“Beyond 360°“ LCC achievements and moments to remembersignin.lcc.de/issues/downloads/issues/2014-01/Annual... · 2015-12-18 · the LCC network. 2) acquiring new international

LCC Annual Chronicle 2013“Beyond 360°“ LCC achievements and moments yto remember

January February March April May June July August September October November December

Congratulations to theProduct Launch: LCC launches first exclusive LCC Golf Club in Germany Congratulations to the January Jubilees!5 yearsHoliday ToursLufthansa City CenterNicosia, Cyprus

As of 1st January 2013 LCC is the first travel agency chain world-wide which launched its own exclusive golf club! The LCC Golf Club is located in the wellness resort Bad Griesbach, Germany with the golf course Lederbach as home course. An excellent enlargement of the LCC product

Product Launch: LCC launches first exclusive LCC Golf Club in Germany

Nicosia, CyprusJoined LCC: 01.01.2008Il ViaggioLufthansa City CenterMilan, ItalyJoined LCC: 01.01.2008Merci Travel Shop

course. An excellent enlargement of the LCC product portfolio, approaching the golf segment with a unique added value. For the local promotion an English speaking flyer which can be individualised has been prepared

Merci Travel ShopLufthansa City CenterDonetsk, UkraineJoined:01.12.2008

15 years

Personnel achievement at the LCC Headquarters

Lufthansa City Center Global Travel network starts to grow!

LCC takes the next step in its global corporate travel strategy: Lufthansa City Center Global Travel is to be found and starts with a network of highly Olga Oberländer

NP TravelLufthansa City CenterUdine, ItalyJoined LCC: 30.01.1998Las ViaggiLufthansa City Center

y g ycommitted LCC agencies seeking to provide multinational LCC customers uniform global travel management services, tools and technologies and globally uniform processes at the highest level of quality, guanranteeing one source of contact with a centralised key account management out of the LCC Headquarters. With LCC Global Travel, LCC has developed a concept for securing a clear international competitiveness in the

joins the LCC Headquarters marketing team in a newly created position as Event Manager, Lufthansa City Center

Ancona, ItalyJoined:30.01.1998

concept for securing a clear international competitiveness in the multinational, corporate environment.

LCC Global Travel aims at:1) securing & expanding the existing international corporate

business

Manager, coordinating the LCC General Assembly and further events in the LCC network.

2) acquiring new international customers and3) increasing the LCC customers’ profitability by using the latest

travel technology and processes with the common LCC platform.Welcome to the team!

2 LCC Annual Chronicle 2013


New LCC Corporate Design CatalogueLCC General Assembly 2012: Feedback Survey Results New LCC Corporate Design Catalogue

The new LCC Corporate Design Catalogue provides an overview on the new furniture concept with all measurement details to ensure a uniform world-wide recognition of the LCC interior design and also the possibility of a local

LCC General Assembly 2012: Feedback Survey Results

142 LCC participants and over 40 sponsors joined the LCC survey on the last General Assembly in Morocco to share their view, perspectives, ideas and comments. And results show: Especially the hotel and the workshops were rated high same as the split into a interior design and also the possibility of a local

production. After seven years, the furniture concept was refurbished with a contemporary and stylish design. With the new complete overview, the LCC Headquarters ensures a uniform unique LCC look & feel in all agencies

workshops were rated high, same as the split into a corporate and leisure day. A particular highlight was keynote speaker Jolly Kunjappu who inspired the audience to be different. Very important were the open comments and topics raised by LCC delegates to be offered in upcoming LCC events – like new workshop

f

LCC General Assembly 2012 - Conference TV offers video screening

worldwide. This Corporate Identity underlines the quality and professionalism of any LCC office.

topics, more space and room for networking and exchnage and also a relaunch of the Spot Me device as networking technology – many good ideas the LCC Head-quarters will take up to strive for excellence and excite delegates for the next General Assembly to come.

offers video screeningPersonnel achievement at the LCC Head-quarters

As of February, Pablo Castro starts in the new

Although 500 attendees from over 60 countries attended the last General Assembly in Morocco, many LCC franchisees could not make it due to prior commitments. To make sure no one missed any of the inspiring keynote

h b th LCC M t th th t l

Congratulations to the February Jubilee!

position as Senior Business Develop-ment Manager for the LCC Headquarters. In his position he we be responsibly for the constant

speeches by the LCC Management or the three external keynotes, Laurens van den Oever, Mathias Haas or Jolly Kunjappu, all plenary speeches are now available in the LCC Conference TV via the Extranet. Conference TV is an add-on service as post conference summary as it synchronizea the live video with presentation slides and

5 YearsCentral TravelLufthansa City CenterTibilisi, GeorgiaJoined: 01.02.2008

responsibly for the constant support and quality control of LCC Global Travel members. Apart of that he is also in charge of recruiting new corporate LCC agencies

y psoun. With this everyone can enjoy the inspiring future oriented speeches as if he/she were attending the conference “live”. With this all LCC benefit from the interesting speeches prepared in Morocco.


agencies.


ITB Meet & Greet 2013 Unites 100 Participants Welcome our new LCCs!Personnel Change at the LCC HeadquartersITB Meet & Greet 2013 Unites 100 Participants

From 6th to 10th March 2013, again the largest travel industry tradeshow invited thousands of visitors and exhibitors to the German capital Berlin. And also for LCC, the ITB has become the first unofficial and i f l th i f LCC tt d f ll th

Welcome our new LCCs!

