Anju Project

8/17/2019 Anju Project

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ACKNOWLEDGEMENTI take this opportunity to acknowledge the efforts of many individuals who

helped me make this project possible. First and foremost, I would like to thank

Mr. Jyotirmoy Panda, Branch Manager, CC Ban! for allowing me totake summer training from his bank. I would like to express y heartfelt

appreciation and gratitude to my nd"#try G"ide and mentor, Mr. Chandan

Cho"dhary, Wea$th Manager, CC Ban!. His vision and execution aimed

at creating a structure definition, and realism around the project fostered the

ideal environment for me to learn and meetings he had with me, despite his

busy schedule. He has helped in providing the scope in a manner to make it

most beneficial to me and to the company.

I am immensely thankful to Mi## Li%a K"mari, &a$e# Manager ICICI ank

for giving me the opportunity to carry out my project work in this esteemed

organi!ation.

I also thank the 'a"$ty Mentor Dr.(.K.&haran for his patience and advice

during the making of the project and kind support from time to time. "he

project would have been impossible without his expert guidance.

I would also like to thank to )a!ir *"##ain n#tit"te + a$$ the ac"$ty

mem-er# o the in#tit"te, for providing me the opportunity to do a project

with CC Ban!.

#ast but not the least I am specially thankful to Mr. *emchandra Tiari, a

senior faculty member of /.K.&.0, Ara in 'ac"$ty o Management &cience,

for his valuable suggestion and support.

$ext I would like to express my gratitude to my 1arent# without whom the project work would not have been the light of the day. #ast but not the least, I

would like to thank all the staff of ICICI ank, I worked on for their kind

support during the intern.

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DECLA(ATON

I do hereby declare that the dissertation report

entitled, &A Pro2ect (e1ort On Wea$th

Management o CC Ban!3 is submitted by me

without picking up extracts from already published

data. It is not published and is done for the purpose of 'ummer internship with ICICI ank.

(n

ju )umari

*


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CONTENT& PAGE NO.

E4ec"ti5e &"mmary 6

7. O-2ecti5e o the Pro2ect 8

9. Com1any Proi$e :

;. *i#tory <

6. ntrod"ction 778. Wea$th Management 7=

:. CC -an! ea$th management gro"1 9;

=. '"nction o CC BANK ea$th management 96

>. Com1ari#on o CC -an! ith other -an!# ;:

6

(eerence >=

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E@EC0T/E &0MMA(

"his project was carried out in CC Ban!, Patna. "he

project title was A Pro2ect (e1ort On Wea$th

Management o CC Ban!. "he project speaks about

the -ealth management. (n introduction of -ealth

anagement and its scene in the country. I have described in

brief the CC Ban! Wea$th Management Gro"1 and its

Functioning.

$ext comes how -ealth anagement /roup Functions are

different from that of *&BC Ban! and Citi Ban!.

Further, I dealt with product and service provides by ICICI

ank.

$ext topics which are dealt are Fidelity International 0

1rincipal Financial /roup.

(t last come survey work and its analysis and conclusion.

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OBJECT/E O' T*E P(OJECT

Here in this project I have taken objective as to study and

understand how wealth management group of ICICI ank

functions. How they differ from other banks like H'C

ank, Citi ank etc. and what are the products provided by

them. (part from his I have even tried to focus on how

wealth management is gaining importance day by day.

esides this I have given due consideration to how

customers are benefiting from wealth management. esides

this I have even kept objective to learn about /lobal utual

Fund3under this I have mentioned two which are

4a5 fidelity 4b5 1rincipal Financial /roup.

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COMPAN P(O'LE

ICICI ank is India7s second3largest bank with total assets of

8s. +,229.6: billion 4;'< =>billion5 at arch +%, *??= and

profit after tax of 8s. +%.%? billion for fiscal *??=. ICICI

ank is the most valuable bank in India in terms of market

capitali!ation and is ranked third amongst all the companies

listed on the Indian stock exchanges in terms of free float

market capitali!ation. "he ank has a network of about >6?

branches an +,+?? ("s in India and presence in %=

countries. ICICI ank offers a wide range of banking

product and financial services to corporate and retail

customers through a variety of delivery channels and

through its speciali!ed subsidiaries and affiliates in the areas

of investment banking, life and no3life insurance, venture

capital and asset management.

"he ank currently has subsidiaries in the ;nited )ingdom,

8ussia and Canada, branches in 'ingapore, ahrain, Hong

)ong, 'ri #anka and @ubai International Finance Centre and

representative offices in the ;nited 'tates, ;nited (rab

Amirates, China, 'outh (frica, angladesh, "hailand,

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alaysia and Indonesia. Bur ;) subsidiary has established

a branch in elgium.

ICICI ank7s euity shares are listed in India on ombay'tock Axchange and the $ational 'tock Axchange of India

#imited and its (merican @epositary 8eceipts 4(@8s5 are

listed on the $ew Dork 'tock Axchange 4$D'A5.

Bn 2th Euly7 ?= ICICI ank in association with Eewellery

major /itanjali /roup 4which manages brands of diamond

jewellery like /ili, $akshatra, (smi, 'angini, @7damas etc.5

has launched India7s first Eewellery Card which is first

comprehensive and powerful Eewellery.

Credit Card having exclusive purchase and lifestyle benefit.

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:

CC /ent"reCC Lom-ard

Genera$ n#"rance

Com1any

CC &ec"ritie#

CC Ban! Ltd

Pr"dentia$

CC AMC + Tr"#t

CC

Pr"dentia$

Lie n#"rance

Com1any


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&tr"ct"re o CC Gro"1

*&TO(

ICICI 4nd"#tria$ Credit and n5e#tment Cor1oration o

ndia5 was established by the /overnment of India in %>66

as a Financial Institution 4FI, other such institutions were

I@I, 'I@I5 with the objective to finance large industrial

projects. ICICI was not a bank it could not take retail

deposits and not was it reuired to comply with Indian

banking reuirements for liuid reserves. ICICI borrowed

funds from many multilateral agencies such as the -orld

ank5, often at concessional rates. "hese funds were

deployed in large corporate loans. (ll this changed in %>>2

when ICICI founded a separate legal entity G CC Ban!

which undertook normal banking operations3taking deposits,

credit cards, car loans etc. ICICI7s shareholding in ICICI

ank was reduced to 29 through a public offering of share

in India in fiscal %>>:. "he experiment was so successful

that ICICI merged into ICICI ank 4reverse merger5 in

*??*. It is the first Indian company and bank to be listed on

$D'A by euity offering through (@8s in *???. Bne (@8

is eual to two shares of ICICI ank. ICICI ank has the

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largest market share among all banks in retail or consumer

financing. It is the largest issuer of credit cards in India. It

was the first bank to offer a wide network of ("s and hadthe largest network of ("s till *??6, before 'I caught up

with it. ICICI ank now has the largest market value of all

banks in India, and is widely seen as a sophisticated bank

able to take on many global banks in Indian arket.

NT(OD0CTON

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-hat can an individual and families do to protect and grow

their wealth, share it with others, enjoy financial security,and build lasting personal and family legacies based on it

Affective wealth management is much more about how well

one manages than it is about how much one manages.

-ealth management is bout more than investing, through

that is an important part. oney, family and community are

invariably bound together. 1eople pay taxes, save, spend,

support philanthropic causes, and transfer wealth to their

heirs. 'uccessful wealth management involves the integrated

and effective management of all these components.

T(AN&TON&

'ome people build their wealth by saving money a little bit

each month and managing it with the goal of having

financial security in retirement. Aven after years of

accumulating financial assets, working with advisors, and

experiencing the volatility of financial markets, they are still

uncomfortable with how their assets are managed and are

looking for better ways to achieve their goals.

Bthers achieve financial independence in sudden and

sometimes difficult and tumultuous ways. "heir transitions

to wealth are abrupt and often stressful. 'ome sell a business

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into which they had poured their entire savings. 'ome retire

with a pension that they are now responsible for managing.

