Angel Broking Ltd Project

7/31/2019 Angel Broking Ltd Project

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PREFACE

As a Student of MBA IIIrd Sem (Finance), the survey on customer

satisfaction on Reinsurance Insurance to Insurers has been provide to me

by my department, under the guidance of Mr. Ashfaq Siddhiqi.

It presents synoptic review the research methodology. Objective,

limitations and suggestions regarding the existing product. A field survey

was conducted with the help of questionnaire and personal interview in

Sagar City.

The main aim of this survey is to know about the level of customer

satisfaction regarding angel Brocking in Sagar City. it also includes

product utility. People behavior, Satisfaction, imagination, company

policies and customer problems.

This Survey is made to answer the expose above motioned topies

through statistical representation, pie diagram and graphs.

ARCHNA RAI

MBA IIIRD SEM.


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ACKNOWLEDGEMENT

Preparing a project of this nature is an arduous task and I was

fortunate enough to get support from a large number o persons. I

wish to express my deep sense of gratitude to all those who

generously helped in successful completion of this report by sharing

their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to

Respected HOD Dr. Anil Mishra , Head of Department, Ashfaq

Siddhiqi Department of Business Management , Dr. Hari Singh Gour

Central University Sagar for allowing me to undertake this project.

I feel extremely exhilarated to have completed this project

under the able and inspiring guidance of , Ashfaq Siddhiqi he

rendered me all possible help me guidance while reviewing the

manuscript in finalizing the report.

I also extend my deep regards to my teachers , family

members , friends and all those whose encouragement has infused

courage in me to complete to work successfully.

ARCHANA RAI

MBA III RD SEM.


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DELCLARATION BY THE CANDIDATE

Date :

I declare that the project report titled " A PROJECT

REPORT ON ANGEL BROCKING " on Market Segmentation is

nay own work conducted under the supervision of Mr. ASHFAQ

SIDDHIKI , INFINITY MANAGEMENT & ENGINEERING COLLAGE

SAGAR To the best of my knowledge the report does not contain

any work , which has been submitted for the award of any degree ,

anywhere.

(ARCHNA RAI)MBA IIIRD SEM.


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CERTIFICATE

The project report titled "A PROJECT REPORT ON

ANGEL BROCKING" been prepared by MISS ARCHNA RAI

MBA IIIRD SEM. under the guidance and supervision of MR.

ASHFAQ SIDDHIQI for the partial fulfillment of the Degree of

B.B.A.

Signature of the Signature of the Signature of the

Supervisor Head of the

Department

Examiner


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INDEX

NO TITLE PG NO.

Declaration of the Candidate

Certificate from faculty

Acknowledgement

Preface

Abbreviation

1 Introdctuion

2 History

3 Vision & Mission

4 Objective of the Study

5 Research Methodology

6 Data Analysis & Interpetation

7 Swot Analysis8 Limitation

9 Recommentation

10 Conclusion

11 Bibliography

12 Annexure


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ABBREVIATION

Angel Broking's tryst with excellence in customer relations began in1987. Today, Angel has emerged as one of the most respected Stock-

Broking and Wealth Management Companies in India. With its unique

retail-focused stock trading business model, Angel is committed to

providing Real Value for Money to all its clients. The Angel Group is a

member of the Bombay Stock Exchange (BSE), National Stock

Exchange (NSE) and the two leading Commodity Exchanges in thecountry: NCDEX & MCX. Angel is also registered as a Depository

Participant with CDSL.

Equity Trading

Commodities

Portfolio Management Services

Mutual Funds

Life Insurance

Personal Loans

IPO

Depository Services

Investment Advisory

Angel Broking Ltd.

Angel Commodities Broking Pvt. Ltd.

Angel Securities Ltd.

PREFACE


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Theories are being developed, designed and stated on the groundwork of their

practical implementation and usage. Work experiences seems to be the most

effective and indispensable factor for making an individual an adept. This is because

one cannot do without being exposed to varying circumstances and possible

consequences. Training not develops individuals skills and abilities but also provides

proficiency in work performance.

The researcher has done Project in ANGEL BROKING LTD.,. Which constitutes an

essential part of two years M.B.A. program at training period consists of 45 working

days. The researcher was provided the project study on the topic A PPROJECT

REPORT ON ANGEL BROCKING. It was really a great opportunity getting practical

insight of the market.

Initially I felt that classroom study was irrelevant and is useless in any concerns

working but gradually I realized that all the basic fundamental concepts studies are

linked in one or the other ways to the organization but how and what can done with

theoretical knowledge depended on the applicability of the individuals. Its just a

matter of modifying the theory, so as to apply it to given practical solution.

The successful completion of this project was a unique experience for me because

by visiting many places and interacting with various persons, I achieved a batter

knowledge about market.

