The Thought That Direct Mail Is Dead

Will Cost You Thousands If You Believe

Pit Your Wits Against This Month’s Brain

Tracker Challenge

February 2017

Continuedfrompage1...

service (either at work orathome)?

Your ‘Tip Of TheWeek’:No matter what you sell,you can provide useful,bene icial information toyour customers on howto use your product orservice better, how toimprove results, how toapply short‐cuts... and soon. This could literally beas simple as sending anemail eachweek, with oneor two tips in it. What itshows is you have yourcustomers’ interests atheart. Also think about it…an email like thatwill takeyou just a few minutes towrite each week but givesyou 52 ‘touch points’ withyour customers. Your ‘P.S.’couldevenincludealinktoaspecialofferoftheweek!

Customer Newsletter:Youdon’thavetostartwithan 8 page newsletter likethis.Butweknowfromthefeedback from our clientsjust how valuable anewslettercanbetobuilda‘loving’relationship!

Enjoy!SA

Having a printedagenda is one of the

important ingredients forcreating a successful salesmeeting.

But you don’t have torestrict the use of anagenda to just face‐to‐facemeetings.

You should use themfor seminars, webinars,teleconferences and anyotherinteractionyouhavewith your existing andprospective customers,clientsorpatients.

Agendas have become an‘endangeredspecies’.

Theyarerarelyusedtodayin business, but they haveso many advantages andbene its…

First, they give youcontrol. It’s a little‐known fact that anagenda gives completecontrol to the personwho created it in theirstplace.

Second, they showyou’re organized andprofessional.

And third, they ensureyoudon’tforgettocoverthe main points of thepresentation.

The example shownopposite is one thathundreds ofmembers useacrosstheworld.

There’sno ‘rocket science’when it comes to creatingan effective agenda. Thefactthatyouuseoneisthemost importantreason forhavingone.

But let’s just cover themainpoints thatyouneedtoaddress…

GIVEITAHEADING

Makesureyougiveyouragenda a title. Ideally, itshould include a bene itofthemeetingandaddasenseofimportance.

Notice in the agendaopposite the title is‘Building A BetterBusiness’.

Themeeting is thereforestructured around thisone big promise. Makesure you do the samething and create a title

“Your‘TipOfTheWeek’CanAlsoBeAValuableSalesTool”

CreatingAnEffectiveAgenda

2


thatgivesgravitastothemeeting.

WRITE IN THE‘LOCATION’, ‘DATE’,‘TIME’ AND‘ATTENDEES’

Your agenda is a veryeffectivesalestool,butitalso acts as a reminderand a con irmation ofyourmeetingdetails.

Enter the location, thedate,timeandthenamesof the people attendingthemeeting.

ENTER THE MAINITEMS YOU WANT TODISCUSS

Nowsimplylistthehigh‐level items you want todiscuss during themeeting. Make sure youdon’t have too manypoints on the agenda.Half a dozen points isadequate.

Youmust thinkcarefullyaboutthemainelementsofthemeeting.Don’tjustwrite down what irstcomesintoyourhead.

Think about the keypartsof themeetingand

what things areimportant to thecustomer or potentialcustomer.

(As an aside, you shouldsend the agenda to theperson you’remeeting acouple of days prior tothemeetingtoaskiftheywant to add anything toit. This is just goodpractice, so make sureyoudoit.)

ADDANOTESSECTION

The notes section ismore important thanmanythink.

The person you’remeeting will use it towrite their thoughts on(it’s always best to havethe notes with theagenda otherwise theycouldeasilybelost).

Butequallyasimportant,youshouldusethisnotessection to write downimportant things thatwill help you close thesale or move it to thenext stage of the salescycle.

Simple. Easy to use, butvery effective. From nowon, make sure you use anagenda!


DumbCriminals

Parlez‐vousidiot?

The victim’s jewellerywasmissing, the electronicswere gone, and a windowwas smashed. No wondershe was hysterical whenof icerCharanjitMeharuofthe Calgary police arrived.Then her French‐speakingfather called. Speaking inFrench, she explained thatitwasallascaminordertoget the insurance money.What she didn’t suspectwas that Of icer Meharuspeaks six languages,includingFrench.

