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Ann BeckerUMass Amherst Public Health Nurse
Tobacco Free UMass A public University’s Experience
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Disclosures
No conflicts or commercial interests to disclose
I smoked in College- (I would not have admitted that back then)
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Overview
Public University Specific Issues• Challenges• Benefits
The implementation process• Budget• Communications• Signage• Resources to support students and staff• Enforcement
Evolving and sustaining the program
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Background: Fast UMass Facts
Large University in a small town
• 28,000 students ( graduate & undergraduate)• Greater than 6,000 employees• Located on 14,000 acres• 12,000 residential undergraduates in 45 dormitories
Town of Amherst has a population of 35,000-this includes the student population ( 52% under 24)
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UMass Tobacco Free in July 2013
First interest & passion of students, faculty & staff in 2009
The policy was formed by the University Health Council 2010
Voted in by the faculty senate in 2011 Implementation driven through the chancellor's
office Now program is in University Health Services 100% Tobacco Free No E-Cig No Kiosks
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Benefits
Fits in with the green and sustainable initiatives of the campus
Advocating for the quiet majority
Winning over those on the fence
Harm Reduction
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Challenges
Bureaucratic System• Steering the ship in a
new direction Patience in the process
Consensus Building
Managing expectations
Who owns the program?
Enforcement
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Budget & Cost Considerations
Marketing & Branding• Developing the logo• Advertising-Print • Signage
Staff Education Opportunities
Staff!
Supplies:• Pharmaceuticals-NRT’s• Covita• Promotional Giveaways• Buy a Hookah!
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What message do you want to convey?
Positive Framework To the point, but….
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Resources & Support
First decide who you are supporting: Students & Staff??
Tobacco Treatment Specialists: UMass Worcester has a great program
Nicotine Replacement-At a discount
Train the entire Health Service Staff
Screening at every visit
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Enforcement & Education
Try not to get stuck in enforcement arguments
Will be an ongoing challenge
Educating Supervisors is critical element
Engage as many people as you can
But, at the end of the day…. It IS University Policy
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Evolving and sustaining the program
Plan for the need to sustain the program for a long time
Where will responsibility for sustaining the program sit? • Department • staff• advisory committee
Integrating tobacco education into the campus culture
