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ANIMARéseau Euroméditerranéen d’Agences de Promotion des InvestissementsEuromediterranean Network of Investment Promotion Agencies
ANIMA Annual ReportAchievements of Year 2
9-2003 / 9-2004Proposals for Year 3
9-2004 / 9-2005
3rd ANIMA Annual Conference
Rome, 6-7 October 2004
ANIMA
Rome, October 2004 © ANIMA 2004 2
Introduction
Presentation of participants (everyone)
Logistics of this conference (ICE)
Objectives and overview of these workshops Annual report Action plan for year 3 Major events Feed-back from Med IPAs Beyond ANIMA…
But, first, where are we now?
ANIMA
Rome, October 2004 © ANIMA 2004 3
Part 1. Report on year 2 During year 2, ANIMA has really taken off
Numerous operations (maybe too much for some IPAs) Change of scope (from training to preparation of concrete action) Project well known and appreciated in the FDI community
Our means have also increased Full team in place Staged implementation of tools and methods Better recognition of ANIMA in MEDA and EU countries Confident relationship with EC –amendment 3, « cruise regime »-
High expectations from Med IPAs and local partners However the programme ownership by Med IPAs has still to
progress
But let us come back first to the starting point…
ANIMA
Rome, October 2004 © ANIMA 2004 4
Reminder of last year conclusions
The context 23-25 October 2003: annual ANIMA conference with EC, all
Med and some EU IPAs Recommendations from Ms Colomb-Nancy, EC Input by Pr Ibrahim Souss (mid-term vision of MEDA IPA
needs) Final deliberation and conclusions by ANIMA partners
What resulted from this conference? The decision to get closer to the mutual tool wished by most
Med IPAs –more concrete operations, demand-driven programme, better association of Med IPAs
The need to amend the existing contract (amendment 3)
A strategy based on three objectives was decided Focus on concrete achievements Make beneficiaries (Med IPAs) more accountable Exploit the ANIMA momentum
ANIMA
Rome, October 2004 © ANIMA 2004 5
Objective 1. Focus on concrete achievements
ANIMA
Rome, October 2004 © ANIMA 2004 6
Objective 2. Make beneficiaries (Med IPAs) more accountable
ANIMA
Rome, October 2004 © ANIMA 2004 7
Objective 3. Exploit the ANIMA momentum
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How did we address these objectives?
ANIMA
Rome, October 2004 © ANIMA 2004 9
Points treateda. The teamb. Global achievements
Operational report Financial report
c. Main activities Capacity building (seminars) Studies Web site Data bases (MIPO)
d. Search for concrete results Via micro-projects, e. g. franchise sector Re-investment by diasporas (MEDA-Entrepreneurs) MedIntelligence: technoparks connected throughout MEDA
e. Promotion Road-shows in Italy, Spain in 2004 (+UK, France,
Germany?) Euro-Mediterranean Investment Summit (Marseille, 1/2005)
f. Country reformsg. ANIMA’s impact
ANIMA
Rome, October 2004 © ANIMA 2004 10
a. An enlarged ANIMA team
ICE (Alessio Ponz de Leon, Raffaela Di Emidio)DI (Laila Sbiti and her colleagues)Invest in France-AFII
Existing team (Véronique Ledru, Nadia Bibi, Delphine Bréant, Stéphane Jaffrin, Fabrice Hatem, Bénédict de Saint-Laurent)
Enlarged to: Philippe Parfait (business development), Chadia Mokhchane (economic intelligence), Chantal Vié (technical assistance), Jean-Paul Debrinski (MEDA investment charter), Farida Blidi and Louise Gibbons (€Med Investment Summit)
Efficient counterparts in 12 MED IPAs and 12 EU IPAs (mostly regional) Ahmed El Sayed (Egypt), Nizar Atrissi (Lebanon), Christos Loizides
(Cyprus), Fatma El Ghanmi (Tunisia), Mario Galea (Malta), Jafar Hdaib (Palestine), Mazen Homoud (Jordan), Özlem Nudrali (Turkey), Nadia Okar (Syria), Rachel Roei (Israel), Djamel Zeriguine (Algeria)
Tuscany, Lazio, Marche, Turin-Piedmont (Italy), IVEX (Spain), Invest in Bavaria (Germany), Euroméditerranée, Provence-Promotion, Côte d’Azur Développement, Franche-Comté Expansion, Alsace (France), Invest in Denmark
ANIMA
Rome, October 2004 © ANIMA 2004 11
A team work…Human results
Good co-operation spirit Daily work with a network of 100 persons passionate by
the development of MEDA region! Free / open exchanges
A real team work Almost all ANIMA operations are co-productions!