I sincerely believe that there is no better place to learn the practical side of

management studies than the industry itself.


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EXECUTIVE SUMMARY

As a partial fulfillment of my MBA curriculum I have undergone six weeks

summer training at ANGEL BROKING. The Angel Group has emerged as one of

the top 5 retail stock broking houses in India, having memberships on BSE, NSE and

the two leading commodity exchanges in the country i.e. NCDEX and MCX. Angel

Broking Ltd is also registered as a depository participant with CDSL. Angel has

exceeded customers expectations by providing world-class service.

The questionnaire was used as data collection instrument and both open ended and

close ended type of questions were used as per the requirement. From the survey it

was found that

*Business class investors more proportion of their income in shares and securities as

compared to service class investors.

*Majority of investors trade according to expert the daily traders.

*Majority of investors take the decision on investment (where/what amount to invest)

on their own idea and some rely on experts opinion and brokers advice.

* In case segment, capital gain is the prior motives of the investors followed by

regular of the investors followed by regular income and tax income and tax planning

etc.


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INTRODUCTION

1. INTRODUCTION TO THEINDIAN CAPITAL MARKET

The Indian Capital Market is one of the oldest capital markets in Asia which

evolved around 200 years ago.

Chronology of the Indian capital markets

1830s: Trading of corporate shares and stocks in Bank and cotton Presses inBombay.1850s: Sharp increase in the capital market brokers owing to the rapiddevelopment of commercial enterprise.1860-61: Outbreak of the American Civil War and ' Share Mania ' in India.1894: Formation of the Ahmadabad Shares and Stock Brokers Association .1908: Formation of the Calcutta Stock Exchange Association.

The pattern of growth in the Indian capital markets in the post independence regime

can be analyzed from the following graphs.

From the above graph we find that the number of stock exchanges in India increasedat a crawling pace till 1980 but witnessed a sharp rise thereafter till 1995.


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The following diagram shows the trend in the no. of listed companies participating inthe Indian Capital Market . Here again we register a sharp rise after 1980. thenumber of stocks issued by the listed companies also show a similar trend.


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TRADING

INTRODUCTION

The trading on stock exchange in india used to take place through open outcry

without use of information technology for immediate matching or recording of trades.

This was time consuming and inefficient. This imposed limits on trading volumes and

efficiency. In order to provide efficiency, liquidity and transparency, NSE introduced a

nation wide online fully automated screen based trading system (SBTS) where a

member can punched into the computer quantities of securities and the prices at

which he likes to transact and the transaction is executed as soon as it finds a

matching sale or buy order from a counter party. SBTS electronically matches orders

on a strict price/time priority and hence cuts down on time, cost and risks of error, as

well as on fraud resulting in improved operational efficiency. It allows faster


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incorporation of price sensitive information into prevailing prices, thus increasing the

informational efficiency of markets. It enables market participants, irrespective of

their geographical locations, to trade with one another simultaneously, improving the

depth and liquidity of the market. It provides full anonymity by accepting orders, big

or small, from member without revealing their identity, thus providing equal across to

everybody. Its also provides a perfect audit trail, which helps to resolve disputes bay

logging in the trade execution process in entirely. This sucked liquidity from other

exchange and in the very first year of its operation, NSE became the leading stock

exchange in the country, impacting the fortunes of other exchange and forcing them

to adopted SBTS also. Today India can boast that almost 100% trading take place

through electronic order matching. Technology was used to carry the trading

platform from the trading hall of stock exchanges to premises of brokers. NSE

carried the trading platform further to the PCs at the residence of investors through

the internet and to handheld devices through WAP for convenience of mobile

investors. This made a huge difference in terms of equal to investors in a

geographically vast country like India.

OVERVIEW OF THE INDIAN SECURITIES MARKET

INTRODUCTIONS

Securities markets provides a channel for allocation of savings to those who have a

reductive need for them. As a result, the savers and investors are not constrained by

their individual abilities, but by the economys abilities invest and save respectively,

which inevitably enhance saving and investment in the economy.

Market segment

The securities market has to interdependent and inseparable segments; the primary

and the secondary market. The primary market provides to channel for creation of

new securities through issuance of financial instrument by public companies as well

as Government and government agencies and bodies whereas the secondary


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market helps the holders of these financial instruments to sale for exiting from the

investment. The price signals, which subsume all information about the issuer and

this business including associated risk, generated in the secondary market, help the

primary market in allocation of the funds. The primary market issuance is done either

through public issues or private placement. A public issue does not limit any entity in

investing while in private placement, the issuance is done to select people in terms

of companies Act, 1956, an issue becomes public if it results in allotment to more

than 50 persons. This means an issue resulting in allotment to less than 50 person is

private placement. There are two major types issuers who issue securities. The

corporate entities issue mainly debt and equity instrument (shares, debentures, etc.),