Sistina TravelBusiness Plus Lufthansa City CenterTurin, ItalySayar

Personnel Change at the LCC Headquarters

In March, the Director Supplier Relations Isabell Riedel started her maternity leave. To ensure a

informal gathering of LCC attendees from all over the world: For the 9th time in a row, the LCC ITB Meet and Greet thus invited LCC visitors, exhibitors, suppliers, colleagues and business partners –this year to the booth of Romania. Over 100 LCC colleagues and preferred suppliers from over 35 countries came

SayarLufthansa City CenterRiyadh, Saudi Arabia

consistent service Kathrin Rietmann, formerly responsible for the training department, took over as her immediate successor. Kathrin will be the newp pp

together to meet colleagues, socialze and network. Thanks to LCC Aerotravel, Bucharest, Romania for the great organization and hospitality of being the host of this LCC gathering in 2013.

Kathrin will be the new contact person all supplier relations in the hotel sector.

Congratulations to the March Jubilees!

5 yearsMaximaAth Elli ik G

New LCC Advisory Board Members: World-wide

Isabell Riedel Kathrin Rietmann

Athens-Elliniko, GreeceJoined LCC: 01.03.2008VerygoodtourSeoul, KoreaJoined LCC: 01.03.200815 years

yConnected!

Since the beginning of 2014, the LCC Advisory Board, the consulting committee of the LCC network which is elected by all LCC franchisees y

IttatoursCairo, EgyptJoined LCC: 31.03.1998

is elected by all LCC franchisees every three years, has a new member contributing important insights and views from the German LCC market: Heike Kohlhaas, General Manager of LCC St b R i AG l t d iStarnberger Reise AG located in Starnberg, South Germany. Heiek shares her “LCC essence in three word” with : World-wide connected! Welcome Heiko in your new position!



Renewal of LCC Crisis Action PlanCorporate Social Responsibility - Futouris Logo to Launch of the new LCC Website

In 2010, the LCC Headquarters together with the Advisory Board developed a so called LCC Crisis Action

Renewal of LCC Crisis Action Plan Corporate Social Responsibility Futouris Logo to Create Awareness

Since 2011, Lufthansa City Center is a member of the Tourism Sustainability Initiative Futouris which explicitlyunderlines the LCC Corporate Social Responsibility aims As sustainibiliyt becomes more and

Launch of the new LCC Website Concept

The new LCC Website Concept for all LCC started in the first quarter of 2013. A detailed userguide helps with the first steps into the new content managementa so called LCC Crisis Action

Plan to help LCC franchisees to cope with any economical and political crisis. This guideline has now been updated with a new focus on

d ti l l

Responsibility aims. As sustainibiliyt becomes more and more important, also in the customer communication and individual image, all LCC franchisees are entitled to use the Futouris logo to promote the LCC network as an active member of the global sustainability initiative.

steps into the new content management system. The new tool also offers new features, like the easy integration of a quick booking mask and online booking engine, up to 9 emotional teasers on the welcome page and easy configuration of

Congratulations: LCC Attar Travel wins

recommendations on local actions as well as an introduction of central support actions offered by the LCC Headquarters.

request forms. All easy to understand and apply in any LCC language and market.

Congratulations: LCC Attar Travel wins “ World Travel Award“

LCC Attar Travel located in Riyadh Saudi Arabia has been awarded the “World Travel Award”

The Headquarters welcomes Carla Banc as new TQM Manager and successor of Wolfgang Möller,

h h d hi iti ft i th

Personnel Changes in the Headquarters

World Travel Award and can be proud to call themselves Saudi Arabia’s leading travel agency for the year 2013. This is a great

who changed his position after one year in the LCC Headquarters to the German purchasing department. Moreover, Beatrice Gorski, so far Franchise Support Manager, takes over the training department and will as of now be the first contact person for all central and local training

achievement and a proud moment for the entire LCC Network. Congratulations!

p goffers for LCC.



LCC Training Programme 2013: Local Training Initiative in Native LCC X- Factor: Budapest Insider Perspectives from LCCLCC Training Programme 2013: Local Training Initiative in Native Language!

X stands for experiences, exchange and extraordinary knowledge-all that was offered in April by LCC Morea Travel, Budapest in Hungary who proved excellence in fascinating LCC colleagues for their home country With an invitation to an exclusive LCC FAM Trip

LCC X Factor: Budapest Insider Perspectives from LCC to LCCIn 2013, the LCC training offer was

enriched with a strong local approach by offering 4 training topics in 9 different countries – with local trainers and in local language. With this, the LCC Headquarters their home country. With an invitation to an exclusive LCC FAM Trip

LCC members from all over the world attended the trip to Budapest with the motto “a city that blows your mind“. With a young and extremely dedicated and motivated LCC team, Morea Travel focussed on the real beauty of this ancient city and convinced the LCC attendees to add Budapest to the must-visit list of any

t i th f t

language. With this, the LCC Headquarters ensures uniform high quality LCC standard with a focus on the local LCC business environment at the same time. Joining the trainings becomes easier with this special offer and more convenient by saving travel e pense

LCC “MENA Region” Initiative: Regional empowerment

customer in the future.

LCC members in Middle- East & North-

expense.

Africa initiated a meeting together with the Area Manager Andrej Skraba to discuss synergies and possibilities to work closer together through understanding each LCC members’ business practice as well as to focus onbusiness practice as well as to focus on advantages within the local markets.

This is a new venture to empower the region by joint activities to increase the regional LCC brand awareness and

ti b t th LCC f thicooperation between the LCC of this regions.



LCC “Excellesence” World Tour: 3 Regional Meetings carried out in Shangai Muscat and SarajevoLCC Excellesence World Tour: 3 Regional Meetings carried out in Shangai, Muscat and Sarajevo

From Shanghai to Muscat, Sarajevo, Asuncion and Frankfurt: In May and June more than 250 attendees form over 65 countries joined the annual international LCC Regional Meetings in 2013 to strengthen their network in the respective region. The motto of the General Assembly 2012 “Excellesence” was again spread into the world – with one corporate day (Essence Day) and one leisure day (Excellence Day). The programme was filled with valuable input and tasks from the according Advisory Board Members as well as external keynote speeches from John Melchior, intense networking with LCC colleagues, important updates from the LCC departments and local supplier contact persons A special thanks goes to the hosts LCC China Comfort in Shanghai LCC

Welcome our new LCC!