Secondments from Med IPAs Eva Seddik –GAFI-, Yassine El Moutchou –DI-, hopefully
Rania Sobar –JIB-, plus 2 slots)New EU partners
Tuscany, Lazio, Invest in Sweden Agency, SPRI-Euskadi, Andalucia, OFISA-Belgium, etc.
‘Associated’ partners ASCAME, WAIPA, Microsoft, EIB, etc.
… to be strengthened
ANIMA
Rome, October 2004 © ANIMA 2004 12
b. Global achievementsWhat ANIMA has delivered
ANIMA
Rome, October 2004 © ANIMA 2004 13
Operational report1st focus: capacity building
28 seminars (EU, regional and local MEDA seminars) so far Most of the MEDA seminars have been the occasion for a
significant FDI Information Days with Government, diplomats, companies etc.
6 internships this year, 8 in total, with positive results
2nd focus: economic intelligence & concepts Data bases, observatories (MIPO) Studies and preparation of pilot operations
3rd focus: networking & MEDA promotion Completion of the ANIMA web site, referencing etc. Newsletters and news server Participation in EuroMed events & numerous conferences
Launch of the road shows & BtoB contacts Launch of the Mediterranean Investment Summit
ANIMA
Rome, October 2004 © ANIMA 2004 14
Effort in terms of qualityMEDA deserves the best…
EU IPAs really offer up-to-date methods and approaches Use of international standards (in training, studies, databases,
web, events, communication etc.), with adaptations to MEDA specifics
A major effort on studies –10 launched this year New data bases for business development / investment
generation
A programme well recognised Visible outputs (publications, major events, etc.) Web site > 10,000 visitors a month More than 200 quotes this year in specialised media /newspapers
Limits, possible improvements The team was often too small, too busy for a programme which
implies one major operation per week (50 per year!) The load on AFII is particularly high (85% of operations so far) Some pressure on logistics (per diem) Improvements needed in the follow-up of actions
ANIMA
Rome, October 2004 © ANIMA 2004 15
Financial reportResources used in year 2
EC (from 1/7/2003 to 1/7/2004) €820,000 Marseille city and Région PACA €220,000 Contributions in kind -Med IPAs €100,000 Contributions from EU IPAs €150,000 Total resources €1,290,000
Main expenditures ANIMA team (PMU) €280,000
Of which travel €34,167 Operational expenses €1,010,000
Seminars, study trips, events, internships €830,000 Web site, newsletter, data bases & studies
€180,000 Total expenses €1,290,000
ANIMA
Rome, October 2004 © ANIMA 2004 16
c. Main activitiesCapacity building
Seminars An impressive (quantitative) result… Regional seminars associated to local events are more
efficient Remarkable « information days » (e.g. Algeria, Syria,
etc.), sometimes repeated later on (e. g. Egypt Invest) Evaluation: need for more case studies, visits, contacts
with business; good appreciation of most experts; building of a MEDA « community » ; importance of exchanges
Internships Uneasy start, but 6 realised this year (vs. 2 in 2002-3) Good level of interns Important for developing practical EUMEDA
connections
ANIMA
Rome, October 2004 © ANIMA 2004 17