while the governments (central & state Government)issue debt securities (dated

securities, treasury bills). The secondary enables participant who hold securities

adjust their assessment of risk and return. They also sell securities for cash to meet

their liquidity needs. The exchanges do not provide facilities for spot trades in a strict

sense. Closest to spot market is the cash market in exchange where settlement

takes place after some time. Trades taking place over a trading cycle (one day under

rolling settlement) are settled together after a certain time all the 23 stock exchange

in the country provide facilities for trading of corporate securities. Trades executed

on NSE only are cleared and selected by a clearing corporation which provides

innovations and settlement guarantee. Nearly 100% the trades in capital segment

are settled through demat delivery. NSE also provides a formal trading platform for

trading of a wide range of debt securities including government securities in both

retail and wholesale mode. NSE also provides trading in derivatives of equities,

interest rate as well indices.

In derivatives market (F&O market segment of NSE), standardized contracts are

traded for future settlement. These futures can be on a basket of securities like an

index or an individual security. In case of options, securities are traded for

conditional future delivery. There are two types of options a put option permits the

owner to sell a security to the writer of options at a predetermined price while a call

option permits the owner to purchase a security from the writer of the option at a

predetermined price. These options can also be on individual stocks or baskets of

stocks like index. Two exchanges namely NSE and the stock exchange, Mumbai


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(BSE) provide trading of derivatives of securities. Today the participants have the

flexibility of choosing from a basket a products likes:

Equities

Bond issued by both government and companies

Futures on benchmark indices as well as stocks

Options on benchmark indices as well as stocks

Future on interest rate products like national 91 day T-bills, 10 year

national zero coupon bond and 6% national 10 year bond.

The past decade in many ways has been remarkable for securities market in India. It

has grown exponentially as measured in terms of amount raised from the market,

number of stock exchanges and other intermediaries, the number of listed stocks,

market capitalization, trading volumes and turnover on stock exchanges and investor

population. Along with this growth, the profiles of the investors, issuers andintermediaries have change significantly. The market has witnessed several

institutional changes resulting in drastic reduction in transaction costs and significant

improvement in efficiency, transparency, liquidity and safety. In a short span of time,

Indian derivatives market has got a place in list of top global exchanges. In signal

stock futures category, the futures industry association (FIA) placed NSE in second

position in the year 2000.

Reforms in the securities market , particularly the establishment and empowerment

of SEBI, market determined allocation of resources, screen based nation wide

trading, dematerialization and electronic transfer of security, rolling settlement and

ban on deferral products, sophisticated risk management and derivatives trading

have greatly improved the regularity framework and efficiency of trading and

settlement. Indian market now comparable to many developed markets in terms of a

number qualitative parameters.


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PRIMARY MARKET

A total of RS- 2,520,179 million were raised by the government and corporate sector

during 2002-03 as against Rs. 2,269,110 million during the preceding year,Government raised about two third of the total resources, with central government

along raising nearly Rs. 1,511,260 million.

Corporate Securities

Average annual capital capital mobilization from the primary market, which used to

be about Rs 70 crore in the 1960s and about Rs. 90 crore in the 1970s, increased

manifold during the 1980s, with the amount raised in 1990-91 being Rs. 4,312 crore.

It received a further boost during the 1990s with the capital raised by non

government public companies rising sharply to sharply to RS 26,417 crore in 1994-

95. The capital raised which used to be less than 1% of gross domestic saving

(GDS) in the 1970s increase to about 13% in 1992-93, in real terms, the capital

raised increased 4 times between 1990-91 and 1994-95. During 1994-95, the

amount raised through new issues of securities from the securities market accounted

for about four-fifth fo the disbursements by FIs. Issuers have shifted focus to other

avenues for raising resources like private placement.

There is a preference for raising resources in the primary through private placement

of debt instruments. Private placements accounted for about 93% of total resources

mobilized through domestic issues by the corporate sector during 2002-03. Rapid

dismantling of shackles on institutional investments and deregulation of the economy

are driving growth of this segment. There are several inherent advantages of relying

on private placement route for raising resources. While it is cost and time effectivemethod of raising funds and can be structured to meet the need of the

entrepreneurs, it does not require detailed compliance with formalities as required in

public or rights issue. However, to prevent public issues from being passed on as

private placement, the companies (Amendment) Act, 2001 considers offer of

securities to more than 50 persons as made to public.

Indian market is getting interested with the global market though in a limited way

though euro issues. Since 1992 when they were permitted access, Indian companies


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have raised about Rs 34,264 million through ADRs / GDRs. By the end march 2003,

502 FIIS were registered with SEBI. They had net cumulative investments over of

US $ 15.8 billion by the end of March 2003. There operations influence the market

as they do delivery-based business and their knowledge of market is considered

superior. The market is getting institutionalized as people prefer funds as their

investment vehicle, thanks to evolution of a regulatory framework for mutual fund, tax

concessions offered by government and preference of investors for passive

investing. The net collection by MFs picked up during this decade and increased to

Rs 199,530 million 1990-00.

