THE REGIONAL BUILDING . 723 WOODLAKE DRIVE . CHESAPEAKE, VIRGINIA 23320 . (757) 420-8300

January 8, 2020 Memorandum #2020-06 TO: askHRgreen.org: Recycling and Beautification Subcommittee BY: Katie Cullipher, Principal Environmental Education Planner RE: askHRgreen.org: Recycling & Beautification Subcommittee Meeting

January 14, 2020 The next askHRgreen.org: Recycling and Beautification Subcommittee meeting will be held on Tuesday, January 14, 2020 at 11:00 a.m. on the 5th floor of Hampton City Hall, in the Canty Conference Room, located at 22 Lincoln Street, Hampton, VA 23669. Please RSVP by Monday, January 13, 2020. R&B Subcommittee meetings require representation from at least five member jurisdictions. Comments and suggestions based on this agenda package are welcome. Attachments

RE/cm

ROBERT A. CRUM, JR., EXECUTIVE DIRECTOR/SECRETARY

MICHAEL J. HIPPLE, CHAIR . ANDRIA MCCLELLAN, VICE-CHAIR .RANDY KEATON, TREASURER

askHRgreen.org: Recycling and Beautification Subcommittee:

askHRgreen.org: Recycling and Beautification Subcommittee Copy:

Shannon L. Alexander, A-NPDC Tracy Hofmeyer, VPPSA Michael G. Baum, KVB Mike Kelley, SPSA Joe Benedetto, RDS Kathy Russell, TFC Recycling Sarah Dennis, RDS Kevin Sluss, RDS Roger Fournier, Goodwill Henry Strickland, SPSA HRPDC Staff: Robert Crum Keith Cannady Katie Cullipher Rebekah Eastep Matt Smith

John C. Barnes, VB DeAnna Lawrence, IW Dan Baxter, NN Samantha McNeil, YK Rhashida Bess, NO Robin Moore, SU Kathy Bew-Jones, SM Dawn Oleksy, JC Debbie Blanton, HA Russell Pace, FR Jason Brown, CH Kristi Rines, VB Deborah Everitt, NN Tammy Rojek, WM Tonya Ford, VB Erin Rountree, SU Megan Hale, CH Craig Simmons, VB Laurie Halperin, YK Amos Taylor, PO Evie Insley, PQ Elisabeth Wilkins, GL Fleta Jackson, NO Bodina Wright, PQ Wayne Jones, SU

AGENDA MEETING OF THE

ASKHRGREEN.ORG: RECYCLING & BEAUTIFICATION SUBCOMMITTEE JANUARY 14, 2019

11:00 AM

The purpose of the R&B Subcommittee shall be to promote litter control, recycling, beautification and

general environmental awareness through educational projects designed to reach all sectors of our

regional community.

1. Meeting Summary

The summary of the December meeting is attached for review and approval. Summary highlights include:

Planning for 2020 askHRgreen events and updates on trailer repairs. Great American Cleanup –Next regional GAC is March 27-28; localities should be

planning spring cleanups accordingly; promotion will be done as a kick-off to the 50th anniversary of Earth Day and a whole month of caring in April with prizes for groups/individuals who participate and share.

The Committee reviewed the new web recycling tool now and made suggestions for changes/improvements to avoid any confusion across localities.

DEQ Litter Grant – funding approved for library litter kit lending program. Localities need to identify community partners while HRPDC staff work to assemble supplies for the kits.

Christmas tree recycling promotion will begin after the holiday. Attachment 1

Action: Approve summary 2. askHRgreen.org Outreach

The current listing of events is as follows.

*Volunteers needed to support attending this event.

Action: Based on discussion

1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day* Norfolk

1/25 Jam'n Jamz Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

3/27 - 3/28 Great American Cleanup* Hampton Roads

4/4 - 4/5 Daffodil Festival Gloucester

4/11 Go Green Market Yorktown

4/18 Virginia Living Museum Earth Day Festival Newport News

4/22 Poquoson Earth Day Poquoson

TBD Newport News Ship Building Health and Safety Expo Newport News

3. Great American Cleanup The current schedule of venues set to display Sam Hundley’s artwork commemorating the 2019 GAC cleanup events is below. Additional venues are welcomed. Committee members should continue discussing their local plans for supporting a regionally-coordinated GAC in 2020 to be hosted March 27-28 and promotional ideas for using GAC as a kickoff to the 50th anniversary of Earth Day in April.