Seminars & Forums dates & topics 17/9/02 19/9/02 FDI issues in MEDA. ANIMA Launch Conference Paris25/11/02 29/11/02 Maximising FDI and IPA strategy Malta9/12/02 20/12/02 Communication & territorial marketing Marseille12/1/03 16/1/03 Economic intelligence, project identification Cairo27/1/03 31/1/03 Prospection network & support to investors Tunis22/2/03 24/2/03 MEDA Franchise Forum Barcelona24/2/03 28/2/03 Maximising FDI and IPA strategy Rome24/1/03 25/1/03 ANIMA Presentation. WAIPA Forum Geneva10/3/03 12/3/03 Assises Méditerranéennes de l'International Marseille17/3/03 21/3/03 Building IPA strategy and communic. Cyprus5/5/03 9/5/03 IPA creation & strategy Rabat18/5/03 28/5/03 Visit of EU technoparks and IPAs Nice, Valencia, Munich2/6/03 6/6/03 FDI economics & studies Marseille2/6/03 4/6/03 World Free Zone Convention Brussels21/6/03 25/6/03 Maximising FDI and IPA strategy Alger23/6/03 27/6/03 IPA creation & strategy Ankara30/6/03 4/7/03 Préparation des offres territoriales Marseille8/7/03 10/7/03 A common tool for regional investment cooperation Marseille14/7/03 17/7/03 Communication & marketing territorial (in French) Rabat15/9/03 19/9/03 The Med IPA seminar for webmasters Marseille15/9/03 19/9/03 Venture Capital + SME Conference AgriTech Fair Tel Aviv28/9/03 2/10/03 Territorial marketing Cairo12/10/03 16/10/03 Country marketing and project identification Amman19/10/03 23/10/03 Economic intelligence, communication Ramallah (Palestine)19/10/03-23/10/03 MEDA FDI Performance. 2nd ANIMA Conference Marseille8/12/03 12/12/03 MEDA-Entrepreneurs Workshop n°1 Marseille8/12/03 12/12/03 Intégrales de l’Investissement Rabat19/2/04 21/2/04 2nd MEDA Franchise Forum Barcelona22/2/04 27/2/04 MEDA-Entrepreneurs Workshop n°2 Istanbul08/3/04 12/3/-04 IPA Economists Meeting n°2 Marseille15/3/04 19/3/04 IPA webmasters N°2 Ifrane, Morocco26/4/04 01/4/04 Visit of Italian IPAs and road shows for investors Marche, Tuscany, Latium27/4/04 30/4/04 MEDA-Entrepreneurs Workshop n°3 Marseille15/5/04 20/5/04 After-care & MEDA Entrepreneurs Alger17/5/04 19/5/04 Building the IPA communications skills Gaza (Palestine)26/5/04 28/5/04 IPA managers meeting n°2 + La Baule Investment Forum La Baule26/5/04 28/5/04 FDI Statistics Beyrouth07/6/04 11/6/04 Investment generation/ Road-show in Spain Valencia, Barcelona14/6/04 16/6/04 IPA development and strategy AFII Damascus28/6/04 02/7/04 Investor Targeting & Economic intelligence Nicosia, Cyprus
ANIMA
Rome, October 2004 © ANIMA 2004 18
Studies realised or launched
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Rome, October 2004 © ANIMA 2004 19
Role of the ANIMA studiesWe still believe in the cycle studyseminaraction
Knowledge is a pre-requisite to act properly
Problems met with studies Limited means (25 to 30 days per study –not enough) Delays in definition (ToRs), launch procedure Some studies are not totally satisfactory Translation/publication issue: we want to translate to
English and publish only when the text is good enough and stable
However, several reference studies issued by ANIMA on FDIs to MEDA
Sector studies Strategic studies
ANIMA
Rome, October 2004 © ANIMA 2004 20
Promoting the region: ANIMA publications
ANIMA
Rome, October 2004 © ANIMA 2004 21
http://www.animaweb.org The reference web site on investment in the Mediterranean 10,000 visits per month, now 5 headings
About ANIMA
Invest in the Mediterranean
Country opportunities
Business opportunities (sectors)
ANIMA intranet
French & English400 pages in both + on line info
ANIMA
Rome, October 2004 © ANIMA 2004 22