This declined to Rs. 111,350 million during 2001-01 which may be attributed to

increase in rate of tax on income distributed by debt oriented mutual fund and

lackluster secondary market. The total collection of mutual funds for 2002-03 is been

Rs. 105,378 million. Starting with asset base of Rs. 250 million in 1964, the total

assets under management at the end of March 2003 was Rs. 794,640 million. The

number of households owning units of MFs exceeds the the number of household

sowing equity and debentures. At the end of financial year march 2003, according to

a SEBI press release 23 million unit holders had invested in units of MFs, while 16

million individual investors in equity and of debentures.

GOVERNMENT SECURITIES

The primary issues of the central Government have increase many-fold during the

decade of 1990s from Rs. 89,890 million in 1990-91 to Rs. 1,511,260 million in 2002-

03. The issues by state government increased by about twelve form Rs. 25,690million to Rs. 308,530 million during the same period The central Government

mobilized Rs 1,250,000 million through issued of dated securities and Rs. 261,260

million through issued of T-bills. After meeting repayment liabilities of Rs. 274,200

million for dated securities, and redemption of T-bills of 195,880 million net market

borrowing of central

Government amounted to Rs. 1,041,180 million for year 1000-03. The state

government collectively raised Rs. 305,830 million during 2002-03 as against Rs.


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187,070 million in the preceding year. The net borrowings of state government in

2002-03 amounted to Rs.290,640 million. Along with growth of the market, the

invester base has become very wide. In addition to banks and insurance companies,

corporate and individual investors are investing in government securities. With

dismantling of control regime, and gradual lowering of the SLR and CRR,

Government is borrowing at near market rates. The coupons across maturities went

down recently signifying lower interest rates. The weighted average cost of its

borrowing at one stage increased to 13.75% in 1995-96, which declined to 7.34% in

2002-03. The maturity Structure of government debt is also changing. In view of

bunching of redemption liabilities in the medium term, securities with higher

maturities were issued during 2002-03. About 64% of primary issues were raised

through securities with maturities above 5year and up to 10 years. As a result the

weighed average with maturities of dated securities increased to 13.83 years from

6.6 years in 1997-98.

SECONDARY MARKET

Corporate securities

Selected Indicators in the secondary market are presented in table 5.3. The number

of stock exchanges increased from 11 in 1990 to 23 now. All the exchanges are fully

computerized and offer 100% on-line trading. 9,413 companies were available for

trading on stock exchanges at the end of March 2000. The trading platform of the

stock exchanges was accessible to 9519 members from over 358 cities on the same

date.

The market capitalization grew ten fold between 1990-91 and 1999-00. It increased

by 221% during 1991-92 and by 107% during 1999-00. All india market capitalization


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is estimated at Rs. 6,319,212 million at the end of March 2003. The market

capitalization ratio, which indicates the size of the market, increased sharply to

57.4% in 1991-92 following spurt in shares prices. The ratio further increased to 85%

by march 2000. It however, declined to 55% at the end of March 2001 and top 29%

by end March 2003. The trading volumes on exchanges have been witnessing

growth during the 1990s. the average daily turnover grew from about Rs. 1500

million in 1990 to Rs. 120,000 million in 2000, peaking at over Rs. 200,000 million.

One-sided turnover on all stock exchanges exceeded Rs.10,000,000 million during

1998-99 Rs 20,000,000 million during 1999-00 and approached Rs. 30,000,000

million during 2000-01. However, the trading volume substantially depleted to Rs.

9,689,541 million in 2002-03. The turnover ratio, which reflects the volume of trading

in relation to the size of the market, has been increasing by leaps and bounds after

the advent of screen based trading system by the NSE. The turnover ratio for the

year 2002-03 increased to 375 but fell substantially due to bad market conditions to

119 during 2001-02 regaining its position accounted 153.3% in 2002-2003.

2. INTRODUCTION TO ANGEL

In a shot span of 22 years since inception, the Angel Group has emerged as one of

the top five retail stock broking houses in India, having membership of BSE, NSEand the two leading Commodity Exchanges in the country i.e. NCDEX & MCX. Angel

Broking is also registered as a Depository Participant with CDSL.

The group is promoted by Mr. Dinesh Thakkar, who started this business as a sub-

broker in 1987 with a team of 3. Today the angel group is managed by a team of

1937 direct employees and has a nation wide network comprising of 21 Regional

hubs, 124 branches and 6810 sub brokers & business associates. Angel is 100%


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focused on retail stock broking business unlike any other larger national broking

house. The group currently services more than 5.9 thousand retail clients.