Bne of the biggest sudden and high3stress circumstances for coming into wealth is the death of a parent. In many of these

circumstances, people will not be prepared to take on the

responsibility of their new wealth, and the event itself will

often come as a surprise.

uilding wealth and conserving it takes time, and it

demands considered action.

"herefore before taking assistance of any professional

advisor one needs to do homework first, which is to translate

its values into financial goals.

T(AN&LATNG /AL0E& NTO 'NANCAL GOAL&

ItJs important that a personJs financial goals speak and

reinforce its value. Bne is more likely to achieve its goals3

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and more importantly, to gain true satisfaction3if a personJs

financial goals and values are aligned. For that one needs to

answer the below mentioned %? 4ten5 uestions.Interpretation of those uestions is given further.

"he uestions areK

7. What yo" ant to accom1$i#h ith yo"r $ie and

yo"r ea$th

4Ax3 aximi!e your financial security in retirement, 'pend

your money, @onate money andLor time worthy caused, /ive

money and companionship to people you care about etc5

9. 'or ho $ong do yo" ant yo"r 5a$"e# to #ha1e

yo"r ami$yF# "t"re

4"ill your life or for multigenerational5

;. When it come# to in5e#ting, o"$d yo" rather eat

e$$3 or #$ee1 e$$3

4i.e. how much risk are you willing to take with your wealth

and how much are you willing to sacrifice to ensure that

your wealth continues to grow5

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6. Are there ta$ent# ithin yo"r ami$y that yo" can

ta1 to "rther e41and yo"r ami$yF# 1rod"cti5ity andea$th

4Competitive advantage of family for making money5

8. Are yo" committed to creating a c"$t"re o

acco"nta-i$ity in yo"r ami$y and ith yo"r ea$th

ad5i#or#

4ex3 'ome people believe that because they are rich they

donJt have to be constrained by a budget, 'ome people have

good intentions but donJt have the time or infrastructure to

keep good personal financial records, any people donJt

know how to evaluate the performance of wealth managers,

'ome people get intimidated by advisors etc. -here do you

see yourself5

:. Are yo" -"$$i#h or -eari#h on the g$o-a$ economy,

-"#ine## and in5e#ting

4i.e. whether you are optimistic or pessimistic5

=. To hat e4tent are yo"r a##et# "nder threat

4(ssets can be threatened by a variety of people and events,

ex3 a divorce, a house fire, a disgruntled trust beneficiary,

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employees, neighbours, or the driver of an automobile with

whom you happen to collide5

>. *o #ho"$d my ami$y comm"nicate a-o"t it#

ea$th

4"here is a fine line between empowerment and entitlement.

"he privileges of wealth come with responsibilities, so you

will need to decide how to hold the next generation of

family members responsible, not only for ensuring the

familyJs memory and legacy, but also for managing the gift

of wealth that is given personally to them.5


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7?.*o im1ortant i# it to yo" to ma4imi%e ta4

eiciency Wi$$ it change in "t"re generation#4"ax efficiency is a major variable in the strategic wealth

management process because it affects both the way you

manage your financial assets and how you distribute them in

your estate plan. For most people, taxes are either the largest

or second largest controllable drain on wealth or they

manage their taxes as aggressively as they mange their

investments.5 (fter reviewing the uestions one shall mark

the answers in the below given table which is a continuum

of financial goals from di#tri-"tionHoriented to grothH

oriented being represented by a two3headed arrow. elow

&Financial /oalM is a series of issues 4which have been

mentioned above5 and a range of possible responses, again

represented by arrows. (ll issues are values3based, butsome, like asset threats and tax efficiency, have an

operational tone. y selecting answers to ten uestions that

express values, one can identify the financial goal that is

right for the person.

WEALT* MANAGEMENT

-ealth anagement is a term that originated in the %>>?s in

;' with the roker @ealers, anks, and Insurance

Companies. -ealth anagement has generally evolved from

high net worth financial consulting for persons who are top

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clients of any firm. -ealth anagement is classified as an

advanced type of financial planning that provides

individuals and even families with private banking, estate planning, asset management, legal service resources, trust

management, investment management, taxation advice, and

portfolio management. "hus, wealth management

encompasses asset management, client advisory services,

and the distribution of investment products.

1ersons engaged in wealth management usually work for

law firms, accounting firms, brokerage firm, large banks,

trust departments, or investment and portfolio management

firms. 'maller firms such as 8egistered Investment (dvisors

also tend to provide a wide array of family office services.

-ealth management is a high level form of private banking

that provides various types of investment, insurance and

bank product and services. -ith the repeal of the /lasss3

steagall (ct in %>>>, financial firms were finally able to

provide al three of the above services from the same offices.

-ith the emergence of wealth management as a career

opportunity as well as a professional service in high

demand, educational programs such as the $ew Dork

;niversity certificate program, and the (merican (cademy

of Financial anagement C- Certificated 0 Chartered

-ealth anager program are proving customi!ed wealth

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management executive training to corporations and

individuals alike. (s wealth management serves a much

more affluent community, many governments licensedlawyers, C1(s, Chartered and Certified -ealth anagerJs

and sometimes an insurance professional who is CF1s are

involved in this type of high3net3worth consulting. )eep in

mind that only #awyers and C1(s have a government

license to provide legal or tax advice on complex wealth

management, estate planning, tax law, retirement or other

legal issues such as business.

WEALT* MANAGEMENT &CENE N T*E

CO0NT(

What i# the #tate o the ea$th management in the

co"ntry

-ealth management is just emerging in India. "he growth

of the economy has already been widely showcased.

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-ealth and disposable income are growing substantially.

-e are also noticing that for the first time the ability to

earn and save are slightly different. Aarlier you just putaway your money in some guaranteed products. "oday,

when even the government is withdrawing from those

products 4it recently stopped the maturity bonus on post3

office savings5, investors, whether they be doctors,

architects or anyone else, need professional help.

# ea$th management on$y or the ea$thy

It is for every body. "he person who is earning 8s +?,???

per month also needs this advice. For instance, if there is

a *63year3old guy who earns this sum, his first priority is

to buy a house for, say around 8s *? lakh. He has to now

protect this property from, say, flood, cyclone or other

natural disasters. Here is where we can help. Dou have

building insurance that doesnJt cost more than 8s :??3

%,???. "hatJs what it costs for a dinner in a good hotel in

any city. -hy not protect the asset, which you are going

to live in for the next few decades 'imilarly, there are

other issues, such as protecting your family from medical

emergencies. (ll these come within the scope of wealth

management services.

Which i# yo"r main mar!et

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"he opportunity in this space is mainly because of two

developments. First, there are more people in employment

who are getting stock options. I know of institutionswhere more than %?? people have stock options worth 8s

*36 crore. (nd they encash it. (nd, second, the expansion

of business and entrepreneurial capacity. -e see first3time

entrepreneurs cashing out partially over a period of four3

five years. "hat cashing out can be from 8s 6 crore to 8s

%?? crore. "hese people need wealth management

services. -e service some film personalities too. "hey

want to maintain the status earned during their peak to

continue. $obody wants to slip. "here is a genuine feeling

that they have a five3year peak during which every

rupee earned must be saved carefully. -ithout giving

names, I can tell you that they are willing to take good

advice. -e have other professionals also, such as doctors

and architects. -e should look at someone who has the

potential to have a surplus of around 8s *.6 crore.

#nIt the -ar rather high

"he relationship starts on a much smaller note. -e work

with clients over a period G six months to a year3 in order

for them to understand, assess and gain confidence in us.

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-e wait for the length of the time. -e look at the

potential.

"here is a cost to servicing the client. "hat is why we look at this kind of potential. -hen you offer one3to3one

service, a relationship manager can handle *?3*6 clients.

"o that extent there is going to be the element of higher

costs.

