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ANNUAL REPORT
2018-19
Department of Mass Communication
2
ANNUAL REPORT CONTENTS
S.NO CONTENT PAGE NO.
1 About College 4
2 About Department & Programme’s Offered 4
3 Achievements/Ranking of the Department -
4 Details of Full Time and Part Time Faculty: Name,
Qualification, Designation, Experience, Specialization
4-5
5 Almanac & Workload Statement 5
6 Details of Faculty pursuing Ph.D 5
7 Orientation/ Seminars/Conferences/Workshop/
attended by Faculty- In house & Outside
6
8 Paper presentations/Paper publications by faculty -
9 Books Published/ Membership -
10 Paper Setters/ Member of any Bodies etc. -
11 Consultancy Work by the Department & Faculty
Achievements
-
12 Library/ Infrastructure Facilities 6
13 Details of Student Strength 6
14 Orientation Programme for students 6-11
15 Bridge Course/ Remedial Classes conducted -
16 Innovative teaching learning practices -
17 Best Practices/ SWOT Analysis of the department -
18 Guest Lectures/ Seminars/ Workshops organised for
students
11-21
19 Industrial Visits / Experiential Learning ( Exhibs) 11-36
20 Project / Internship details of students 36-38
21 Student Participation in Fests/Competitions Outside
College
38-41
3
22 ED Cell/ Women Empowerment/JGSS/ Red Cross
Activities/ JSS Activities by students/NSS
42-50
23 Paper presentation by students 50
24 Internship Details 51-52
25 Details of Students Registered, CRT details &
Placement company wise
-
26 Result Analysis -
27 Academic performance/ Prizes won -
28 Certificate Courses Offered 52-54
29 Fresher’s Day 54-55
30 Parent-Teacher Meet 55
31 Josephiesta/CinEvolution 55-57
32 Convocation -
33 Alumni Meet -
34 Annual Day Prize list 58-59
35 Farewell Meet
36 BoS Meeting Report 60-62
37 Survey reports Submitted -
38 Future Plans of the Department 62
39 Summary of student centric activities & FDP 62
40 Other Information & Photographs in JPG format -
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DEPARTMENT OF MASS COMMUNICATION
1. About the College:
St. Joseph’s Degree & PG College, a leading name in the field of higher education, has earned
several top prestigious rankings and ‘A’ grade by NAAC for its “Distinctive educational
environment”, which pays a shared focus on developing social and ethical values among the
students, while equipping them with right knowledge and skills to meet the dynamics of the global
market. One of the most prestigious affiliates of Osmania University, the college has deployed
the academic FLEXIBILITY OF ITS Autonomous status to package a unique educational
programme that is framed in collaboration with top notch academicians and industry experts to
embrace the emerging trends in academics and industry. Apart from this several value add-on
modules – certificate courses, life skills and job skills ensure that there is wholesome learning
designed to empower and nurture leaders of the future.
2. About the Department:
The Department of Mass Communication was started on 27th July, 2011 with the approval of
Osmania University. The Department is offering BA Mass Communication and Journalism
programme and Masters in Jouralism and Communication. This programme enables the incoming
students on mastering the tools of the digital-media technologies. The Department has a well
equipped audio-visual studio. The audio recording studio consists of non-linear recording facility
with Pro Tools 9Le. The Television studio has the latest technologies for online production. The
computer lab consists of iMac5 computers.
4. Details of Full Time and Part Time Faculty: Name, Qualification, Designation,
Experience, Specialization.
S.NO NAME QUALIFICATION DESIGNATION&Specialisation EXPERIENCE FULL
TIME/
PART
TIME
1. Prof. P.L
Vishweshwar
Rao
Ph.D in Mass
Communication &
Journalism
Professor
Specialisation: Media, politics, society, DevCom,
PR& Media Management.
40 years in
Teaching &
Media
FULL
TIME
2. D. Nagarjuna M.A. Ist Class
in Political
Science
M.A Ist class in
MCJ
Ist class in MCJ.
P.G. Diploma in
Journalsim,
Diploma in Print
Technology and
Professor
Specialisation: Print Media
34 years in
teaching and 5
years in
Administrative
including 2 years
in West Indies.
PART
TIME
5
Diploma in
German
language
3. Michael N.
Monteiro
M.A.MJC,
B.F.A.
(Photography),
B.F.A. (Sculpture)
Asst Professor
Specialisation:
Television Production & Visual
Communication
33 years in
Photography, 20
years of teaching
experience(Guest
Faculty)
FULL
TIME
4. Keshav
Vivek
M.A., MBA and
NET
Asst Professor
Specialisation: New Media technologies
2 years in Loyala
Degree & PG
College and 2
years in St.
Joseph’s Degree
& PG College
PART
TIME
5. T. Suzan
Spurthi
M.A.MCJ and
P.G.D.C.P
Asst Professor
Specialisation:
Print Journalism, Ethics, Laws &
Development Communication.
2 years in
teaching FULL
TIME
6. Amrita H.K. M.A. Mass
Communication
,TS-SET,
Ph.D(Scholar)&
JRF
Asst Professor
Specialisation: Corporate Communication, Public
Relations, Digital Journalism
4 1/2 months FULL
TIME
5. Work Load Statement: 2018-19
Odd Semester- Work Load
Semester:BA-I,III, V &MA- I, III
S.No Name of the Faculty No. of Hours per week
1 Fr. Kingston, SVD (HOD) 17
2 Prof. P L Vishweshwar Rao 15
3 Mr. D. Nagarjuna 15
4 Mr. Vivek Keshav 7
5 Ms. T Suzan Spurthi 20
6 Mr. Srikanth. N 15
7 Mr. Uday Kumar. B 13
8 Ms.Tejasvi. J 16
Total 133
Even Semester- Work Load
S.No Name of the Faculty No. of Hours per week
1 Prof. P L Vishweshwar Rao 15
2 Mr. D. Nagarjuna 15
3 Mr. Vivek Keshav 15 4 Ms. T Suzan Spurthi 15
5 Ms. Amrita H.K 21
6 Mr. Michael N. Monteiro 21
Total No. of Hours 102
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6.Details of Faculty pursuing Ph.D:
Ms. Amrita H.K (JRF) in Mass Communication & Journalism at Osmania University in 2018
7.Orientation/ Seminars/Conferences/Workshop/ attended by Faculty- In house &
Outside
Prof. PLV, D. Nagarjuna, Vivek Keshav, T. Suzan Spurthi, Amrita H.K&Michael N. Monteiro attended
atwo day National Seminar on Outcome Based Education on 19th November 2019 at St. Joseph’s
Degree & PG College
Prof. PLV, D. Nagarjuna, Vivek Keshav, T. Suzan Spurthi, Amrita H.K & Michael N. Monteiro
attended aone day National Conference on “The Role of Language and Literature in the Reformation of
Contemporary Societyat St. Joseph’s Degree & PG College on 19th January 2019.
12. Infrastructure Facilities:
The department is equipped with:
3 Panasonic AVCHD Cameras
Recording Studio
Editing Suit
Production Control Room- PCR
Audio Control Room- ACR
Various Softwares for audio, video and design editing.
Sound Proof Lab equipped with projector with good sound system.
13.Details of Student Strength
BA MA
BA Mass Comm Iyr- 44
BA Mass Comm IIyr- 40
BA Mass Comm IIIyr- 38
MA-1 – 16 MA-2 – 18
14. Orientation Programme for students:
Orientation for BA-1(Mass Comm & JPE)
Date: 20th June 2018
Time: 9.00 am to 12.00 pm
Venue: Jubilee Hall
The Department of Mass Communication and Journalism, St. Joseph’s Degree & PG College has
conducted an orientation program for the first year students of Bachelors of Arts (BA) of both Mass
Communication and JPE (Psychology) students on the 20th of June 2018 at the Jubilee Hall.
The program started with an Invocation of the Almighty by Fr. Kingston, HOD. The BA 2nd& 3rd year
students rendered a prayer song led by T. Suzan Spurthi. The Welcome address was given by Prof.
P.L.Vishweshwar Rao.
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Fr. Kingston- HOD
Prof. P.L. Vishweshwar Rao
Vishweshwar Rao followed by a presentation by Fr. Kingston detailing the Mission & Vision of the college.
The students were acquainted with their duties & responsibilities. They were also informed about the various
infrastructure facilities available to them. The Controller of Examination, Satyanarayana presented to the
students the exam system and exam pattern of St. Joseph’s.
