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    OBJECTIVES OF THE STUDY

    To study the Branding and promotional activities ofCentral Mall

    To know about the objectives of Branding and

    promotional activities of Central Mall

    To know about the level of customer response with

    the Branding and promotional activities of Central

    Mall

    To know about the extent of feedback and chances

    of development for Branding and promotional

    activities of Central Mall

    To suggest the ways to improve the existing

    scheme Branding and promotional activities of

    Central Mall

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    ANNEXURE

    Dear Respondents,

    I, Tapan Joshi a MBA student is undergoing a

    study on Branding and promotional activities of Central Mall.

    This exercise is a part of project towards fulfilment of MBA

    curriculum under VTU.

    I would be obliged if you could provide me

    with some of your valuable time to answer a few questions

    truly, your responses would be most helpful in making this

    project a success.

    Thank you.

    PERSONAL INFORMATION

    NAME:

    AGE:

    SEX: MALE ( ) FEMALE ( )

    MARITAL STATUS: SINGLE ( ) MARRIED ( )

    STUDENT: ( ) WORKING ( )

    INCOME GROUP: 15,000 < ( ) 25,000< ( )

    50,000< ( ) >50,000 ( )

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    QUESSTIONNAIRE

    1. Do you feel that you are suitable for the present job? Yes ( )No ( )

    2. Does Performance Appraisal helps in integrating Individual andOrganisational goals?

    Strongly agree ( ) Agree ( )

    Disagree ( ) Strongly disagree ( )

    3. What is the frequency of Performance Appraisal in your organisation?

    Once in a year ( ) Half yearly ( )

    Once in a quarter ( ) others please specify _____

    4. What for organisation follows Performance Appraisal

    Salary fixation ( ) Promotion ( )

    Decision making ( ) others please specify_________________

    5. Are you satisfied with the Performance Appraisal system in yourcompany?

    Highly satisfied ( ) Not satisfied ( )

    Moderately satisfied ( ) Need some changes ( )

    If you need some changes please mention in kind

    Changes in frequency _______________________

    Changes in Appraisal system _________________

    Changes in appraisers ______________________

    Others please specify _______________________

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    6. Do you have feedback information about your level achievement andbehaviour?

    Yes ( ) No ( )

    7. Do you want to know about the details of your performance assessed

    by appraisers?

    Yes ( ) No ( )

    8. What will be the consequences if you get low grade/score inAppraisals

    Management will warn to improve ( )

    Training programme will be arranged ( )

    Disciplinary actions like demotions ( )others please specify ______________

    9. What steps management has to take to improve your performance?

    Motivation training ( )

    Career development programme ( )

    Changes in present Appraisals ( )

    10.Do your superiors help in rectifying the errors after Appraisals?

    Yes ( ) No ( )

    11.Performance Appraisal helps management to identify employeesstrengths and weaknesses?

    Yes ( ) No ( )

    12.Are there any informal Appraisals in the organisation without priorNotice?

    Yes ( ) No ( )

    13.Does the organisation have self Appraisal system?

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    Yes ( ) No ( )

    14.What do you think of the skill of appraisers?

    Have thorough knowledge about the job ( )

    Context and unbiased ( )

    Promote favouritism ( )

    Untrained and not eligible ( )

    15.How would be the relationship between your superiors afterAppraisals?

    Cordial ( ) Healthy ( )

    Not good ( ) others please specify ( )

    16.Were there any improvements in your organisation after analysingthe performance of employees? Yes ( ) No( )

    If Yes in which area, Training ( ) Informationsystem ( )

    Job analysis ( ) work environment ( )others please specify______

    17.Do you get the information about the factors covered in theperformance Appraisals schemes. Yes ( ) No ( )

    18.Are you satisfied with contents/factors covered in Appraisal forms?

    Yes ( ) No ( )

    If No, what do you want to be included?

    1. __________________________

    2. __________________________

    3. __________________________

    19.On what criteria the Appraisal is done?

    Qualitative ( ) quantitative ( )others_________

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    20. Does the performance review conducted by the managementenable you to achieve your individual goals?

    All the times ( ) most of the time ( )

    Sometimes ( ) never ( )

    21.Any suggestions for improvement in performance Appraisal system?

    _________________________________________________________

    _________________________________________________________

    _________________________________________________________

    _________________________________________________________

    _________________________________________________________