Where I came into the world, everyone was looking for a way out. Life was a competition between right and wrong. And right was on a record losing streak. After turning my back on school, I thought my chance to learn had passed. Sometimes though, it takes a ball to teach you lessons a school couldn’t. Or a pair of gloves to get beneath your skin, and help you realise who your real opponent is in life.I discovered that my way out, might be staying put. Facing my fears, not running from them. You can always turn things around this early in the first half. So, I banished my anger. And at the same time, learned to let fly. I gained strength from losing, and confidence from winning. You may not get to choose where you start in life, but you can sure have a say where you finish.

Annual Review 2012

www.sported.org.uk

AROUNDTURN IT

www.sported.org.ukRegistered charity number 1123313

20 St James’s Street, London SW1A 1ES0207 389 1905

info@sported.org.uk

sported. is the UK’s leading sporting legacy charity of the London 2012 Olympic and Paralympic Games.

We are a free membership organisation that provides support to community and grassroots organisations whose mission it is to deliver ‘Sport for Development’.

Our Members are amazing individuals and groups who are involved in a variety of sports.

What makes them di�erent from traditional clubs is that they deliver sport in an e�ort to bring about lasting social change within their communities.

We support these organisations by providing business resources and financial assistance. This allows them to concentrate on doing what they do best – improving the lives of disadvantaged young people through sport.

In addition to helping individual organisations, we also provide a voice for the sector. In 2010 we embarked on a comprehensive research project to study the financial benefits of sport for development. The findings of this ground-breaking research will be released in 2013 and we plan to use this information to lobby for more investment in the future.

WHO WE ARE

2012 will be always remembered as one of the most incredible years in UK sporting history. From the record number of medals won by Britain at any Olympics since 1908, to the astonishing fight back in the Ryder Cup; from the year we witnessed the first Briton ever to win the Tour de France, to our first tennis Grand Slam victory in 76 years – the performance of our athletes was without precedent.

But the Games in particular were about more than just sporting achievement. During this time we experienced an extraordinary spirit of positivity and collaboration that captivated the whole country, demonstrating how sport can bring people together, whatever their backgrounds, beliefs or ability.

For that brief moment in time we all recognised the power of sport in a much wider context than winning medals and sported.’s message, that sport changes young lives, was brought very vividly to life.

Even before the Games, much thought had been given to their legacy – it was, after all, one of the foundation stones of our successful bid.

So when the glamour and the excitement of the Games had subsided, naturally the focus turned to legacy. What would this amazing summer of sport leave behind and how could we keep the Olympic spirit alive?

When I founded sported. back in 2008, I always had this moment in mind and over the past five years the team at sported. has worked tirelessly to build an organisation that provides a genuine sustainable legacy for young people – supporting sporting provision in the most grassroots and disadvantaged communities and inspiring a generation to change their lives through sport.

sported. started life as my own personal commitment to the Games but over the past year it has become firmly rooted in the fabric of the sporting support structure in the UK. The need for the services we provide has been constantly demonstrated by our growing membership and moving forward, our focus is on ensuring that sported.itself is sustainable and that we are able to continue our important work in the most disadvantaged communities in the UK for many years to come.

Founder, Sir Keith Mills GBE

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NEW

YOUNG PEOPLE REACHED BY OUR MEMBERS

NEW MEMBERS IN 2012

1,327 (that’s nearly a 200% increase since 2011)

DISTRIBUTED IN SPORTED. GRANTS

ADDITIONAL EXTERNAL FUNDING GENERATED FOR OUR MEMBERS

£2,627,591£1,411,048PROMOTIONAL VIDEOS

MEMBERS THAT RECEIVED MENTOR SUPPORT

230

5

VOLUNTEER MENTOR HOURS IN 2012

REGIONAL OFFICES

Director, Jo Stocks

2012 ACHIEVEMENTS IN NUMBERS

2,792hrs

200,000 2012 has been a landmark year for sported. With over 2,000 Member organisations, we are proud to say that we are now the largest sport for development charity in the UK, leaving a lasting legacy from London 2012 by transforming the lives of many disadvantaged young people through sport. We now have over 250 volunteers providing invaluable support to our Members and with our national network of o¡ces now in place, we have the ability to support sport for development in every corner of the UK.

