ANTHONY WARLOW

LUCY DURACK

JEMMA RIX

ALL THE CLASSICS PLUS NEW SONGS

BY TIM RICE & ANDREW LLOYD WEBBER

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

BRAND GUIDELINES • AUGUST 2017

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CONTENTS

Approved Copy 03

Cast Images 04-05

Production Images 06

Brand Creative & Examples 07- 08

Logo Lock Up 09

Example Digital Brand 10

Typeface & Colour Palette 11

Social Marketing Environment 12

Marketing and Media Support 13

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SHORT (101 WORDS)

Andrew Lloyd Webber’s London Palladium production of The Wizard of Oz is an enchanting revision of the all-time classic. Developed from the ever popular MGM screenplay, it contains the beloved songs from the Oscar®-winning movie score, all the favourite characters and iconic moments, plus a few surprises along the way, including new songs by Tim Rice and Andrew Lloyd Webber.

Leading the company of over 40 performers will be Australian musical theatre legend Anthony Warlow as the Wizard and Professor Marvel, and leading ladies Lucy Durack as Glinda and Jemma Rix as Miss Gulch and The Wicked Witch of the West.

LONG (203 WORDS)

Andrew Lloyd Webber’s London Palladium production of The Wizard of Oz is an enchanting revision of the all-time classic. Developed from the ever-popular MGM screenplay, it contains the beloved songs from the Oscar®-winning movie score, all the favourite characters and iconic moments, plus a few surprises along the way, including new songs by Tim Rice and Andrew Lloyd Webber.

Leading the company of over 40 performers will be Australian musical theatre legend Anthony Warlow as the Wizard and Professor Marvel, and leading ladies Lucy Durack as Glinda and Jemma Rix as Miss Gulch and The Wicked Witch of the West. Rising star Samantha Dodemaide will play the coveted role of Dorothy, her first leading role in a major musical.

Opening in Brisbane in November and Sydney in December 2017, this new stage adaptation of The Wizard of Oz will be travelling to Adelaide in April 2018 and Melbourne in May 2018.

Don’t miss your chance to rediscover the real story of Oz in this fantastic musical treat, including songs like Follow the Yellow Brick Road, Over The Rainbow, Ding! Dong! The Witch Is Dead, If I Only Had A Heart, We’re Off To See The Wizard and The Merry Old Land Of Oz.

APPROVED COPY

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DOROTHY AND TOTO IMAGES

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Photography by Brian Geach.

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DOROTHY AND TOTO IMAGES

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Photography by Brian Geach.

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PRODUCTION IMAGES

Photography by ©Daniel A. Swalec. International Cast

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7

BRAND CREATIVE

WIZARDOFOZTHEMUSICAL.COM4 WEEKS ONLY • FROM 4 NOVEMBER • LYRIC THEATRE, QPAC

ANTHONY WARLOW

LUCY DURACK

JEMMA RIX

ALL THE CLASSICS PLUS NEW SONGS

BY TIM RICE & ANDREW LLOYD WEBBER

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

City and rainbow image

• ‘ANDREW LLOYD WEBBER’S NEW PRODUCTION OF’ byline must sit directly above logo- can also be placed in white if on a dark background

SONGS byline must sit directly under logo or to the side, where space permits

Headliner

Dorothy Image

[LOGO]“The” and “of” can also be placed in white when on a dark background

DATE/VENUE/CTA BOOKING DETAILS

Website

The main key creative for The Wizard of Oz includes: logo lockup, production credit (“Andrew Lloyd Webber’s Production of”), city and rainbow background image, Dorothy image, songs byline and cast names.

These and further elements must adhere to the brand guidelines on the following pages.

8

KEY BRAND CREATIVE EXAMPLES - PRINTBelow are the various shape examples of the master brand and how it should be represented in print collateral. This ensures consistency across the brand.