Planned GAC events should be added to the 2020 GAC Planning Doc: https://docs.google.com/spreadsheets/d/1EY-c0sn1UyXLci3VWeBpy0v5k1XSS2xIsKMQErD21Ck/edit?usp=sharing

Action: Based on discussion

4. Website Recycling Tool The Committee will review final changes made to the new web recycling tool: http://askhrgreen.org/recycling

Once the tool is finalized, Red Chalk Studios will revise locality recycling flyers and make them available for download on each locality recycling page.

Action: Based on discussion 5. DEQ Competitive Litter Prevention & Recycling Grant

Our grant application for the litter library lending kits has been approved in the amount of $5,000. HRPDC staff will discuss purchasing supplies for the litter kit lending program. Localities with existing litter kit lending programs should bring information to share with the group regarding logistics (documenting the check in/out process, tracking, replenishing kits, etc.), and data collection/forms. Committee members should determine if they will participate in the program and share updates on local outreach to partners and resource needs. Attached is the application and award letter for reference. Attachment 5A, 5B

Action: Based on discussion

Chesapeake City Hall Nov. 8 - 22 Chesapeake

Virginia Aquarium Nov. 22 - Jan 1 Virginia Beach

Mariners Museum January 1 - 30 Newport News

TCC - Main Building (Admin) February 10 - 21 Chesapeake

Isle of Wight History Museum February 22 - ? Isle of Wight Co.

Chesapeake Conservation Conference & Environmental Awards LuncheonMarch 6 - one day only Chesapeake

TBD March 6-31? TBD

TBD Gloucester April 1 - 30 Gloucester

VIMS May 18-1

Hampton University Museum Trash to Art Show TBD (postponed from Nov) Hampton

6. Staff Reports

The current FY20 budget is attached for review. The Monthly Digital Marketing Report is also attached for review. Attachment 6A, 6B

Action: Based on discussion 7. Roundtable Discussion & Locality Updates

Next Committee Meeting – The next scheduled meeting is February 11, 2020.

askHRgreen.org | Recycling and Beautification Education Committee Meeting Summary

Tuesday, December 10, 2019

HRPDC – Chesapeake

In attendance:

Samantha McNeil, YK

Dawn Oleksy, JCC

Megan Hale, CH

Dan Baxter, NN

Elisabeth Wilkins, GL

Craig Simmons, VB

Rhashida Bess, NO

Wayne Jones, SU

Roger Fournier, Goodwill

Mike Baum, KVB (via phone)

Katie Cullipher, HRPDC

Rebekah Eastep, HRPDC

The summary for the meeting is as follows:

1. Meeting Summary

The summary of the November meeting was presented for review.

Action: Approved.

2. askHRgreen.org Community/Trailer Events The current listing of events is as follows:

Accident with the askHRgreen trailer resulted in damage to the front section of the trailer. Trailer repair company recommended pounding out damage and installing a reinforcing beam instead of changing the trailer skin. This approach was less than the $1,000 deductible and will cost the committees about $73 each. Action: Trailer damage has been repaired. HRPDC staff will send out requests for volunteers needed for upcoming events.

3. Great American Cleanup

1/13 - 1/16 Mid Atlantic Horticulture Short Course & Home Gardener Day Norfolk

2/8 - 2/9 Hampton Roads Home Show* Hampton

3/7 - 3/8 Mid Atlantic Home & Outdoor Living Show* Virginia Beach

4/4 - 4/5 Daffodil Festival Gloucester

4/11 Hold for Sam McNeil Yorktown

4/22 Poquoson Earth Day Poquoson

4/27 Virginia Living Museum Earth Day Festival Newport News

TBD Newport News Ship Building Health and Safety Expo Newport News

Attachment 1

Chesapeake City Hall Nov. 8 - 22 Chesapeake

Virginia Aquarium Nov. 22 - Jan 1 Virginia Beach

Mariners Museum January 1 - 30 Newport News

TCC - Main Building (Admin) February 10 - 21 Chesapeake

Isle of Wight History Museum February 22 - ? Isle of Wight Co.

