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8/7/2019 ANGEL HOUSE-final
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BUSINESS PLAN
TEAM MEMBERS:
MARIAM MASUDSAMIA HUSAIN
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INTRODUCTION
The business is a Day Care Centre for
children aged five months up to eight
years.
Our goal is to take care of children
while parents are away and we shall
provide them with food, activities,
comfort level and a safe environment.
Located at the Town Centre at
Emirates Hills.
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HISTORY
Angel House is a day care
service thats opening at 1st
January 2008. It will provideday care and baby sitting
services to the working parents
as well non-working parents.
We aim to serve the communityof Emirates Hills.
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OWNERSHIP AND
MANAGEMENT
Angel House is owned by 3 partners
SYED SAAD RAMEEZ KHURRAM
MARIAM MASUD
SAMIA HUSAIN
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OWNERSHIP AND
MANAGEMENT
The staff management is in total of 11
staff members, which includes:
2 Teachers
3 Nannies
2 Security Guards
1 Cook
1 Swimming/Outdoor Instructor
1 Cleaning Lady
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KEY INITIATIVES &
OBJECTIVES
Our main objective is to take
care of children.
We have initially plan to target
50 children.
Our timings will be from 7 am to
7 pm.
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MARKETING
OPPORTUNITES
Stability and Government
Support
A Distinctive Soft
Infrastructure
y Better quality of life
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COMPETETIVE
ADVANTAGES
Angel House is at the heart of
Emirates Hill where no other
day care centre is available. Wenot only provide education to
children but have interesting
activities such as swimming,painting etc
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MARKETING
STRATEGY
Our main targets are working parents livingin :
EMIRATESHILLS GREENS COMMUNITY
MARINA
JEBEL ALI
We also aim at working parent working in :
INTERNET CITY
MEDIA CITY
KNOWLEDGE VILLAGE
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LOCATION AND
FACILITIES
Angel House is located at Springs Town Centre in. Its around 900sq feet.
1 laundry room
1 maid room
1 store room
I bathroom with 6 shower stalls
3 rooms are downstairs and 1 nursery room and 3 bedrooms and 1educational room upstairs.
Our nursery room is equipped with 4 baby cots and cupboardfilled with baby play items. Our 4 bedrooms have safe doublebunked-beds. We also have all sorts of children toys that are notonly fun but educational as well.
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SERVICES CHARGES
Angel House day care service
charges are divided into 3
categories:
Per hour charges: AED 15Per hour charges: AED 15
Per day charges: AED 115Per day charges: AED 115
Per month charges: AED 3500Per month charges: AED 3500
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FINANCIAL
PROJECTIONS
The business will be able to grow in the first year.And in the second and third year there will be areasonable growth. It is expected to ultimately
reach its capacity during the fourth or fifth year. Till then every year, around 10% growth in sales
revenue is expected. With income levels increasingin the burgeoning economy of Dubai, more and
more people will be able to afford luxuries likebabysitting services.
Therefore, we expect cash flows to rise consistently.
