Annual General Meeting April 25, 2012

2

Highlights of another record year

EBITDA at all-time high of €593m, EBITDA margin 18.6% 1.

2. Revenues exceed €3bn mark for the first time ever (+10.1%)

3.

4.

5.

6.

7.

Management to propose record dividend of €1.70

German print business: EBITDA margins of more than 20%

Digital Media: revenues +35.2% yoy (organic growth of +20.6%)

Digital Media: first time ever > 30% of total Group revenues

Share of international revenues rises to 32.9%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

EBITDA EBITDA margin

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Digital revenues Print revenues

1) According to HGB (German Commercial Code)

3

Strong financial performance and EBITDA on all-time high in 2011

1) 1) 1) 1)

2,864 2,777

2,321

3,185

2,402 2,392 2,376 2,578

2,729 2,612

2,894

191 226

290

593

433 414

434 470 486

334

511

12.5% 18.0% 17.3% 18.2% 18.2%

17.8% 12.8% 17.6%

7.8% 4.9%

18.6%

EBITDA in €m Revenues in €m

4

Positive development of revenues in 2011

Advertising revenues Other revenues Circulation revenues

1,174.3

334.8

3,184.9 373.5

1,606.8

1,204.5

2,893.9

2011 2010

+11.6%

+16.0%

+2.6%

+10.1%

1,384.8

in €m

5

EBITDA on all time high in 2011

510.6 593.4

EBITDA margin 17.6% 18.6%

2011 2010

+16.2%

in €m

Newspapers National Magazines National Digital Media Print International

Increasing EBITDA contribution from international and digital business EBITDA in €m

28% 27% 20%

25%

EB

ITD

A m

argi

n 24%

13% 16%

11%

21% 22%

3% 7% 4%

15% 16%

7% 6% 9% 12%

16%

2010 2009 2008 2007 2011 2010 2009 2008 2007 2011 2010 2009 2008 2007 2011 2010 2009 2008 2007 2011

364 349

244

296 283

2010 2009 2008 2007 2011

74 89 55

101 103

2010 2009 2008 2007 2011

11 28 12 61 74

2010 2009 2008 2007 2011

14 21 43

86

158

2010 2009 2008 2007 2011

6

1) Excluding dividend payment from P7S1 (€23m)

1)

1)

7

Net income increases in 2011

274.1 289.4 283.2

343.3

Adjusted for significant non-operating items

2011 2010 2011 2010

in €m

8

Comfortable financial situation / Free cash flow

12/31/11 12/31/10

-472.8

79.6

Net financial debt / liquidity1) in €m

293.9 299.3

2010 2011

Free cash flow in €m

1) Excl. pension liabilities (12/31/10: -€389m; 12/31/11: -€327m) and treasury shares (12/31/10: 0.6m shares; 12/31/11: 0.3m shares)

22 37 45 52

107 122 131 131

157 168

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

9

Dividend

Dividend volume in €m

0.40 0.48 0.57 1.17 1.33 1.47 1.47

Div

iden

d1)

(€/s

hare

)

1.70 1.60

2)

0.22

1985-2001 Dividend volume = €431m

2002-2011 Dividend volume = €972m

1) Based on new number of shares after 3 for 1 share split in June 2011 2) Dividend proposal for business year 2011, subject to approval by AGM 2012

10

German indices Media indices

Axel Springer share over the last 12 months

Prime Media MDAX DAX Axel Springer DJ EuroStoxx Media Axel Springer

20

30

40

Apr-11 Aug-11 Dec-11 Apr-12

in €

20

30

40

Apr-11 Aug-11 Dec-11 Apr-12

in €

1) Indexed on the closing price of Axel Springer AG as of April 22nd, 2011

1) 1) 1) 1)

Closing price, April 24, 2012: € 35.10 Closing price, April 24, 2012: € 35.10

Marketing

Classifieds

Content portals

Digital strategy along core competencies

Core Competencies

Audience Advertisers

11

12

Execution of digital strategy: Add-on acquisitions as well as organic expansion in 2011

Classifieds / Marketplaces

Classifieds

Content portals

Marketing

Classifieds / Marketplaces

Classifieds / Marketplaces

Classifieds /

Marketplaces

13

Growth initiative in the online classifieds business with strategic partnership

70% 30%

Transaction structure Consolidation of the online classifieds business within a new, independent company

Enterprise value of €1.25bn

Axel Springer will be the majority shareholder, with a 70% stake

General Atlantic to be partner in the new company with a 30% interest

Objective: international growth

Axel Springer Digital Classifieds

Note: Parntership with General Atlantic - closing expected in May 2012

14

Axel Springer ranks #2 compared to listed pure online companies in Europe

Source: company data, Axel Springer: segment Digital Media 2011, Bloomberg consensus-data (Bwin.party).

252

386

416

457

470

480

760

948

962

2.094

888

CDON

ASOS

Betfair

Yandex

Delticom

Ocado

Bwin.party

Axel Springer

United Internet 1.

2.

3.

4.

5.

6.

8.

10.

7.

9.

Media

Online Gambling

Online Retail

Online Retail

Internet Service Provider

Online Retail

Online Gambling

Online Gambling

Online Retail

Internet Service Provider

Sector Revenues 2011 in €m

688 679 643

337

559

791

0

100

200

300

400

500

600

700

800

900

2009 2010 2011

Newspapers & magazines Digital

FY 2011: digital advertising revenues higher than German print advertising revenues Advertising revenues in €m Advertising revenues in % of group revenues

- € 45m

+ € 454m

15

26% 23%

20%

13%

19%

25%

2009 2010 2011 Newspapers & magazines Digital

Outlook 2012: Digital business continues to be growth engine

16

EBITDA Slight increase

Revenues Single digit increase

Print69%

Digital31%

Successful transition to digital

1) Pro forma for acquisitions

Strong brands

50% digital

50% print

Europe’s leading integrated

multimedia company

1)

17

Axel Springer in 2004 Axel Springer in 2011 Our Vision

Print98%

Digital2%

Digital activities represent 31%1) of revenues and 27% of EBITDA in 2011

“I will not tire to claim the share of publishers in all existing electronic media and even more in all information systems yet to come.”

Axel Springer, October 1978

Annual General Meeting April 25, 2012