What a-o"t com1etition rom oreign and ndian

-an!#

asically, the service they offer is transaction oriented.

ost of them offer some mutual funds and some euity

advice. ut someone who has between

8s * crore to 8s *6 crore don7t want this. He wants

somebody who can work with him over a period of time.

-e need to work continuously, for him to trust us, for us

to understand him, his family, his taxation issues,

succession issues, etc. "here is some value addition when

you deal with people over a period. I can suggest more

ideas and we can exchange notes on how to go ahead

about certain things.

CC WEALT* MAGEMENT G(O0P

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even deal in gold, structured products commodity trading, +rd

party product, and even provide services like philanthropy

services etc. (ll blended to bring you seamless financial

solutions that ensure you have the advantage in everyfinancial decision. -herever you may be in I$@I( or

around the globe. "he group is more than just a one3point

contact for all your banking and financial needs. In fact they

are financial expert in their own right. 'pecially trained in a

wide array of financial products and services, they will

provide you with solution specific to your individual needs.

"hey will put you in touch with our panel of financial

experts for speciali!ed advice and liaise with the various

ICICI /roup companies on your behalf, ensuring that you

have the expertise of one of India7s biggest and the most

innovative financial powerhouse at your disposal. "HA

-A(#"H ($(/AA$" /8B;1 is only a part of the

lager team which ensures your money works harder.-orking silently behind the scenes is a team of product

expert. "hese handpicked experts have a wealth of financial

experience under their belt and will assist.

*OW WEALT* MANAGEMENT G(O0P O'

CC BANK '0NCTON&

0nder#tanding yo"r inancia$ goa$#

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Bur investment process starts with understanding your

background investment objectives risk tolerance and

existing investment pattern. ( comprehensive client profiling exercise help us in evaluating your risk appetite

and understanding your investment objectives, which are

kept in mind while building your profile.

n5e#tment P$an

ased on your investment goals, cash flow reuirements,

investment hori!on and risk profile, we construct a suitable

asset allocation for you. @uring this exercise, we also

evaluate and rebalance your existing investments as per theasset allocation, in case reuired by you in your decision

making process.

Porto$io Con#tr"ction

From our wide range of investment avenues, we construct

appropriate solutions to implement your investment plan and

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evolve a tailor3made portfolio for your specific

reuirements. "his would involve execution of investments

in debts, euity, structured products or alternative classes as per the suggested asset allocation.

Porto$io Maintenance

-e monitor your investment and periodically suggestrebalancing in the portfolio for maintaining the asset

allocation or aligning your portfolio to changes in macro3

economics factors that might affect your investment.

Porto$io (e5ie

(s your investment preferences or financial goals may

change over a period of time, we review your portfolio

periodically with you to discuss and implement any changes

in asset allocation or portfolio strategy.

'ourceK ooklet provided by ICICI ank

OPT6 MO(E

B1"2 B8A is a uestionnaire given to the clients to

know weather they are conservative, investors. (ccordingly

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the wealth management group suggests where to invest so as

to receive best returns and to withdraw if not profitable.

Following is the format of uestionnaireK

0E&TONNA(E

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%. y current profile is best described as followsK

a. 'ingleLDoung family b. ature family c. $earingretirement

*. y investment experience is best described as followsK

a. I have good knowledge

b. 'ome knowledge, but not in depth

c. 'tarting to learn

+. How do I describe my investment styleK

a. I like to buy shares

b. I can consider buying

c. I do not buy share

2. y main investment goal isK

a. "o watch my money grow fast

b. "o earn income and also grow my money

c. Bnly to earn a stable income

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6. But of my total money, how much would I want to

invest nowK

a. #ess than *6 b. etween *6 0 +6

c. ore than 6?

9. (pproximately what portion of my monthly net income

goes towards paying of installment of loans 4home loan,

credit loan, auto loan5

a. #ess than %?

b. etween %? 0 +6

c. ore than 6?

=. If I expect to have any major expenses 4such as Childs

higher educationLmarriage, purchase of home5 have I

planned a separate provision for these expenses

a. I do not expect to have any such expenses

b. Des, I have a separate provision for these expenses

c. Have no separate provision for these expenses

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:. y financial position is best described as followsK

a. I have complete financial freedom b. I can afford to take some risk

c. I can not afford to lose any money

>. I plan to start withdrawing money from my investment

for major needs

a. Bnly beyond 6 years

b. etween * to 6 years

c. -ithin * years

%?. I will not need to withdraw these saving before the

started investment hori!on

a. 'trongly disagree

a. $eutral

b. (gree

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%%. I am face with a choice between greater job

security with a small pay raise or a much higher pay

raise but less job security. -hich would I electa. I would definitely choose the higher pay raise

b. I may choose either

c. I would definitely choose greater job security

%*. How much money can I afford to lose before

feeling uncomfortable and exiting from an investment

a. *?

b. 6

c. ?

%+. Investment in stock market is the same as

spinning the roulette wheel the odds are stacked against

me

a. 'trongly disagree

b. $eutral

c. (gree

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%2. -ho has advised me in the past

a. roker

b. banker c. none

(ecommended a##et A$$ocation

Con#er5ati5e

"o take low risk on capital and aim to obtain marginally

higher return predominantly through bank fixed deposits and

a mix of income plans.

Moderate

"o take risk on capital by participating in the euity markets

with the objective of enhancing returns in the long term.

Aggre##i5e

"o take high risk on capital with the objective of higher

returns over a 6years period.

&CO(NG &&TEM

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$o. of option 4a5 ticked P6Q

$o. of option 4b5 ticked P+Q

$o. of option 4c5 ticked P%Q"B"(# 'CB8AQ

CB$'A8N("INA %63+6

B@A8("A +9366

(//8A''INA 693=6

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O1t 6 moreH

Perormance #"mmary

Bpt 2 ore is a set of five suggested asset allocation

designed to help in planning one7s financial needs for five

distinct risk profiles vi!., risk averse conservative, balanced,

growth, aggressive. It helps in creating the appropriate

balance between safety, liuidity and potential for yield

enhancement through a mix of bank fixed deposits and

mutual funds 4both fixed income and euity5. "he suggested

asset allocations for the five profiles in the Bpt 2 ore are

shown belo

'cheme

(i#!

A5er#

e

Con#er5ati

5e

Ba$ance

d

Grot

h

Aggre##i

5e

E"ity

P$an#

@'1#Bpportunities FundH@FC "op

*??

3

3

3

3

3

%6

3

3

%?

%?

%?

3

3

%6

%6

%?

%?

%?

%?

%?

*?

*?

*?

++


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ICICI1rudential1ower

8eliance/rowthFundagnum/lobalFundFranklin"empleton

1rima Fund

3 3 3 3 %?

';

"B"(#

3 %6 +? 9? >?

&hort term

1$an#

ICICI

1rudential'hort term plan

*? *6 %? *? %?

';

"B"(#

*? *6 %? *? %?

'$oating

(ate P$an#

)otak Floating3'"irlaFloater G#"

33

3

3

3

%?%?

33

33

';"B"(#

3 3 *? 3 3

'i4ed

De1o#it#

:? 9? 2? *? 3

+2


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ICICI ank @eposits

&0B

TOTAL

:? 9? 2? *? 3

G(AND

TOTAL

%?? %?? %?? %?? %??

*i#torica$ 1erormance o the a##et a$$ocation

PA(TC0LA

(&

(i#!

A5er

#e

Con#er5at

i5e

Ba$anc

ed

Gro

th

Aggre##i

5e

Bne year returnsNolatility'hape ratio

9.>*?.%+%:.>

9.96%.6?%.2

%>.2>=.>>%.>

*2.+9%+.9*%.6

2:.>>*2.**%.:

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COMPA(&ON O' CC BANK WT*

OT*E( BANK&

*&BC BANK The Wor$d# Loca$ Ban!

H'C7s origins in India date back to %:6+, when the

ercantile ank of India was established in umbai. "he

ank has since, steadily grown in reach and service

offerings, keeping pace with the evolving banking and

financial needs of its customers. In India, the ank offers a

comprehensive suite of world3class product and services to

its corporate and commercial banking clients an also to a

fast growing personal banking customer base.