Mr. D. Nagarjuna senior faculty of the department of mass communication addressed the students and their
parents & Dr. Sangeetha, HOD of English conducted an activity where the students were asked to write
what
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Mr. Satyanarayana, Controller of Exams
Mr. Nagarjuna, Asst Prof
Srilalitha of BA-3
Srishti Thakur of JPE-3
Five senior students namely Srishti Thakur (JPE-3), Srilalitha (BA-3), Lawrence Vinay Kumar (BA-3),
Mihir Vora (BA-2) & Aishwarya (JPE-2) shared their rich, valuable and exciting experiences here at
Joseph’s that they are proud to cherish.
Rev. Fr. Dr. Vincent Arokiadas, Principal addressed the students and their parents throwing light on the
immense oppurtunities in media and how they will develop the skills here at Joseph’s that are required to
stand out. He also spoke about the 3C’s (Course, Character, Certificate.)
Fr
The students were taken on a tour to the Mass Comm Lab & Studio by T. Suzan Spurthi, Asst Professor,
Department of Mass Comm.
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An interactive ICE-Breaking session was conducted by Dr. Sangeeta, Mrs. Amtul Fatima, Ms. T. Suzan
Spurthi & Ms. Azra Jahan where the students were divided into groups and had to pick a chit which had
a product where the students had to creatively design an ad and make the product salable.
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Orientation for MA- 1
Date: 7th& 8th August 2018
Time: 9.00 am to 12.00 pm
Venue: Mass Communication LAB
The Department of Mass Communication and Journalism, St. Joseph’s Degree & PG College has
conducted an orientation program for the first year post graduate students on 7th& 8th August 2018.
Orientation has been a permanent feature of St. Josephs Degree & PG College. The B.A and MA (Mass
Communication) courses offered by St. Josephs College are very popular in twin cities. This time as well
we had a good intake for BA Mass Communication and JPE and Masters Course.
Day One: Overview of M.A. (Journalism and Mass Communication) course.
As always the department has conducted an Orientation program to introduce students to the idea of
academic life of the college. The program has been organized on two days respectively. On the first day,
they were informed about the academic schedules, Rules & Regulations and lastly course structure in
detail. Students who belong to all walks of life were engrossed by picturesque beauty of the college but
their enthusiasm towards the subject dragged them to the class by 8.30am.Mr. Keshav Vivek, from
department of mass communication who teaches Public Relations introduced himself to zestful students.
He gave a gist about Internal and External public of an organization. To make it more comprehensive,
definition of PR by Mr. Wilcox, theorist of Public Relations was given to the students. He suggested
books like 'Artof War' by Suntzu, 'Arthashasthra' by Chanakya. These books provide information about
tools used by people to impel information about their motive to others which reflects the basics of PR.
The second important lecture was given by Prof. P. L. Vishweshwarao on “The important dynamics and
prospects of doing mass communication course”. He enthralled students with his unflinching voice and
took them for a small expedition all over India. After a basic introduction from students, he briefly
discussed about the Indian Constitution and pious position of India in today's world. In latter half of the
class, a brief explanation on significance of Democracy in India and it's hybrid legal system with a
mixture of civil, common law and customary or religious law within the legal framework, four pillars of
Indian Constitution, qualities of a Journalist, were discussed. The third session was taken by Mr.
Nagarjuna from the field of Reporting and editing. His interaction was an ice-breaker for students who
were from various fields as his main idea was to make them comprehend about their contribution to the
field of communication. The last session was taken by Mr Srikanth who gave a brief over of theoretical
components of media and communication studies.
Day Two: Overview of Examination system (COE), Interactive session with Principle and HOD’s
presentation on department
During the second day of orientation, the first session was taken by Satyanaryana, Controller of
Examinations for PG, took a detailed session on rules and regulations of examinations of the college.
During the lecture, the COE informed the pattern of the examination and most importantly its grading
and evaluation criteria.
The other important session was taken Principal Rev. Fr. Dr. Vincent Arokiadaswho gave an inspiring
talk on the salient features of doing mass communication course in St. Joseph’s Degree & PG College.
The session was highly interactive where respected Principal asked students about their motive behind
this course and suggested students keep role models in their chosen respective fields.
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The last session of the orientation program was taken by Father Kingston, Head of Department who
enlightened students by showing a presentation on St. Joseph Degree and PG college. He explained the
importance of practical awareness in the field of communications. He also told students that the M.A.
program also encompasses Guest lectures, Field visits, Interviews in the curriculum. And lastly, the
students were informed about the infrastructure of the department which includes the advanced
technologies and equipments like a Television cameras, DSLR, PCR, VCR room and PCVR room.
18. Guest Lectures/ Seminars/ Workshops organised for students
ODD Semester
Guest Lecture on Changing Trends in Print Media
Date: 27th July 2018
Venue: Chappell Hall
Session-1 by U Sudhakar Reddy (Times of India)
Session-2 by Sunil Patil (Executive Editor- India Ahead News)
The department of Mass Communication of St. Joseph’s Degree & PG College, Hyderabad hosted a 2
session guest lecture for the students of Mass Communication on 27th July. The 1st session was dealt by
Mr. U Sudhakar Reddy, Senior Asst Editor of the Times of India on the topic: Investigative Journalism
& Print media. The 2nd session was dealt by Mr. Sunil Patil, Executive Editor of India Ahead News on
the topic: Challenges of Television reporting.
Each session went on for 1.30 hrs each as the speakers shared knowledge about their respective topics
with the students. A question & answer round was when the students interacted with guests learning
nuances of the practicality in the profession of Journalism.
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Mr. U Sudhakar Reddy
Mr. Sunil Patil
Guest Lecture on Radio &RJing
Date: 21st August 2018
Venue: Mass Communication LAB
Guest Speaker: RJ Gayatri -RJ at Rainbow FM (Govt)
Target Audience: BA 2 and BA 1
Department of Communication and Journalism of St. Joseph Degree and PG College has conducted
a guest lecture on “Radio Production” on 21st of August, 2018 at the Department of Communication Lab.
The guest speaker was Ms. Gayathri Ayn, who did her master’s programme in Communication from
University of Hyderabad and holds a three year industry experience as a Radio Jockey at All India Radio
–Rainbow 101.9 FM, Hyderabad.
Ms. Gayathri also taught Political Science at St. Francis College for Women for one year and has done MBA from Pondicherry University
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The event started with a welcome address by concerned subject lecturer B.Uday Kumar. Ms. Gayathri began
her distinguished lecture with a primary query on how a Radio Jockey should work and what role radio as a
medium plays in the society. She discussed some important points like difference between print media and
visual media, various types of genres, types of radiostations, ‘who is listening?’, ‘how to prepare a radio
program script’ and ‘how to maintain your audience interest’. She also mentioned body language, attraction
and attention as the elements that one has to keep in the She emphasized during her lecture “presence of
mind is the KEY to become a good Radio Jockey” mind to be RJ. “Words.. words…words are the only
connection with your audience which make them stay connected. Every time you talk in front of mike try to
speak with new way without repetition and give an envisioned picture to the listeners through your talk.”
Eventually, there was a fifteen-minute question and answer session In which number of students showed
enthusiasm and posed many queries to guest lecturer and all were answered. It was very interesting and
informative to all the students. At the end of the event, Fr. Kingston, who is the Head of the Department,
presented a memento to her &had a word with the guest lecturer as well as the participants too.
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One day seminar on Television Production
Speaker: Mr. Chalapathi- Retd Camera person from EMMRC- EFLU
Date: 31st October
Venue: Mass Communication LAB (theory) & Studio (for Practical session)
Target Audience: MA-1
The department of Mass Communication organized a one day seminar on Television Production for the
students of MA-1 on the 31st of October by Mr. Chalapathi, Retd Camera man fromEducational Multi
Media Research Centre (EMMRC).
The session began with the faculty of Mass communication- T. Suzan Spurthi introducing the guest
speaker for the day. She was excited to be his former student during her internship period. Fr. Vincent, the
Principal of St. Joseph’s extended his warm welcome to the guest and urged the students to learn as much
as they can from this opportunity provided to them.
Mr. Chalapathi, started off sharing his experience in cinematography from his college days. He added that
without a goal and a drive, it’s impossible to achieve anything in life. He started the theory session talking
about the basics of a camera comparing it to the human eye.
He further shared few techniques of handling a camera and how the presence of light makes a difference.
He cleared doubts of students with reference to lighting and filters of various films that were cited.
A Practical session was conducted post-lunch in the studio. Mr. Chalapathi helped the students work on
the video cameras, practically explaining how shots are taken and what specific reasons are behind every
shot. He also talked about using dolly for on the go visuals.
The students had hands-on experience working with the camera, setting white balance, understanding
depth of field, using focus and fadeouts.
The Practical session ended with a group photo to reminiscence.
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EVEN SEMESTER
Guest Lecture on “News Room Technique”
Resource Person: Prof. Ramu of ASCI
Date:10th December 2018
Time: 10 am to 12 pm
Venue: Mass Communication LAB and Board Room.