Recent investment trends570 major investment projects to MEDA detected since 1/1/2003During January-September 2004, MEDA improves its share vs. Central/Eastern Europe, its main competitor (66% vs. 61%)Around 350 FDI projects expected this year (vs. 275 in 2003)Main sectors so far
Data-processing & software + consultancy : 60 projects! Chemicals and drugs: 42 projects Automotive: 41 projects, most of them big (e.g. Turkey) Tourism: 41 projects Agro-business: 36 projects Textile: 34 projects Telecoms and internet operators: 32 projects (everywhere) Electronics, electrical equipment: 31 projects Transport and utilities: 30 projects Energy: 26 projects (Algeria, Egypt…) Home equipment and retail: 25 projects
ANIMA
Rome, October 2004 © ANIMA 2004 23
The MEDA mutual tool: MIPO Investment Project
ObservatoryA Mediterranean Observatory on Investment Projects
All MEDA investments or prospects (realised or publicly announced)
Use of >10,000 news per day! On-line access on ANIMA web
site An annual report An on-going process
(contribution from some Med IPAs)
Comparison with other observatories managed by Invest in France (France, wider Europe, Eastern Europe)
ANIMA
Rome, October 2004 © ANIMA 2004 24
MIPO’s economic intelligence
Mediterranean Investment
Project Observatory
(MIPO)
Around 300 projects and
leads detected per
year
InternetMonitoring
of companies
Others sourcesFairs
Listing
ANIMA team
IPAs & other partners
Reuters economic newsflow (>10,000 news per day) +Dow Jones, Lexis-NexisOpen data bases www.kompass.fr, www.societes.com, www.lexpansion.com
Semantic
analysis
Selection of 700 to 1,000
news and alerts per year
for MEDA
ANIMA
Rome, October 2004 © ANIMA 2004 25
MEDA becoming a power house
35 projects announced over €100 millionCar industry (boom in Turkey!)
Manufacturers Suppliers
A ‘Hi-tech MEDA Valley’ is emerging (mainly Maghreb) Call centers, software development, internet-based services Mobile phone, electronics (cars, home appliances, chips,
etc.)Relocations from Europe
Textile Home equipment etc.
Early signals of strong take-off in several countries Lawyers Training, consultancy etc. Bank, insurance, rating agencies Privatisations
ANIMA
Rome, October 2004 © ANIMA 2004 26
MIPO contributes to restoring confidence
Promote the MEDA region Impressive list of FDI stories Several indicators of recovery
Make investors aware and reassured about MEDA
They often reason by imitating competitors
They feel more secure in countries where others invest
Help Med IPAs Promotion of their results Benchmarking with other
Med IPAs and Eastern Europe Knowledge dated base
available for studies and research
MIPO on www.animaweb.org
ANIMA
Rome, October 2004 © ANIMA 2004 27
d. Search for concrete results
Via micro-projects, e. g. Franchise sector (Euromed Franchise Forum, Barcelona) Flow of contacts / leads / projects detected via ANIMA
Via novel initiatives, e. g. Re-investment by diasporas (MEDA-Entrepreneurs) Road-shows in Italy, Spain in 2004 (+UK, France,
Germany?) MedIntelligence: technoparks connected throughout MEDA Project profiler (to detect investors) in www.animaweb.org
Via surveys /reflections directed at MEDA niches E. g. textile, call centers, ICT, cosmetics, organic
agriculture, medicalised tourism, thalassotherapy, yachting Via investment forums and BtoB meetings, e. g.