Angel habitually generates value added features without the cost burden beingpassed on to the clients as they strongly believe that better understanding of clients

needs and wants is their top priority. Their e-broking facility is one such effort, which

gives the client a platform to access state of the art trading facility at the click of a

button.

Angel has always strived for delivering customer delight and developing strong long

term bonds with its clients as well as channel partners. Angel thrives on a vision to

introduce new and innovative products and services constantly. Moreover, Angel

has been among the pioneers to introduce the latest technological innovations and

integrate them efficiently within its business.

About the Angel

Angel Bookings tryst with excellence in customer relations began more than 20

years ago. Angel Group has emerged as one of the top 3 retail broking houses in

India and incorporated in 1987. Today, Angel has emerged as a premium Indian

stock-broking and wealth management house, with an absolute focus on retail

business and a commitment to provide "Real Value for Money" to all its clients.

It has memberships on BSE, NSE and the leading commodity exchanges in India

NCDEX & MCX. Angel is also registered as a depository participant with CDSL.

Angel Group Companies


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Angel Broking Ltd.Member on the BSE and Depository Participant

with CDSL

Angel Capital & Debt Market

Ltd.

Membership on the NSE Cash and Futures &

Options Segment

Angel Commodities Broking

Ltd.Member on the NCDEX & MCX

Angel Securities Ltd. Member on the BSE

Incorporated :1987

BSE Membership :1997

NSE membership :1998

Member of NCDEX and MCX

Depository Participants with CDSL

Angels presence-

Nation- wide network of 21 regional hubs

Presence 124 cities

6800 + sub brokers & business associates

5.9 lakh +clients

ANGELS LOGO


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ANGELS VISION


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ANGELS BUSINESS PHILOSOPHY


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OUR ORGANIZATIONAL STRUCTURE

Products of Angel Broking

1. Online Trading 8. Personal loans

2. Commodities 9. Quality assurance

3. DP Services

4. PMS (Portfolio Management Services)5. Insurance

6. IPO Advisory

7. Mutual Fund


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Online- Trading

Specially designed for the net savvy traders and investors who prefer

operating from their home or office through the internet. The investor can access

state of the art Technology with three different e-broking products and voila

trading on BSE, NSE, F & O, MCX and NCDEX.

ANGEL DIET:

Application based product for Traders.

Application based ideal for traders.

Multiple exchanges on single screen

Online fund transfer facility

User friendly & simple navigation

BSC, NSC, F&O, MCX & NCDEX

ANGEL ANYWHERE:

Application based product for Traders with Charts.

Application-based platform for day traders

Intra-day/historical charts with various indicators


BSC, NSC, Cash & Derivatives

ANGELTRADE:

Browser based product for Active Investors.

Browser based for investor

No installation required

Advantage of mobility

Trading as simple as internet surfing

BSC, NSC, F&O, MCX & NCDEX


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ANGEL INVESTOR

User-friendly browser for investors

Easy online trading platform

Works in proxy and firewall system set up

Integrated Back office: Access account information anytime,

anywhere

Streaming quotes

Refresh static rates when required

Multiple exchanges on single screen


Investment Advisory Services

To derive optimum returns from equity as an asset class requires professional

guidance and advice. Professional assistance will always be beneficial in wealth

creation. Investment decisions without expert advice would be like treating ailment

without the help of a doctor.

Expert Advice: Their expert investment advisors are based at various

branches across India to provide assistance in designing and monitoring

portfolios.

Timely Entry & Exit: Their advisors will regularly monitor customers

investments and guide customers to book timely profits. They will also guide

them in adopting switching techniques from one stock to another during various

market conditions.

De-Risking Portfolio:A diversified portfolio of stocks is always better

than concentration in a single stock. Based on their research, They diversify the


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portfolio in growth oriented sectors and stocks to minimize the risk and optimize

the returns.

Benefits at Angel

Three different online products tailored for traders & investors.

Single Screen customized market-watch for MCX / NCDEX with BSE / NSE.

Streaming Quotes and real time Rates. Intra-day trading calls.

Research on 25 Agro Commodities, Precious and Base Metals, Energy

products and Polymers.

An array of daily, weekly and special research reports.

Highly skilled analysts with professional industry experience.

Active relationship management desk.

Seminars, workshops and investment camps for investors

Depositary Participant Services

Angel Broking Ltd. is a DP services provider though CDSL. We offer depository

services to create a seamless transaction platform to execute trades through Angel

group of companies and settle these transactions through Angel Depository services.

Wide branch coverage

Personalized/attentive services of trained a dedicated staff

Centralized billing & accounting

Acceptance & execution of instruction on fax

Daily statement of transaction & holdings statement on e-mail

No charges for extra transaction statement & holdings statement

Portfolio Management Services


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Successful investing in Capital Markets demands ever more time and expertise.