Our sector of sport may produce the next Jess Ennis or Mo Farah, but it relies on the dedication of inspirational individuals – the true unsung

heroes of sport. There are thousands of people in our network who are working tirelessly to make sure that those in the most challenging communities have access to sport and have the opportunity to turn their lives around. This review contains several case studies, amazing stories of young people who have overcome their own personal challenges and taken positive steps towards a better future, and of the role models who have helped them.

sported.’s role is to provide support to the amazing individuals behind the projects and without our help, many of the projects that make these life-changing experiences possible would cease to exist.

sported. was established to help deliver on the legacy promises made as part of our Olympic bid and whilst we have come a long way over the last five years, the end of the Games was in many ways the beginning for us. We are excited by the opportunity we have to make a genuine di�erence to young people in our society, part of which involves raising the nation’s awareness of sport for development for the benefit of the whole sector. With our success stories, amazing projects and enviable list of high-profile ambassadors and supporters, we are well positioned to deliver on those promises.

12

London 2012 captured the nation’s attention in a way rarely seen before. From the moment the first torch bearer (and sported. ambassador), Sir Ben Ainslie, was handed the flame in Land’s End, the excitement built across the country. As unsung heroes from communities across the UK had their deserved moments in the spotlight, here at sported. we too were gearing up to play our part. We watched with great pride as two of our sta� members, Julian Wills and John Ellery, ran with the torch in recognition of their services

to community sport, both describing it as one of the greatest moments of their lives.

We realised too that our close connection with the Games put us in a very privileged position in 2012 and we wanted to share that with as many of the people we work with as possible. As the Games unfolded, we gave 40 young people, whose lives have been changed by sport, the opportunity to visit the Olympic Park and witness the magic for themselves. It took little encouragement for the young

people to get into the Olympic spirit, adopting Usain Bolt’s now famous lightening pose with our founder Sir Keith Mills! Josh from Chelmsford Swimming Club summed up the day as a “dream come true”.

In the build-up to and during the Games we were given the opportunity to highlight some of the amazing work of our Members on the Olympic Live Sites across the UK. Over 40 screens showed these powerful films over a three month period helping us to

bring the legacy of the Games to life.

It was the legacy promise, to ‘inspire a generation’, which underpinned the ethos of London 2012 and it is that promise which has driven sported.’s work since 2008. We will never forget the magic of London 2012 and will continue to support sports groups and organisations in the heart of our communities who are inspiring young people through sport.

NEVER in my lifetime have

I witnessed a nation come together in the way Britain did

for London 2012. Many thousands of people, most of them volunteers,

helped to ensure that the Games were a success. This generosity of spirit leaves

me hugely confident that the legacy promises we made in Singapore will be delivered. sported. is playing a key part in this, ensuring that those people who

put on sport in our most challenged communities are getting the

support that they need to grow and prosper.

Lord Seb Coesported. Patron

WHAT A YEAR!

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Sport ChaNGeS liveS 2012 SuCCeSS StorieS priNCetoWN FC

South West

WHAT THEY DO For the small community of Princetown on Dartmoor, support from sported. has not only helped start a successful football club, but a struggling community has been transformed. With sported. Mentor Mike, the club has been supported in planning, budgeting and financial backing, leading to several successful bids for funding in order to create a local pitch in the centre of the town.

In the first year of the project alone, crime and anti-social behaviour in the area has decreased by a staggering 70%. The club has given local young people a positive, diversionary activity in an area where there had been limited provisions for young people.

OUTCOME reducing criMe and anti-social behaviour

WHAT THEY DO Based in North Belfast, this project was set up to get football teams to take an active role in educating young people about mental health and well-being. The last decade has seen a significant rise in youth suicide in this area. In 2010 alone there were 289 suicides recorded in Northern Ireland. Young males are identified as being most at risk because they tend not to open up about their emotions.

TAMHI, in partnership with the local suicide prevention agency, PIPS, has worked with two football clubs to raise awareness and understanding of mental health issues, using sport as a way to engage young people. Through peer education, support networks for the clubs’ young men have developed, taking away the stigma of mental health issues by encouraging people to talk.

This is only the beginning for TAMHI, having received significant grant funding and Mentor support from sported., enabling them to reach a further eight football clubs in Belfast, engaging more than 250 young people over the next 3 years.

