380

380

ANNEXURE 1

QUESTIONNAIRE FOR INDIA

Dear Sir/Madam,

I am a Research Scholar in Manipur Institute of Management

Studies (MIMS), Manipur University undertaking a PhD entitled, “Brand

Management of Multinational Companies: A study of selected FMCG products in

India vis-a-vis Thailand”.

In this regard, I would be grateful if you can spare your valuable time to answer the

questionnaire enclosed. I assure that the information collected will be kept

confidential and used for academic purpose only.

Looking forward to your kind cooperation.

Thanking you,

Sincerely yours,

SUNILDRO L.S. AKOIJAM

Guidelines for filling up the questionnaire:

1. For most of the question possible response categories are given in the

questionnaire. Please tick (√ ) one or more appropriate code(s) indicating your response. For some questions you may have to write the relevant

information in the space provided.

2. Please skip whatever is not applicable.

381

381

Q1. Could you identify FMCG brand with little or no advertising.

a) Yes b) No

Q2. Rank the factors that influenced you when you purchased FMCG body care

products.

Sl. No. Attributes Rank

a. Quality

b. Usage Experience

c. Price

d. Brand Image

e. Product Range

f. Advertisement

g. Delivery

Q3. How frequently do you change your FMCG brand?

a) Very frequently

b) Sometimes

c) Never

382

382

Q4. Have you used or been using FMCG brands of the following companies (please

tick whichever is appropriate)?

Companies Yes No

Amway

Colgate Palmolive

Hindustan Unilever

P&G

Q5. If, yes how long have you been using the FMCG brands of the following

companies. (Please tick whichever is appropriate)?

Companies Months/Years

Amway

Colgate Palmolive

Hindustan Unilever (HUL)

P&G

Q6. From among the products of the following companies, which brands are you

aware of ?

Amway Tick (√) wherever applicable

Colgate-Palmolive

Tick (√) wherever applicabl

e

HindustanUnilever

(HUL)

Tick (√) wherever applicable

Procter& Gamble (P&G)

Tick (√) wherever applicable

Artistry

Anti-

Ageing

Lotion

Colgate

Active

Salt

Axe Gillette

Shaving

Cream &

Razor

383

383

Aritistry

Creamy

Massage

Colgate

Dental

Cream

Aviance

Gillette

Skincare

Moisture

r

Artistry

Lotion

Colgate

Max Fresh

Ayush Gillette

Scrub

Artistry

Moisture

Intense

Masque

Colgate

360

Toothbrus

h

Breeze Gillette

Skin

Care

Lotion

Artistry

Skin Care

Colgate

Sensitive

Pro Relief

Toothbrus

h

Clear Gillette

After

Shave

Attitude

Deodrant

& Foot

Cream

Colgate

Kids

Toothbrus

h

Close-Up Head &

Shoulder

Attitude

Lipstick

Colgate

360

Clinic

Plus

Olay

Attitude

Skin

Lotion

Colgate

360 Acti-

Flex

Dove

Oral-B

Dynamite

Hair

Cream &

After

Shave

Colgate

Total

Fair &

Lovely

Pantene

G&H

body

Colgate

Plax

Lakme

Rejoice

384

384

Shampoo

G&H

Lotion

Palmolive

Aroma

Shower

Gel

Lifebuoy

Wella

Glister

Toothpast

e

Palmolive

Charmis

Liril 2000

Persona

Soap

Palmolive

Natural

hand

Wash

Liquid

Lux

Persona

Hair Oil

Palmolive

Shaving

Cream

Pears

Satinique

Color

Care

Shampoo

&

Condition

er

Palmolive

Moisturisi

ng Body

Wash

Pepsoden

t

Satinique

Color

Color and

Heat

Protector

Palmolive

Thermal

Spa

Pond’s

Satinique

Dandruff

Control

Hair

Rexona

385

385

Sunsilk

Sure

Tresemm

e

Vaseline

Q7. From among the products of the following companies, which brands are you

using or have used before ?