Investment Management is an art and a science in itself. Portfolio Management

Services (PMS) is one such service that is fast gaining eminence as an investment

avenue of choice for High Net worth Investors (HNI). PMS is a sophisticated

investment vehicle that offers a range of specialized investment strategies to

capitalize on opportunities in the market. The Portfolio Management Service

combined with competent fund management, dedicated research and technology,

ensures a rewarding experience for its clients.

Angel PMS brings with it years of experience, expertise, research and the backing of

India's leading stock broking house. At Angel, experienced portfolio management is

the difference. It will advise you on a suitable product based on factors such as your

investment horizon, return expectations and risk tolerance.


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MS SCHEMES @ ANGEL

Scheme 1: Angel OYSTER

Description:

The main objective of the scheme is wealth generation by delivering superior returns

over long term through investments and equity related instruments.

Investment Strategy:

To generate wealth on consistent basis rather than outperform by taking

higher risk.

Logic works well and thus will be given weight age along with financials

Early identification of stocks to ride through the entire investment cycle

Timing of investment is important to generate superior returns

Bottom up approach

Parameters Driving Investment Decision:

Blend of growth and value stocks

Investments in companies regardless of market capitalizations

Keen selection of stocks based on potential for value unlocking based

on key events

Focus on companies which display

Scalable business potential

Large market opportunity

Beneficiary of favorable economic cycle

Valuation at steep discount to asset value

Sectoral Composition:

May include under- researched companies

Portfolio could invested in liquid funds


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MUTUAL FUND DISTRIBUTION

AND ADVISORY :

To enable clients to diversify their investment in the right direction, Angel Broking

has added another product in its range with mutual funds :

Customized investment solutions based on specific individuals financial

goals aligned with clients risk appetite.

Access to in-depth research and proper selection from diversified funds

based on clients preferred criteria.

Customized reports at desired frequency.

Rating and Rankings of all Mutual Funds from in-house expert analysts.

Current and historical performance of different funds enabling

comparisons.

News and alerts for clients Mutual Fund Portfolio and performance

tracking with watch lists.

Online Mutual Funds applications (NFO or existing) / Online order status

tracking / Online updation of unit holdings at latest NAV / Online dividend pay

out and re-investment facility.

Single point customer query handling.


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DEPOSITORY PARTICIPANT SERVICE :

Angel Broking Ltd. is a DP Service provider through CDSL. They offer

Depository Services to create a seamless transaction platform to execute trades

through Angel Group of Companies and settle these transactions through Angel

Depository Services.

Hassle free automated pay-in of clients sell obligations by Angel

Broking Ltd. / Angel Capital & Debt Market Ltd.

Instant disbursement of non-cash benefit like bonus and rights

Wide Branch coverage

Personalized / Attentive services of trained and dedicated staff

Centralized billing and Accounting

Acceptance and Execution of instructions on fax

Zero upfront payment and lowest transaction charges

Daily statement of transactions and holding statements on e-mail

No charges for extra transaction statement and holding

statement


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Objective

The objective of the study was:-

1. To study investor perception and investment behavior of capital market

investors.

2. To identify the problems faced by the investors while on market through

brokers.

3. To study the investors satisfaction level for the various services provided by

the broker relationship.

4. To get the brief knowledge of trading system in securities.

5. To get the detail information about the company and to analysis the learning

in past six weeks at Angel Broking.

6. To know the absolute working in Angel Broking at it different segments like

commodity, equity, risk management and dealings.

7. To gain the knowledge about the market conditions.

8. To learn how to convince the client to buy a Demate at Angel Broking.

9. How to handle the various questions raised by them and how to deal with

them.


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10.Need for the MBA Degree

11.To learn how corporate world works, and what people things about it.

3. RESEARCH METHODOLOGY

RESEARCH DESIGN :

For any researcher the research methodology is the most important criteria to decide

before the actual research process starts. There are many methods for conducting

the research some of them are as under:

The design of a research is a plan or a model that helps researcher to conduct a

formal investigation and survey. It is an application of methods and procedures for

acquiring the information needs for getting a desire out come. It decides the sources

of data and methods for gathering data. A good design insures that the information

obtained is relevant to the research question and that it was collected by objectives.

Since, research design is simply the frame work or plan for a study. It is a blue print

that of a house devised by an architect. My approach to research is descriptive and

quite specific.


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Out of various research methods the research method, which was most suitable to

my research, was Exploratory Research because it provides me all the opportunitiesto cover the all the aspect that I require to conduct the research and get an

appropriate out come.

Types of Data Collection

There are two types of data used. They are primary and secondary data. Primary data is

defined as data that is collected from original sources for a specific purpose. Secondary data

is data collected from indirect sources. (Source: Research Methodology, By C. R. Kothari)

Primary Sources

These include the survey or questionnaire method as well as the personal interview

methods of data collection.