Gama Business Travel

important updates from the LCC departments and local supplier contact persons. A special thanks goes to the hosts LCC China Comfort in Shanghai, LCC Khimji’s House of Travel in Muscat and LCC Gaudi in Sarajevo for a great support in organizing this meeting series in their home countries, and for selecting great local projects supported with a wonderful donation collected from all attendees.

Business Plus LCCRishon Lezion, Israel

Congratulations to the May Jubilee!

5 yearsF t ra T rismoFutura TurismoAmericana, BrazilJoined: 01.05.2008

Congratulations to the whole team of

Congratulations: Winner of the Lufthansa Top Agency Award

Congratulations to the whole team of LCC Shafagh Tours in Isfahan, Iran on winning the Lufthansa Top Agency Award 2012 and the Lufthansa Premium Drivers Award in the 1st

quarter of 2013.



LCC looks for Extranet Fans as LCC Scent Marketing – LCC Inspire Customers with a Unique smell in all LCC officesLCC looks for Extranet Fans as pilots for the official relaunch

LCC involvement is the key to success. This is why LCC employees are asked to become LCC Exttranet Fan in June 2013. But what does that mean becoming an

LCC Scent Marketing LCC Inspire Customers with a Unique smell in all LCC offices

Since December 2012 LCC has created an own exclusive corporate scent as first international travel agency chain worldwide. The trend of scent marketing has entered many industries already – and especially in the service industry brands have to create moments to remember This is whyBut what does that mean, becoming an

Extranet fan? Extranet Fans are a piloting group of employees, regularly using the Extranet and ready to test the newly planned tool, evaluating new features, new designs and structures before it is

service industry, brands have to create moments to remember. This is why each LCC world-wide receives their own bottle of LCC Holiday Breeze – to create a unique atmosphere in all LCC offices world-wide. Why Scent marketing? Latest market researches prove that scents influences human beings far more than any other scents. Human beings remember 35% of what they smelled, but only 15% of what they see. Nothing is more direct

launched to the entire LCC community. The feedback and personal opinion is important to create a tool with maximum user friendliness as the new Extranet shall become the daily companion for any LCC employee worldwide. A huge aim – which

and intense than smelling. And a scent does not only affect the atmosphere, global market research also prove that sales increases by up to 15% in shops where scents are being applied. Holiday Breeze can be applied in three different ways from scent sticks to gel cubes to sprays and can be ordered easily. A great emotional way of enriching the Lufthansa City Center brand with all senses

LCC Golf Guideline supports Golf Expertise at the Point of Sale

employee worldwide. A huge aim which can only be realised with the support of the Extranet fans.

City Center brand with all senses.

The brand new golf guideline is an important support and collection of the most important topics when it comes to selling golf trips or golf packages. Apart from general information about the sport and golf courses worldwide, LCC will find useful information on what a golfer needs during his vacation and how to g gorganize golf trips. Increases golf expertise is guaranteed.



LCC Regional Meeting Series finishes inLCC Regional Meeting in Asuncion Paraguay – 50 Congratulations to the JuneLCC Regional Meeting Series finishes in Frankfurt, Germany

The final meeting of the Regional Meeting series was carried out in Frankfurt, Germany - with almost 50 attendees, the meeting was a great mixture of all markets: f L ti A i t E t E f W t

LCC Regional Meeting in Asuncion, Paraguay 50 LATAM agencies unite

With over 50 attendees from the Latin American market, the Regional Meeting in Asuncion, Paraguay was a real success. A big thanks goes to Petra Hoeltei and the entire

f CC f f

Congratulations to the June Jubilees!

5 yearsExelenzia Travel HubLufthansa City CenterSanto Domingo Dominicanfrom Latin America to Eastern Europe, from Western

Europe to the Middle East. The huge participation showed again how important the meeting in Frankfurt is – as gathering of all LCC who could not join the Regional Meeting of their region. The great mixture of LCC countries offered a valuable exchange. A big thanks goes

team of LCC Panorama for the wonderful organisation and all the efforts put into this meeting. Thanks to all attendees 1029 Euro were collected and spent in fresh paint to turn the children`s home close to Asuncion into a much brighter place. Petra Höltei chose a local orphanage as CSR project and used the donations from all attendees to beautify and

Santo Domingo, Dominican RepublicJoined: 01.06.2008SeconturLufthansa City CenterBuenos Aires, Argentinag g g

to all delegates for generously sponsoring 1176 Euro for the children with cancer in Frankfurt.

yrenovate the kids orphanage – a great project and a great support from within the network. The LCC Headquarters says thank you!

Joined : 01.06.2008

15 yearsMovida Viaggi VacanzeLufthansa City CenterMontebelluna ItalyMontebelluna, ItalyJoined: 05.06.1998



Business Plus General Assembly in Frankfurt Video Tutorials: Step by StepBusiness Plus General Assembly in Frankfurt

The most important meeting for all Business Plus united 100 participants in June in Frankfurt. The main focus of this year’s corporate conference was the future of the corporate travel business. The opening speech of Managing Director Klaus Henschel and Michael Marx

Video Tutorials: Step by Step Introduction into Adkit and Local Marketing Creation

The new advertisement campaign was introduced at the Regional Meetings in May

d J thi T t l lManaging Director Klaus Henschel and Michael Marx, Head of Corporate Travel, emphasized the changing distribution channels and the resulting challenges for airlines, GDS systems and the travel industry. A highly interactive presentation and panel with Alexander von Bernstorff on the new NDC data standard described f t i t B t th i l f th

and June this year. To support local marketing activities best, also Adkit, the online marketing tool to individualizestationery, POS material and banners has been updated. Adkit offers now approximately 30 different templates for

future scnearios soon to come. But the signal from the corporate division was clearly positive: In 2012 the corporate travel division Business Plus was able to increase the revenue by 13,2 percent up to 3.25 billion Euros in comparison to last year.

pp y pcorporate and leisure LCC and for Business Plus LCC: From cruise to golf, from study tours to honeymoon ads, from corporate advertisements to welcome home cards –everything is now ready to use. Also a basic picture gallery with the new motifs isbasic picture gallery with the new motifs is available. Easy, fast and very user friendly LCC users can learn how to create all this in just 5 minutes by watching 5 different Adkit video tutorials in the Extranet – be it a logo download, the step-by-step creation of

b i d d l l d ida business card and local ad – video tutorials only need 5 minutes to offer you best support.