Euro-Mediterranean Investment Summit (Marseille, 1/2005) 1st Euromed Innovation and Investment Forum (4/2005) Assises Méditerranéennes de l’International (2003 & 2005) Intégrales de l’Investissement (Morocco), Egypt Invest, etc.
ANIMA
Rome, October 2004 © ANIMA 2004 28
ANIMA rationale for franchise
High growth, variety of franchise businesses Morocco: from 42 franchise networks in 1997 (200
points of sale) to 150 franchise networks in 2003 (700 points of sale)
Egypt: from 7 food networks in 1990 to 34 in 2003
Job creation On average, 13 direct jobs and 20 indirect jobs -
suppliers etc.
Simple business format Ideal for emerging entrepreneurs
Partnership, learning Link franchisor-franchisee Transfer of knowledge and management methods
Adapted to MEDA’s situation Most of the risks are taken by the franchisee and
not the franchisor Intégrales de la Franchise launched by DI Morocco
Moroccan leaflet on franchiseSource: DI
ANIMA
Rome, October 2004 © ANIMA 2004 29
Re-investment by diasporas
Several MEDA countries have a large-scale emigration Huge emigrants’ remittances
2nd source of external funding in developing countries
MEDA entrepreneurs living abroad encouraged to
Investing back in their home country
Introducing new technologies or management methods
Use of the Marseille “Home Sweet Home” example
Project directed towards young Frenchies installed in the Silicon Valley or London City
MEDA-Entrepreneurs is reproducing the concept in 7 MEDA countries
ANIMA
Rome, October 2004 © ANIMA 2004 30
MedIntelligence
Survey of MEDA incubators, technoparks & R&D centres
250 to date!Creation of a network
R&D support to foreign companies locating in MEDA
Cluster strategies (‘Call Center Valley’, ‘Textile Valley’…)
Multi-country researches (EU PCRD, clinical tests, ICT…)
Benefits New (‘hi-tech’) image of MEDA Use of the 000s of engineers and
diplomees produced yearly Attraction of R&D driven foreign
investments
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Rome, October 2004 © ANIMA 2004 31
e. PromotionSMILE -New data base on
leadsLeads = prospects or pre-investment informationStrategic for IPAs
Source of projects if leads are converted into real investments
A confidential tool –different from MIPO A test file with 50 leads, submitted to your review
Three main sources AFII monitoring system for MEDA (cf. MIPO) Requests collected via the ANIMA web « business profiler
» (« define your project » questionnaire) BtoB contacts during fairs or road-shows
Could become a secured system on ANIMA intranet
SMILE: Shared MEDA Investment Leads
ANIMA
Rome, October 2004 © ANIMA 2004 32
ANIMA road shows e. g. Barcelona, June 2004
Get projects
!
ANIMA
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Launch of the 1st Euro-Mediterranean
Investment Summit The 1st international forum on investment opportunities in the Euro-Med region Goal: to create a reference event for the Mediterranean businessmen Marseille, Palais du Pharo, January 13-14, 2005
Co-operation with "The Economist"
2,5 days: conference, 12 workshops, exhibition
Banks, institutions, companies, entrepreneurs, experts
300 to 500 participants expected
ANIMA
Rome, October 2004 © ANIMA 2004 34
MEDA stands at €MIS
A good opportunity to sell the MEDA region in general and your country in particularProposed deal
Mini-stand for each MEDA country (4 to 6 m2) Minimum equipment (table, seats, structure, banner) Space offered by ANIMA Design of the stand (posters, maps etc.) and
documentation by Med IPAs Commitment of presence of one attendant during 2.5
days
Our need Confirm your participation by 20 October 2004 Attend the preparation meeting of 2-3 December 2004,
MRS
ANIMA
Rome, October 2004 © ANIMA 2004 35
f. Country reforms
A difficult work area for ANIMA You represent sovereign countries Is this ANIMA job?