TBD March

TBD Gloucester April 1 - 30 Gloucester

Hampton University Museum Trash to Art Show TBD (postponed from Nov) Hampton

The Public Service Announcement artwork is now on tour in Hampton Roads.

The Virginia Aquarium began hosting on Nov. 22nd and will continue until the end of the

year. Mariner's Museum is confirmed for January 2020.

Additional host locations are welcomed. Committee members should reach out to

potential partners in their locality.

The Committee discussed plans for the 2020 Great American Cleanup, March 27-28.

HRPDC staff will create a Google document for tracking list of events

Red Chalk Studios is developing the flyer to tie this year's events into Great American

Cleanup. Information on paid sponsorships will be removed.

Media plan for Great American Cleanup.

o HRPDC staff will provide new dates to RCS for media schedule. Media partners

can be asked to spread out bonus tags in the week or two leading up to the event

as teasers/reminders (or on website, social, etc.).

o The Committee asked that promotions be stopped by March 23rd so event

planners can assign volunteers in a timely manner.

o KVB will likely secure partnerships with Adam's Outdoor and local radio stations.

Paid and donated media outreach should begin in early March.

Earth Day 50 cross-promotion

o Promote as a kick off to Earth Day celebrations, a month of caring that highlights

the litter prevention work done year-round.

o Social media promotion – ask public to show what they’re doing for Earth

Day/month. Pick winners from those who participate. Prizes needed to Hampton

Roads attractions, cleanup kits, etc. Prizes weekly to keep interest up.

o Encourage groups to challenge each other to perform cleanups during the month

of April.

o Hampton Roads Earth Day Network - organizing localities to participate in Earth

Day 50.

Action: Committee members and HPRDC staff will continue outreach to venues for Public

Service Announcement. Committee members should compile list of events for 2020 Great

American Cleanup. RCS will draft flyer for Great American Cleanup.

4. Website Recycling Tool

Attachment 1

The Committee continued discussing the recycling tool sent out for review via email and made final edits. The Committee discussed the continuing challenges of local recycling programs, changes to commodities markets, and options to pursue regional recycling contracts.

Action: HRPDC staff will ask RCS to make final round of edits to the recycling tool. Committee members will be notified once changes are complete.

5. DEQ Competitive Litter Prevention & Recycling Grant

HRPDC was awarded a DEQ Competitive Litter Prevention & Recycling grant in the amount of $5,000 for the library lending program. The Committee discussed next steps:

DEQ required the grant to be attached to a sponsoring locality so Suffolk has lent their name to the project.

HRPDC staff will request quotes for materials and scale budget as needed. HRPDC staff will send out a request to the Committee to gauge participation and

number of kits needed in each locality. Localities with existing program can share documentation, tracking documents, etc.

Action: HRPDC staff will get quotes for litter kit supplies to review at January meeting.

6. Staff Reports Budget – The current FY20 budget was reviewed. DEQ grant funds added as well as cost of trailer repair. Digital Marketing Report - HRPDC staff reviewed the report with the Committee. Other business:

Christmas tree recycling information needed for news release and blog post following the holiday.

Naughty and Nice list was updated to remove tissue paper from "nice" items. Interview with Cathy Lewis on December 18th - Christmas tree recycling, fruit tree

plantings Coastal Connections taping in January - HRPDC staff asked for ideas - waste reduction

Action: None.

7. Roundtable

Virginia Beach - January 25th 9 am to noon recycling event Norfolk - Wrapping up tree plantings, Rhashida moving on to position with St. Paul

Project Chesapeake - Keep Chesapeake Beautiful calendars available for suggested donation of

$5 to support CEIC, Chesapeake Conservation Conference – March 6 in conjunction with environmental awards luncheon, Chesapeake Recycles Day planning for 2020, recycling program outcomes still TBD

Suffolk - Keep Suffolk Beautiful calendars for $5, future of recycling program TBD

Attachment 1

York - York County Beautification Committee calendar available for free, August article of calendar is contribution from Stormwater Committee and September is Choose to Refuse article

Gloucester – moving to new office space, pursuing Bee City USA designation, planting planned for Earth Day, Green Living Expo following Earth Day

Newport News - Pyrolsis negotiations continue with possible extension to solar industry, CNU Environmental Journalism class visited facility, accepting tree debris from CNU, five sites identified for GAC projects through partnership with Master Gardeners/Naturalists, Mariners Museum $1 admission will continue for next five years thanks to a grant award

Goodwill - scheduling for 2020 event year, accepting alkaline batteries, in need of computer recycling materials for Dell

James City County - planning for 2020, research project into curbside services from William & Mary students

Next Committee Meeting – The next scheduled meeting is January 10, 2020 in Hampton.