3


Continuedonpage4…


4


…Continuedfrompage3

Manypeople askme if theyshould (still) use directmail to grow their businesses.Peoplethinkthatthe‘Internet’isthe only media type now andhave con ined direct mail (anytypeofprintedmaterialthatyoumailthegoodol’fashionedway).Let me tell you… this is brokenthinking. In many respects,directmailisevenmoreeffectivenowthanitusedtobe.

Look at the irst page of themailing on page 7. This is amailing I get every two monthsor so. That tellsme one thing—it’sworking…andworkingwell.

Weusedirectmail everymonthand I can’t ever see an end (noteven close) to that. In fact, it’sstillourmosteffectivemediaandwhenyoucombineitwithonlinemediasuchasemail,itreallyhasthe power to skyrocket yourresults.

In factthere’sgold inthat lastsentence—READITAGAIN!

I’ll admit, we NEVER use directmail on its own. That’s NOTbecause it’s not effective as astand‐alone media, but becausewhen you run a multi‐mediacampaign your results shouldalmostalwaysbefarbetterthanjustrelyingononemedia.

Ifyou’rerelyingonemailasyourmain or only method ofcommunicating with clients,customers, patients andprospects then you’re goingdown a risky road… a verydangerousroad!

You only have to look at youropenrates toknowmostpeoplearen’t even opening your emails(nevermindreadingthem!).

But combine that with directmail and all of a sudden you’remassively increasingtheoddsofyourmessagegettingthroughtoyourintendedrecipient.

BETTER STILL, WHILST YOUREMAIL IS FIGHTING TO GETNOTICEDAMONGSTDOZENSORHUNDREDS OF OTHER EMAILS,YOUR MAILING PIECE IS NOWONLY BATTLING WITH A FEWOTHERPIECES.

Thisisaveryimportantpointtonote. The less clutter yourmessage competes with, themorechanceyouhaveofgettingnoticed.Youcan’tgetroundthiswithemail.Youronlyrealclutterbusting technique you have at

TheThoughtThatDirectMailIsDeadWillCostYouThousandsIf

YouBelieveIt

Cryptic Puzzle Of The

Month My12,8and9isasheep.

My3,5and6isnothigh.

My1, 8 and9 is a sweetpotato.

My7and2isamaleshe.

My7,8,4and5isaglowaroundthehead.

My12,11,2and3isusedin ishing.

My 7, 2 and 10 can befound at the bottomof askirt.

My whole is a type ofbird,whatamI?

ANSWERSONPAGE6!

SteveHackney—Helpingyoutoquicklygrowyourbusiness

5


What Clients Say About DNS Accountants

6


“Although not asked, I thoughtit important to drop thisfeedbackforAlfredandGaurav.They have both assisted metremendously through the lastyear. They have acted withutmost professionalism anddiligence. They have made mefeel comfortable and at ease.Althoughsometimes,Idon'tlike

to hear what they have to saybut then again no one likes topay any tax.Iwant to say thank you to youand to them for providing anexcellent service the past year.Iwouldliketothankthemwith

a gift but I am not surewhat Iam allowed to give just as atokenofmyappreciation.”Ms.IriuwaIrisIgbinovia ClairizLimited

“I’m very pleased with theservice, thank you. ParticularlypleasedwithhowMuhammad'sexpertise and attention todetail.“Ms.LoraAsparuhovaSivova Beaumont Swiss Limited

“I am very happy with theservices extended to me byDNS.“The approach of the entireteam is very professional andsupport is very timely. Kindlyshare these comments withSumit Agarwal. I wasapprehensive to begin thecontract but I have been verypositively in luenced.“A special mention for Sahil,who has always beensupportive and a patientlistener.IfDNShasmorepeoplelikehim,yourteamwillgoveryfar.”SudeepMathurPGSMConsultingLtd

Weareexpertsathelpingourclientsinanciallymanageandgrowtheir

business!