Amway Tick (√) wherever applicable

Colgate-Palmolive

Tick (√) wherever applicabl

e

Hindustan

Unilever

Tick (√) wherever applicable

Procter& Gamble (P&G)

Tick (√) wherever applicable

Artistry

Anti-

Ageing

Lotion

Colgate

Active

Salt

Axe Gillette

Shaving

Cream &

Razor

Aritistry

Creamy

Massage

Colgate

Dental

Cream

Aviance

Gillette

Skincare

Moisture

r

Artistry

Lotion

Colgate

Max Fresh

Ayush Gillette

Scrub

Artistry

Moisture

Intense

Masque

Colgate

360

Toothbrus

h

Breeze Gillette

Skin

Care

Lotion

Artistry

Skin Care

Colgate

Sensitive

Pro Relief

Toothbrus

Clear Gillette

After

Shave

386

386

h

Attitude

Deodrant

& Foot

Cream

Colgate

Kids

Toothbrus

h

Close-Up Head &

Shoulder

Attitude

Lipstick

Colgate

360

Clinic

Plus

Olay

Attitude

Skin

Lotion

Colgate

360 Acti-

Flex

Dove

Oral-B

Dynamite

Hair

Cream &

After

Shave

Colgate

Total

Fair &

Lovely

Pantene

G&H

body

Shampoo

Colgate

Plax

Lakme

Rejoice

G&H

Lotion

Palmolive

Aroma

Shower

Gel

Lifebuoy

Wella

Glister

Toothpast

e

Palmolive

Charmis

Liril 2000

Persona

Soap

Palmolive

Natural

hand

Wash

Liquid

Lux

387

387

Persona

Hair Oil

Palmolive

Shaving

Cream

Pears

Satinique

Color

Care

Shampoo

&

Condition

er

Palmolive

Moisturisi

ng Body

Wash

Pepsoden

t

Satinique

Color

Color and

Heat

Protector

Palmolive

Thermal

Spa

Pond’s

Satinique

Dandruff

Control

Hair

Rexona

Sunsilk

Sure

Tresemm

e

Vaseline

388

388

Q8. How would you rate the purchase experience of FMCG brands of the following

companies ? (Please tick the appropriate)

Very good Good Moderate Very Bad

Amway

Colgate-Palmolive

Hindustan Unilever

P&G

Q9. Kindly indicate your satisfaction level on following attributes of the advertising

& promotional efforts of following companies on a scale of 1 to 10.

Sl. No.

Attributes Amway Colgate-Palmolive

Hindustan Unilever

P&G

1 Frequency of

advertisement

2 Message

Conveyed

3 Timing

4 Medium Used

5 Celebrity

Endorser

*1 – highly satisfied and 10 – highly dissatisfied

389

389

Q10. Kindly indicate your satisfaction level on the following attributes of product

packaging of the following companies on a scale of 1 to 10.

Sl. No.

Attributes Amway

Colgate-Palmolive

Hindustan Unilever

P&G

1 Appearance

2 Information

Readability

3 Raw Material

used for

packaging

*1 – highly satisfied and 10 – highly dissatisfied

Q11. Would you have bought the product if it was manufactured independently with

no connection with the company group?

a) Yes

b) No

c) May be

d) Can’t say.

Q12. From where do you prefer buying FMCG product

a) Company stores

b) Local shops

c) Sales persons

d) Online

e) Other, please specify …………………

390

390

Q13. Are you willing to spend premium price for the products of FMCG brands?

a) Yes

b) No

Q14. What do you associate the FMCG products with?

a) Advertisements

b) Attributes

c) Parent group of companies

d) Other, please specify ……………..

Q15. What are the differentiating features of the products of following FMCG

companies when compared to other competitors?

Amway ………………………………….

Colgate-Palmolive ………………………………….

Hindustan Unilever …………………………………..

P&G ……………………………………

Q16. What are the sources of the FMCG brand information?

a) Family members

b) Peers

c) TV ads

d) Point of sales

e) Websites

391

391

f) Other, please specify ………………

Q17. To what extent has the product of the following FMCG companies successful

in meeting your need? (Please tick the appropriate one)

Fullest extent (upto 100 %)

More than 80 %

Between 50% to 80%

Less than 50%

Amway

Colgate-

Palmolive

Hindustan

Unilever

P&G

Q18. Kindly rank the following companies on the below mentioned attributes?

Companies

Attributes

Quality Brand

Image

Price Product

Range

Advertisement

Amway

Colgate-

Palmolive

Hindustan

Unilever

P&G

392

392

Q19. Any Suggestions for the following companies in terms of its positioning of

brands:

Amway………………………………………………………………………………………….….……………………………………………………………………………..

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Colgate-

Palmolive……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Hindustan

Unilever………………………………………………………………………………...…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

P&G…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

393

393

Personal Details

1) Name:

2) Gender: (a) Male (b) Female

3) Age Group: (a) Less than 25 (b) 25-35 (c) 35-45 (d) 45-55

4) Occupation:

(a) Private Service (b) Business (c) Govt. Service (d) Other Specify

…………………..