However we may help Need to assess (and improve) MEDA and country
industrial image Need to re-assure investors – hence an investment
charter, with a kind of scoreboard with objective indicators
Need to convince decision-makers to « play regional » -only the organised world areas will survive
Promotion is a must, but has to be based on a good (or improving) product
ANIMA
Rome, October 2004 © ANIMA 2004 36
Image assessmentANIMA work on image
Why are private companies often reluctant to invest in MEDA?
In-depth interviews of top-level decision makers Positions: CEO, EMEA manager, local general director, location &
sourcing consultant, director of international strategy etc. Sectors: steel industry, electrical, cars, computer, garments,
tobacco, pharmaceuticals, logistics, tourism, bank, retail UK, Dutch, German, French, Japanese, US companies
First results about MEDA business image Main hindrances: practices, distrust of local partners, perceived
unstability, low internal demand, lack of common market Mixed image for business: trading, tourism, leisure… come first Confusion between Islam –islamism- terrorism Big gap image reality (e. g. stability in Algeria, Syria)
Image (re-)building will take time and will imply:
‘Product’ changes
Image Campaigns
+
ANIMA
Rome, October 2004 © ANIMA 2004 37
The MEDA Investment Charter:
A guarantee to investorsAn objective, independent, permanent MEDA scoreboard
With specific indicators on each country Market, business climate, economic performance Infrastructure & technology Governance & transparency …
Based on existing and unquestionable data Doing Business (World Bank) World Economic Forum, IMD Rating agencies, etc.
An instrument showing countries’ commitment towards reforms Virtuous process of "measurable" improvement A kind of ANIMA “label” Considered as a reliable benchmark by investors
ANIMA
Rome, October 2004 © ANIMA 2004 38
The MEDA Investment CharterThe ANIMA investor scoreboard
ANIMA
Rome, October 2004 © ANIMA 2004 39
Think regional
For investors, the weakness of regional intra-MEDA co-operation is a major hindranceImportance of intra-MEDA activities in ANIMA
Networking, direct contacts etc. Regional seminars or events (>10 up until now) Testimonies and experts from Med IPAs Common workshops on non-competitive projects (MEDA-
Entrepreneurs) Regional presentations in road-shows (Maghreb, Machreq)
Intra-MEDA investment is growing (30 projects in MIPO)New initiatives envisaged (examples)
Possible MoU on investment between Israel & Palestine Common work on industrial relocations to MEDA (between
CIDEM-Catalunya and MEDA agencies) Common projects on sectors or sub-regions (promotion,
industrial co-operation with EU companies etc.)
ANIMA
Rome, October 2004 © ANIMA 2004 40
g. ANIMA’s impact
ANIMA, an accelerator for investment in MEDA IPAs on the move! Trust and self-confidence are back
People those who make the difference Hundreds of executives and staffs trained in Med IPAs Warm co-operation spirit among participants Bottom-up and regional initiatives are coming
Practical results Investments on the rise again (cf. MIPO) More than 10 projects per month directed towards Med IPAs Contacts established with more than 100 major world
investors, better aware of the region’s potential ANIMA active in most major EuroMed investment events
However: need for a change of speed
ANIMA
ANIMA
Rome, October 2004 © ANIMA 2004 41
Lessons learntANIMA has to move from an EU vision to country ownership
Need for more feed-back and participation from Med IPAs Wide range of Med IPA needs, some well advanced, some
with strong needs of technical assistance
Need to move from technical issues to more sensitive strategic matters
Key factors in attracting FDIs: Government commitment, accountability, transparency, governance
Develop systematic multi-IPA networks As they exist in ANIMA for webmasters or economists Need for sub-regional programmes (reinforced co-operation)