Target Audience: MA-1, 2 and selected few of BA-3.
A Guest Lecture on “News Room Technique” was organized by the department of mass communication on
the 10th of December at the Mass Communication LAB at 10 am. The students of MA 1 & 2 and few selected
students of BA 3 participated in the guest lecture. The resource person was Prof. Ramu, Administrative
Officer of ASCI (Administrative Staff College of India). The meet started with a welcome address from
Principal Rev. Fr. Vincent also introducing the speaker for the session.
He started off by explaining the techniques that are to be used in the Newsroom. He emphasized on the
impact and potential of communication. Quoting an example of a WhatsApp forward, where A person wrote
a letter of complaint to the Railway Department regarding an issue he faced due to the absence of toilets in
trains presented in a language that was humorous but explained his disappointment in missing his train as
he get down at a station to attend his nature calls because of which today toilets in trains has been made
possible. The letter is secured in the Railway Museum, Delhi. This example shows that though the projection
of the idea is not up to the mark, the expressing the idea isimportant.
He even spoke about the qualities the editor should possess and he along with 12 students of Mass
Communication held a Newsroom Demo, where each person gave their ideas to the editor under his
guidance. The students here were taught to counter, support and scrutinize their colleagues ideas.
The 2nd session was at the board room which started with a brain- storming session on coming up with a
theme/ideas for the tabloid where the students should counter and defend what they believe in. In this
technique the guest and the faculty members observed the students as they discussed over ideas.The students
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were expected to formally discuss and behave like in a professional set up as an editorial board of a news
organization and hold discussions like them. It was decided to bring out a tabloid highlighting the
achievements of the college, stories and feature on facilities and infrastructure.
After much deliberation, the following themes emerged for the team to work on.
(a) Story on mass communication lab.
(b) Story on Radio
(c) Story on Food festival organized in the college.
(d) Story on college canteen
(e) Story/ Feature on
Placement cell
Anti ragging cell
(f) Interview/ Feature on Principal, St Joseph College
(g) Story on Individual talent of students including achievements at national/ International level
(h) Article on teaching staff
Basic theme of the tabloid edition having been decided the meet was declared closed. Next meet will
deliberate on modalities of tasking and detailed framework of stories/ feature.
The Students and the new editorial board were given a task by the department faculty members to come up
with a tabloid within a month’s time.
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Guest Lecture on “CHECKIT ON Fake News”
Resource Person: Mr. Gautam Uyyala
Date: 17th January 2019
Time: 11 am to 1 pm
Venue: 3rd Floor Computer Lab
Target Audience: MA-1 & 2.
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At 11:30AM students of MA 1 & MA 2 assembled in Computer Lab to attend seminar on “awareness
about FAKE NEWS”. The seminar was given by
Mr.GowthamUyalla, He works for COVA(Confederation of Voluntary Associations)a non-government
organization.
COVA in collaboration with British Deputy High Commission Hyderabad are trying to educate the
people by spreading awareness about fake news. Main aim of this seminar cum training is to sensitize people,
especially school and college students and young professionals to impart social issues and also concerned to
inculcate moral and ethical values needed for a good human.
The phenomenon is having a bigger impact than ever before as it is easier for anyone to post and
share any news or information online. Social media plays a vital role in spreading fake news with no effort.
He started the seminar by saying the difference between disinformation and misinformation, which
is the actual term used in all other countries. He added as the chances of spreading news very easily around
the globe within fraction of seconds, social media has become the platform for spreading fake news. He
showed us few morphed photos, some fake videos and photos like cricketer ViratKohli going to join in BJP.
We were also trained: how to find whether the news is fake or credible. There are 2 ways. One is using the
website ‘tin-eye’ and the other is ‘google reverseimage search’. By uploading image/photo in that website
we can trace where itwas used before this, & verify if the news is fake or not. We also had hands on practice
in those websites for the images given by him.
He also showed us recent effects of the fake news that caused theBrutal Lynching of the 2 Youth by
the villagerswho assumed they were Child kidnappers, after the fake viral video of child kidnapping
incidents, how these both videos are related and how they can cause huge disasters.
The seminar concluded by encouraging all to become proactive and responsible to curb this fakes
news circulation, vote of thanks was given by Senorita of MA 2nd year, and a group photo of all the
enlightened participants,we dispersed from the lab at 2.00 PM.
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Seminar on Immense Career Potential available in the Media & Entertainment Industry
Resource Person: Mr. Mohan Krishnan
Date: 23rdJanuary 2019
Time:11 am to 1 pm
Venue: Chappell hall
Target Audience: Final year students BA 3 (Mass Comm & JPE) & MA-2
As part of their Outreach programme for media students, L.V. Prasad Film and TV Academy
conducted a seminar on the topic ‘Immense Career Potential available in theMedia & Entertainment
Industry’ for the B.A. III and M.A. II students of the Department of Mass Communication and Journalism
in Chapel Hall from 11:30 A.M. to 01:20 P.M. Session began with Senorita andShubhangi of M.A. II
reading a prayer and introducing the speaker Mr. Mohan Krishnan to the audience, while Zama Khan of
B.A. III hosted the sessionfacilitating smooth and effective communication under the vigilance of Ms.
Amrita H.K.
Brief information about the role of a content writer, photographer, video editor and the State of Art of
production were discussed. Elements such as Script writing, type of shots, the process and grading process
for colour correction were which kept the audience engaged and provoked detail question and answer
session. Observation of still photographs and it’s the elements in the making was considered. Feedback and
discussion from students was encouraged and the session concluded with vote of thanks. Speaker was
felicitated with memento as a token of gratitude.
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19. Industrial Visits / Experiential Learning ( Exhibs)
ODD Semester
Field Trip:
Faculty Members: Prof. PLV, Mr. D. Nagarjuna, Mr. N. Srikanth & Ms. Tejaswi J
Date: 15th October 2018
Target Audience: MA-1 & 2.
The Department of Mass Communication organized a field trip for the students of BA- I (34) and MA-I (18)
to Radio Fm station- Fever 94.3 fm at Jubilee Hills, Hyderabad on the 22nd of September as part of beyond
curriculum activity.
The industrial visit to Fever FM was intended to provide the students with required exposure to the working
environment and practical knowledge. The motive is to learn and supplement the class room teaching.
The core broadcast technical subjects of DAP- Digital Audio Production have been introduced as a first step
to understand the theoretical aspects which have been covered in the class room and to enhance the
conceptual understanding an educational visit to the FM broadcasting station at was conducted.
Frequency Modulation (FM) is the popular modulation technique for broadcasting information within a
range of few 100 kilometers. The FM broadcasting, over the years, has become commercially competitive
market in the entertainment segment attracting millions of listeners.
The trip concluded with a question and answer interactive session. The experience gave the students the
required insightful knowledge on Frequency Modulation technique also a great contribution in developing
their practical knowledge base. The faculty members highly appreciate the effort of the St. Joseph’s
Management for their support.
Fr Kingston
Jeganathan the
HOD of Mass
Communication in
conversation with
RJ Yash and RJ
Naina Fever FM.
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RJ Yash interacting with the students explaining the technical aspects of the console
The students document this memory of an outing with the purpose of learning.
Field Trip: Deccan Development Society (DDS), Zaheerabad.
Faculty Members: Prof. PLV, Mr. D. Nagarjuna, Mr. N. Srikanth & Ms. Tejaswi J
Date: 15th October 2018
Target Audience: MA-1 & 2.
Community Radio – information at grassroots
Seeing is believing. This is what about 30 students accompanied by four faculty members of St.
Joseph’s Degree and PG college could experience during their visit to Pastapur, a village near Zaheerabad
about 140 Kms. away from Hyderabad.
A first of its kind in India, Sangham Radio is a community radio program created, produced, edited
and hosted by women in rural Telangana. The Deccan Development Society (DDS) is behind this initiative.
On October 15, 2018, Sangham Radio celebrated its 10th anniversary, definitely a proud moment for having
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withstood all odds of running a program like this. The stars behind this ‘communication at grass roots level’
venture are General Narsamma and AlgoleNarsamma, coincidentally both Narsamma as their suffixes.
In fact the radio effort began way back in 1998 and it took 10 years for them, to put this to fruition.
It was rejected by the Government on technical grounds but UNESCO offered assistance to set up an
informal mode for the radio.
The two Narsammas got all out support from two stalwarts Mr. Patil of AIR and Mr. P. V. Satheesh
, Director of DDS.
Speaking on the occasion, the Director DDS recollected the journey of Sang ham Community Radio
while narrating the decade old struggle in getting licensed by the Government. He said “it costs almost Rs.