Attachment 1

Revised: March 2019

FY 2020 APPLICATION FOR THE VIRGINIA LITTER

PREVENTION AND RECYCLING COMPETITIVE GRANT

Grant Period: July 1, 2019 through June 30, 2020

Deadline for application: July 15, 2019

Applicant Locality Status: Single Joint

Applying Locality/Localities:

1. Project Description:

2. Describe the purpose and need for the project:

3. Describe the goals and objectives of the project:

4. Describe who will implement the project (weightage will be given to localities who partner with other

localities or regions):

X

______________________________________Hampton Roads Planning District Commission on behalf of Chesapeake, Franklin, Gloucester,____________________________ Hampton,Isle of Wight, James City, Newport News, Norfolk, Poquoson, Smithfield, Southampton, Suffolk, Surry, Virginia Beach, Williamsburg, York

With this grant, HRPDC staff will assist our member jurisdictions in creating library litter kit lending programs. The materials we purchase will help create 126 litter kits which will be distributed at up to 63 libraries. Partnering libraries will use existing library memberships to check out supplies to citizens and track usage. Libraries will also collect liability waivers. Citizens will be able to keep the litter kits for severals weeks and are asked to share the results of their cleanups during that time. The goal of this project is to make litter cleanup supplies more accessible to citizens and remove more litter from our environment. This project will increase the number of cleanups performed each year, grow a dedicated base of volunteers and citizen advocates, and assist local clean community coordinators in administering their local litter prevention programs.

As a region defined by water, HRPDC and its member jurisdictions work tirelessly to remove as much litter as possible from the landscape. Alone, we can only organize a limited number of community cleanups each year. The addition of the library lending program empowers citizens to tackle the issue of litter on their own. Armed with litter grabbers, safety vests, buckets, trash bags and gloves, any civic league, youth group, business owner, or concerned citizen can organize a one-time cleanup or establish a regular cleanup program in their community. Participating in litter cleanups will transform concerned citizens into advocates for cleaner communities. The library lending program will make litter cleanup supplies easily accessible to all members of the community and provide a powerful community-lead effort for trash-free communities.

The goals of this project are to remove litter from the community and increase access for citizens to litter cleanup supplies. By making supplies easily accessible, citizens will be empowered to tackle litter problems in their community on a regular basis. Because local staff cannot take care of every littered spot in the city or county, equipping citizens multiplies the efficiency and effectiveness of local litter control programs and fuels the growth of citizen advocates for litter control activities. The more citizens are active in litter cleanups, the more likely they will be to understand local environmental issues and local conservation programs. This project also leverages existing locality resources by tapping into the established lending systems offered by the library system.

HRPDC staff, through the regional askHRgreen.org Recycling and Beautification Committee, will facilitate the development of program materials such as decals, flyers, banners, online reporting forms, etc. and procure all supplies for creating the litter cleanup kits. Our local clean community coordinators will coordinate with library staff to establish a system for checking out the litter kits using existing library services including collecting signed waivers. Local staff will ensure litter kits are restocked with additional supplies, as needed. Local staff will also collect usage information from the libraries and litter cleanup results for reporting the regional success of the library litter kit lending program. All parties will be involved in promoting the new programs through various channels including banners, presentations, social media, rack cards, newsletters, blog posts, and more.