LCC Global Travel Kick off Meeting inCorporate Social Responsibility – LCC collected 6000 Euro for local CSR projects to

In June 2013 all founding members of LCC Global Travel met in Frankfurt for a first kick-off-meeting. This important first meeting created

f f

LCC Global Travel Kick off Meeting in June

Corporate Social Responsibility LCC collected 6000 Euro for local CSR projects to leave a positive footprint in Bali, Sarajevo, Muscat, Asuncion and Frankfurt

Following the suggestion of a LCC member in UK, for the very first time the LCC Regional Meeting series was used to also leave a positive footprint at destinations LCC travel to. Altoegterh in 5 meetings the great amount of 6000 Euro was collected by LCC attending the meeting – and the LCC Headquarters d bli th ll t d t t 6000 E t i 5 h it j t i B li M t S j the the basis for a successful cooperation in the

new corporate network was created. All members used the meeting to establish uniform quality standards, uniform processes in the multinational sales and travel management process and marketing ideas to develop a step

doubling the collected amount to 6000 Euro spent in 5 charity projects in Bali, Muscat, Sarajevo, Frankfurt and Asuncion – and left happy smiling faces all over the globe. The LCC Headquarters thanks all LCC for the great support and commitment to those in need!

p g p pby step activity plan to approach customers with the new corporate network Global Travel. Up to now, 28 Lufthansa City Center have already joined LCC Global Travel.



Congratulations to our July Jubilees!LCC Event Fund supports LCC Supplier LCC Website Concept integrates Congratulations to our July Jubilees!

10 yearsOrbixLufthansa City CenterBrno, Czech RepublicJoined: 12 07 2003

LCC Event Fund supports local Creativity- LCC Customer Breakfast in Brazil

LCC stands for powerful local

LCC Supplier Webinars: Qatar and Pro Sky offer excellent sales arguments

LCC Website Concept integrates Supplier Content

The LCC Website Concept offers LCC agencies several possibilities to include LCC products and offers. In the Extranet,

5 yearsCondor Verde TravelLufthansa City CenterCaracas, VenezuelaJoined: 01 07 2008 Joined: 12.07.2003

AerotravelLufthansa City CenterSibiu, RomaniaJoined: 17.07.2003

customer relationships –however these need to be nurtured – this is why LCC offers the LCC event fund to support local customer events, Am initiative LCC Euro Star,

2013 the LCC Headquarters intensifies the supplier information for LCC agents with a new

bi t I J l

two guidelines inform how to integrate LCC preferred supplier content like SportsEvent365 and LCCTravelinfo.com via i-Frame to the local website. Currently nearly 50 LCC have already switched to the new website concept – the next step

Joined: 01.07.2008

Abbey TravelLufthansa City CenterJakarta, IndonesiaJoined : 01.07.2008

Visa ConcordLufthansa City CenterYerevan,ArmeniaJoined: 15.07.2003

Am initiative LCC Euro Star, Brazil immediately used to personlize their brand and service and emotionally link their customers to their agency, also in private life: LCC Euro St th i d LCC

webinar concept. In July Christina Nikitaridis from Qatar Airways and Susanne Günther from our Preferred Charter Airline Pro Sky provided

p pto a uniform online web appearance for LCC worldwide. Santini Viaggi

Lufthansa City CenterFabriano, ItalyJoined: 01.07.2008

15 yearsAvitLufthansa City CenterVicenza, ItalyJoined: 06 07 1998

Star thus organized an LCC Breakfast in their LCC on a saturday morning, offering local traditional specialities together with coffee in their LCC branded coffee cups –

y pexcellent web trainings. All LCC agencies intnesified their product knowledge and received first-hand information about fleet

Wonderland TravelLufthansa City CenterAthens-Kifissia, GreeceJoined: 01.07.2008

Hansa Holidays Joined: 06.07.1998

ReZsourceLufthansa City CenterSingaporeJoined: 03.07.1998

using the private surrounding to inspire customers of new destinations. A simple way to stay different, and a nice idea to be copied…..

information about fleet, routes, special services on ground and on board – excellent trainings with a large global reach.

Hansa HolidaysLufthansa City CenterHyderabad, IndiaJoined LCC: 01.07.2008

Utess VoyagesLufthansa City CenterCasablanca, MoroccoJoined: 01.07.2008



Welcome our new LCC!New Preferred Partnership with Go Global Travel LCC Smart Helpline - The Travel Agents’ Agent Welcome our new LCC!