ANTHONY WARLOW

LUCY DURACK

JEMMA RIX

ALL THE CLASSICS PLUS NEW SONGS

BY TIM RICE & ANDREW LLOYD WEBBER

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

WIZARDOFOZTHEMUSICAL.COM[DATE]• [VENUE]

ANTHONY WARLOW

LUCY DURACK

JEMMA RIX

ALL THE CLASSICS PLUS NEW SONGS

BY TIM RICE & ANDREW LLOYD WEBBER

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

WIZARDOFOZTHEMUSICAL.COM[DATE]• [VENUE]

ANTHONY WARLOW

LUCY DURACK

JEMMA RIX

ALL THE CLASSICS PLUS NEW SONGS

BY TIM RICE & ANDREW LLOYD WEBBER

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

[DATE]• [VENUE]WIZARDOFOZTHEMUSICAL.COMLOGO LOGO

LOGO LOGO

9

LOGO LOCK UPBelow are two versions of the logo: stacked and single line for various uses, with “the” and “of” in red or

white when placed on a dark background colour.

Primary logo to be used 5cm or 300pixels width and larger.

Primary logo to be used 5cm or 300pixels width or smaller.

Single Line Logo

Single Line Logo

Stacked Logo

Stacked Logo

WHEN USING THE LOGO IN BRAND CREATIVE PRIMARY LOGO WITH “THE” AND “OF” IN RED

WHEN USING THE LOGO ON ITS OWN PRIMARY LOGO WITH “THE” AND “OF” IN WHITE

Secondary logo to be used 5cm or 300pixels width and larger.

Single Line Logo Stacked Logo

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

10

KEY BRAND CREATIVE EXAMPLES - DIGITALThe key brand creative should ALWAYS be used where size permits. If size doesn’t permit then the following

guidelines must be utilised to ensure consistency of brand.

Use key creative - including headliner, songs byline, date, venue & Andrew Lloyd Webber byline

Use background image, Dorothy and Logo only

BANNERS 600 PIXELS WIDE OR LARGER

BANNERS SMALLER THAN 300 PIXELS WIDE

ANTHONY WARLOW

LUCY DURACK

JEMMA RIX

ALL THE CLASSICS PLUS NEW SONGS

BY TIM RICE & ANDREW LLOYD WEBBER

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

[DATE] • [VENUE]

[DATE] • [VENUE]

ANTHONY WARLOW

LUCY DURACK

JEMMA RIX

ALL THE CLASSICS PLUS NEW SONGS

BY TIM RICE & ANDREW LLOYD WEBBER

ANDREW LLOYD WEBBER’SNEW PRODUCTION OF

11

COLOUR PALETTE

TYPEFACE

Box strip/ bylines (ALL THE CLASSICS PLUS NEW SONGS BY TIM RICE & ANDREW LLOYD WEBBER)C12 M100 Y81 K6

Headliners/ General HeadlinesC0 M37 Y97 K17

Reverse copyWhite

Print - vertically stretch to 120%Headlines / Call to action / Dates / Venue / BylinesFutura Bold

Print - horizontal tracking -20Body copyFutura Medium

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SOCIAL MARKETING ENVIRONMENT

MAIN HASHTAG#wizardofozAU

FACEBOOK: @WIZARDOFOZTHEMUSICALhttps://www.facebook.com/wizardofozthemusical/

TWITTER: @YELLOWBRICKROADhttps://twitter.com/yellowbrickroad/

INSTAGRAM: @YELLOWBRICKROADhttps://www.instagram.com/yellowbrickroad/

YOUTUBEhttps://www.youtube.com/user/wizardofozthemusical

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MARKETING AND MEDIA SUPPORT

ARTWORKAll artwork must be approved. This will take approximately 3 working days.

Material should be sent for approval to:Melina Faye

ACMN ADVERTISINGmelina@acmn.com.au or if the matter is required urgently, phone +61 2 8218 3600

WEB BANNERS & TILESWeb banners are available upon request. Please contact melina@acmn.com.au

PUBLICITYNATIONAL

Ian Phipps | ian@ippublicity.com.au or 0419 977 649

BRISBANECinnamon Watson | cinn@cinnamonwatsonpublicity.com.au or 0432 219 643

SYDNEYSharonne Lipman | sharonne@ippublicity.com.au or 0466 896 650

ADELAIDEFrancesca Belperio | francesca.belperio@adelaidefestivalcentre.com.au or 0402 842 204

MELBOURNEKerry O’Brien | kerry@kob.com.au or 0418 256 503