*&BC G ro"1 entitie# in ndia

• "he Hong )ong and 'hanghai anking Corporation

#imited 4H'C5

• H'C (ssets anagement 4India5 1rivate #imited

• H'C Alectronic @ata 1rocessing 4India5 1rivate #imited

• H'C Insurance roker 4India5 1rivate #imited

• H'C Bperations and 1rocessing Anterprise 4India5

1rivate #imited

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• H'C 1rivate Auity anagement 4auritius5 #imited

• H'C 1rofessional 'ervices 4India5 1rivate #imited

• H'C 'ecurities and Capital arkets 4India5 1rivate

#imited

• H'C 'oftware @evelopment 4India5 1rivate #imited

*o the ea$th management gro"1 o CC Ban!

i# dierent rom *&BC Ban!

*&BC Poer /antage

H'C7s 1ower Nantage (ccount is an exclusive proposition

that offers, amongst other benefits, a uniue feature, called

the 1ersonali!ed Financial 8eview 41F85. ( trained

Financial 1lanner uses the 1F8 to help you evaluate your

finances, identify your current and future financial needs and

assist you in drawing up a plan to meet them. "his sets it

apart from any other banking account

'EAT0(E& AND BENE'T&

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• ( 1ower Nantage 8elationship anager to assist you in

your banking and financial planning needs.

•1ersonal Financial 8eview helps you to evaluate your

finances, identify your current and future financial

needs and assist you in drawing up a plan to meet

them.

• ;nlimited free transactions 4cash withdrawals and

balance enuiries5 at *?,??? H'C and non3H'C

Nisa ("s in India using your 1ower Nantage debit

card.

• @edicated 'ervice @esk and "eller Countries to assist

you with your banking needs, enabling you to save

time.

• Higher cash withdrawal limit of up to 8s. 6?,??? and

funds transfer up to 8s %??,??? with your 1ower

Nantage debit card, across *?,??? H'C and non3

H'C Nisa ("s in India and close to % million ("s

overseas.

• ;se your 1ower Nantage debit card for purchases of up

to 8s. 6?,??? per day at over +*?,??? merchant

establishments in India and over %2 million such

establishments overseas.

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• Free Cheues 1ayable at 1ar 4C115 facility in all cities

where H'C has branches, helping you save on out3

station clearing time and costs.• $o3bounce Cheue 1rotection which means cheues

presented through clearing irrespective of funds

available, will be honoured 4overdrawing of a

maximum of 8s. %?,???5P

•onthly Composite 'tatement giving you a snapshot

of all deposits and loans.

• Eoining fee waiver and 6? off on the annual fee for

your credit cardPP

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Financial 1lanning 'ervices

uilding wealth today depends on a sound financial planthat involves saving and investing, in long3term growth and

sufficient returns. aking the change from saving to

investing can be critical to your long3term success. Inflation,

falling interest rates and fluctuating market conditions

reuire you to plan your finances carefully. Celebrateimportant occasions in the future by managing your wealth

well now. H'C7s Financial 1lanning 'ervices are available

for existing H'C customers and are free of cost.

B"#ine## &e$ect

-hen it comes to maximi!ing your wealth, you need to partner with a reliable banking service. Bur range of

financial services and personali!ed banking solutions helps

you mange your wealth efficiency.

/reat partnerships lead to even greater rewards. "hat is why

we at H'C usiness 'elect work with you every step of

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the way. Choose from a rang of financial services and

personali!ed business3banking solutions that help you

maximi!e your business potential.(nd give you the recognition you deserve.

'EAT0(E& AND BENE'T&

• A dedicated (e$ation#hi1 manager

usiness 'elect provides you with a personal 8elationship

anager dedicated to understanding your financial needs.

'o whether you7re looking for cash management solutions,

trade related services, or simply cash pick3up from your

business premises, the personal attention your 8elationship

anager provides is invaluable in helping you choose the

right solutions.

• Preerentia$ 1ricingon Trade &er5ice#

(s our valued customer, you can enjoy our local expertise

and global reach in handling your trade business, including a

complete range of products that would facilitate you in all

your export and import transactions. "hese include Axport

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and Import Collections, @ocumentary Credit 4or #etter of

Credit5 issuing, advising and confirming, negotiation of your

Axport ills and 8emittances.

• '(EE cahierI# order#

Anjoy the benefit of free cashier7s orders payable at any

H'C branch in India.

• B"#ine## Door#te1 Ban!ing

"ransact from the comfort of your cabin with usiness

@oorstep anking, Cash, cheues and drafts can be picked

up from or delivered to your office absolutely free of cost.

• Preerentia$ 1ricingon oreign e4change rate#

-ith our global network, we not only ensure that your

foreign exchange transactions are seamless but also provide

you with preferential rates on all your foreign exchange

remittances routed through us.

• No -o"nce che"e 1rotection

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ake payment with complete peace of mind Gusiness

'elect offers you a no3bounce limit of up to 8s. * #akh on

cheues issued from your usiness 'elected account.

• '(EE nternet Ban!ing or B"#ine##

anage your finances with ease. Niew your accountstatements, pay bills make drafts or transfer funds round the

clock, from anywhere in the world.

• '(EE B"#ine## Phone Ban!ing

(ccess your ank balances at your convenience, with

actually stepping into the ank. (ll you need is a phone and

you can transfer funds, pay your suppliers, make fixed

deposits, reuest a cheue book and much more.

• '(EE #1ecia$ ATM card

-ithdraw up to 8s *??,???L3 per day with your special

usiness 'elect (" card at over %6? ("s in India.

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• Ne de-it card

Dou can now apply for a H'C debit card which can beused as an (" card at any H'C or NisaL1lus ("

across the world, as well as for making payment at

merchant establishments.

•C$"#ter de1o#it#

-ith cluster deposits, let your idle monies earn the

interest rate of a fixed deposit while allowing you access

to your funds at any time. Ansuring the best3possible

returns as well as liuidity.

• &mart Money Acco"nt

-ith the 'mart oney (ccount, make your fixed deposits

work for you. (vail of an overdraft against your fixed

deposits at attractive rates.

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Citi-an!

Citi-an! is a major international bank, founded in %:%* as

the City Bank of New York. Citibank is now the consumer

and corporate banking arm of financial services giantCitigroup, the largest company of its kind in the world. (s of

arch *??=, it is the largest bank in the ;nited 'tates by

holdings.

Citi Go$d

Wea$th Management

Citibank has a well3organi!ed system of -ealth

anagement services in India that give you unparalleled

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advantage and opens up the opportunity to maximi!e your

wealth.

-elcome to Citigold -ealth anagement, an innovativefeature to complement Citibank and their range of banking

services in India.

Check our Citibank -ealth anagement process to assure

yourself that CitibankJs banking services in India are

comprehensive and have been designed keeping the long3

term benefits and convenience of the customer in mind.

CitiGo$d Wea$th Management Team

Dour Citi/old -ealth anager backed by a team of expertsin the field of investments, insurance, treasury and foreign

exchange services will provide you with expert advice

through the Citi/old -ealth anagement 1rocess and help

you keep track of your portfolio on a regular basis. Dour

dedicated service relationship manager will help you with all

your banking transactions at your convenience.

CitiGo$d Wea$th Management Proce##

Citi/old -ealth anagement is a two3step process

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"he first step begins with Citipro, the Financial anaging

"ool. It helps you access your existing wealth, cash flow

reuirements, risk appetite and investment hori!on. Dour

profile and your cash flows will determine the optimal

portfolio allocation into liuid assets, medium term and

long3term investments. It also helps you rationali!e your

existing liabilities and determine your insurancereuirements so that your family can continue to avail the

same benefits and fulfil their drams even in case of an

unfortunate eventuality. It thus enables you to preserve,

protect and grow your wealth.