Secondary Sources

These include books, the internet, company brochures, product brochures, the companywebsite, competitors websites etc, newspaper articles etc.

4. SIGNIFICANCE OF RESEARCH

To company

In the growing competition & availability many options will be able to exist

which can cater the market efficiency & effectively, no about this only

supplement the quality services and many other factors.

With the help of this study the company will be able to identify the loose

points, which it should improve upon to deliver the best of service to investors.

It will help the company to find out the investment behavior for the investors.


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The undertaken was part for attainment of this objective for the company in

jaipur city.

To researcher

To bride practical orientation with the theoretical and conceptual it is pertinent

for one to enter in the corporate world. By this project the researcher not only

fulfilled his requirement of MBA degree programe but also learn a lot in the

field of marketing, the researcher has got an opportunity of implementing her

theoretical knowledge of management programe in his practical life.

To Third Party

The manual will serve the purpose of guidance for all those into may have

professional or academic interest in the project.

5. LIMITATIONS

1) The study was restricted to Jaipur City so it is difficult togeneralize

The interpretation made out of the findings.

2) This research is dependent on the information provided by the

respondents and sometimes the respondents are very reluctant

in providing right informantion and often provide it carelessly and

the result drawn out by only this information, so sometimes all

efforts might not find direction and results.

3) This conclusion and recommendations made are based on a

very less experience of researcher in this field.

4) Time was the biggest constraints as the study was limited for a

period of 45 days only as per the curriculum of researcher,

which means that any relevant market phenomenon before and

after this duration of time might have been skipped in the study.


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5) Many respondents did not reply and didnt gave accurate

answer.

DATA ANALYSIS AND INTERPRETATION

DEMOGRAPHIC FINDINGS

AGE GROUP

Age group(years) No. of respondentsBelow 20 020-35 3136-50 7851-65 59

Above 65 32


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Out of total 200 respondents, below 20 years of age were none, 39% of

the respondents falls in the age group of 36-50 years where as 29%

were in the age group of 51-65 years and next 16% falls in the group of

more than 65 years.

JOB PROFILE

Category No. of respondentsService 9

4

Business 80

Others 2

6


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Out of total respondents , most of respondents were from service class

and 40 % were during business and rest of the respondents include

retired person, other people, other professionals students etc.

ANNUAL INCOME (IN LACS)

Income group No. of RespondentsLess than 1 lac 5

01-5 lacs 9

3More than 5 lacs 5

7


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Most of the respondents belong to the income group of 1-5 lacs

followed by the respondents belong to income group of more than 5

lacs which is 28% of total respondents and rest of Respondents

belonging to the income group below 1 lac.

EDUCATIONAL BACKGROUND:-

Qualification No. of respondentsUnder graduate (U.G) 5

3Graduate 7

9Post graduate(PG) 5

5Others(O) 1

3


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Most of the respondents were graduate and 26% were post graduateand rest 6% belong to other category.

When the respondent were asked their preference of investment, is

cash market , derivatives market or both, the following respondents

were obtained .

Options No. of respondents

Only cash/capital market 7

6Only derivative market 2

1Both 10

3


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Out of 200 respondents amount 52% respondents their fund in

cash and derivative market, 38% investment is only cash market

and rest is derivative market.

When the respondents were asked about the time period for which

they are investing, the following responses were obtained.

Time period No. of respondentsLess than 1 year 25

1-5 year 97

More than 5 year 78


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Out of total 200 respondents 12% respondents were new investors, 48% were

investing for 1-5 year and rest were for more than 5 year.

Service Good Fair Poor Total

weightPhone service 99 100 117 316Brokerage 366 1344 11 511Conformation of

traders

159 46 124 329

Professional advice 84 120 112 316Relaxation in

advance margin

78 170 89 337

Payment/delivering

of securities

150 84 108 342

Staff behavior 93 248 45 386


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A remarkably high dissatisfaction was there among the investors for the brokerage

charged by their broker, most of them are dissatisfied with the staff and relation in

advance margin.


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SWOT ANALYSIS

SWOT analysis of Angel Broking

STRENGTH:

These are the following strengths of the Angel Broking.

1. Experienced player in the market

2.Broad product range:

3.Brand image:

4.Customer Orientation5. Efficient and Skilled Manpower

6. Investment Advice

WEAKNESS:

1. After sales services:2. software problems:

OPPORTUNITIES:

Untapped market:

Emerging new technology

THREATS:

1. Price war:2. substitute products:3. computer literacy in the prospect investors:


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CONCLUSIONS AND SUGGESTIONS

Conclusion based on findings

Business class investors more proportion of their income in shares

& securities as compared to service class investors.