Go Emirates TravelLufthansa City CenterNakheel, United Arab Emirates

Congonhas Travel

New Preferred Partnership with Go Global Travel

The LCC Headquarters is very happy to announce a new preferred partnership with Go Global Travel – one of the leading B2B hotel wholesalers worldwide offering more than 160.000 hotels on 6 continents with contracts based on the full range of rates including dynamic BAR; negotiated;

LCC Smart Helpline - The Travel Agents Agent

LCC announces the launch of LCC Smart Helpline, a global airfare distributor providing no-cost analysis of agency’s fares. No matter of leisure or corporate customers, LCC Smart Helpline can make a meaningful impact to any LCC profitability while at the same time Congonhas Travel

Lufthansa City CenterCuritiba, Brazil

Congonhas TravelLufthansa City Center

full range of rates including dynamic BAR; negotiated; opaque; early bird; and last-minute distressed.

impact to any LCC profitability while at the same time, saving money for the travellers. LCC Smart Helpline finds savings not realized by traditional GDS searches through connectivity to global, published fares on multiple GDS’s and an extensive global consolidator fare network. For example, simply finding a better fare class can result in

Joinville, Brazil

CreativeLufthansa City CenterSeoul, Korea

hundreds of dollars (or more) in savings with ample room for additional agency markups and traveller savings. A great additional tool and product for the local product portfolio.New Preferred Partnership with Friendly Rentals

With Friendly Rentals, LCC has a new preferred supplier in y , p ppthe portfolio who offer alternative accommodation for travellers who want to stay at a home away from home-looking for alternatives to hotel offers. Friendly Rentals is a provider of short- and mid-term apartment rental offering more than 3.350 apartments in more than 30 different cities from Barcelona to Rome and New York in 13 countriesfrom Barcelona, to Rome and New York in 13 countries form Europe, America, South America and South Africa. The apartments are ideal for families, monthly clients, for large groups and for business needs to suit customers in elegant and stylish apartments. The offer is the perfect alternative to hotels as they are larger than hotel rooms and a great value for money – and ideal completion of the LCC accommodation portfolio to customer.



Jump In and LCC Basics – Jump in the LCCSpeed Knowledge Skills & Teamwork - 110 LCC Jump In and LCC Basics – Jump in the LCC family!

On 2nd – 3rd September, right after the Employee Event, 15 LCC sales agents from all over the world joined the Jump In training and learned what LCC is all about. The training i l d d l bl i f ti b t th b k d i

Speed, Knowledge, Skills & Teamwork - 110 LCC Secret Agents 007 Solve Mission Undercover –successful LCC Employee Event 2013

Secret agents, senior agents and drill instructors, black t-shirts, black sunglasses, hot temperatures and an

l i LCC 007 t d d b M d included valuable information about the background, aims and advantages of our unique co-operation as well as on LCC products and services – and intensified cross-border business contacts within the LCC network.

exclusive LCC 007 agents camp guarded by Men and Women in Black - this was the LCC / Lufthansa Employee Event 2013 hosted by LCC, Lufthansa and Europcar. A real James Bond adventure with a challenging missions for real secret agents started with Miss Moneypenny’s Secret Archives in which 12 preferred suppliers provided p pp pknowledge, products and tools for the agents. The camp continued with 6 challenging missions to be completed, which asked for real teamspirit, knowhow, courage and physical as well as mental skills. The evening invited to a secret agent Goldfinger dinner honouring the winning team with a great prize; 10 intercontinentnal Lufthansateam with a great prize; 10 intercontinentnal Lufthansa tickets for two persons. Saturday continued with sales knowledge and creativity, creating once-in-alifetime travel packages with the products of LCC preferred suppliers. Result: All 110 secret agents from over 50 countries left full of inspiration, motivation, new business contacts and extensive supplier and LCC knowledge holding their 007 license in their hands. Thanks to Lufthansa, Europcar and all preferred suppliers.



LCC Voices of Egypt share Local Insights Advisory Board Meeting in Cremona: Action Plans definedLCC Voices of Egypt share Local Insights

Political instability is a major concern for many LCC countries and also heavily affects the travel industry. As Egypt is in the news day by day, the LCC Headquarters asked for local insider knowledge and perspective to share with the network Have a look at the local “voices of Egypt”

Advisory Board Meeting in Cremona: Action Plans defined

The Advisory Board Meeting, the consulting committee within the LCC network, took place on 26th - 28th August, 2013 in Cremona/ Italy thanks to the great local support of Giuliana Guindi of LCC Guindani Viaggi. 11 Advisory Board Members used this important meeting to discuss the status quo of LCC projects and their relevance for the local markets they represent. The agenda also included the requirements of Destination Management Companies within the LCCwith the network. Have a look at the local voices of Egypt

giving better insights into a tourism destination LCC should strongly support: Asser Moussa from LCC Family Tours said “The tourism sector has been hit hard by the current wave of violence across Egypt, with hotel occupancy rates hitting a record low and tourists fleeing out of the country. Alth h th t f ti b th h d t t th t

agenda also included the requirements of Destination Management Companies within the LCC network which were assessed to identify the need for a structured approach of a new service offer for these DMCs. The board also discussed the LCC network expansion as well as training programms and the Extranet relaunch as current projects within the network. In these two days, the Advisory Board meeting made a meaningful contribution to various topics and thus ensured that input from the local management perspective is transferred to LCC Headquarters.

Although the recent wave of anti-brotherhood protests that began on the second anniversary of Egypt's revolution have had a detrimental effect on the tourism sector, still Alexandria remains safe.” Also Aya-T-Allah S. Fouad from LCC Blue Sky Travel shared his insight “Currently we are trying to rebuild our country and to do so we need to settle y g ydown peace among all members of the society & confirm our one entity, but change - as you all might know -is always faced with resistance. Sometimes it is peaceful and other times it is violent. We will not permit violence to dominate or destroy our dream. Egypt is and will always be the most welcoming country with the remarkable smile on the faceswelcoming country with the remarkable smile on the faces and the unforgettable hospitality towards its guests”. More inspiring words were also shared from Adel Zaki, LCC ITTA Tours; Yasmin Halawa, LCC Intratour; Mohamed Nofal, LCC Atlas Tours and Azza Zaghloul, LCC Travel Lounge are all available in the Extranet.



