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Thailand’s Animation & e-Learning Market
0
2,000
4,000
6,000
8,000
10,000
2008 2011
Thailand Animation MKT Value
Animation9,704
5,623
Million Bath
Thailand Animation MKT Value
Compensation
Import
Export
Domestic
66%
21%
13%
Thailand Animation MKT Value
Feature Film
Series Animation for TV
Animation for DVD
Tablet/Mobile
VFX for Commercial
VFX for Film
Value of IP Cartoon
3%
29%
40%
4%
13%6%
4%
0 500 1000 1500 2000 2500
Animated Film
Animation Series TV
Animation VCD/DVD
Mobile Contents
VFX - TVC
VFX Film
Character License
Import
Domestic
Export
Million Bath
Thailand Animation MKT Value
63 20
1,419 108 15
216 24
351
486 57 29
1,347 258 657
252
0
50
100
150
200
250
300
2008 2011
Domestic
Import
Animation Film MKT Value
Million Bath
120
10252
0
500
1000
1500
2000
2500
3000
3500
2008 2011
Animation TV Series
MKT Value
Export
Domestic
Import
Animation TV Series MKT Value
Million Bath
3,324
1,347
258
657
0
500
1,000
1,500
2,000
2,500
3,000
2008 2011
Domestic
Mobile Contents
MKT Value
Million Bath
Mobile Contents MKT Value
2,930
352
0
50
100
150
200
250
2008 2011
Export
Domestic
VFX - TVC MKT
Value
VFX - TVC MKT Value
Million Bath
48
217
24
0
200
400
600
800
1,000
1,200
1,400
2008 2011
Export
Domestic
VFX - Film MKT
Value
Million Bath
VFX - Film MKT Value
1,363
163
20
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2008 2011
Export
Domestic
import
Character License
MKT Value
Character License MKT Value
Million Bath
1,486
114
17
0
500
1000
1500
2000
2500
2009 2011
Export
Domestic
e-Learning MKT
Value
Million Bath
E-Learning MKT Value
2,038
0
500
1000
1500
2000
2500
2009 2011
Learning Management
System
Content
Operation/Service
e-Learning MKT Value
E-Learning MKT Value
Million Bath
1,560
420
58