Attachment 5A

Revised: March 2019

5. Describe who will be the beneficiaries of the project and how they will be educated:

6. Describe how this project will improve litter prevention and recycling efforts. Also, explain how other

localities can implement this as part of their litter prevention and recycling programs:

Estimated Cost of Project: $____________ Amount of Grant requested from DEQ: $_$8,740___________

We all benefit from clean communities. Removing litter from the landscape will improve quality of life forresidents, increase economic opportunities, discourage crime, and protect local wildlife and aquatic habitats.Local clean community coordinators will benefit by increasing the number of cleanups performed each year andgrowing a dedicated volunteer base to engage for future events. Local libraries will benefit from having a newservice to offer citizens and encourage visits to the library. Citizens will benefit by having easy access to littercleanup supplies that allow them to quickly respond to issues of litter. Education activities will be included inthe promotion of the program on social media, blogs, newsletter articles, banners, and rack cards.

With more cleanup kits available, participating localities in Hampton Roads will be better equipped to respondto issues of litter. The ability to offer citizens litter grabbers, safety vests, gloves, bags, etc. will increase thenumber and effectiveness of local cleanups. Citizens will have some independence in performing cleanups thatdo not increase the workload of local clean community coordinators. Localities that are not participating at thistime will still have the opportunity to monitor these pilot library programs as they progress and evaluatewhether starting a similar program would be worthwhile for their locality. Purchasing supplies at a regionalscale offers cost savings to localities seeking to improve the offerings of litter prevention programs.

7. Describe the time frame of the project:

Upon receipt of grant funds, HRPDC staff will gather a work group of participating localities to select supplies for the litter kits. Supplies will be procured and distributed to the localities. Clean community coordinators from participating localities will coordinate with library staff to develop a system for managing the litter kits. HRPDC staff will work to develop program materials such as decals, banners, flyers, online reporting form, etc. Programs will launch and be promoted to the media via news release as well as online (newsletters, blog, social media) and with banners at libraries and local events. The program will run continuously but preliminary results on the number of cleanups completed, number of volunteers, and amount of litter cleaned up will be gathered and reported regionally to DEQ through this grant report.

8. Additional information (to clarify anything not included above):

The budget for this project will support the creation of 126 litter kits which are about $55 each (Total: $6,930).The kits include 4 Class 3 Hi-Vis Safety Vests ($3.85 each), 4 Arcmate litter grabbers ($6.00 each), 4 pairs ofgloves ($1.25 per pair), 8 heavy duty trash bags ($5), 1 five gallon plastic bucket ($5), and 1 weatherproofbucket decal ($0.50). We are also asking for 60 vinyl banners ($13.50 each) and printing support ($1,000) foroutreach materials which will be used to promote the library lending program and educate about the issue oflitter.

$8,740

Attachment 5A

Revised: March 2019

CERTIFICATION:

I certify that the above information is correct and agree to the terms and conditions contained herein and in the DEQ Guidelines for

this competitive grant program.

Name of Organization: ________________________________________________________________

Name of Authorized Official: _________________________________ Title: ________________________

Authorized Signature: _________________________________ Date: ________________________

Address: FIN:

Phone: FIPS:

Primary Email: Secondary Email:

DEPARTMENT OF ENVIRONMENTAL QUALITY USE ONLY

Signature of DEQ Official: _________________________________ Date: ________________________

Total Grant Amount: $ ____________________

Note: All remaining unspent funds from FY2019 will be deducted from future non-competitive grants.

DEQ

USE

ONLY

Mail to: VA DEQ, Litter and Recycling Grants Program, P.O. Box 1105, Richmond, VA 23218

Hampton Roads Planning District Commission

July 15, 2019

Attachment 5A

COMMONWEALTH of VIRGINIA

DEPARTMENT OF ENVIRONMENTAL QUALITY Street address: 1111 E. Main Street, Suite 1400, Richmond, Virginia 23219

Mailing address: P.O. Box 1105, Richmond, Virginia 23218

www.deq.virginia.gov

Matthew J. Strickler

Secretary of Natural Resources David K. Paylor

Director

(804) 698-4000

1-800-592-5482

November 18, 2019

Ms. Sheila Wilson

Chief Financial Officer

Hampton Roads Planning District Commission

723 Woodlake Drive

Chesapeake, VA 23320

RE: FY2020 Competitive Litter Prevention and Recycling Grant

Dear Ms. Wilson:

On behalf of the Litter Fund Board, it is my pleasure to inform you that a competitive grant to City of

Suffolk in partnership with Hampton Roads Planning District Commission in the amount of $5,000

has been approved for FY2020 litter prevention and recycling activities.