5 cores to set up an FM Radio while they managed to do it with Rs. 25 laths”. Sang ham Radio discusses all
development strategies, nutritional superiority of its crops, ecological farming practices and supports local
peasants. The information conveyed through Sang ham Radio is peppered in the local slang to drive home
the point among local people.
Professor Vend Pavarala added “these rural women are the best teachers of development
communication as they have hands-on experience on real struggles faced. This flavour goes missing in the
book. These brave women have looked after their radio as their daughter.” It is sad that Government still
owes Rs. 3.5 lakhs to Sangham Radio towards advertising.A community radio activist Mr. SajaVenniyoor
shared his journey with Sangham Radio. He felt that Community Radio is able to uplift more number of
people than AIR.
Radio producer General Narsamma, in all humility, narrated how she finally claims with pride “This
is our radio. My radio is my strength”. She expressed her desire to improve on technical aspects of radio.
Mr. N. A. Shah Ansari, President of Community Radio advised the organisation to generate revenue
through private advertisements rather than banking upon Government for the ads and the funds thereupon.
He4 likened Sangham Radio to Dronacharya from mythology and other radio stations as Ekalavyas.
Director of St. Joseph’s Degree and PG College, Dr. P. L. Vishweshwer Rao emphasised the
significance of autonomy in community radio. He also stressed that development cannot take place without
involvement.
UNESCO Officer, Mr. Amin equated community radio to a Fourth Estate in India because it works
for the people. Community radio connects strings of every individual in the community with regional
language. He urged that sustainability of the radio station is important for progression. On behalf of
UNESCO, Mr. Amin volunteered to pay for electricity for one year as a tribute to the rural women of
Pustapur for their passion.
The two Narsammas were felicitated with mementos and special gifts and an appetising course of healthy
organic lunch followed.
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Dr P L Vishweshwer Rao addressing the gathering at
Sangham Radio, Pastapur.
Granaries in the premise of Deccan Development
Society (DDS).
Grassroot workers at Radio Sangham
EVEN SEMESTER
Field Trip: The Hindu
Faculty Members: Mr. Nagarjuna, Ms. T. Suzan Spurthi & Mr. Michael N. Monteiro
Date: 19th January 2019
Target Audience: MA-1 & BA-1
Tour de ‘The Hindu’
27
The Josephites of Mass communication Department on Tuesday visited ‘The Hindu’ to experience behind the scenes
of printing technology in newspaper production. The dusk was in a great mood with students and flood lights of
neighbouring Rajiv Gandhi Stadium were about to brighten up before entering the print room.
The ‘hot of the press’ process
Typesetting process
The smell of the ink welcomed the students on the way to composing room. The composing room contained the
computers that receives the news stories in electronic format as the typeset codes which appears same in the
newspaper. The colour grading and the differences between the usage of RGB and CYAN colours were briefly
explained by the supervisor.
Plate making process
The second walk is through plate making process. The film of the page, usually two pages at a time, is placed on a
lighted box. Next, an aluminium plate containing a light-sensitive coating is placed on top of the image of the pages.
The light box is then switched on, and ultraviolet light developed the image of the pages onto the aluminium plate.
The aluminium plate is then bent at the edges and is fitted onto plate cylinder.
Printing process
The aluminium plates then sent into a printing machine which is of two storeys high. The plate cylinders then press
the image of the page onto a blanket cylinder. The cylinders finally puts the image onto the paper.the students were
amused by the jet squirting and the automatic technology how the blank spaces were cleared with the water where
the ink is not needed.
Folding process
The walk through folding zone showed how the technology made man work easier. The large sheets of printed
broadsheets were sent into a folder machinery. It automatically cut newspapers and folded in order. There was a
continuous inspection to check perfect alignment, colour grading and cutting. According to the staff, almost 1 lakh
75 thousand copies were printed for the Hyderabad region per day and a little less during weekends.
Sayonara
It is always interesting to see the newspaper much before the world sees it. After 90 minutes productive show there
was a relaxing ambience with samosa and tea. The visit ended with few funny chitchats and mandatory clicks. The
students raised their hands to thank faculty who made this visit a productive yet memorable one.
28
Students of MA1 along with their faculty members
29
Field Trip: Sangam Community Radio & DDS at Zaheerabad
Faculty Members: Ms. T. Suzan Spurthi
Date: 26th January 2019
Target Audience: BA-2
Memorable visit to learn about Communication and Development
On January 26, Saturday, students of Mass Communication have visited Deccan Development Society (DDS),
Pasthapur, Zaheerabad. Located outside the city, the non-government organization works and aims at uplifting small
farmers. P.Sateesh, co-founder, now Director of DDS gave out a helpful insight on how the organization functions
and what it believes in. The confident women of DDS are currently supporting themselves and 5000 other women of
the farming community. “We have our own market. We try to avoid middlemen and get the best prices for our
farmers”, Sateesh commented. A member of the said society published “darwaaza lo daawakana”, a book about
homemade medicines and remedies. They prefer organic medication, drinks and meals and encourage others to do the
same. They mostly develop millets and crops that solely depend on rainwater. Developing such crops is not only
healthy and cost-effective, but also makes the farmers self-sufficient and self-reliant.
The women of the society have taught themselves how to use a camera and hot to film. They have made numerous
narrative and educative short films that depict their farming techniques and their everyday lives. They have
conveniently named different types of shots in the language that they understand. Top angle, eye level and low angle
shots were named Patel, Sangham and Jeethagadu shots respectively. Some of these talented and independent women
have visited 22 countries to exchange farming ideas and techniques and implement modern techniques along with
traditional ways.
P.Sateesh also talked about the Sangham radio station that is owned privately with no interference of the government.
It broadcasts for two hours every day from 7pm-9pm and is known for its authenticity. They write their own songs
and scripts. They generally discuss the problems and solutions of their everyday lives and home remedies for small
problems.
30
The Deccan Development Society is successful in making its members self-reliant, independent and successful in their
endeavors. This society has proved to be a role model for others to emulate.
31
Field Trip: Josh Talk-The Citizen
Faculty Members: Mr. Nagarguna
Date: 5th February 2019
Target Audience: MA-1
A talk show by “Josh Talk-The Citizen”, an NGO working in field of youth empowerment along with
Facebook India was organised at city Town hall, Federation House, FTAPCCI, Hyderabad on 05 Feb 2019.
The programme was organised with the objective of generating awareness, educating and engaging youth to
exercise their voting rights. The event bassumes importance in back drop of forthcoming parliamentary
election to be held later this year. The MA 1 Students of St. Joseph’s College Participated in full attendance
along with Mr. Nagarguna.
The chief guest of the event was Dr. Rajat Kumar, IAS, Chief Electoral Officer, Telangana State. The
event started with his interview on various aspect of conducting election both at state and national level. He
appraised the audience on various measures being undertaken by election commission of India towards
conduct of free and fair election and participation of all segments of society in exercise of our constitutional
right. He addressed the concerns of participant and particularly youth on various issue related to conduct of
free and fair election at various levels. Some of the participant shared their experience of contesting recently
held panchayat elections which was appreciated by all with applause to the indl. DrRajat Kumar emphasised
the need to make this effort a mass movement so that the message was sent to all political parties across the
country.
The chief guest was open and forthcoming in answering the concerns of participants who asked question
related to various aspects of elections i.e. Voters list updating, Corruption in elections, Issues of ID cards
32
etc. This was followed by personal talk by PhaniShanshank, Founder; Telangana Youth Parliament, who
shared his experience of fighting and mobilising his
community in the recently concluded panchayat elections. His courage of conviction was remarkable and
his talk motivating considering his age and background. The event also had a talk with Arun Daniel
Yallamaty, Founder; Youngistan Foundation, SreeLatha, Chief Executive, Telangana Information and
Technology Association. They shared their experience of starting and sustaining their NGO, and the
challenges faced in their day to day functioning. Their talk was aimed to motivate and encourage youth to
come out in large numbers and participate in the electoral process which is our constitutional duty.
The event was a grand success in term of participation and awareness campaign. The platform provided an
opportunity to the organisers, and participants to come out and speak with public about their experience and
concerns on elections. The event was followed by tea and snacks for all members and participants. The event
ended on a positive note that it’s the collective will of the people which will make a change in our electoral
system and youth have a major role as they are the one who will see this process evolve in their lifetime.
Vote is our constitutional right and needs to be exercised in true spirit of our democratic setup.
33
34
Field Trip: Jai Chandiram Memorial- 2nd National Community media Film Festival
Faculty Members: Ms. Amrita H. K
Date: 12th February 2019
Target Audience: MA-1 & BA-1
Students of B.A. I under the supervision of Ms. Amrita H.K. have attended
‘Jai Chandiram Memorial- 2nd National Community Media Film Festival’conductedby
Deccan Development Society Community Media Trust, Zaheerabad.