Limited interest from non-latin EU IPAs Most agencies are small, result-driven, and competing ANIMA welcomes the participation of several regional IPAs
Need for sustainability The tree is growing. Fruits will come later…
ANIMA
Rome, October 2004 © ANIMA 2004 42
Part 2. Optimising the workplan for ANIMA year 3
ANIMA year 3 priorities
ANIMA
Rome, October 2004 © ANIMA 2004 43
Main action linesOur deadline for eligible operations: 14 September 2005Our goals this year: Implement at least 80% of the programme Improve significantly the practical results: know-how transferred, flow
of FDI projects and leads, foundations set for a mutual MEDA instrument
Get green light from EU and other sponsors to continue after 14/9/2005
Their satisfaction implies The continuation of core ANIMA activities (capacity building /
economic intelligence / web site…) More attention to specific IPA needs (technical assistance) The reinforcement of the network (federate all forces interested in
FDI development) The setting-up of a business development strategy Continued country reforms (testified by the MEDA investment
charter) The building of a new industrial image for MEDA
ANIMA
Rome, October 2004 © ANIMA 2004 44
Points treatedh. The agenda for Sept. 04 -Sept.05i. Involvement of Med and EU IPAs
Secondments New partners Technical assistance missions
j. Focus on common tools Intranet development Shared data bases
k. Promotion and business development Events Use of studies Image building Start of business development /investment generation
ANIMA
Rome, October 2004 © ANIMA 2004 45
h. A dense agendaWho takes what?
ANIMA
Rome, October 2004 © ANIMA 2004 46
i. Involvement of Med and EU IPAs
SecondmentsMed IPA staffs (five) seconded to the ANIMA base team in Marseille Young professionals Mission of interest for both the country and ANIMA 2 slots still available until mid-September 2005 Objective: prepare the future managers of a mutual
instrument, under the PMU responsibility
Conditions The IPA stays as employer and pays the basic salary Gross indemnity of €1,500 per month by EU Insurance needed for medical coverage Contract signed with AFII AFII provides office/work equipment
ANIMA
Rome, October 2004 © ANIMA 2004 47
Technical assistance missions
15-days expert mission with your IPATopic adapted to the specific needs of IPAs:
Creation of an IPA Preparation of a road-show in Europe Development of a targeted investor data base Development of promotional tools, web site etc.
Process ToR prepared by the IPA (cf. proposed form) Expert data base supplied by ANIMA PMU (incl. all EU
IPAs) Missions to be prepared well in advance with the expert Follow-up needed Importance of knowledge transfers The IPA will be fully responsible for the implementation
and results
ANIMA
Rome, October 2004 © ANIMA 2004 48
New partners associated to ANIMA
EU IPAs Lazio (Italy) Tuscany (Italy) Marche (Italy) ISA (Sweden) SPRI (Spain)? CIDEM (Spain)? CzechInvest? Andalucia (Spain)? Wallonie (Belgium)?
Other partners WAIPA Microsoft, EIB
(€MIS)
Current partners
ANIMA
Rome, October 2004 © ANIMA 2004 49
j. Focus on common toolsIntranet development Need for on-line collaborative work (intra-consortium,
intra-MEDA, intra-all IPAs) Need to develop a part of the web site dedicated to
IPAs, with confidential content and access management
Downloadings (slides, documents, resources)
Shared data bases (examples) Ani-Contacts List of EuroMed commercial events (Ani-Events) FDI observatory (MIPO) News server Shared library (resource center) Leads (SMILE) Top 500 companies in MEDA
To be developed
ANIMA
Rome, October 2004 © ANIMA 2004 50
k. Promotion and business development
Events
We are ready to consider any event with regional dimension Joining an existing event with relevant MEDA topic (e. g. SIAL, AMI
etc.) Creating a new one: from MEDA conference -such as the Innovation &
Investment Symposium- to Country Investment Forum (cf. Egypt, Carthage, Intégrales Maroc, Liban etc.)