Conditions:

1. Grant funds must be used in accordance with the information provided in your application.

2. Grantee must provide detailed Accounting and Performance Reports by August 1, 2020.

3. Any unspent funds at the end of FY2020 exceeding the FY2021 non-competitive litter grant

award must be returned to DEQ.

Processing of the grant awards is underway, and a payment for this amount should be received within the

next two weeks if funds can be transferred electronically (EDI) or in thirty days if processing by check is

required.

If you have any questions or need additional information, please contact Prina Chudasama at

prina.chudasama@deq.virginia.gov or at (804)698-4159.

Sincerely,

Sanjay Thirunagari

Manager, Recycling and Litter Programs

Division of Land Protection & Revitalization

Cc: Grant file

Attachment 5B

Recycling & Beautification Subcommittee Budget

Mini Grant RCS - askHRgreen

Budgeted Amount: $3,000.00 Budgeted Amount: $2,000.00 Budgeted Amount: $12,000.00 Budgeted Amount: 38,000.00$ Budgeted Amount: $11,100.00 Budgeted Amount: $5,000.00Project Amount Expense Amount Initiative Amount Item Qty Amount Item Qty Amount

Transfer to mini grant budget 3,000.00$ Trailer Replacement Reserves $ 500.00

Transfer to askHRgreen budget $12,000.00 SEM - Jul/Aug 833.34$ Reusable Bags 5,000 3,750.00$

U-Haul Storage $ 279.90 Social Media Branding - Jul/Aug 840.00$ Paper Straws 20,500 670.00$

Getem Pest Control - Initial Treatment $ 37.50

Sep 16-22 Waste Reduction Campaign 6,670.00$ Table Tents 5,000 850.00$

Getem Pest Control - Quarterly $ 22.50 SEM - Sep 416.67$

Litter Rack Cards - 2,500 each 5,000 559.00$

Trailer Repair $ 73.10 Social - Sep 420.00$ GAC Sam Hundley Posters 2 48.00$

PR Support - GAC artwork 402.50$

SEM - Oct 416.67$ Social - Oct 420.00$ Media Campaign - Recycling - Nov 10,580.00$ PR Support - Straw Free 402.50$ Website Addition - Locality Recycling Lookup Page (unused from FY19 Media Budget) 2,000.00$ SEM - Nov 416.67$ Social - Nov 420.00$ Creative Support - GAC Sam Hundley Poster 590.00$ SEM - Dec 416.67$ Social - Dec 420.00$

PR - ARD PR, Naughty/Nice PR, Pilot recycling article 690.00$

Budget $3,000.00 Budget $2,000.00 Budget $12,000.00 Budget 38,000.00$ Budget $11,100.00 Budget $5,000.00YTD $3,000.00 YTD $913.00 YTD $12,000.00 YTD 26,355.02$ YTD $5,877.00 YTD $0.00Balance $0.00 Balance $1,087.00 Balance $0.00 Balance 11,644.98$ Balance $5,223.00 Balance $5,000.00

FY20 Staff Admin Budget 50,000.00$

FY20 Education BudgetFY20 Local Contribution (new money) $47,100.00

FY 2019-2020

askHRgreen.org Trailer & U-Haul Storage Media Campaigns/Google SEM/PR

Printing & Giveaways*$1100.00 (10%) base allocation amount DEQ Competitiave Litter Grant - 371000

Attachm

ent 6A

Grants $5,000.00Contribution from Reserve Funds $19,000.00Total FY20 Revenue $71,100.00

FY20 Budgeted Expenses $71,100.00FY20 YTD Spending $48,145.02

Reserve Balance as of 7/1/19 $43,567.00Reserve Balance Estimate as of 6/30/20 $24,567.00

Attachm

ent 6A

DIGITAL MARKETING REPORT

REPORTING PERIOD

December 1 - December 31, 2019

PREPARED FOR

AskHRGreen.org

REPORTING ON

Website ActivitySocial Media

PREPARED BY

Diana Richardson - Digital Marketing Director

Attachm

ent 6B

Monthly Users

4,944 -33.8%

Monthly New Users

4,829 -34.3%

Monthly Page Views

9,316 -49.4%

WEBSITE TRAFFIC

Year Over Year Total Users

(direct) / (none)google / organicwtkr / PPCWTKR / (not set)m.facebook.com / referralblogs.larc.nasa.gov / referralwtkr / (not set)bing / organicfacebook.com / referralothers