"he second step pertains to product selection and portfolio

review and rebalancing with CitiChoice. Dou can select from

a shortlist of top performing mutual funds in each of the

liuid, debt and euity funds asset classes from leading fund

houses in India. @epending on your risk appetite and

investment hori!on, you can also invest in /overnment of

India fixed income securities, treasury bills and corporate

bondsLdebenturesLcommercial papers.

Dour Citi/old -ealth anager actively monitors your

investment portfolio and keeps you abreast with the updated

status of your investments. Dou also receive a portfolio

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tracker that contains details on your portfolio performance

against your financial plan and provides you a systematic

opportunity to rebalance your investments should you desireto do so.

Wide (ange o Prod"ct#

Citi/old offers you a comprehensive range of products to

meet your transaction, savings, and investment and

insurance reuirements.

Dou can select from a set of term and endowment insurance policies brought to you through our insurance partners so

that your needs for wealth protection are taken care of.

Dou can also select from a range of asset products, namely

personal, home and auto loans at special relationship

pricing.

Citibank makes available an exclusive set of structured

products for our Citi/old customers like arket #inked

deposits and Invest 1lus with CitibankJs global reach, you

get the power to manage your foreign exchange flows in the

most efficient manner.

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0nmatched Ban!ing Con5enience

Dou can conduct your banking in compete exclusivity andconfidentiality at our exclusive outlets the world over, and

come to know about them through financial and business

maga!ines and television programmes.

Citi/old brings to you superior banking convenience with

draft drawing facilities at over +?% locations, national banking, payable3at3par cheue books, cash delivery and

cheue pick3up facilities.

(n exclusive Citi/old telephone line at Citi1hone, Citibank

Bnline and Citibank anking Centers enables you to

conduct your banking transactions *2 hours a day, = days aweek3both while you are in India or traveling overseas.

Citi(lert messaging services helps you keep tab on your

money through (lerts on your email or mobile phone.

CitiGo$d Wea$th Management E4c$"#i5e#

Citi/old -ealth anagement offers you an exclusive

privilege that comprise of K

• "ax and estate advisory services through a leading tax

advisory firm in India.

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• Free for life Citibank International /old Credit Card.

• ;pdated information on treasury, currency markets.

• Invites to seminars on capital markets, mutual funds,

budget and taxation.

• Free insurance benefits Gupto 8s +? #akh personal

accident, and baggage and householder insurance.

• Free access to airport lounges at @omestic and

International airports in India.

'NANCAL P(OD0CT& AND &E(/CE&

O''E(ED B

CC BANK

Term De1o#it#

'table and assured returns make them a vital part of all

investor7s portfolio. (mongst the most traditional banking

products, @eposits still remain a popular choice for

investors. ICICI ank offers a wide variety of @eposits, with

attractive interest rates and many more useful features.

"here is a choice between a traditional or reinvestment or

recurring deposit plans. (ll plans offer a range of interest

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payout options 4annual, semi3annual, etc.5 and choice of

tenors.

o

"enorsK = days to 6 days

o 1ayouts G Bn aturity, (nnually, Ruarterly, onthly.

o Interest Bptions3 Fixed or Floating

'i4ed ncome &ec"ritie#

Fixed Income 'ecurities like bonds provide stable andassured cash flows if held till maturity.

"he large exposure to this asset class is because of the

variety of products that are on offer in this umbrella class,

which offers investors a wide range of choices covering a

broad spectrum of risk and return objectives.(ttractive benefits of bonds

o Fixed returns3 Irrespective of market trends, if held till

maturity

o 'table returns3 #ess volatility compared to euities

o #iuidity3Aasy entry and exit opportunities

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o @iversification G -ide range of options available to

choose from

o

1rotection against deflation G( hedge againsteconomic slowdown

o ;nlocking asset value GCan be pledged as collateral

n5e#tment in E"ity Mar!et#

"here are a number of ways of investing in the Indian euity

markets. Bne could either invest through a fund or invest

directly. Investing through the fund provides low cost access

to professional expertise however, there is limited control

on the underlying portfolio. For direct investment an

attractive route is to invest through 1ortfolio anagement'ervices 41'5, which not only provides professional

management at low cost but also gives a higher degree of

control.

Porto$io Management &er5ice#

1' is a generic term used to describe the services offered

by certain professional entities related to management of

clients7 portfolio of financial assets 4euities, fixed income

securities, derivatives, etc.5 in the Capital arkets on

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segregated account basis. "he key advantage of 1' is that

customi!ed portfolios are created for each individual

investor, in terms of matching it with the person7s risk appetitive and return expectations, incorporating his views

on different sectors or companies and allowing dynamic

asset allocation.

Direct n5e#tment in E"itie#-ish to invest directly in shares of Indian companies

without having to bother about finding a broker or worry

about margin and settlement issues has come true. Bne can

enjoy the convenience of hassle3free, simple and efficient

trading in Indian euities online through the ICICI web3 based platform, ICICI direct.com. "he ICICIdierect.com

platform provides a uniue experience of online investing in

shares listed on the $ational 'tock Axchange 4$'A5 and the

ombay 'tock Axchange 4'A5, India as well as investment

in the Initial 1ublic Bfferings.

4I1Bs5 made by Indian companies. ICICI ank offers varied

@emat services like e3instruction facility, digitally signed

statements an many more offering the best value for money,

across*%2 branches.

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M"t"a$ '"nd#

( mutual fund is an entity that pools the money of manyinvestors G its unit3holders3 to invest in different securities.

Investments may be in shares, debt securities, money market

securities or a combination of these. "hose securities are

professional managed on behalf of the unit3holders, each

investor holds a pro3rata share of the portfolio i.e. entitled toany profits when the securities are sold. ut subject to any

one can get a choice of schemes to suit its investment needs

and risk profile. 'ome types of utual Fund 'chemes are

given belowK

De-t '"nd# "his fund gives access to a wide range of

fixed income securities across currencies and markets.

@epending on the investment hori!on, one can choose from

#iuid Funds for short3term liuidity management, Floating

8ate Funds to take advantage of risking interest rates, or other plans like 'overeign ond Funds, 'hort3term ond

Funds and Fixed aturity 1lans to suit the investment

needs.

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E"ityH-a#ed '"nd# "his fund invests a major portion

of their portfolio in euity markets, with some portion in

fixed income securities. Bne can invest in @iversified AuityFunds for stable returns from across industry sectors, or take

a view on a particular sector and invest in 'ector Funds that

provides exposure to the leading companies in the selected

sector. Aven within these broad categories of Auity3based

Funds, diff erent schemes follow different styles like #arge,id or 'mall Cap and Nalue or /rowth style of investment,

provide ample diversification opportunities.

Lia-i$ity Management Prod"ct#

#iability anagement 1roducts help to manage the

borrowing needs without disturbing one7s investments.

anaging the borrowings effectively helps in strengthening

the portfolio7s long term performance, while at the same

time meeting the short3term cash flow needs. Home loans,vehicle loans, personal loans, loan against investments3

'hareLmutual funds, loans against deposits, loan against 8eal

Astate etc. are some of the products of the entire spectrum of

loan products.

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(i#! Management Prod"ct#

Financial priorities in life, be it 'aving protection or

Investment, depends on the stage of life you are in. -ith

changing life stages, priorities will change as well. "o meet

these constantly evolving needs, one may need to buy

different policies at every stage.

ICICI ank with its channel partner, ICICI 1rudential offerscustomi!ed Lie n#"rance solutions with a comprehensive

range of unit3linked products that takes care of a person7s

wealth by providing flexibilities. ICICI ank also offers

tailor made solutions for individual and family, taking care

of their life and also allowing earning while you save byconverting them into investments.

ICICI ank in association with ICICI #ombard offered

comprehensive commercial and personal product line

4Genera$ n#"rance5 aimed at customers and businesses of

all kinds and si!es, as there is always an uncertainly attachedto life and property due to natural and man made calamities

and the losses that they cause are a matter of increasing

concern. "o name a few, they include Health, Home, otor,

"ravel, 1ersonal (ccident #iability, Credit Insurance, Credit

Insurance, 1roject Insurance, ega risk (viation covers, etc.