LCC Website Concept: 7 Tutorials to Train LCC Service Quality - Electronic Customer Satisfaction Questionnaire available: eCSQLCC Website Concept: 7 Tutorials to Train Usage and Application of the LCC Website Concept

7 brand-new video tutorials are available and explain LCC users step by step how to work with th LCC W b it C t I thi 3 5 i t

LCC Service Quality Electronic Customer Satisfaction Questionnaire available: eCSQ

For the first time, the LCC Headquarters supports all franchisees with an electronic customer satisfaction questionnaire survey for their final customer to rate their service quality. Every LCC received a link with the survey to be forwarded to the local customer database. This questionnaire gathers information that will enable LCC to evaluate the service delivered whenthe LCC Website Concept. In this 3- 5 minutes

tutorials LCC will find out how to login and make first amendments, how to create content with text, images and picture galleries, how to use the site tools (add a new language site, add a facebook icon etc.), how to upload teasers on the home

information that will enable LCC to evaluate the service delivered when serving a customer but also when cooperating with the LCC network. The eCSQ focuses on improving customer loyalty and perceptions for an enhanced service approach.

Congratulations to the September Jubilees !

) ppage, how to make internal links and use the contact box on the right column, how to insert i-frames and upload banners. All in all tutorials will help LCC create their own website easily without any expert knowledge. The tutorials can be found in the Extranet in a few easy steps in the tag cloud

Pure Luxury Webinar: Luxury BasicsJubilees !

10 yearsTravel Service Lufthansa City CenterGdansk, Poland

in the Extranet in a few easy steps in the tag cloud “videos and tutorials”.

The first Pure Luxury Webinar 2013 took place in September . The coach Astrid Oberhummer who herself deals with the luxury segment for more than 20 years trained luxury basics to start approaching the i t t l i h k t F th k t i

,Joined: 24.09.2003

15 years21st Century TravelLufthansa City Center St Julians Malta

important luxury niche market . Further key topics trained were the luxury client, luxury networks, luxury marketing, luxury knowledge and trend sources for the travel consultant, luxury trends and LCC luxury tools. Additional Pure Luxury webinars in October and November bring the luxury world to each LCC being

b f th P L Ci l St. Julians, MaltaJoined: 01.09.1998

member of the Pure Luxury Circle.



Welcome our new LCC!New Preferred Supplier SunnyBoosted Supplier Knowledge with Marriott Scandic and Welcome our new LCC!

Park TravelLufthansa City CenterPretoria ,Gauteng, South Africa

New Preferred Supplier Sunny Cars complete the car portfolio

Together with the German division, the LCC Headquarters has signed an international agreement with Sunny Cars, a German based car broker with a well

Boosted Supplier Knowledge with Marriott, Scandic and Steigenberger Hotel Group Webinars

In October three webinars took place to boost the hotel knowledge for LCC travel agents. The webinars mainly focused on getting to know the hotel brands better and to learn about the new hotel openings. At the end of each webinar there was l d i t ti ti d i h ll ti i t ld

Congratulations to the October Jubilees !

15 yearsHarty ToursL fth Cit C t

a German-based car broker with a well-proven track record. Sunny Cars provides rental cars at over 5.000 stations in over 100 countries. The commercial offer, operational aspects and the very positive experience from German LCC colleagues

long and interesting question and answer session where all participants could ask the hotel representatives questions. The special MICE needs were covered in the MICE portfolio offered by SCANDIC.

Lufthansa City CenterAlexandria, EgyptJoined: 15.10.1998

Gulf Travel and ToursLufthansa City Center

convinced LCC to have chosen the right partner to complete the car rental LCC portfolio after the closure of holiday autos operations in summer 2013..

yCairo, EgyptJoined: 15.10.1998

Second Pure Luxury Webinar took place

Topic and focus of this webinar for Pure Luxury members was: Contagious – Why things catch on in Luxury Sales and others do not! This was the major task of the webinar to learn more about how LCC customers tick with the control of the limbic system and gap concentrated strategies – it helped to improve LCC knowledge about the luxury sales and luxury trends to improve LCC professionalthe luxury sales and luxury trends to improve LCC professional status.



LCC Case Studies: Success Stories from within the LCC Network!LCC Case Studies: Success Stories from within the LCC Network!LCC focuses on individual success combined to an ever- growing network of leading entrepreneurs- authentic individual success stories underline what LCC stands for: local empowerment, global reach– with one strong brand and a powerful network to rely on. Apart from the first six case studies collected in the previous year by a professional neutral journalist for LCC, LCC is now happy to enlarge this portfolio with four new exciting and inspiring stories.

LCC Hamburg Süd, Germany Reach Fast and Globally

LCC Netmedia Business Travel, Poland The Network Offers

LCC Schmidt & Partner, Germany Luxury Strategy

LCC World Travel Professionals, Australian Giving and takingReach Fast and Globally

Big investment with big opportunities: At Global Travel Lufthansa City Center Hamburg Süd Reiseagentur they are

i d th t th LCC Gl b l

Poland, The Network Offers Opportunities

LCC Netmedia Business Travel (NBT) located in Warsaw, Poland has enjoyed a twentyfold increase in sales i j i i LCC NBT CEO M i

Germany Luxury Strategy Delivers Success

LCC Schmidt & Partner in Bochum, Germany focuses successfully on the luxury segment. As member of th LCC P L Cl b th

Australian Giving and taking world wide

Giving and taking as LCC Global Travel member: Australia-based LCC World Travel Professionals, Wayne S l d f di b f thconvinced that the new LCC Global

Travel concept will boost business with customers around the world. According to Managing Director Klaus Schneider LCC Global Travel offers a new competitive service

since joining LCC. NBT CEO Marian Szypula is an absolute supporter of the international network. He is a founding member of LCC Global Travel and expects a great deal of the new concept. His credo: “You must

the LCC Pure Luxury Club they register a high growth rate in premium travel. Verena Weigelt says the path to success is systematic positioning, concentrating on all details: from

Swaysland, a founding member of the LCC Global Travel network, is very happy with his membership. The business has been able to gear up to the necessary international scale and some sales would not be possible p

level that comprehensively meets the requirements of globally-acting customers.

pcreate your own success.”

gpublic image, choice of vocabulary used in customer communications, to staff policy.

pwithout LCC support. Thanks to the strong Australian economy, the travel agency also exports business into the network.