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EXPENSES BREAKUP
CHART
Expenses Breakup
40%
20%
10%
16%
5%
8%1%
Rent - Premises Rent - Accomodation Salaries Marketing expense
Food & Beverages Utilities deprec iation
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INCOME STATMENT
(YEARLY)
233,9
71
162,7
83
107,4
45
141,3
73
43,13
3
Retained
Earnings
600,0
00
525,0
00
450,0
00
300,0
00
300,0
00
Less
dividends
833,9
71
687,7
83
557,4
45
441,3
73
343,1
33
Net
Income
5,000
10,00
0
15,00
0
20,00
0
20,00
0Interest
838,9
71
697,7
83
572,4
45
461,3
73
363,1
33EBIT
1,480,
164
1,410,
521
1,344,
195
1,281,
027
1,220,
867
Total
Operating
Expenses:
17,66
7
17,66
7
17,66
7
17,66
7
17,66
7
depreciatio
n
116,6
89
111,1
32
105,8
40
100,8
00
96,00
0Utilities
72,930
69,458
66,150
63,000
60,000
Food &Beverages
243,1
01
231,5
25
220,5
00
210,0
00
200,0
00
Marketing
expense
154,6
12
147,2
50
140,2
38
133,5
60
127,2
00Salaries
291,7
22
277,8
30
264,6
00
252,0
00
240,0
00
Rent -
Accommod
ation
583,4
43
555,6
60
529,2
00
504,0
00
480,0
00
Rent -
Premises
Less
Operating
Expenses
2,319,
134
2,108,
304
1,916,
640
1,742,
400
1,584,
000
Sales
Revenue
20122011201020092008
Income
Statement
233,9
71
162,7
83
107,4
45
141,3
73
43,13
3
Retained
Earnings
600,0
00
525,0
00
450,0
00
300,0
00
300,0
00
Less
dividends
833,9
71
687,7
83
557,4
45
441,3
73
343,1
33
Net
Income
5,000
10,00
0
15,00
0
20,00
0
20,00
0Interest
838,9
71
697,7
83
572,4
45
461,3
73
363,1
33EBIT
1,480,
164
1,410,
521
1,344,
195
1,281,
027
1,220,
867
Total
Operating
Expenses:
17,66
7
17,66
7
17,66
7
17,66
7
17,66
7
depreciatio
n
116,6
89
111,1
32
105,8
40
100,8
00
96,00
0Utilities
72,930
69,458
66,150
63,000
60,000
Food &Beverages
243,1
01
231,5
25
220,5
00
210,0
00
200,0
00
Marketing
expense
154,6
12
147,2
50
140,2
38
133,5
60
127,2
00Salaries
291,7
22
277,8
30
264,6
00
252,0
00
240,0
00
Rent -
Accommod
ation
583,4
43
555,6
60
529,2
00
504,0
00
480,0
00
Rent -
Premises
Less
Operating
Expenses
2,319,
134
2,108,
304
1,916,
640
1,742,
400
1,584,
000
Sales
Revenue
20122011201020092008
Income
Statement
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BALANCE SHEET
0000-difference
933,971962,7831,007,4451,141,3731,024,994Total Liabilities +
Equity
833,971762,783707,445741,373624,994Total Equity
233,971162,783107,445141,37324,994retained earnings
600,000600,000600,000600,000600,000Paid in Capital
100,000200,000300,000400,000400,000total Liabilities
100,000200,000300,000400,000400,000Long Term
Liabilities
-----Total
-----accounts payable
interest expense
payable
current liabilities
933,971962,7831,007,4451,141,3731,024,994Total Assets
51,66769,33387,000104,667122,333Total
02,0004,0006,0008,000others
12,50015,00017,50020,00022,500furniture
7,5009,00010,50012,00013,500fixtures
2,5005,0007,50010,00012,500Decoration
4,1678,33312,50016,66720,833Inside toys
25,00030,00035,00040,00045,000Playground stuff
valuevaluevaluevaluevalue
Fixed Assets
882,304893,449920,4451,036,707902,661Total
-----accounts receivable
-----inventory
-----marketable securities
882,304893,449920,4451,036,707902,661cash
endendendendend
Year5Year4Year3Year2Year1current assets
Assets
Balance Sheet
0000-difference
933,971962,7831,007,4451,141,3731,024,994Total Liabilities +
Equity
833,971762,783707,445741,373624,994Total Equity
233,971162,783107,445141,37324,994retained earnings
600,000600,000600,000600,000600,000Paid in Capital
100,000200,000300,000400,000400,000total Liabilities
100,000200,000300,000400,000400,000Long Term
Liabilities
-----Total
-----accounts payable
interest expense
payable
current liabilities
933,971962,7831,007,4451,141,3731,024,994Total Assets
51,66769,33387,000104,667122,333Total
02,0004,0006,0008,000others
12,50015,00017,50020,00022,500furniture
7,5009,00010,50012,00013,500fixtures
2,5005,0007,50010,00012,500Decoration
4,1678,33312,50016,66720,833Inside toys
25,00030,00035,00040,00045,000Playground stuff
valuevaluevaluevaluevalue
Fixed Assets
882,304893,449920,4451,036,707902,661Total
-----accounts receivable
-----inventory
-----marketable securities
882,304893,449920,4451,036,707902,661cash
endendendendend
Year5Year4Year3Year2Year1current assets
Assets
Balance Sheet
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THANK YOU !THANK YOU !