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Tr"#t &er5ice#

In today7s world of uncertainties, the need for proper and

prudent safeguarding of one7s future and that of our near and

dear ones has gained greater significance. ICICI ank

through its partner companies provides speciali!ed services

and facilities reuired to safeguard the investment andestates not only in one7s lifetime but also subseuent to it

and then dispose them off according to the terms of the -ill

or "rust. ( "rust is a highly flexible arrangement that can be

structured to organi!e global assets. ( trust is also ideal to

address specific investment needs such as estate planning,asset sheltering and tax planning.

Phi$anthro1y &er5ice#

1hilanthropy means different things to different people, butthe real challenge lies in finding innovative ways of

leveraging and attracting resources to create positive change.

ICICI ank and /INA Foundation are committed to not only

providing comprehensive and innovative solutions to donors

and $/Bs, but also in ensuring that a professional teem

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manages an monitors such donations so that they actually

create a difference in the lives of the end recipients. /INA

Foundation7s customi!ed solutions are structured for delivering what the donor wants hisLher money to be utili!ed

for. /INA assists donors inK

o 'upporting social developmentLcharitable projects

across the country

o

'etting up your own projects

ALTE(NAT/E N/E&TMENT P(OD0CT&

n5e#tment n Go$d

/old treasured as a store of value for thousand of years, it is

an important and secure asset. ut /old, as a financial asset

in a class of its own. Investment in gold helps in 1ortfolio

@iversification and 1reservation of -ealth. /old has proved

itself to be an effective way to manage wealth. For at least

*?? years the price of gold has kept pace with inflation.

ICICI ank is the largest dealer of branded gold in Indian

arkets. It sells #( registered brand of gold bars, which

are >>.6 or better purity. Aach bar is marked with a distinct

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serial number and is issued with an international valid

certificate that will attest its purity and serial number.

Investments in gold bars are strongly backed by solidrationales. ICICI ank carves the pathway for investments

in gold allowing availing multiple benefits like that of

o Affective portfolio diversification

o

Hedge against inflation,o High returns with low liuidity and many more.

(ea$ E#tate n5e#tment

Investment services are offered to individual or corporate

clients who wish to introduce real estate assets in their

portfolio. "he client has multiple options to invest in a

variety of sectors, depending upon the investment amount,risk appetite and expected return. Bne can avail these

services to directly purchase properties in India, spanning a

wide range of sector such as commercial, 8esidential, 8etail,

Hospitality, etc. Br can even invest in 8eal Astate Funds and

structures and participate in the growth of the Indian 8eal

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Astate. Investors have been attracted to real estate for its

competitive rate of return, ability to diversify a portfolio,

inflation hedging attributes and income generating capabilitythrough rentals and capital appreciation.

(eg"$ar ncome "his instrument is applicable to those

properties in which a tenant is paying regular rent to the

owner. "he rental in this case is classified as a regular income.

Ca1ita$ GainK "his instrument is applicable where an

investor enters in the early life cycle of a project that is

scheduled to go under construction or is already under construction. "he client can exit the project once it is

completed an successfully rebate out at premium.

B"#ine## O11ort"nityK If a real estate is reuired for

business like setting up office, retail chain, hotel, etc. ICICIank can help at every step with end3to3end solutions.

De1$oyment O11ort"nity Bne can explore the

opportunity to profit by putting its real estate, which could

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be in either from of land or as a finished product, to suitable

use, or even by outright sale or lease.

Art in5e#tment

(rt investment funds represent something of a revolution in

the relationship between art and commerce. (rt collecting

has traditionally been the domain of wealthy individuals in

search of rewards beyond the purely financial. "he newfunds, by contrast, allow people with smaller bankrolls to

play the art market by pooling their resources, and the only

benefits are economic, since investors don7t get to hang the

paintings on their walls. In this scheme, art is just another

alternative asset class, like gold or wheat."his asset class has been legitimi!ed to a degree by a

couple of academic studies showing that art has significantly

outperformed bonds and has kept pace with euities. $ot

surprisingly these studies find that the returns from art are

not particularly correlated with the overall capital markets.

However, just because an art fund 1ossible, does not

necessarily make it a smart investment. (ny art fund is

going to have a number of expenses that will reduce the

funds7 overall returns. In addition, the fund managers will

undoubtedly not be working for free. "o some researchers

this rush of funds is a sign of a market top, 'o the headlong

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rush to invest in art looks more like a fad than like a rational

approach to making money. In some ways, it resembles the

boom in Internet stock funds that swamped -all 'treet in%>>>, when investors were convinced that the only direction

was up.

( more reasonable approach to the art markets reuires a

little thinking outside the box. @irectly buying fine art such

as paintings and sculpture and photographs, being the

primary mode of investing in art, apparently seems like a

third world to investors. It does not have tope as difficult as

one believes and anyone that can adeuately advise on a

good art fund could and should be able to advice on actual

works of art to invest in. Des, it will take a bit more time an

research, yet this method of investment will yield several

more positive results than merely investing in stock or an art

fund.

1rimarily one will have the object that heLshe has invested in

your possession, giving you the control of the future of that

object and not a ank or auction house which could always

make decisions on the object which you are not in

agreement with, or which may de3value your investment.

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'econd, you will have a piece of art to enjoy and display in

your office or home. any these days are buying art, and

without ever even seeing it storing it in a vault and selling it%? years down the line, basically using it as bond. Det art

doesn7t have to be solely a financial investment, it can be a

cultural investment also which will not only provide a new

form of entertainment yet will expand our cultural hori!ons

as well as our finance.

A (ANGE O' AD/&O( &E(/CE&

8eal estate advisory servicesK

eing one of the largest players in the mortgage and

corporate real estate advisory segments, we have unmatched

reach in the property market an allied sectors. Fromsourcing, buying, valuation and selling to leasing, our end3

to3end real estate advices are tailor made to fit your

reuirements and help you achieve your investment

objectives.

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"ax and other advisory servicesK

ICICI ank has tie3ups with leading tax advisory firms who

would help you in your domestic taxation3related issues andconcerns, trusts, estate management and other services. (s

an ICICI ank 1rivate anking customer, you can avail of

their advice at a special relationship pricing.

Investment anking 'ervicesK

Dou could have business3related needs in India like buying

out a company or tapping the Indian capital markets. ICICI

'ecurities, or Investment anking arm in India, is uniuely

positioned to assist you in these areas.

"rust 'ervicesK

-e offer you specialist trustee services through our partner

companies for estate planning, asset protection and tax

purpose. Bur partners also provide specialist services for

formation and management of offshore companies, holding

companies and trading companies that can help your organi!e your global businesses more efficiently.

Auity (dvisory 'ervicesK

ICICI ank with our associate partner, ICICIdrirect.com

offers euity advisory services to maximi!e the returns on

your investments. "hese services are backed by our

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extensive research team that deliver superior returns and

ensure a high margin of safety. (t ICICI ank, we also have

a full3fledged research division which conduct industry andcompany specific euity research, with analysts speciali!ing

in economic sectors and large stocks.

1ortfolio (dvisory 'ervicesK

-e at ICICI ank understand the challenges faced in

allocation of wealth, decisions related to them and risks

involved in a volatile market. ased on these reuirements,

for our select customers, we offer the comfort of dedicated

investment professionals helping you to reali!e your

objectives. Bur experienced professional offer disciplined

and comprehensive models based on your individuals needs

that have a clear, long3range plan in place to solve your

problems and meet your financial goals.

NTE(NATONAL PO(T'OLO N/E&TMENT

"here was a time when investors treated national boundaries

as impregnable barriers, limiting their reach and financial

options to predominantly domestic and regional markets.