Amadeus Technology Symposium 2013: Global GDS Website Concept Release 2013: 120 LCC have launched their new websiteAmadeus Technology Symposium 2013: Global GDS Meeting in Nice

The annual Amadeus Technology Symposium exclusively offered to LCC around the globe took place for the 13th time in Sophia Antipolis 17th- 18th October. Participants from 12 LCC countries came together at the Amadeus Executive Briefing Center in the

Website Concept Release 2013: 120 LCC have launched their new website already

The new website concept is mandatory for all LCC because LCC wants to create a uniform appearance to strengthen the recognition of the LCC brand – also in the online world. This CMS (Content Management System) allows LCC to easily update and structure the own local content and to fully customize to individual needs So far 120came together at the Amadeus Executive Briefing Center in the

South of France to gain an insight into the future strategy of Amadeus, who has been our preferred technology provider since the foundation of the LCC concept. Additionally, Amadeus product managers showed a range of 10 products to the LCC participants and discussed future usage options with them. This event is planned

structure the own local content and to fully customize to individual needs. So far 120 LCC have changed to the new concept. Two more month to go to have a uniform LCC web appearance throughout the entire network.

to take place again in October 2014.



LCC General Assembly 2013 in Dubrovnik, Croatia: Beyond 360°!

From 07th to 10th November 2013 the LCC General Assembly was carried out at the five stars Sun Gardens Radisson Blu Resort & Spa in Dubrovnik, Croatia. With more than 500 participants from over 60 countries the event was a full success. With the motto “Beyond 360°”, the conference provided an unique programme with a wide variety of workshops and thrilling external speakers. The top keynote speakers, Norman Rose and Christian Gansch left a great impression and high motivation for a new business year. The participants enjoyed three days with a clear focus on technology and travel industry trends, at the same time with a clear wish for interaction exchange and networking starting off with culture and local insights be it in exploration tours of Konavle Valley and

LCC General Assembly 2013 in Dubrovnik, Croatia: Beyond 360 !

same time with a clear wish for interaction, exchange and networking starting off with culture and local insights – be it in exploration tours of Konavle Valley and Dalmatia or the funny and team spirit-like Renault 4 old timer sightseeing tour discovering the beauties of Croatia. The networking continued with the premiere of LCC Speed Dating, the tutors programme or the brand new Spot Me IPod touch version. The LCC idea room was this year integrated in this mobile app for everyone to post individual ideas for the future success of LCC.



LCC proudly presents the LCC Award Winners 2013! Welcome our newLCC proudly presents the LCC Award Winners 2013! Welcome our newLCC!

Nazarene ToursLufthansa City CenterNazareth, IsraelElite Travel DMC

Live voting at the evening “Infinity! Enter the 5th Dimension“ in Dubrovnik revealed 2 lucky winners for the LCC CSR Awards. Not voted was the LCC Most Active Award as this reflects the commitment to the “best international LCC” over the last entire business year.

The LCC Social Award was given to LCC Panorama, Paraguay who supported a children home through a Christmas party with the motto a towel for every child. Congratulations to

the November

Elite Travel DMCLufthansa City CenterElbasan, Albania

The LCC Economy Award went to LCC Gaudi, Bosnia and Herzegovina forincreasing the global brand recognition through high- end sponsorship of a local Bosnian movie honored at the Berlin Film Festival.

Jubilees !

5 yearsTourinfoLufthansa City CenterYekaterinburg, Russia

In the category LCC Most Active Award the award was given to LCC Morea Travel, Hungary for showing their outstanding and extraordinary dedication and commitment to the LCC network – this was a premiere, as LCC

gJoined: 01.11.2008MaverickLufthansa City centerKrasnodar, RussiaJoined: 01.11.200810 yearsLCC network this was a premiere, as LCC

Morea Travel received this award for the 3rd

time in a row.

10 yearsCristal TravelLufthansa City CenterBialystok, PolandJoined: 17.11.2003Media ReisenL f h Ci CLufthansa City CenterBasel, SwitzerlandJoined: 22.11.2003



myLCC goes online: New Features New Look and Third Pure Luxury Webinar 2013

The LCC Headquarters have worked at full speed on the LCC Extranet Relaunch and 18th November was the day of days. myLCC finally went online. New name, new URL, new look

myLCC goes online: New Features, New Look and Feel – 200% Networking & Dialogue

The third and last Pure Luxury Webinar took

Third Pure Luxury Webinar 2013

and feel. Extranet is over, myLCC waits to be discovered. www.mylcc.net is up – and the new URL is ready to be accessed.

The new tool is more than new name and new URL: With mylCC, LCC employees now have access to a

The third and last Pure Luxury Webinar took place in November with a focus on the following topics: Luxury Products & Trends –what are the Luxury Trends and hot spots in Asia, Europe, Latin America and Africa. Also improving your Luxury Sales skills by i ti ti L d d d thmylCC, LCC employees now have access to a

communication platform that convinces with a lot of new and useful features. Key trend is the wish for individualisation . This is why each “myLCC” is now 100% user targeted. The users activate their individual content filter and areas of interest in their profile and define this way which information they receive day by day in the myNews page Each user

investigating Luxury and gender and the differences of men and women in the Luxury Segment with all the effects on sales, marketing, communication. The feedback that was received after the seminar was very positive. “I enjoy these seminars, they helped they receive day by day in the myNews page. Each user

needs to select from specific top areas which are relevant in daily business. The information from the selected area will be shown automatically.