5) Annual income or profit from business/profession (in Rs)

(a) Less than 2,00,000 (b) 2,00,000 – 5,00,000

(c) 5,00,000 – 8,00,000 (d) Above 8,00,000

394

394

ANNEXURE 2

QUESTIONNAIRE FOR THAILAND

Dear Sir/Madam,

I am a Research Scholar in Manipur Institute of Management

Studies (MIMS), Manipur University undertaking a PhD entitled, “Brand

Management of Multinational Companies: A study of selected FMCG products in

India vis-a-vis Thailand ”.

In this regard, I would be grateful if you can spare your valuable time to answer the

questionnaire enclosed. I assured that the information collected will be kept

confidential and used for academic purpose only.

Looking forward to your kind cooperation.

Thanking you,

Sincerely yours,

SUNILDRO L.S. AKOIJAM

Guidelines for filling up the questionnaire:

3. For most of the question possible response categories are given in the

questionnaire. Please tick (√ ) one or more appropriate code(s) indicating your response. For some questions you may have to write the relevant

information in the space provided.

4. Please skip whatever is not applicable.

395

395

Q1. Could you identify FMCG brand with little or no advertising.

b) Yes b) No

Q2. Rank the factors that influenced you when you purchased FMCG body care

products.

Sl. No. Attributes Rank

a. Quality

b. Usage Experience

c. Price

d. Brand Image

e. Product Range

f. Advertisement

g. Delivery

Q3. How frequently do you change your FMCG brand?

d) Very frequently

e) Sometimes

f) Never

396

396

Q4. Have you used or been using FMCG brands of the following companies (please

tick whichever is appropriate)?

Companies Yes No

Amway

Colgate Palmolive

P&G

Unilever

Q5. If, yes how long have you been using the FMCG brands of the following

companies. (Please tick whichever is appropriate)?

Companies Months/Years

Amway

Colgate Palmolive

P&G

Unilever

397

397

Q6. From among the products of the following companies, which brands are you

aware of ?

Amway Tick (√) wherever applicable

Colgate-Palmolive

Tick (√) wherever applicabl

e

Procter& Gamble (P&G)

Tick (√) wherever applicabl

e

Unilever

Tick (√) wherever applicable

Artistry

Skin Care

Baby

Care Soap

Clairol Axe

Attitude

Deodrant

& Foot

Cream

Baby

Care

Shampoo

Crest Aviance

Body

Series

G&H

Body

Shampoo

Care

Makeup

Angel

Soft

Head &

Shoulder

Breese

Body

Series

Refreshin

g Body

Gel

Colgate

Motion

toothbrus

h

Herbal

Essence

Clear

Body

Series G

& H Body

Lotion

Colgate

Extra

Clean

Toothbrus

h

Olay Close-Up

Body

Series

Concentra

ted Liquid

Colgate

Kids

Toothbrus

h

Oral-B Citra

398

398

Hand

Soap &

Bar Soap

Body

Series

Deodrant

& Anti-

Perspirant

Roll

Colgate

360

Pantene Dove

Body

Series

G&H

Complexi

on Bar

Colgate

Herbal

Salt

Rejoice Lux

Dynamite

Hair

Cream &

After

Shave

Colgate

Total

Advance

Safeguard Pond’s

Glister

Toothpast

e

Colgate

Popular

Toothpast

e

Sk-II Rexona

Persona

Soap

Colgate

Sensitive

Software

Toothpast

e

Wella Sunsilk

Persona

Hair Oil

Flour

Child

Care

Tony &

Guy

Satinique Girls in Tresemm

399

399

Color

Care

Shampoo

&

Condition

er

Tech

Soap

e

Satinique

Color

Color and

Heat

Protector

Kids Care

Shampoo-

in-One

Vaseline

Satinique

Dandruff

Control

Hair

Palmolive

Soap

Protex

Cream

Protex

Cold

Powder

Protex

Liquid

Hand

Soap

400

400

Q7. From among the products of the following companies, which brands are you

using or have used before?