To prepare action, we also need small-size forums per sector, with business and government people from EU & Med countries
ANIMA
Rome, October 2004 © ANIMA 2004 51
Utility of sector studiesPriorities
The 5 top sectors in MEDA for FDIs (textile, automobile, tourism, agro-business, infrastructure and logistics)
Two significant sectors (call centres & shared service centres, cosmetics)
Output Opportunities for MEDA countries in these sectors Possible co-operation with EU industries –high demand
for coordinated approach (e. g. textile, automobile) Proposed round tables with EU federations, companies,
Med IPAs to discuss report findings during 2005 seminars
Action plan with road-shows, presence in fairs/events, design of promotion tools, use of seconded staff
ANIMA
Rome, October 2004 © ANIMA 2004 52
Utility of strategic studiesAddress the 7 main issues identified concerning MEDA FDI strategy1. Delocations from EU (Michalet report)2. Domestic re-investment by expatriates (Home Sweet Home)3. Key investors in the region (Stefano Battiston report)4. MEDA technology (inventory of technoparks/MedIntelligence)5. IPA efficiency (Benchmarking report)6. MEDA industrial image (Pérez report)7. Future of Euro-Med co-operation on investment (Souss rep.)
Results to be discussed during EU/MEDA seminars with interested IPA managers Preparation of action plans Pilot projects (e. g. MEDA-Entrepreneurs) Focused promotion (e. g. MEDA Innovation Forum) or image
campaign, etc.
ANIMA
Rome, October 2004 © ANIMA 2004 53
Image buildingDespite the importance of politics and culture among the MEDA handicaps…
Regional conflicts, security concerns Lack of regional integration, fragmented markets Insufficient legal standards & practices Few democracies Powerful and sluggish bureaucracies Low speed of privatisations Limited domestic savings –weak re-investment in the region
…A lot may be achieved to attract investors Potential growth is there (cf. Turkey GDP, 1st Quarter 2004) Stability and investment protection is there Need to inform about reality, e.g. Algeria, Syria, big markets Anticipate market integration (Euro-Med free trade zone in
2010/12)But let’s make it known via efficient channels
People, networks, events, public relations etc. Specific/targeted campaigns (airports, web, rating agencies,
etc.) Use of opportunities (from tourists to migrants’ summer
holidays)
« Mediterraneans are creative, but unforeseeable and unreliable »
ANIMA
Rome, October 2004 © ANIMA 2004 54
Upstream of biz development
Territorial marketing / Targeting
Poor MEDA performances, despite encouraging trend Compared to similar emerging countries, MEDA’s attractiveness
is low Based on its economic fundamentals, the region should receive
up to €40bn in FDI every year (vs. €10 bn now)
In most MEDA countries Few domestic studies on FDI, no data bases, poor statistics Lack of territorial marketing Lack of investor targeting Lack of after-care (whilst 50% of projects are extensions)
Need for an in-depth reflection on country strategy SWOT analysis, comparative advantages Industrial policy (e. g. priority sectors, clusters, education) Positioning (unique selling position) action
This concerns national issues, bt ANIMA may help (TA missions)
ANIMA
Rome, October 2004 © ANIMA 2004 55
Business development Project generation
Need for a more agressive FDI search From passive or demand-driven promotion (web site,
image, road-shows etc.)… …To a more pro-active prospection of leads and projects
Possible ANIMA test organisation in 2004-2005 Coordination by a new specialist (Philippe Parfait) A data base on leads, fed by various sources Coordinated participation in EuroMed events, road shows,
forums etc.
This is the right time for MEDA Eastern/Central Europe relative decline in 2004 China’s over-investment could be favourable to MEDA after
2005 A window of opportunity?
ANIMA
Rome, October 2004 © ANIMA 2004 56
ANIMA: a value-added network
Develop the
flow of project
s and FDI to MEDA
Increase the operational capabilities of Med IPAs