“Acted with Utmost Professionalism and Diligence”

“Pleased with Service”

“Very Professional and Support is Timely”

Brain Tracker: How Many Words Can You Find?

Using the BrainTracker gridbelow, howmanywords canyou ind? Each word mustcontain the centralU and noletter can be used twice,however, the letters do nothavetobeconnected.Propernouns are not allowed,however,pluralsare.Canyouindthenineletterword?

Excellent:50words.Good:35words.Average:25words.

CRYPTIC PUZZLE ANSWERS

Answer:AYellowhammer.

RAM,LOW,YAM,HE,HA‐LO,REEL,HEM

yourdisposalisyoursubjectline.

We test literally hundreds ofdifferent email subject lines toind out which subject gets thebest open rates and responseratesforthisveryreason.

...and while your mailing pieceisn’t competing with as muchclutter,youalsohavemanyotherwaysofstandingoutandfreeingyour mailing from the clutter—envelope copy, envelope format,lumpymailing (like theexamplepen used in the mailing shownhere), different sizes… the listgoeson.

You see, direct mail is soversatile.Sureitcostsintermsofgetting it delivered. You’ve gotprintcosts(verylowthesedays),postage (not so low these days)and ful ilment (can DIY oroutsourceandeitherwaynottoobadcostwise).

So if you’re looking to get anuplift in sales with new orexistingcustomers,oneeasywayis tousedirectmail aspartof acoordinatedcampaign.

Direct Mail Isn’t Dead

7


Super Referral Program WehavecreatedourReferralSchemetorewardourclientsforrecommendingus.Wewillpayyou£100whenyourreferralhasjoineduptooneofourpackagesandpaidtheir irstmonth'sfees.EvenifyourreferraldecidesnottojoinuswewillstillgiveyouagiftvoucherasathankyouforrecommendingDNS.Althoughwethinkthisisaverygenerousamountwehavedecidedthatitisnotenoughsowehaveaddedanadditionaltwisttoourreferralscheme!Notonlydoyoureceive£100asareferralfee,butwealsowanttoofferyousomethingextratomakeitevensweeter.If3ofyourreferralsjoinDNSin2017youget50%discountoffyourfeesforJan18toDec18.If5ofyourreferralsjoinDNSin2017youget100%discountoffyourfeesforJan18toDec18.

Bet You Didn’t Know

Astar ishhasnobrain.

Notonlythefurofatigerisstriped,theskinisstripedtoo.

No two lions have the same whiskerpattern.

Agold ishcanremembersomethingforabout3seconds.

Wayne’s World was ilmed in twoweeks.

It was a dentist who invented theelectricchair.

90% of all New York city’s cab driversareimmigrantswhojustarrived.

Theonly animal that cannot jumpwithalllegsoffthegroundistheelephant.

Mickey Mouse was the irst animatediguretowinanOscar.

Crocodiles cannot stick their tonguesout.

The ‘X’s that people sometimes put atthe end of letters or notes to mean akiss, actually startedback in the1000swhen lords would sign their names atthe end of documents to otherimportant people. It was originally acrossthattheywouldkissaftersigningtosignifythattheywerefaithfultoGodandtheirking.Overtheyears,though,itslantedintotheX.

Ask Us About Our Unique Accounting Services... KeyServices:

BusinessStart‐upService

TaxPlanning

CompanyAccounts

SelfAssessmentTaxReturns

ConstructionIndustryScheme

LandlordPropertyTax

VAT

Payroll

Bookkeeping

OtherUniqueBene its: SmallBusinessandContractorExperts AwardWinningAccountants FreeOnlineAccountingSoftware ExpertIn‐houseTaxConsultants NoPenaltyGuarantee

CALL US ON 03300 886686 TO ARRANGE A FREE NO OBLIGATION MEETING


Our Contact Details:

DNSAccountants

Paci icHouse382KentonRoadHarrowHA38DPTel:03300886686Email:[email protected]

©CopyrightDNSAccountants

8

Documents

“Fall In Love With Your Customers & Watch Your Profits ...Accountants/ISSUE+… · Even if your business is good at this, you can always improve. ... Customers & Watch Your Profits