Students from St. Mary’s Degree and P.G.College,Yousufguda and St. Francis Degree and
P.G. College for Women, Begumpet were also present for the event.
Event was organized by Mr. Sateesh,Co-founder & current Director of DDS and his team
which mostly comprises of rural women of the farming community who live nearby.
35
The event began at 11:00 A.M. for which the students and other participants gathered to
watch the screenings made by community reporters from across the country such as from
Chhattisgarh, Orissa and North-East Region . Community reporting on forced child labour
seen in Chattisgarh , importance of persevering and practicing traditional food cropping
methods and manufacturing of salt from North-east were few screenings for the day.
The registrations were short-listed by General Narsamma, lead for the event. Judgment for
the winners was done by the Jury panel who are some well known social activists. A
36
documentary on violence and atrocities againstwomen was screened covering the aspect of
hidden truth and people’s ignorance. The producer of this film was acknowledged for her
bravery and her stand on this issue.
Students also visited the Community radio and learnt about its purpose that is the way
women acknowledge the activities that happen in their community.
Programs to be broadcasted over community radio is scheduled and followed according to
the Time-Table they maintain.
37
20. Project details of students
BA S.NO NAME OF THE
STUDENT
ROLL NUMBER PROJECT TITLE
1.
ABHINANDAN KRISHNAN
121416400001 Role & Impact of Media & Society- A
Sociological approach with respect to
Demonetization.
2.
AFSANA SHEIKH 121416400002
Impact of Social Media on Tourism
Industry in India
3. ALSON MARIO MICHAEL 121416400003 Commercialization of Cinema in India
4. B PRAMOD REDDY 121416400005 Internet Addiction in Youth
5. BRANDON 121416400006 Cyber Threats on Internet Banking
6.
D RAJESH KUMAR 121416400007
Impact of Television Cartoons on
Children
7.
G RITESH
121416400008
The Impact of E-Commerce Shopping
websites among the youth of
hyderabad
38
8.
SATYA CHANDRA PAUL
121416400009
Educational Engagement: College
Radio & Digital Media- a study on the
usage of media in educational
institutions
9. HARISH GANJI 121416400010 State Propoganda using Local Media
10. KUNAL SATYAJIT 121416400012 Media in Indian Politics
11. MB EMMANUEL
SWAROOP 121416400013 Social Media for Advertising
12.
M SRI LALITHA 121416400014
Portrayal of Women in Television
Advertisements
13. PARIDHI 121416400016
14.
NIKHIL JACOB 121416400017
Impact of Print Media and Newspaper
Readership among students
15. PRATEEK SINGH 121416400019
16.
JEEVAN SAI NAIK
121416400020
Most Influential Genre of
Advertisements among youth (Age-15-
29)
17. RAHUL JAIN 121416400021 Cinema and Censorship
18. RANADHIR GARDNER 121416400022 Women Leadership in Today’s world
19.
RASHMI SINGH THAKUR 121416400023
Impact of Offbeat cinema on
Commercial Cinema
20.
ROHAN RAJESH DIVATE
121416400024
Social Media for Business Growth
approach through social penetration
theory
21. SAHITHI KOMANDURI 121416400025
22. SHACHEE PANDE 121416400026 Webseries and the impact on Youth
23.
T LIKITH
121416400027
Bollywood moviesand cultural identity
construction among second generation
Indian Americans
24.
TARUN TITUS JOHNSON 121416400028
Influence of Online Education on
Students
25. P NIRAJ GOUD 12141640029
26. SAMUEL BOUNTY 121416400030
27. V MOHIT SAI 121416400031
28.
MOHAMMED AZHAR 121416400032
Influence of Media Globalization on
youth
29. ANIRUDH YADAV 121416400033 Online Media v/s Mainstream Media
30. K THEODER SUSHANTH 121416400035 Addiction to PUBG
31. A VAMSHIDAR REDDY 121416400036 Impact of Media in Child Abuse
32.
MOHD ZAMA KHAN 121416400037
Impact of mass media on Attitude
Reliance and Values
39
33.
P SANDESH 121416400039
A Dangerous job Dangers of Being a
Journalist
34.
SYED AZHARUDDIN
121416400041
Comparative content analysis on the
coverage of women politicians in two
dailies
35. LAWRENCE VINAY 121415400033 FC Barcelona
36. SAMUEL FELIX 121415400015
37. AFZAAL AHMED 121415400006 Influence of Social Media on Youth
MA S.NO NAME OF THE
STUDENT
ROLL NUMBER PROJECT TITLE
1. SHAIK NISHAT 121417094-001 Promotion of cinema using Social Media
2. SYED ASAD HUSSAIN 121417094-003 Uses of social Media in everyday life
3.
Y ANIRUDH REDDY 121417094-005
Video on Demand popularity and growth
: A research among youth of Hyderabad
4. T VISHNU PRIYA GOUD 121417094-007 Media and Politics around Cow
5. P JOANNA 121417094-008 Online News and it’s Consumption
6. P KRUPA NIDHI 121417094-009 Future of Newspaper in India
7.
SHUBHANGI MISRA 121417094-010
Impact of Sports Biopics in Hindi
Cinema
8.
T KEERTHI CHARLES 121417094-011
Camera Technology-Innovation and
utilization
9.
SMRITHI GEETHEY 121417094-012
Impact of social Media on Social
Interaction
10. R SAI KUMAR 121417094-013 Impact of videogames among youth
11.
SURANI SHAHRUKH 121417094-014
Portrayal of LGBTQIA+ in Hindi
Cinema
12.
CHINNTALA
JONATHAN 121417094-015
Election Advertisements in 2018
Telangana Assembly: strategy and
Impact
13. M SAI SOUJANYA 121417094-016 Impact of vlogging culture on youth
14.
VEMAGIRI RAJEEV 121417094-017
Role of media in prevention of sexual
Abuse
15. V.VATSALYA 121417094-018 Film Censorship
16. GUNDI SHINY
SENORITA 121417094-019
Role of online Ads in shaping the
purchasing habits in youth
17.
ALMEERAH AHSAN 121417094-020
Bollywood movie’s challenging social
conventions
18.
B SOUMYA 121417094-021
Influence of social media on traditional
media and its audience
40
21. Student Participation in Fests/Competitions Outside College
1. Indywood Talent Hunt Dance Competition: Shubham (Finalist)
2. GHMC event: Harry
3. Radio Mirchi (campus ambassador- drive )
Participants: Akanksha, Shivani, Daraksha, Ferin, Gautam, Nikitha, Hassan, Aishwarya, Rufus, Sharmeen,
Shravana Sandhya, Vandana, Shailaja, Ruthwik, Hrushikesh.
Selected Students: Gautam (Campus Ambassador)
Daraksha (Digital Marketing Head)
Aishwarya (Digital marketing Head)
4. Mihir Vora of BA-2
41
5. Snehit BA (MCJ) Ist yr
International: 1) Jordan Open in Amman from July 25 to 29, 2018
Silver medal in Team event
2) Asian Junior Championships held in Myanmar from August 13 to 18, 2018
Silver in Team Event
& Bronze in Doubles
3) Got selected to represent India in the prestigious World Junoir Championships to be held in Australia
from December 2-9, 2018
4) Selected for Indian Team that will take part in Portugal Open from November 27-30, 2018
National Level:
1) All India inter institutional championships held in Coimbatore from August 1-7, 2018
Silver in Doubles
2) National Ranking tournament in Panchkula from July 5-10, 2018
Silver in singles
State Level 1) Osmania Inter-Collegiate held in Hyderabad from August 28 & 29
Gold in Team Event
2) State ranking tournament in Hyderabad from October 13 to 16
Winner of Men's Title
Winner of Youth boys Title
42
6. Aishwarya Srikanth of BA-1
43
22. JSR- Activities (Class wise)
Date: 16-February-2019
Department : Mass Communication & Journalism
Class / Year / Semester : BA-I Semester II
Class In-charge coordinators : T. Suzan Spurthi
Total Strength of Class : 44
Number of Students attended : 23
Program Details : Orphanage
Place of Visit : Sneha Ghar Boys Home
H.no: 7-3-656 Aadaiah Nagar, Ghasmandi Primary School,
Secunderabad.
Student’s contribution (In terms of money /material/other) : 4500/- of which sponsored 5 varities of
fruits (Apple, Orange, Pine apple, Water melon, Banana) and 10 indoor game sets and 3 foot balls
44
A Brief report about Program and Activities carried:
The Joseph's Social Responsibility event was conducted in Sneha Ghar Boys Home on 16thFebruary by the
students of BA-1 MCJ. They spent time with children of the orphanage andprovided them with amenities.
The host for the event was Shravana Sandhya. The event was started with a prayer song byAmitesh Kulkarni.