OUTCOME education in health and well-being

taMhi FC Northern Ireland

youth SCeNe London

WHAT THEY DO Based in a deprived area of Brixton, South London, Youth Scene’s diversely creative approach to education and development allows them to reach young people from a range of backgrounds.

Their ‘Sporting Edge’ project uses sport to engage young people, helping twenty individuals a year obtain their Levels 1 & 2 Sports Leadership qualifications. They are encouraged to become excellent sports leaders by giving them tools to help find a career in sport. The club also holds capoeira classes and provides full-time education and training to excluded young people and Youth Enterprise projects.

OUTCOME develoPing Young PeoPle bY Providing theM with skills for the workPlace and life

CoMMuNity oN SoliD GrouND North West

WHAT THEY DO Located in Whalley Range, Manchester, an area of high social deprivation, where issues around gangs, criminality and anti-social behaviour are prevalent. Whalley Range has a higher level of ethnic diversity than Manchester as a whole. Historically, there has been a lack of youth and community or sports centre facilities in the area.

Their ‘Sporting Leaders’ project encourages young people to volunteer as sports leaders, creating peer-mentoring opportunities. The coaching has not only formed bonds between young people but has created positive role models for the community. Some of the ‘leaders’ have gone on to secure jobs as a result of their time in the project. This project has helped build their confidence and they have become active young people in the community. In addition, young people from different cultural and ethnic backgrounds have mixed together, promoting tolerance, respect and appreciation of each other’s differences.

OUTCOMEbuilding strong coMMunities

WHAT THEY DO Grapevine’s purpose is to reduce the isolation and segregation experienced by people with learning disabilities through sport.

Their project, ‘Access to Sport’, has enabled young people with a variety of learning disabilities to attend regular sport sessions. The club paired each young person with a volunteer ‘buddy’. These volunteers have acted as role models, encouraging the young people to make the most of their abilities.

The young people who took part in the project (the majority of whom now regularly attend the sport sessions) have stated that they used to struggle to mix with people in day-to-day life, due to a lack of confidence. By taking part in sport, their self-confidence has grown immeasurably, enabling them to develop their skills and obtain skills or training that they would not have had otherwise.

OUTCOME reducing barriers to regular ParticiPation for Marginalised grouPs

GrapeviNe West Midlands

WalesJamie Baulch, the former Olympic sprinter, kicked o� the o¡cial launch at the Sport Wales o¡ces in Cardi�. Joined by the Chair of Sport Wales, Professor Laura McAllister, the sprinter spoke about how lucky he had been to be given the opportunity to engage in sport from a young age, but accepted that not all young people in Wales were that fortunate, which is why he felt honoured to support the charity.

N IrelandJoined by Caral Ní Chuilín MLA, the Minister for Culture Arts and Leisure, Sir Keith Mills outlined sported.’s role as part of the London 2012 legacy and expressed his delight at the progress which had already been made in Northern Irelandsince sported. began operatingthere in March 2012.

2012 was the year that we became operational across the whole of the UK. Brenda Kelly (Northern Ireland), Richard Thomas (Wales) and John Heraghty (Scotland), joined the team as Country Managers and made a significant impact on membership numbers, bringing on almost 300 Members before the year was out. O¡cial launch events took place in October and November attended by several high profile guests, further demonstrating the phenomenal impact of sported.’s work in these countries over a relatively short period of time.

sported. IS NOW UK WIDE

“sported. shares Sport Wales’ ambition

to provide all young people with the opportunity to participate in sport

and to get them hooked for life.”

Professor Laura McAllister, Chair - Sport Wales

“Organisations like sported. show what an

important role sport can play in a young person’s life. Sport brings people

and communities together and encourages

young people to develop confidence

and new skills.” Shona Robison,Minister for Sport

ScotlandIn Scotland, the Minister for Sport & Commonwealth Games, Shona Robison, was guest of honour. Having watched on as Sir Keith Mills outlined sported.’s plans for Scotland and expressed his hope that the Foundation could help inspire more young people through sport in Scotland (particularly as the Glasgow 2014 Commonwealth Games draw closer) the Minister then presented her own speech:“Through sported.,

community sport will continue to develop,

enabling more engagement with young people and

therefore helping to deliver truly world class sporting opportunities

in the north.”Caral Ní Chuilín MLA,

Minister for Culture Arts and Leisure

I really don’t know where I’d be if I hadn’t found boxing; probably locked up or worse.

