Animal Abuse / Awareness

Ashley Castillo

sketches

Digital sketches. felt like it wasn’t right and getting the correct connotation I wanted, wasn’t listening to the project, just wanted to do digital to do digital

hands got dirty, felt more of the grity aspect of it

Simple

Official

simplified and official, thought about the idea of what makes that, does the circle need to approve, side sketches as well

neglect / hoardingindex

equality / animal abuse lawssymbol

pet adoptionsymbol

ASHLEY CASTILLOanimal abuse / awareness

house would be more icon. because it’s not agreed uponindex - viewer can make the connectionsymbol-learned and agreed upon

mock ups showing on different platforms

Sign -overal sticker anchor / relay - relay, helps defineSignifier- typeSignified- image house