The students then distributed fruits like orange, banana, watermelon, appleand pineapple to the orphans.
Then all the students of BA-1 sang the songs Aashayein and GiveMe Some Sunshine on an acoustic guitar
(played by Rufus Wilson) and were headed by NikithaRachel Melissa and Shubham Raj. The program was
ended by a dance performance fromShubham Raj, Sahithi, Bhukya Shivani Rathod and SharmeenBhimani.
In the last song, theorphans were also asked to join the dance floor with the students.Sneha Ghar Boys Home
have about 60 boys now. They also have aschool attached to the orphanage.
Outcome Feedback (Students / Faculty / At Venue) :
1. Students: Enjoyed spending time with the under privileged children, sharing love, some food
and articles made them realize the value of everything that they have and how they have taken
it all for granted.
2. Faculty: I was moved to see my students emotional and how selfless they were in giving
generously and planning activities that brought a smile on the children at orphan age.
3. At venue: They were extremely happy to feel recognized and appreciated for the
responsibility taken up to take care of those little children (mostly orphans and single parent
children)
45
46
47
BA-2
Class In-charge coordinators : D. Nagarjuna
Total Strength of Class :41
Number of Students attended :14
Program Details : Health Camp / Orphanage / Old Age Home / Mentally Retarded
Organizations / Central Jail / Awareness Campaigns / Any Other
(specify)
Place of Visit : Happy Old Age Home Organisation,
Tirumalgherry, Secunderabad
Student’s contribution (In terms of money /material/other) : Rs. 2970
A Brief report about Program and Activities carried:
48
The place visited is situated a few metres away from Tirumalgherry Traffic junction. It is looked after by a
Doctor in memory of his father who is rendering yeoman service to attend to the old people, in particular,
those who are bed ridden and sick. There are also terminally ill patients. This Home for the Aged in a way
makes up for a sufficiently equipped mini hospital. All the 14 students scattered themselves and had one on
one interaction with each member. The hosts were so elated with tears of happiness and nostalgia of missing
their own grand children. While addressing the gathering, the doctor Sri Srinivas spoke about the activities
carried out at his place and the challenges in looking after the old people physically, psychologically and
logistically.
Outcome Feedback (Students / Faculty / At Venue): The students could sense what empathy would mean
and surely they returned home with a mature feeling that yes, the society needs their services to keep elderly
people hale, hearty and happy.
49
MA-1
Class In-charge coordinators : Michael Monteiro
Total Strength of Class : 15
Number of Students attended : 08
Program Details : Old Age Home
Place of Visit : Madhuri Old Age Home by Peace Foundation, Nagaram
Student’s contribution : Two rice bags(50kg), Biscuit packets for
26 people, soft drink (maaza), fruits, Dal (5kg).
A Brief report about Program and Activities carried:
The students of MA 1 Mass Communication and Journalism decided to visit & support -Madhuri Old age
home located at Nagaram as a part of Joseph social reformation day 2019.
Madhuri Old Age home, established by Peace Foundation is an old age home that is setup in a three storied
spacious building accompanied by a beautiful garden giving the elderly a feeling of home.
This place is currently serving 26 people and caters to all their needs. It is a very vibrant place spreading
love and care among the cohabiting senior living. All the medical and non-medical facilities are well taken
care of by the attendees for the overall health and well-being of the aged.
50
During the interactive session with the elderly, their reasons of them being left there was saddening but
also the care given to them helped them overcome their worries and torments. Cereals, pulses fruits and
biscuits were contributed on our behalf.
Outcome Feedback (Students / Faculty / At Venue):
This was an enriching experience that inculcated compassion, empathy and kindness and gave us a chance
to take up social responsibility and make our persistent efforts towards the support and development of the
society.
What impressed us that Two Ladies Mother and Daughter (Both homeopathy doctors) dedicated to the
cause of caring for the elderly and post operative care were doing a selfless service to the elderly and the
needy senior citizens, they deserve all the support and encouragement with their personal resources
51
52
23. Paper presentation by students:
Mihir Vora of BA-2 presented paper on “Gender Empowerment in India” at CONCLAVE 2019 of
Symbiosis Law School, Pune and was awarded the BEST COLLABORATOR in the conclave 2019.
53
24. Internship Details
NAME OF STUDENTS
UNDERTAKING FIELD
PROJECTS / INTERNSHIPS
NAME OF ORGANISATION AND
ADDRESS
ROLE / DESIGNATION
BA ABHINANDAN KRISHNAN THE HINDU BEGUMPET Reporter and copy writer
AFSANA SHEIKH DIVYA DISHA Video editor
ALSON MARIO MICHAEL INDIAN EXPRESS Report writer
BURRI PRAMOD REDDY TV9 BANJARA HILLS ROAD NO. 3 Reporter
BRANDON ANDREW BARBOSA HYBIZ TV Advertising
D RAJESH KUMAR TAMADA MEDIA Asst DOP
G RITESH SRI JYOTI SRINIVASA CREATIONS Creative Asst
G SATYA CHANDRA PAUL THE WHOLE SHEBANG
PRODUCTION
Production head
GANJI HARISH RAGE CAGE PRODUCTIONS,
BEGUMPET
Digital marketing
/social media
KUNAL SATYAJIT NISHUMBITA (BALLET & THEATRE)
GROUP
Artist
M B EMMANUEL SWAROOP TELANGANA TODAY (NEWSPAPER) Web desk /tabloid
M SRILALITHA HANS INDIA Reporter
PARIDHI KONODIA BAY SIDE MEDIA Public Relations
NIKHIL JACOB HYBIZ TV Photographer
PRATEEK SINGH BHOU HEART CUP COFFEE, JUBILEE
HILLS
Sound engineer
RAMAVATHU JEEVANSAI NAIK DRUNKEN MONKEY Pr & marketing executive
JAIN RAHUL SABOO Photographer
RANDHIR RUPERT GARDNER HEART CUP COFFEE, JUBILEE
HILLS
Sound engineer
RASHMI SINGH THAKUR BLACK STRIP STUDIOS Content Writer
ROHAN RAJESH DIVATE DIVYA DISHA, SECUNDERABAD Production
SAHITHI KOMANDURI STUDIO N CHANNEL/ ANIL
CREATIONS
Asst. Director
( paid internshp)
SHACHEE PANDE NISHUMBITA (BALLET & THEATRE)
GROUP
Back stage coordinator
THOLLA LIKITH YADAV NISHUMBITA (BALLET & THEATRE)
GROUP
Artist
TARUN TITUS JOHNSON NORTH STAR PRODUCTIONS -
MANIKONDA
Asst Art Director
PULI NIRAJ GOUD SYNERGY MEDIA Production
PASAM SAMUEL BOUNTY RAGE CAGE PRODUCTIONS Digital marketing
/social media
VOGGU MOHIT SAI HEART CUP COFFEE Disc jockey
MOHAMMED AZHAR NISHUMBITA (BALLET & THEATRE)
GROUP
Back stage coordinator
54
BURA ANIRUDH YADAV THE INDIAN EXPRESS, BEGUMPET Reporter
KAKUMANU T SUSHANTH RAYA FUZION PR PVT LTD. Public relation (assistant)
ARVA VAMSHIDHAR REDDY SABOO Photographer
MOHD ZAMA KHAN NISHUMBITA THEATRE GROUP Back stage coordinator
PADDAPAKA SANDESH NORTH STAR PRODUCTIONS -
MANIKONDA
Camera crew/ asst. Dop
SYED AZHARUDDIN NISHUMBITA THEATRE GROUP Artist
LAWRENCE VINAY WHOLE SHEBANG INDIA Artist & event manager
AFZAAL AHMED NISHUMBITA (BALLET & THEATRE)
GROUP
Artist
MA SHAIK NISHAT COVA NETWORK Citizen's entitlement
campaign
SYED ASAD HUSSAIN SIASAT Content writing
Y ANIRUDH REDDY BLACK STRIP STUDIOS Video editor
T VISHNU PRIYA GOUD LUXURY TV Content generation
P JOANNA TV 9 Production
P KRUPA NIDHI SPOORTY ADS Production executive
SHUBHANGI MISRA PERFECT RELATIONS Client servicing (PR)
T KEERTHI CHARLES SPOORTY ADS Technical production
/ editing
SMRITHI GEETHEY THE HINDU Reporter
R SAI KUMAR WE ARE PIXEL ARMY Video editor
SURANI SHAHRUKH SUTRADHAR Play production
CHINNTALA JONATHAN SPOORTY ADS Production
M SAI SOUJANA THE HINDU Reporter
VEMAGIRI RAJEEV DIVYAVANI T V CHANNEL Production
V.VATSALYA COVA NETWORK Citizen's entitlement
campaign
GUNDI SHINY SENORITA NTV Production
(news prompting)
ALMEERAH AHSAN SIASAT Content writing
B SOUMYA SPOORTY ADS Post production and editing
28. Certificate Courses Offered:
Photography Certificate by Mr. Michael N. Monteiro
Photography Certificate CourseStarted from 22nd January 2019 was conducted on every Tuesday and
Thursday for two hours,With an Enthusiastic group of 48 Students from different departments of the college
registered for the Photography certificate course, Instructions for both theory and practical, were conducted
55
by A Professional Photographer the resource person Mr. K. Shashi Kiran, who is also the Asst. Professor at
the College of Fine arts JNFAU and Mr. Michael Monteiro was available in college as the contact person
for any technical queries.