Amway Tick (√) wherever applicable

Colgate-Palmolive

Tick (√) wherever applicabl

e

Procter& Gamble (P&G)

Tick (√) wherever applicabl

e

Unilever

Tick (√) wherever applicable

Artistry

Skin Care

Baby Care

Soap

Clairol Axe

Attitude

Deodrant

& Foot

Cream

Baby Care

Shampoo

Crest Aviance

Body

Series

G&H

Body

Shampoo

Care

Makeup

Angel Soft

Head &

Shoulder

Breese

Body

Series

Refreshin

g Body

Gel

Colgate

Motion

toothbrush

Herbal

Essence

Clear

Body

Series G

& H Body

Lotion

Colgate

Extra

Clean

Toothbrus

h

Olay Close-Up

Body

Series

Concentra

Colgate

Kids

Toothbrus

Oral-B Citra

401

401

ted Liquid

Hand

Soap &

Bar Soap

h

Body

Series

Deodrant

& Anti-

Perspirant

Roll

Colgate

360

Pantene Dove

Body

Series

G&H

Complexi

on Bar

Colgate

Herbal

Salt

Rejoice Lux

Dynamite

Hair

Cream &

After

Shave

Colgate

Total

Advance

Safeguar

d

Pond’s

Glister

Toothpast

e

Colgate

Popular

Toothpast

e

Sk-II Rexona

Persona

Soap

Colgate

Sensitive

Software

Toothpast

e

Wella Sunsilk

Persona

Hair Oil

Flour

Child Care

Tony &

Guy

Satinique Girls in Tresemme

402

402

Color

Care

Shampoo

&

Condition

er

Tech Soap

Satinique

Color

Color and

Heat

Protector

Kids Care

Shampoo-

in-One

Vaseline

Satinique

Dandruff

Control

Hair

Palmolive

Soap

Protex

Cream

Protex

Cold

Powder

Protex

Liquid

Hand

Soap

403

403

Q8. How would you rate the purchase experience of FMCG brands of the following

companies ? (Please tick the appropriate)

Very good Good Moderate Very Bad

Amway

Colgate-Palmolive

P&G

Unilever

Q9. Kindly indicate your satisfaction level on following attributes of the advertising

& promotional efforts of following companies on a scale of 1 to 10.

Sl. No.

Attributes Amway Colgate-Palmolive

P&G

Unilever

1 Frequency of

advertisement

2 Message

Conveyed

3 Timing

4 Medium Used

5 Celebrity

Endorser

*1 – highly satisfied and 10 – highly dissatisfied

404

404

Q10. Kindly indicate your satisfaction level on the following attributes of product

packaging of the following companies on a scale of 1 to 10.

Sl. No.

Attributes Amway

Colgate-Palmolive

P&G Unilever

1 Appearance

2 Information

Readability

3 Raw Material

used for

packaging

*1 – highly satisfied and 10 – highly dissatisfied

Q11. Would you have bought the product if it was manufactured independently with

no connection with the company group?

e) Yes

f) No

g) May be

h) Can’t say.

Q12. From where do you prefer buying FMCG product

f) Company stores

g) Local shops

h) Sales persons

405

405

i) Online

j) Other, please specify …………………

Q13. Are you willing to spend premium price for the products of FMCG brands?

c) Yes

d) No

Q14. What do you associate the FMCG products with?

e) Advertisements

f) Attributes

g) Parent group of companies

h) Other, please specify ……………..

Q15. What are the differentiating features of the products of following FMCG

companies when compared to other competitors?

Amway ……………..

Colgate-Palmolive …………….

P&G …………….

Unilever …………….

Q16. What are the sources of the FMCG brand information?

g) Family members

h) Peers

406

406

i) TV ads

j) Point of sales

k) Websites

l) Other, please specify ………………

Q17. To what extent has the product of the following FMCG companies successful

in meeting your need? (Please tick the appropriate one)

Fullest extent More than 80 %

Between 50% to 80%

Less than 50%

Amway

Colgate-

Palmolive

P&G

Unilever

Q18. Kindly rank the following companies on the below mentioned attributes?

Companies

Attributes

Quality Brand

Image

Price Product

Range

Advertisement

Amway

Colgate-

Palmolive

P&G

Unilever

407

407

Q19. Any Suggestions for the following companies in terms of its positioning of

brands:

Amway………………………………………………………………………………………….….……………………………………………………………………………..…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Colgate-

Palmolive……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Hindustan

Unilever………………………………………………………………………………...…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

P&G…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

408

408

Personal Details

1) Name:

2) Gender: (a) Male (b) Female

3) Age Group: (a) Less than 25 (b) 25-35 (c) 35-45 (d) 45-55

4) Occupation:

(a) Private Service (b) Business (c) Govt. Service (d) Other, Specify

…………………..

5) Annual income or profit from business/profession (in THB)

(a) Less than 2,00, 000 (b) 2,00,000 – 5,00,000

(c) 5,00,000 – 8,00,000 (d) Above 8,00,000