I’ve joined the army now because I like the discipline, which is something I also found with boxing, I realise I needed that! Ronny (who runs Aspire) is really strong on discipline and he really helped teach me right from wrong. I’ve got a lot of adrenalin surging round, so it’s good to find a productive outlet rather than be getting into trouble. My friends say that boxing has really mellowed me.”

“I have now been put forward for Team GB assessment and am really hoping to get a place in the team for the next Olympics in Rio but if I don’t make it there will be other opportunities to look forward to and I ’ll just keep working hard.”

Perry Draycott is 24. She joined Aspire Boxing Academy (a sported. Member) in She¡eld in 2010 and now has two national boxing titles to her name.However, life for Perry was verydi�erent before meeting Ronnyat Aspire. This is her story.

“I joined Aspire in February 2010 after seeing Sharon, who became one of my coaches, in the Rotherham Advertiser. She had been winning loads of titles so I decided to get in touch with the gym. I’d been to a couple of boxing gyms before then with friends but seeing Sharon’s story really inspired me.

So much of what I did before I found boxing, you just couldn’t write about. I wasn’t doing much at all, I’d left school, never really worked and I was doing stuff I shouldn’t have been because I didn’t have any direction. From about the age of 14 to 21 I was just getting into trouble, spending my weekends drinking and taking stuff I shouldn’t have. I was locked up several times. All my friends are still doing the same thing, I still see them sometimes but I‘ve also lost a lot of those friends because I just don’t get involved in that sort of stuff anymore.

CASE STUDYPerry Draycott

Perry Draycottsported. Young Person

At sported. we believe that if we want the sector to grow and thrive it is essential to gather strong evidence about the impact of sport for development projects. To that end, in 2009, we commissioned a significant piece of research to help us learn about what works. These findings help support the business case for investing in sport for development projects that work with disadvantaged young people in the UK.

Through a partnership with experienced social research specialists Substance, our ambition has been bold. We wanted to show how sport for development really can make a di�erence by:

• Reducing anti-social behaviour and youth o�ending

• Improving educational performance and attendance and behaviour at school

• Reducing misuse of drugs and alcohol

• Improving psychological health and wellbeing

• Increasing physical fitness and reducing obesity

• Reducing the number of young people not in education, employment or training

The project has specifically focused on:

The full findings are due to be presented in May 2013.

Through this exceptional research project we have developed an accessible and valuable impact assessment tool which means that going forward results can be generated on an ongoing basis. This pioneering, shared measurement system called the sported. Sportworks Application (Sportworks) has the potential to predict and measure both the impact and financial value of sport for development work across social outcomes and provide real-time monitoring performance.

Sportworks has been seamlessly integrated into two data collection tools; Substance’s Views project management software and a new “Light tool” developed specifically out of the research for sported. Members. The Light tool is a free, simple online diagnostic tool designed specifically for small organisations who would like to benefit from using Sportworks.

As well as making the case for the sport for development sector, the results which the Sportworks tools generate will help us guide projects towards more e�ective practice based on our knowledge of ‘what works’. It is this information that will, in turn, deliver better outcomes and improve the lives of our young people.

Sportworks Research project

Research undertaken by

CASE STUDYJames Dixon

James Dixonsported. Mentor

“to help transform the lives of

disadvantaged young people.”

Identifying how to improve the planning and e�ectiveness of delivery across a range of social

policy domains

Assessing and demonstrating the value of the sport

for development sector as a whole

spor ted. doesn’t just change the lives of disadvantaged young people, it can change the lives of old men too. Being maybe the very first person who has moved to Croydon in order to retire I was, in August 2011, watching the ‘civil disturbances’ on TV and getting very angry at the way young people were being por trayed by the media, by politicians and by a lot of ‘professionals’ who I thought should have known better. The image being por trayed was very different to my personal experience of young people in Croydon and everywhere else. So I set my sights on becoming a spor ted. Mentor.

