PUBLIC RELATIONS

- To be presented to Rupali Jain

PR is a planned, perceived, communication designed to influence significant Public

PURITY FABRICATIONS LTD.Purity Fabrications Ltd is a publicly held Company

engaged in the manufacture and export of handicraft products such as bags, belts, wallets etc.

The company has their manufacturing facility located at Mumbai & Jaipur.

Purity Fabrications Ltd was incorporated as a private Limited Company on April 1, 1966 at Mumbai.

The company was established with the main object to manufacture products out of Artificial Leather and Synthetic Leather.

IN-HOUSE PR DEPARTMENT

An in-house PR department is an independent department in the same organization serving all the PR functions of the organization.

Main Characteristics :- Permanency Economical Familiarity

MISSIONTo maximize the sales and export of non leather goods by using substitutes

VISIONTo minimize the use of leather and eradicate animal abuse and animal cruelty

DEPARTMENT HEADS

Director

Public Relation Officer

News Editor

Advertising & Marketing Manager

Public Relation Specialist

PRIYANSHU SHAH 3038

SANCHIT GANGAR 3013

YASH JAIN 3016

SAGAR DARJI 3007

PRADEEP DUBEY 3012

STUNNING STATISTICS Every year 70 million (7cr) animals are killed for experiments

Over 40 million (4cr) animals are killed for Fur every year

200 million (20cr) animals are killed by Hunters 1.5 million (15L) Alligators are slaughtered for leather each year

3.4 million (34L) Snakes are victims for their skin

ALTERNATIVES FOR LEATHER

Faux leather Synthetic leather Cotton canvas Vegan Micro-fiber Rexine

PRODUCTS MANUFACTURED

POWER OF PR Selling Point

Proactive PR

Reactive PR

YOU ARE NEXT !!

SEMINAR

INTERVIEW

IN ASSOCIATION WITH

CELEBRITY ENDORSEMENT

PROMOTIONS

FUTURE PLANSoInauguration of a charitable trust for animal welfare on April 1, 2016

oIncreasing exports of our products to reduce usage of leather in western countries & thereby earning profits

THANK YOU