The top news of the LCC Headquarters will of course remain

p j y y pme understand our clients better and also to guide our staff through the principles and examples given by Astrid, our luxury coach. You guys are priceless, thank you so very much again!!” Emi Wortman from LCC Signum Travel Naucalpan Mexicoon the start page so that all LCC employees do not miss

important announcements.

The system is highly flexible and focusing on the search of the user. There are no fixed navigation bars anymore but a strong focus on a searcheEngine that is both intuitive and

Signum Travel, Naucalpan, Mexico.

strong focus on a searcheEngine that is both, intuitive and logic. With the LCC Chat the LCC employees can get in contact with other users from all over the world. The new LCC Forum is the second platform for real cross country exchange and dialogue.


January February March April May June July August September October November DecemberLauch of the new Training Programme 2014 Congratulations to the December Jubilees

10 yearsAtlas Tours & Travel ServicesLufthansa City CenterTehran Iran

Lauch of the new Training Programme 2014

The LCC Training Programme 2014 introduces regular local trainings in local language. It will be the common aim to push LCC quality standards and service level “Beyond the Average”. For the upcoming year, LCC developed a new structure of trainings and possibilities -tailor made! Trainings are the essential tool to optimize internal

5 yearsWorld TravelBusiness Plus Lufthansa City CenterPerth Australia

Congratulations to the December Jubilees

Tehran, IranJoined : 23.12.2003Ermitra TravelLufthansa City CenterTehran, IranJoined : 22.12.2003

tailor-made! Trainings are the essential tool to optimize internal processes, to get to know new IT tools, to raise social competences and to differentiate LCC from competitors. Therefore the LCC Headquarters always further enhances the LCC Training Programme to optimize LCC’s needs. Consequently LCC developed a new structure of trainings and possibilities for the upcoming year. The LCC

Perth, AustraliaJoined : 01.12.2008

Aquavita-TourLufthansa City CenterKiev, Ukraine

Socaltur TurismoLufthansa City CenterNovo Hamburgo, BrasilJoined : 18.12.2003Voyages LesageLufthansa City Center

Training Programme is divided into four categories, additional to the face to face and online trainings, general skills trainings, local trainings and more webinars have been integrated. By participating interactive online live sessions, no travel expenses have to be paid and joining the training right from the computer will be a possibility. One brand new training development is the introduction of regular

Joined : 01.12.2008

21st Century KD TravelLufthansa City CenterMalta, LuqaJoined : 01 12 2008Lufthansa City Center

Mulhouse, FranceJoined : 17.12.2003Takin Seir Travel AgencyLufthansa City CenterTehran, IranJ i d 17 12 2003

One brand new training development is the introduction of regular local trainings. In 2014, LCC brings the trainings closer by offering 4 training topics in 9 different countries in the LCC network.

LCC General Assembly Feedback Survey results are in – what are the highlights

LCC received far more feedbacks than the years before with a

Joined : 01.12.2008

BK 21Lufthansa City CenterSao Paulo, BrasilJoined : 01.12.2008

Joined : 17.12.2003SalavatLufthansa City CenterKazan, RussiaJoined : 16.12.2003Viajes Dannemann

total number of 170 from LCC participants only, which equals that 56% of all attendees joined the feedback survey. And the results are outstanding, rating the event as the best General Assembly ever. Areas to work on have also been identified by the participants which create room for improvement.

FortunaLufthansa City CenterMostar, Bosnia-HerzegovinaJoined : 01.12.2008

“It th l t b ith d t ti t th i D b ikj

Lufthansa City CenterBariloche, ArgentinaJoined : 02.12.2003

“It was way more than a pleasure to be with you and spent some time together in Dubrovnik... I´ve got no words to describe it” said Humberto Christancho, Viajes Humboldt, Venezuela. LCC looks back at the LCC General Assembly in facts and figures. Here are some impressive numbers to share: 515 participants, 65 countries, 4358 virtual business cards exchanged via Spot Me for real networking, 120 Likes posted in the Spot Me Idea Room, 2000 messages sent between delegates for networking, 1503 live survey questionnaires returned to LCC


g g y qHeadquarters via Spot Me, 3047 Spot me Votes, 32 Workshops in total carried out and 2 panel discussions.

January February March April May June July August September October November DecemberLCC Season’s Greetings Project 2013: LCC Smyls World TourLCC Season s Greetings Project 2013: LCC Smyls World Tour

LCC initiated in December the “Happy Holidays Christmas Project 2014” – a LCC Smyls world tour for LCC and customers – for the special touch of Lufthansa City Center. LCC is particularly proud that more than 47 countries joined this unique project and shared their happy holidays wishes, choosing their favorite local site and adding little Smyls to it and often also sharing their wonderful team pictures to complete the spinning LCC globe.A wonderful kaleidoscope has been created – only with the local LCC help and support! LCC Smyls has seen so many places, met so many great LCC people

d ll th t ith j t ith i B i i d h i d l l LCC i h f thi i l ti f th t ll LCC ll t liand all that with just with one aim: Bringing peace and happiness and a local LCC wish for this special time of the year to all LCC colleagues, partners, suppliers and customers. Crossing any boundary, any culture, any language or religions and demonstrating one big virtue: LCC unites the world. LCC thanks all participants for the contribution to turn this global Happy Holidays project into real: Access the global greeting and the Smyls Wold Tour at: http://www.lcc2013.com/HappyHolidays/


Documents

“Beyond 360°“ LCC achievements and moments to remembersignin.lcc.de/issues/downloads/issues/2014-01/Annual... · 2015-12-18 · the LCC network. 2) acquiring new international