Assigned to the Thai Boxing Community Centre in Thornton Heath, where my pre-conceived images of sawdust and sweat were immediately replaced by images of people evident ly enjoying themselves, I was immediately hooked. So I became a par t of the Thai Boxing Community Centre’s Box Office Project and joined Head Coach Sam Nankani’s mission

At one level Jonathan Moore is a typical young man. Born in Thornton Heath, Jonathan preferred playing spor t to academic studies and almost made it as a professional footballer. However, finding the professional spor ts sector unforgiving, Jonathan, ended up on the streets in the USA, with no money, no family and no home. Living in a shelter, he was surrounded by ex-prisoners, drug users, alcoholics and people with whom he couldn’t relate to or communicate with. He remembers it as the lowest point in his shor t life. He was only 19. What makes Jonathan different is that he has always had a dream. Jonathan has searched for a way of using spor t in order to achieve his dream of one day setting up a company “which would help transform the lives of the many disadvantaged young people” he had met, many of whom lived in Thornton Heath. Back in South London, Jonathan’s journey took him to the Thai Boxing Community Centre where he first met Sam Nankani and, eventually, me. Jonathan already had a name for his company –

JAM Total Spor t - so on the 1st of October 2012, JAM Total Spor t Ltd began trading as a registered cooperative, and a member of spor ted., with Jonathan, Sam and myself as the three founding Directors.

Finally, with the help of spor ted., I have been able to help the dreams of Sam and Jonathan come true and the future is looking a lot brighter than it had before.

Jonathan Moore sported. Young Person

LOOK HOW FAR WE’VE COME 2012 was not only a phenomenal year for sport in the UK, but it was a significant year of growth for sported.

We saw our membership more than double over the course of the year and our Mentor numbers rise to 250. We were also joined by a number of podium stars from London 2012 who each share our belief that sport can help change lives. Sir Ben Ainslie, Zara Phillips, Jade Jones, Lizzie Armitstead, Mark Hunter and Alan Campbell, all became ambassadors for sported. Other sporting legends including, Jonathan Edwards, Sir Clive Woodward and Will Greenwood also joined our team of ambassadors helping to raise the awareness of sport for development further.

As the Games drew to a close, legacy became the hot topic and we found ourselves increasingly in the media spotlight, with BBC Breakfast, CNN, Eurosport and many of the national newspapers all interested in highlighting the amazing work being undertaken by sported. Members across the UK.

It was a truly memorable year for everyone involved in sport and a ground-breaking year for sported.

“I think it’s astonishing that more people don’t know about the phenomenal

work which sported. and its Members do.

This is really changing young people’s lives and it deserves much

greater support.”

Lizzie Armitstead

“I’m delighted to be working with sported. to help raise the

profile of sport and the positive impact

it can have on young people.”

Jonathan Edwards

“I’m really excited to be part of the sported. team who

are helping to deliver such a powerful and lasting legacy from the London 2012 Olympics.

I firmly believe that every young person in the UK should have

the opportunity to be involved in sport and I am looking forward

to doing what I can to help make this a reality.”

Zara Phillips

“sported. Members have a significant impact on the lives of some of the UK’s most challenged young

people so it’s imperative that these groups receive more

support. I would urge all other sports personalities

to support this cause.”Sir Clive Woodward OBE

“I feel hugely privileged to have been a part of London 2012 and to

have seen first-hand the astonishing reaction from

the British public. sported. is working to ensure that this unprecedented interest in

sport is built on, particularly in communities that need it most and I’m proud to be supporting their work.”

Sir Ben Ainslie

“The London 2012 Games were a great triumph, it demonstrated just how

powerful sport can be in uniting and inspiring a nation – now it’s crucial we grasp this opportunity and inspire the

next generation to take up sport. sported. is playing a significant part in this by supporting those at the grassroots of sport, and we need to build on this to

demonstrate that the legacy of the Games will be a long lasting one.”

Hugh RobertsonMinister for Sport

PARTNERSHIPS

A frosty but sunny morning in October saw fifty keen golfers take part in The Arts Club inaugural golf day at the exclusive Stoke Park Golf Club in aid of sported. Our ambassador, Will Greenwood hosted the day alongside fellow International rugby player, Austin Healey and together they formed a cheeky double act with their auctioneering skills helping to raise significant sums for sported.