We made sure that every participant was given an opportunity to use the DSLR cameras provided, the
students used Nikon D90, Nikon D5300, Nikon D750, and also Canon 6D, Nikon D500, some students
brought their own cameras too.
The students were instructed about the Camera modes and how to change the Aperture and shutter speed,
only if needed the were allowed to change the ISO as well.
After they had some practice with the available light pictures, the students had first hand experience in using
the studio lights, for portrait photography, the various positions for the Main Light and use of the fill in Light
wherever required.
After a few weeks of practice sessions, the students were also taken to the Horticulture department adjacent
to the Public gardens for an Early Morning Photo walk, which was fun and challenging experience.
In conclusion, The Participants had to submit assignments for: Shapes (Natural and man-made)Leading
Lines, Studio Lighting, Portraits both outdoor and Indoor portraits and more picture with any subject of their
choice.
56
29. Fresher’s Day:
1. Morge Shubham-BA (MCJ) I yr- Participated in Fresher’s Competition. 2. Shivani-BA (MCJ) I yr- Participated in Fresher’s Competition. 3. Gautam A-BA (MCJ) I yr- Participated in Fresher’s Competition. 4. S Sandhya-BA (MCJ) I yr- Participated in Fresher’s Competition.
57
5. Aishwarya-BA (MCJ) I yr- Participated in Fresher’s Competition. 6. Shailaja-BA (MCJ) I yr- Participated in Fresher’s Competition. 7. Mihir S Vohra-BA (MCJ) II yr - Anchoring. 8. Kunal Satyajit-BA (MCJ) III- Skit. 9. Alson Mario-BA (MCJ) III- Singing.
30. Parent-Teacher Meet:
ODD SEMESTER
BA (MCJ) Istyr- 23
BA (MCJ) IIndyr- 16
BA (MCJ) IIIrdyr- 07
MA-1 – NIL
MA-2 - NIL
18th August 2018
EVEN SEMESTER
BA (MCJ) I yr- 10
BA (MCJ) II yr- 9
BA (MCJ) III yr- 4
MA-1 – NIL
MA-2 - NIL
2nd February 2019
31. Josephiesta:
JOSEPHIESTA – 2019 EVENTS DETAILS (FORMAT)
NAME OF THE DEPARTMENT: Mass Communication
Winners List:
S.No Name of
the Event
Name of the
Student
Name of the
College
Prize Total
No. of
Particip
ants in
the
Event
No. of
teams in
the
Event
(If any)
Total No. of
Colleges
Participate
d in the
Event
Name &
Designation
of the
Judges
1 Sound
Bytes
N. Rohith
Kumar
Jagpreet Singh
Kiran Kumar
Sushil
St. Mary’s
College
I 9 3 2
St. Mary’s
St.
Joseph’s
Radio
Club-
Convenor:
T. Suzan
Spurthi
Vaibhav
Kulkarni
Arun Saxena
St. Joseph’s
Degree & PG
College
II
58
Malaika
Fernandes
P. S Aishwarya
Shravana
Sandhya
St. Joseph’s
Degree & PG
College
III
2 On Spot
Photograp
hy
Dinesh St. Joseph’s EX
student
I
10 Nil 6
St Joseph’s
Wisdom Jr
College
Bhavans
St Joseph’s
(EX)
HMV
degree
College
St Mary’s
Hemant St. Mary’s
II
Kesi Reddy HMV degree
college
III
3 Capture Kishan
St. Joseph’s
Degree and
P.G. College
I 5 Nil 3
St.
Joseph’s
Degree and
P.G.
College
Bhavan’s
Vivekanan
da
HMV
Degree
College
Kesi Reddy
Mohan
HMV Degree
College
II
Zameer Pasha
Bhavan’s
Vivekananda
III
4 Play-
Button
Kesi Reddy
Mohan
HMV Degree
College
I
5 5 4
St.Joseph’s
Degree and
P.G.
College
Loyala
Degree &
P.G.
College
HMV
Degree
College
Loyala
Academy
(Vijayawad
a)
Cast and
crew of
film: Jeevan Kranthi&
Team
Loyala Degree
& P.G. College
II
Karan Naidu St.Joseph’s
Degree and
P.G. College
III
Meenakshi
Consolation
Loyala
Academy
(Vijayawada)
Cons
olatio
n
Prize
59
Total No. of Participants in ALL the Events organized by the Department: 29
Total No. of Colleges participated in ALL the Events organized by the Department: 15
Names of the Colleges participated in ALL the Events organized by the Department:
S.N
o
Name & Place of the College
1 St. Mary’s Degree College, Yousufguda
2 St. Joseph’s Degree & PG College, Basheerbagh, Hyd
3 HMV degree college, NallakuntaHyd
4 Bhavan’s Vivekananda, Sainikpuri
5 Wisdom Jr College, Jammikunta
6 Loyala Degree & P.G. College, Alwal
7 Loyala Academy, Vijayawada
Rules of ALL the Events organized by the Department:
S.No Name of the Event Rules of the Event Name of the
Faculty
Coordinators
1 Capture (Photography Competition)
Theme: TOIL OF LIFE
Click from your perspective and Submit photos
via email
Not more than two pictures per participant
Michael Monteiro
2 On Spot Photography Josephiesta in 10 Photographs(announced at
10.AM
Click Photos to showcase the Events and mood
of Josephiesta and submit soft copies at the
registration counter by 12.00 Noon.
Michael Monteiro
3 Play-Button
(Short film competition) Topics- Elections- Voting, National Integration
& Social issues.
Films not longer than 5 mins
Submit the entries after registration in a CD two
days prior to the competition.
Amrita. H.K
4 Sound-Bytes (Radio ad Competition)
Make ads for radio in an audio format.
20 mins : ad making
10 mins : Record on phone’s audio recorder and
send the file via WhatsApp.
3 to 4 participants per team
Suzan Spurthi. T
60
34. Annual Day Prize list
Department of Mass Communication List for Mementos & Certificates
BA
Memento & Certificate Best Outgoing Student (BA): Rohan Rajesh of BA Mass Communication-
3
Memento & Certificate Exceptional performance in Project work :
1. Abhinandan Krishnan
ACADEMIC TOPPERS LIST- BA 3rd year for their performance in 2nd year
S.NO
Memento &
Certificate
PRIZE NAME ROLL NUMBER
1 First- 9.24 Shachee Pandey 1214-16-400-009
2 Second-9.10 Rohan Rajesh 1214-16-404-003
3 Third-9.01 Rashmi Singh Thakur 1214-16-404-023
ACADEMIC TOPPERS LIST- BA 2rd year for their performance in 1st year
S.NO
Memento &
Certificate
PRIZE NAME ROLL NUMBER
1 First-9.38 Rangaraju Ravali 1214-17-400-023
2 First-9.38 T. Pranava Sravani 1214-17-400-029
3 Second-9.34 Kolukaluri Vishwajitha 1214-17-400-010
CERTIFICATE OF ACHIEVEMENT
Flick-Shot Inter-Departmental Short film competition on 10th October 2018
S.NO NAME ROLL NUMBER Department
1 Beena Reddy of JPE-3 1214-16-404-004 Mass Communication & Psychology
2 Chandrashekar Reddy of BSC-3 1214-17-474-033 Department of Science
3 Y. Anirudh Reddy of MA-2 1214-07-094-005 Mass Communication
Certificates of APPRECIATION
S.NO NAME ROLL NUMBER REASON
1 A.Vamshidhar Reddy 1214-16-404-036 Recorded and Edited Faculty video lectures
2 P. Sandesh 1214-16-404-039 Recorded and Edited Faculty video lectures
3 Nikhil Jacob 1214-16-404-017 Recorded and Edited Faculty video lectures
4 B. Jacob 1214-17-404-004 Active contribution in documenting photos and
videos of all college events.
5 Sushrutha Ruth Thirugudu 1214-17-404-020 Active participation in all department activities
6 Mihir Vora 1214-18-404-007 Brought laurels in Inter college competitions for
JAM sessions & Paper presentation.