Majority of investors trade according to expert the daily traders.

Majority of investors take the decision on investment (where/what

amount to invest)on their own idea and some rely on experts

opinion and brokers advice.

In cash segment, capital gain is the prior motive of the investors

followed by regular of the investors followed by regular income and

tax income and tax planning.

The satisfaction level regarding services by brokers of phone

service & professional advice is very low.

Professional advice available is not adequate regarding investment

in secondary market.

Most of the investors feel that online trading is more transparent

than the older form of trading (Ring trading).

Most of the people are aware of different charges charged by the

brokers (Demat charges, transaction charges, service charges,

service charges etc.).


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While selecting a broker, brokerage & frequent payments were

considered as main factors followed by personal relations.

Most of the investors are not satisfied with phone services

provided by the brokers,

The major problem faced by the investors is of brokers attitude

towards small investors is not same as with the big investors.

Another major problems faced by the investors is to decide

where/what amount is invested.

Suggestion

Professional advice should be made available in the city.

Brokers should transfer the deliveries/payments to the investors in

time.

Brokers should deal all the investors in same respect.

The phone service should be made prompt.


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ANNEXURE

SCHDULE

Name:

Address:

Phone No:

Age: ( ) 20 to 35 ( ) 36 to 50 ( ) 51 to 65 ( ) 36 to 50 ( ) more than65

Job profile: ( ) Govt. Servant ( ) Business ( ) Others

Annual Income (in lacs): ( ) less than 1 ( )1-5 lacs ( ) More than 5 lacs

Club Membership: ( ) Yes ( ) No

Qualification:

Under Graduate Graduate Post Graduate Others


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(1) Where do you invest your funds?

(a) Only Cash/Capital Market

(b) Only Derivative Market

(c) Both ( )

(2) How much share or your income do you invest?

(a) Up to 5% (b) 5-10%

(c) 10-25% (d) More than 25% ( )

(3) For long you have been dealing in derivatives market?

(a) Less than 1 year (b) 1-5 year

(c) More than 5 year ( )

(4) Are you aware of Derivatives like ?

(a) Options ( b) Future in shares

(c) Future in Index ( )

(5) Where do you invest in derivative market ?

(a) Options (Call Option, Put Option)

(b) Future in shares and Index

(c) Both ( )

(6) Whom do you Consult before taking decision about the investment ?

(a) On your own idea

(b) Experts Opinion


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(c) On Friends/Family members advice

(d) Brokers advice

(e) Other source ( )

(7) How often do you trade ?

(a) Daily (b) Weekly

(c)Monthly (d) According to Market ( )

(8) Whether the professional advice is available to you ?

(a) Yes (b) No (c) Sometimes ( )

(9) What are your motives for making investment in shares and securities in

Derivatives Market (Please Rank) ?

(a) Risk Management

(b) High Volume transaction with less margin

(c) Low Brokerage as compared to cash delievery segment

(d) Portfolio/Index/Basket Trading

(e) More Opportunity for speculation ( )

(10) Which factors influence you while selecting a broker (Please rant up to 3 ) ?

(a) Brokerage

(b) Frequent Payment

(c) Less advance margin

(d) Credit Limits

(e) Personal Relations ( )

(11) Are you aware of the different charged by your broker ?


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(a) Turnover/Transaction charges

(b) Service Tax

(c) Others ( )

(12) What is your satisfaction level pertaining to different charges charged by your

broker ?

(a) satisfied (b) Neutral

(c) Dissatisfied ( )

(13) What are the benefits of trading in derivative segment over the cash segment ?

(a) Basket trading (b) Low Brokerage

(c) Short-Sale for a longer period

(d) Option (CA,PA)available which provides calculation risk( )

(14) Rate the services Provided by your brokers ?

Service Good Fair Poor Confirmation of

tradesPhone Service

Brokerage

Professional advice

Relaxation advance

marginsPayment

Staff Behavior

(15) Tick the problems faced by you ?

(a) Depending the initial amount of investment


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(b) To trade where to invest

(c) To Complete Paper Work

(d) Delay in Payment

(e) Brokers do not deal all the investors in same respect

(f) Lack of knowledge about the rules and regulation of SEBI( )

(16) Any other problems faced by you:

Suggestion, if any:

BIBLIOGRAPHY

WWW.NSEINDIA.COM

WWW.BSEINDIA.COM

WWW.SEBIINDIA.COM
http://www.bseindia.com/http://www.sebiindia.com/http://www.bseindia.com/http://www.sebiindia.com/


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NFCM, DEALERS MODULE HAND BOOK

RESEARCH METHODOLOGY

KOTHARI C.R. EDITION 2000

WWW.GOGGLE.COM

WIKIPEDIA
http://www.goggle.com/http://www.goggle.com/

Documents

Angel Broking Ltd Project