34.5%5.6%

11.5%

34.3%

Tra�c Sources

Dec 1, 2019 - Dec 31, 2019 ▼

NOTES & ANALYSIS

We ended 2019 on par with last year.December 2019 and December 2018 bothcame in with almost 5k visitors to the website._____________________________________________

Compared to November, December saw anincrease in Direct tra�c and a huge bump upin the percent of tra�c coming from GoogleOrganic.

Users Users (previous year)

Jan 2019Feb 2019

Mar 2019Apr 2019

May 2019Jun 2019

Jul 2019Aug 2019

Sep 2019Oct 2019

Nov 2019Dec 2019

0

2K

4K

6K

8K

20182019

December 2019 Tra�c SourcesNovember 2019 Tra�c Sources

Attachm

ent 6B

Top Pages Pageviews % Δ

/ 764 -54.7%

/campaign/beware-the-grease-grin… 480 52.9%

/gtk-gtd/recycling-lookup/ 270 -84.9%

/disposable-diaper-liners-�ush-�ush/ 269 2.7%

/christmastrees2020/ 237 -

/gtk-gtd/electronics-recycling-donat… 207 -26.6%

/2019-christmas-tree-schedule/ 194 1,112.5%

/grants/pet-waste-station/ 176 300.0%

/events-happenings/ 145 -61.9%

/gtk-gtd/battery-disposal/ 135 -51.4%

… Avg. Session Duration

00:00:50 -43.5%

Pages / Session

1.65 -21.8%

111 936936936

City Visits

Virginia Beach 1,077

(not set) 621

Newport News 371

Chicago 331

Chesapeake 325

▼

mobiledesktoptablet46.7%

50.2%

NOTES & ANALYSIS

Not surprisingly, Grease Grinch landed the #1 spot formost viewed page in December receiving a 53%increase in pageviews compared to November.____________________________________________________

WEBSITE ENGAGEMENT Dec 1, 2019 - Dec 31, 2019 ▼

Attachm

ent 6B

Post Engagement

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

10K

20K

30K

3,4645,128

20,338

3,2945,371 4,948

749 10,429 4,224 4,528 14,33211,287

Total Page followers

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

1K

2K

3K

2,096 2,1542,460 2,490 2,512 2,552 2,559 2,577 2,597 2,609 2,620 2,644

NOTES & ANALYSIS

We continue to see PageFollowers grow. We are atthe highest we've beensince tracking this data.Followers are up by 24 incomparison to November._________________________

There were 11 OrganicPosts during December.The post from December19th wins the prize formost Engagements for atotal of 303 clicks,comments and shares.

SOCIAL MEDIA / FacebookMay include Organic & Paid Tra�c

Reach

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

100K

200K

44,975

106,40976,909 82,638 95,863

112,395

3,654

158,384131,353

69,50794,839 78,967

Attachm

ent 6B

Campaign Name Starts Ends Reach Impressions Total Engagements Engagement Rate ThruPlays

1. Grease Grinch Dec 1, 2019 Dec 31, 2019 88,112 190,511 280 0.15% 1,651

2. Post: You can still be "green" and wra… Dec 23, 2019 Dec 24, 2019 2,993 3,036 11 0.36% 371

3. Post: Set your holiday table Dec 23, 2019 Dec 24, 2019 615 615 0 0% 392

▼

NOTES & ANALYSIS

We ran the "Grease Grinch" video with two copy and thumbnail variations as well as boosted two holiday posts during December.With over 2400 complete ThruPlays and reaching over 91k people, December was a holi-tastic month. 