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"imes have changed. Eust as companies and consumers are

going global, so are increasing numbers of investors. "he

expanded universe of securities available internationallysuggests the possibility of achieving a better risk3return

trade3off than by investing solely in Indian securities. "hat is

expanding the universe of assets available for investment

should lead to higher returns for the same level of risk or

less risk for the same level of expected return. "his relation

follows from the basic rule of portfolio diversificationK "he

broader the diversification, the more stable the returns and

the more diffuse the risks.

Investors should always be looking for different asset classes

that perform well in different environments, and one of the

arguments for investing overseas is that stock

markets indifferent parts of the world tend to hit their peaks

and valleys at different times because of varying economic

conditions. (lthough some researchers have found that the

negative correction3or the tendency of two assets to perform

differently in the same environment3between foreign and

domestic markets has lessened as the world has become a

global market place, it has not disappeared.

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(ll the Institute of International Finance7s 4IIF5 recent

annual meetings in 'ingapore, IIFChairman @r. Eoseph

(ckerman 4also Chairman of the /roup AxecutiveCommittee of "he @eutsche ank met with members of the

-orld ank and highlighted this year7s favorable growth

performance for the Auro !one, Eapan and large parts of

emerging markets, particularly those in (sia. From oscow

to anila, emerging markets are soaring. $et private euity

investments in these emerging markets are projected to reach

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is at *?:th spot. ;.'. house headuarters of %=? /lobal 6??

companies, Eapan is home to =? corporate and ritain and

France are home to +: companies each. In contrast India hasonly six entries. In this era of globali!ation, what the above

figure suggests is that as an investor, there are opportunities

aplenty on the global front, and the only way an Indian

investor can invest in these companies is through an

internationally3oriented portfolio.

GLOBAL M0T0AL '0ND

'DELT NTE(NATONAL

Astablished nearly 2? years ago, Fidelity International

#imited 4FI#5 operates in markets outside the (mericas. "he

company and its subsidiaries mange over billionP for

major institutions and millions of investors around theworld.

Prod"ct (ange

• Fidelity Auity Fund

• Fidelity "ax (dvantage Fund

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• Fidelity Indian 'pecial 'ituation Fund

• Fidelity International Bpportunities Fund

• Fidelity 'hort "erm Income Fund

• Fidelity ulti anager Cash Fund

• Fidelity Cash Fund

Ad5antage# o 'ide$ity nternationa$

• If you want to put aside just a small amount regularly,

you can plan a 'I1 as part of your monthly budget. In

fact, using the auto3debt facility that comes with most

ank accounts to regularly transfer money to your 'I1

can make for investing convenience.

• Bn the other hand, if you have a lump sum, but do not

want to commit all of it, a 'I1 can be a smart move.

$ot only does it help you to build your portfolio onestep at a time, it also helps you to ride over market

volatility and benefit from 7rupee cost averaging7K If the

market goes up, the units you own will increase in

value. If its goes down, your next payment will buy

mere units.

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• "he government has made a host of individual saving

tax3deductible under one umbrella called 'ection :?Cand a simple new rule has emerged3if you invest up to

8s. % lakh in a tax saving instrument or even a

combination of them, you effectively reduce your

taxable income by up to 8s. % lakh. "his means you

could save up to 8s. +?,???P in taxes.

'ide$ity n5e#tment# ndia

Fidelity investments, established in %>29, is a privately held,

diversified financial services company comprising oston3

based F8 Corp. with more than +2,??? employees and

fidelity International #imited, headuartered in ermuda.

"he combined companies are located in *% countries acrossfour continents. Fidelity offers investment management,

retirement planning, brokerage, human resources and

benefits outsourcing services to more than *? million

individuals and institutions as well as through 6,6??

financial intermediaries. "he firm manages over ;'@ %.*

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trillion in Customer assets and is the largest mutual fund

company in the ;nited 'tates, the $o.% provider of

workplace retirement savings plans, one of the largestmutual fund supermarkets and a leading online brokerage

firm.

Fidelity usiness 'ervices India 4F'I5 1rivate #imited

started its operations supporting ;.'.3based businesses in

'eptember *??% at /urgaon and expanded to angalore in

$ovember *??+. as of ay +%, *??9, we have over +,6??

employees, split between I" Bperations, usiness

1rocessing Bperations, Implementation, usiness (nalytics

0 8esearch and 'upport 'ervices. Bur current estimates are

for year3end staffing to reach 2,*??.F' India was started

with the aim of strengthening Fidelity7s positions as the most

trusted provider of lifetime investment solutions by

providing state3of3the art and cutting3edge technology

products and solutions to Fidelity7s internal and external

customers. Amployers deliver world3class applications,

solutions, products and services that provide Fidelity7s

businesses a competitive edge. -e work on diverse

technology and have numerous centers of excellence that

provide focused delivery capabilities in technology.

Fidelity is committed to continuous improvement, state3of3

the3art technology and peerless customer service. -e

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reinvest a substantial portion of our revenues each year back

into technology to deliver new products and services to

investors. Fidelity7s annual investment in technology is awhopping


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of financial services companies and national network of

financial professionals.

n5e#tment#

Investments success is a direct reflection of the expertise of

your financial provider. For more than %*? years, the

companies of the 1rincipal Financial /roupS have provided

sound investment services with competitive results.Combining innovative products with experienced investment

personnel and sound financial practices, we offer a wide

spectrum of services to help businesses as well as

individuals achieve their financial goals.

Princi1a$ inancia$ Gro"1 Ban!ing

Prod"ct#

Bnline banking with 1rincipal ank offers everything but

the big lobby and the short hours. -e offer the same

complete line of product you need and use everyday, but in a

convenient, economical way.

Chec!ing Acco"nt#

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( truly free account that offers online convenience with

F8AA, unlimited online ill 1ay.

Money Mar!et + &a5ing# Acco"nt#

@ifferent product for savers age one to one hundred. Check

out the benefits of opening one todayO

&t"dent Pac!age Acco"nt#

( student package to fit your mobile lifestyle with checking,

savings and overdraft protection all rolled into one easy3to3open application.

*ea$th &a5ing# Acco"nt#*&A

(ccumulate significant tax3advantaged savings, along with

the option to use in conjunction with a High @eductible

Health 1lan to provide the security of uality group medical

insurance protection.

Certiicate# o De1o#it

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1roducts for long3term investing in various terms and styles.

ndi5id"a$ (etirement Acco"nt#

"raditional, 8oth or 'afe Harbor long3term or short3term.

-hatever you7re looking for we can help.

Loan#

( new car, debt consolidation, a second honeymoon or home

remodeling. 1rincipal ank has a loan to cover it all.

Credit Card#

"hree different ways to make your card work for youO NI'(

name, great rewardO Find out more today.

Git Card#

( convenient, easy3to3use debit card that can be used

anywhere NisaS is accepted.

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&0(/E

D"ring my #"mmer 1ro2ect training came to !no that

CC Ban! i# 1$anning to $a"nch a ne 1rod"ct named

G$o-a$ M"t"a$ '"nd. The 1rod"ct i# #oon going to ro$$ in

the mar!et in a month or #o regarding thi# cond"cted a

#"r5ey o 8? 1eo1$e a$$ aro"nd my areaHa$$ or!ing in

dierent #ector#.

'o$$oing i# the ormat o "e#tionnaire

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$ame G

(ge G /ender GLF

InstructionK 3 )indly encircle your response. -herever

reuired you can mark more than one options.

R%. y current profile is best described as followsK

a5 'ingleLDoung Family b5 ature Family c5 $earing

retirementd5 working women

R*. I belong to the below given monthly income group

a5 T%6??? 8s. b5 %6???3*6??? 8s. c5 U*6???3

+6??? 8s d5 U+6???36???? 8s

e5 U6???? 8s.