We’re very excited that new sportswear brand, JD Pro, adopted sported. as their charity partner this year. sported. ambassador Jonathan Edwards attended a launch event at their City store in Bow Lane to kick start the partnership which involves the store donating a range of sports kit to some of our Member clubs in London.

Just a few weeks before the Opening Ceremony of London 2012, New Philanthropy Capital (NPC), sported., Laureus Sport for Good Foundation and The Boxing Academy came together to deliver an event to raise awareness of the di�erence sport can make in the community. The seminar, ‘Sport for Good: Making the Most of the Olympics’ was attended by a large number of funders and supporters who heard from Sir Keith Mills on his personal commitment to grassroots sport. The event was kindly hosted by The Guardian.

We feel passionate about the ability of sport to change lives and in 2012 we were fortunate to work with a number of partners who shared our beliefs and vision.

We have also received significant support this year from New Moon, a London-based production company which helped to produce some of the highly impactful films for the London 2012 bid committee. New Moon worked with us to produce the four case study films which featured on the Olympic Live Sites across the UK and which helped us to further demonstrate the phenomenal work of our Members. We are hugely grateful for their on-going support.

The Marketing Society kindly chose sported. as one of the beneficiaries from the fundraising activities at its Annual Dinner in November. The night was attended by over 1,000 of the country’s top marketeers and provided sported. with a brilliant platform to highlight our work.

Our pro-bono creative agency, Draftfcb, who have been working with us since 2009, held their annual ‘Global Day of Giving’ which saw the sta� in their London o�ce fundraise for sported. The girls challenged the boys to a rowing competition and sported.ambassador, Olympic rower Mark Hunter went along to show them how it’s really done!

If you would like to find out more about how you can get involved, please visit sported.org.uk

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While 2012 was all about the Games, we now have a significant role to play to ensure that the legacy promises from London 2012 are delivered on.

2013 will see us grow and build on the high level of service that we o�er to our Members, ensuring that the work they deliver on the ground is supported and sustainable. The coming year will also see sported. take on a much more external focus – we will be looking to raise our profile through high impact public campaigns and will, in turn, look to generate more income.

In 2013 we will be teaming up with The Sun newspaper to help spread the sport for development message to the wider public. Our ‘Choose Sport’ campaign will encourage more disadvantaged young people to get involved in sport and highlight the incredible social outcomes that sport can achieve. We want the work that our Members do to be a nationally recognised part of the sporting landscape.

To that end, we will work to streamline the monitoring and evaluation processes of our Members to help us demonstrate the true impact of sport for development on young people’s lives. This will enable us to lobby for greater public investment as well as start to influence policy.

We are delighted to announce that Adam Parr, former Chief Executive and Chairman of Williams F1, will join us as Chief Executive in May 2013, whilst Baroness Sue Campbell and Nigel Keen will be joining our board of Trustees in April 2013.

Finally, 2013 will see us launch our single largest partnership to date. Deutsche Bank will be working with sported. over the next four years on a bespoke project aimed at achieving specific educational outcomes through sport. With Deutsche Bank’s support, we will launch our first major advertising campaign across London – so look out for our award winning adverts in June and November at London’s underground stations.

THE FUTURE OUR AIMS FOR 2013

300,000

3,500Members

Young People reached by our Members

£4million

Additional external funding secured for our Members

£2million

Distributed in sported. grants

These financial summaries are intended to give the reader an assessment of our overall financial position but are not the statutory accounts. It should be noted that the figures have been prepared from unaudited accounts. The full annual audited accounts have been submitted to the Charities Commission and Registrar of Companies. A copy is available from sported. upon request.

Since 2008, sported.’s income has come from a single

donation by our founder. 2012 saw the beginning of

our external fundraising programme and this will

develop through 2013, as the Foundation seeks funding from

other individual, public and corporate donors.

ACCOUNTS

EastEast MidlandsLondonNorth EastNorth WestSouth EastSouth WestWest MidlandsYorkshire and HumberScotlandNorthern IrelandWales

OFFICE LOCATIONS

All figures shown as percentages.

Governance

Running costs

Charitable activity

Fundraising

Grant Giving

1

53

33

8

5

EXPENDITURE £2,803,035