Dec 1, 2019 - Dec 31, 2019 ▼SOCIAL MEDIA / FacebookPaid Media Results 

Attachm

ent 6B

Campaign Name Starts Ends Reach Impressions Total Engagements Engagement Rate ThruPlays

1. Spring Prep Mar 8, 2019 Mar 31, 2019 28,218 48,504 3,566 7.35% null

2. Choose to Refuse Sep 1, 2019 Sep 30, 2019 115,072 270,964 784 0.29% 2,581

3. Choose to Refuse Feb 9, 2019 Feb 28, 2019 51,227 97,624 585 0.6% 2,312

4. Pet Waste Jun 17, 2019 Jun 30, 2019 76,800 182,293 572 0.31% 1,900

5. Greener, Cleaner Hampton Roads Aug 1, 2019 Aug 31, 2019 161,920 504,408 501 0.1% 4,433

6. Grease Grinch Dec 1, 2019 Dec 31, 2019 88,112 190,511 280 0.15% 1,651

7. Turn Over a New Leaf Jan 3, 2019 Jan 31, 2019 45,354 110,466 253 0.23% 8,176

8. Lawn Care Oct 4, 2019 Oct 31, 2019 37,792 87,957 209 0.24% 1,627

9. Back to Basics/Plastics Nov 11, 2019 Nov 30, 2019 79,205 117,830 179 0.15% 2,144

10. Storm Drains Jun 24, 2019 Jun 30, 2019 30,032 52,623 140 0.27% 602

11. Team Up To Clean Up Apr 1, 2019 Apr 30, 2019 59,837 194,434 74 0.04% 1,745

12. IADWW Nov 1, 2019 Nov 10, 2019 21,501 33,705 58 0.17% 387

13. Water Awareness May 7, 2019 May 31, 2019 62,220 177,108 46 0.03% 1,543

14. IADWW Oct 28, 2019 Oct 31, 2019 13,792 20,525 14 0.07% 248

15. Post: You can still be "green" and wr… Dec 23, 2019 Dec 24, 2019 2,993 3,036 11 0.36% 371

16. Post: Set your holiday table Dec 23, 2019 Dec 24, 2019 615 615 0 0% 392

▼

Jan 1, 2019 - Dec 31, 2019 ▼SOCIAL MEDIA / FacebookPaid Media Results 

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Followers

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

200

400

180 191 199 214 231 235 243 249 256 278 288 307

Pro�le Views Website Clicks

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

50

100

60

3247

5870

5210

51 4433

5471

2 2 0 0 2 2 0 0 0 1 0 0

NOTES & ANALYSIS

Total Followers continuein a nice upward trend! IGFollowers are up by19 over November. _________________________

There were 11 OrganicPosts during December.The post from December19th wins the prize formost Engagements for atotal of 34 Likes. 

SOCIAL MEDIA / InstagramMay include Organic & Paid Tra�c

Follow Growth

Jan 1, 2019Feb 1, 2019

Mar 1, 2019Apr 1, 2019

May 1, 2019Jun 1, 2019

Jul 1, 2019Aug 1, 2019

Sep 1, 2019Oct 1, 2019

Nov 1, 2019Dec 1, 2019

0

10

20

30

13 118

1518

6 8 6 6

21

9

19

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NOTES & ANALYSIS

During December, we startedsharing the Facebook andInstagram posts on your

Google My Business pro�le,so we wanted to start

tracking the progress withthis social channel as well._________________________

This �rst table displays thetop searches (known as

"queries') that triggered yourGoogle My Business pro�le to

show up on Google._________________________

The second table is a list ofthe posts shared on your

Google My Business pro�leand their views. December

saw a total of 58 post views._____________________________

This �rst chart, the orangechart, is showing us how

Google searchers found yourGoogle My Business pro�le -

either by a standard search oron the Map results.

_____________________________

Finally, the green and bluegraph shows us what actions

Googlers took once yourGoogle My Business pro�le

was displayed.

SOCIAL MEDIA / Google My Business

Queries Users

1. angel tree drop off locations 13

2. textile recycling near me 13

3. hazardous waste disposal… 12

4. hrgreen 12

5. copy papers 10

6. alkaline battery recycling null

7. angel tree drop off locatio… null

8. antifreeze disposal near me null

9. best christmas trees near … null

10. chemical disposal null

▼ Post Views

1. As 2019 comes to a close... 12

2. Greener holiday light ideas 11

3. It's Christmas Eve... 9

4. Green gift wrap ideas 7

5. Grease Grinch 7

6. Green holiday decor ideas 6

7. Giving Tuesday 6

▼

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