61
7 Nikitha Rachel Melissa 1214-18-400-017 Active participation in all department activities
Class Representatives of BA Mass Communication
S.NO
Memento & Certificate
BA-3
NAME ROLL NUMBER
1 1 Mohammed Azhar 1214-16-404-010
2 2 Srilalitha Marty 1214-16-404-001
1
Certificate
BA-2
1 Pooja Asawa 1214-17-400-022
2 2 Vishwajeet Singh Thakur 1214-17-400-034
1
Certificate
JPE-1
1 Shravana Sandhya 1214-18-400-033
2 2 Abubakr Muhammed
Mubashir
1214-18-400-001
MA
Memento & Certificate Best Outgoing Student (MA): Surani Shahrukh & Shubhangi Misra of
MA-2
Memento & Certificate Exceptional performance in Project work :
1. Y. Anirudh Reddy of MA-2
ACADEMIC TOPPERS LIST- MA 2nd year for their performance in 1st year
S.NO
Memento &
Certificate
PRIZE NAME ROLL NUMBER
1 First-9.34 Shubhangi Misra 1214-17-094-010
2 First-9.34 Surani Shahrukh 1214-17-094-014
Certificates of APPRECIATION
S.NO NAME ROLL NUMBER REASON
1 Syed Asad Hussain 1214-17-094-003 Contribution towards JosepHeights
2 Shaik Nishat 1214-17-094-001 Blooming Woman YouTuber from St. Joseph’s
3 Musunuri Sai Soujanya 1214-17-094-016 Editor of JosepHeights issue 1
Class Representatives of MA
S.NO
Memento & Certificate
MA-2
NAME ROLL NUMBER
1 Surani Shahrukh 1214-17-094-014
2 Shubhangi Misra 1214-17-094-010
1
Certificate
MA-1
Syed Ehteshaam Uddin 1214-18-094-005
2 Ruthvika Kavuru 1214-18-094-009
62
*Copy to IQAC
36. BoS Meeting Report
The BOS meeting was held on Friday, 29th March, 2019 in the Chambers of the Head of the Dept. of
Journalism & Mass Communication in Arts College, Osmania University. The following persons attended
the meeting:
1. Dr. Balaswamy – Professor, Dept. of Journalism & Mass Communication, Osmania University
2. Dr. Stevenson, Professor & Head, Dept. of Journalism & Mass Communication, Osmania University
3. Dr. P. L. Vishweshwer Rao, Chairman, Board of Studies, St. Joseph’s Degree and PG College,
Hyderabad
4. D. Nagarjuna, Asst. Prof. St. Joseph’s Degree & PG College, Hyderabad
5. Keshav Vivek, Asst. Prof. St. Joseph’s Degree & PG College, Hyderabad
The changes that were incorporated were explained to the Board of Members present and the same were
approved after examining them.
It was resolved that the revised and updated syllabus may be submitted to the Academic Council and
Examinations Branch for further necessary action at their end.
BA Journalism and Mass Communication
Semester I
DSC 3 Digital Audio Production: New concepts were added (Soundscape; Types of Sound-Sync,
Non-Sync, Natural Sound, Ambient Sound;)
Semester II
DSC 8 Visual Communication Theory: The following changes were made with new units added.
UNIT – III: Visual Theories: Sensory Theories of Visual Communication – Aesthetic Theory: Scientific
Perspective – Visual Aesthetic Thought. Perceptual Theories: Visual Semiotic Theory: Signs and three
types of signs (Iconic, Indexical and Symbolic). Visual Analysis: Inventory – Composition – Visual Cues
– Iconic sign – Indexical sign – Symbolic sign & Image Aesthetics (sample picture to be given).
UNIT – IV: In-Depth analysis of a picture (Sample pic to be given): Personal perspective, Historical
perspective, Technical perspective, Cultural perspective, and Critical perspective. Graphic Design: Bass’s
contributions to Graphic design, Movies, packaging and logos. Graphic design and the six perspectives.
Aesthetic Principles of Photography: Cameras – Types and Usage. Lenses – Types and Usage. Lights –
Types and Usage. Colour Temperature.
UNIT – V: Photo Composition: Basic Techniques for Better Image. Aperture. Shutter Speed. Depth of
Field. Focal Length. Basic Lighting. Rule of Third. Angle of View. Different Genres of Photography:
Black and White, Landscape, Cityscape, Architecture, Advertising, Fashion, Food, Automobile, Sports,
Travel, Children, Portrait, Still Life, Event, Silhouette, Festival and Themes; Basic Techniques and
Equipment for Different Genres
63
DSC 10 Media Industry and Management (replaced by existing subject Press as Fourth Estate
Semester III
DSC 15 Evolution of Arts: New Topic added in Unit-1 (Major movements in Ancient Art, Cave Art,
Egyptian Art, Greek and Roman Art.)
SEC 2 Theatre and Communication (replaced by new subject Newspaper and Magazine Design
DSC 21 Print Media Theory (retained with minor change- Paper Estimation. Added in Unit-3 )
Semester V
Title change for Global Media & Politics to Global Media
Semester VI
DSE 3 Press as Fourth Estate (replaced by existing subject Media Industry and Management)
MA Journalism and Mass Communication
Semester I
DSE 1 Introduction to Journalism & Indian Society
UNIT II: Media systems and theories: Authoritarian, Libertarian, Socialistic, Social responsibility,
Development, Participatory. Role of Journalism in public opinion and democracy; Issues of media
monopoly, cross media ownership, ownership patterns of newspapers, ethical aspects of journalism, freedom
of speech and expression, Right to information, Journalism -Social Responsibility and Accountability
UNIT III: Role and functions of Press Council of India, Audit Bureau of Circulation, Indian Newspaper
Society, Editors Guild of India, Self-regulation by media, National Readership Survey- Major Trends in
Print Journalism- Citizen Journalism, Role of Media in Democracy, Contemporary Issues in Journalism;
Current Affairs and Topical Issues.
UNIT IV:Indian Society: Major Features of Indian Society; Social and Economic Problems – Class, Caste,
Gender, Poverty; Social Injustice and Inequality; Social Conditions in the Past, Social Reform, Social and
Cultural Changes since Colonial Times
UNIT V: Marginalized Groups in India: Women, Dalits, Adivasis, Other Backward Classes, Minorities,
LGBTQ Communities; Government Policies, Programs and Schemes for Upliftment; Human Rights:
Concept and Meaning, Types: Civil, Political, Economic, Social and Cultural Rights; UNHRC; Human
Rights in India; NHRC, SHRC
Semester II
DSE 2 Media Industry and Management
UNIT I: Principles of Management as applicable to media. Hierarchy, functions and organizational structure
of different departments in newspapers and television channels – production, circulation, advertising,
personnel management,. Role of editorial staff. DAVP and apex bodies – INS, ABC, Editors Guild of India,
News Broadcasters Association, BCCC, IBF, TRAI.
UNIT III: Economics of print, electronic and new media. Changing market structures, Changing business
models for media. Impact of digital technology and convergence – globalization, content production,
64
competition and survival; Advertising – business of advertising, impact on media industry, advertising as a
barrier to entry, internet advertising. Economics of broadcasting networks, online content distribution, social
networks, blogging.
Semester III
DSC 3T Semiotics and Communication (replaced by new subject – Documentary Production)
DSC 2P SPSS and Research Project (retained with changes in content; title Research Project Practical)
DSC 3P Semiotics and Communication (replaced by new subject – Documentary Production Practical)
DSE 1 New Media Technologies and Social Media (replaced by International Communication)
Semester IV
DSC 2T Digital Journalism (replaced by new subject – New Media and Digital Journalism)
DSC 2P Digital Journalism Practical (replaced by new subject – New Media and Digital Journalism
Practical)
38. Future Plans of the Department:
Plan to have more of Guest lectures with practical approach.
To design a Time Table for the usage of Studio to avoid last minute inconveniences
Regular Club activities to be conducted. (one per month)
To bring in more discipline in terms of dress code and class behavior.
39. Summary of student centric activities & FDP
The Dept. of Mass Communication & Journalism conducts many student-centric activities as part of three
year BA and two year MA courses. Most of the activities are directly linked to their subjects duly linking
the theory with practical.
BA I, II and III year students individually and collectively prepared news stories, edited them, designed them
and produced publications for internal use in the college. In addition, they also produced short films,
documentaries, Public Announcements besides taking control of the daily radio broadcast of the college
during recess time.
Likewise, MA students also produced brochures for mass communication, wrote reports on the field visits
they carried out, edited and designed them and submitted the final product. They actively participated in
making short films, documentaries and produced scripts for radio talks and interviews. They actively
participated in all events conducted by the college helping them in all media related tasks.