R+. y investment experience is best described as followsK

a5 I have good knowledge

b5 'ome knowledge, but not in3depth

c5 'tarting to learn

d5 I don7t have any idea

R2. y main investment goal isK

a5 "o watch my money grow fast

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b5 "o earn income and also grow my money

c5 Bnly to earn a stable income

R6. y financial position is best described as followsKa5 I have complete financial freedom

b5 I can afford to take some risk

c5 I can not afford to lose any money

R9. I plan to start withdrawing money from my investments

for major needs 4approx.5

a5 (fter 6 years

b5 etween * to 6 years

c5 -ithin * years

R=. Investing in stock market is th same as spinning the

roulette wheel because the odds are stacked against me

a5 'trongly disagree

b5 1artially disagree

c5 $eutral

d5 1artial agree

e5 'trongly agree

R:. Have you ever invested in any utual Fund 4F5. If

yes, which

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a5 H@FC mutual fund b5 'I mutual fund c5

ICICI prudential mutual fund

d5 Bthers 4please specify5

R>. (ccording to you what are the benefits of investing into

a global mutual fund

a5 Investing internally

b5 @iversified investment

c5 #ower transaction cost

d5 Higher return with lower risk

e5 1rofessionally managed fund

f5 Bthers 4please specify5

R%?. If you were given a chance to invest in a global F of

ICICI, which invests worldwide, would you like to invest

into it

a5 @efinitely Des

b5 1robably Des

c5 ;ndecided

d5 1robably $o

e5 @efinitely $o

R%%. If $o, then why

a5 $eed some more information

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b5 @oes not gives adeuate return

c5 'ome financial constraints

d5 Bthers 4please specify5

R%*. -ould you like to share any goodLbad experience of

yoursLfamily membersLfriends etc. while dealing with ICICI

ank

"H($) DB;OO

A na$y#i# + Conc$"#ion o #"r5ey

• "he people I have surveyed are mostly working and

salaried people.

• ost of them come under monthly income of *6,???3

+6,??? 8s rest belong to monthly income of %6,???3

*6,??? 8s. and few come in the category of T%6,???

8s.

:?


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*ence ith thi# #"r5ey or! and it# ana$y#i# o"$d $i!e

to conc$"de the 1ro2ect re1ort.

(ECOMMENDATON

• (lmost all the ank which are providing services of

wealth management are present in metros or in big

cities. @ue to this all the wealthy people sitting in

small towns and places could not get the benefits of it

:*


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and their money remains idle. Hence due

consideration should be given in these people. (nd

the banks should target small markets to have moreand more output.

• "he next thing which should be kept in mind that in

order to generate revenue wealth management group

should not provide such products that does not benefitthe customers. eg #ife Insurance. It is important for

an individual to evaluate the need for insurance with

respect to his earning potential and the financial

impact on his dependants in the event of his untimely

death. In the event of his surviving the term of the policy do not make insurance a worthwhile

investment. 'urrender values paid by the insurance

companies are not attractive leading to a lengthy lock3

in Gperiod.

• ainly wealthy people use the service of wealth

management. Bnly they take the help of professionals

to manage their money. Avery individual whether they

belong to upper class or middle class needs a financial

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planning. 'o, ICICI ank -ealth anagement can

collaborate with oney control or C$C"N%: and

can organi!e investor camp to educate investors aboutthe functioning of wealth management and how it will

help them to grow professionally and personally.

CONCL0&ON

-ealth management services have been getting more

attention over the last two years. ( booming economy, rising

stock prices and an increase in salaries and spending power

have turned the spotlight on this sector. "he wealth

management space was earlier the preserve of same foreign

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banks which offered these exclusive services to a select

few.

Wea$th management i# 2"#t emerging in ndia. "he

growth of the economy has already been widely showcased.

-ealth and disposable income are growing substantially. -e

are also noticing that for the first time the ability to earn and

save are slightly different. Aarlier people jut put away their

money in some guaranteed products. "oday, when even the

government is withdrawing from those products 4it recently

stopped the maturity bonus on post3office savings5,

investors, whether they be doctors, architects or anyone else,

need professional help

t i# or e5ery-ody. "he person who is earning 8s. +?,???

per moth also needs this advice. He has to now protect this

property from, say, flood, cyclone or other natural disasters.

Here is where wealth management group can help.

It has various benefits like it provides individual and even

families with private banking, estate planning, asset

management, legal service resources, trust management,

investment management, taxation advice, and portfolio

management. "hus, wealth management encompasses asset

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management, client advisory services, and the distribution of

investment products.

H'7s -ealth anagement /roup functioning is different

from that of ICICI ank in that H'C7s 1ower Nantage

(ccount is an exclusive proposition that offers, amongst

other benefits, a uniue feature, called the 1ersonali!ed

Financial 8 eview 41F85. ( trained Financial 1lanner used

the 1F8 to help customers evaluate their finances, identify

their current and future financial needs and assist them in

drawing up a plan to meet them. "his sets it apart from any

other banking account. H'C7s Financial 1lanning 'ervices

offer assistance to secure customer7s future.

"heir Financial 1lanning 'ervices are available for existing

H'C customers and are free of cost.

Aven City ank7s -ealth anagement /roup is different

from ICICI ank7s -. /roup

Citi/old -ealth anagement offers you an exclusive

privilege that comprises ofK

• "ax and estate advisory services through a leading tax

advisory firm in India.

• Free for life Citibank International /old Credit Card.

•

;pdated information on treasury, currency markets.

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• Invites to seminars on capital markets, mutual funds,

budget and taxation.

•Free insurance benefits3 up to 8s +? lakh personal

accident, and baggage and householder insurance.

• Free access to airport lounges at @omestics and

International airports in India.

*ence ith thi# o"$d $i!e to conc$"de -y #aying that

Wea$th management i# a high $e5e$ orm o 1ri5ate

-an!ing and I With groing income#, ea$th

management i# or e5ery-odyI

(E'E(ENCE

httpKLLen.wikipedia.orgLwikiLankingVinVindia

httpKLLwww.money3transfer.inLbanksinindia.html

httpKLLen.wikipedia.orgLwikiLInvestmentVbank

httpKLLwww.blonnet.comLiwL*??9L?6L*:LstoriesL*??9?6

*:??**%%??.htm

httpKLLwww.online.citibank.co.inLportalLcbLbankingLwea

lth3management3servics.htmlWa

:=

http://en.wikipedia.org/wiki/Banking_in_indiahttp://www.money-transfer.in/banksinindia.htmlhttp://en.wikipedia.org/wiki/Investment_bankhttp://www.blonnet.com/iw/2006/05/28/stories/2006052800221100.htmhttp://www.blonnet.com/iw/2006/05/28/stories/2006052800221100.htmhttp://www.online.citibank.co.in/portal/cb/banking/wealth-management-servics.htmlhttp://www.online.citibank.co.in/portal/cb/banking/wealth-management-servics.htmlhttp://en.wikipedia.org/wiki/Banking_in_indiahttp://www.money-transfer.in/banksinindia.htmlhttp://en.wikipedia.org/wiki/Investment_bankhttp://www.blonnet.com/iw/2006/05/28/stories/2006052800221100.htmhttp://www.blonnet.com/iw/2006/05/28/stories/2006052800221100.htmhttp://www.online.citibank.co.in/portal/cb/banking/wealth-management-servics.htmlhttp://www.online.citibank.co.in/portal/cb/banking/wealth-management-servics.html


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httpKLLen.wikipedia.orgLwikiLutualVfund

httpKLLwww.naukri.comLgpwLfidelityLnewLindex.htm

httpKLLwww.fidelity.co.inLaboutVusLindex.htm

httpKLLen.wikipedia.orgLwikiLBwnershipVeuity

httpKLLen.wikipedia.orgLwikiL@ebt

Narious booklets provided by the ank

Aconomic times
http://en.wikipedia.org/wiki/Mutual_fundhttp://www.naukri.com/gpw/fidelity/new/index.htmhttp://www.fidelity.co.in/about_us/index.htmhttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Debthttp://en.wikipedia.org/wiki/Mutual_fundhttp://www.naukri.com/gpw/fidelity/new/index.htmhttp://www.fidelity.co.in/about_us/index.htmhttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Debt

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