The Copy Portfolio ofAndrew Ian Lipstein

1Department of Health and Mental HygieneAnti-Sugary Drinks

Reframe the hazards of sugary drinksMake the information easy to digestCommunicate to all New Yorkers

1 You have to walk: Subway

Union Square

HudsonRiver MANHATTAN

FinancialDistrict

Tribeca

Williamsburg

BROOKLYN

According to the Mayo Health Clinic, a 160 lb. person will burn 277 calories an hour walking 3.5 mph. So it will take walking approximately 3.03 miles to burn the 240 calories of a 20 oz. soda. Made possible by funding from the Department of Health and Human Services.

are you pouring on the pounds?Sugary drinks can bring on obesity, type 2 diabetes and heart disease. For HeAltHy AlternAtiveS: go to nyc.gov and search for eating Healthy or call 311.

Photo provided courtesy of:

You have to walk the 3 miles from Union Square to Brooklyn

to burn off the calories from one 20oz. soda

EastRiver

BrooklynBridge

The Apollo Theater

Randalls Island

Morningside Park

MANHATTAN

BRONX

Central Park

Harlem

to burn off the calories from one 32oz. sports drink

You have to walk the 2 miles from Randalls Island Park to the Apollo Theater

According to the Mayo Health Clinic, a 160 lb. person will burn 277 calories an hour walking 3.5 mph. So it will take walking approximately 2.527 miles to burn the 200 calories of a 32 oz. sports drink. Made possible by funding from the Department of Health and Human Services.

are you pouring on the pounds?Sugary drinks can bring on obesity, type 2 diabetes and heart disease. For HeAltHy AlternAtiveS: go to nyc.gov and search for eating Healthy or call 311.

Photo provided courtesy of:

Chelsea

FinancialDistrict

Williamsburg

Atlantic Ave

HudsonRiver

East River

MANHATTAN

BROOKLYN

According to the Mayo Health Clinic, a 160 lb. person will burn 277 calories an hour walking 3.5 mph. So it will take walking approximately 4.68 miles to burn the 370 calories of a 40 oz. (large) lemonade. Made possible by funding from the Department of Health and Human Services.

are you pouring on the pounds?Sugary drinks can bring on obesity, type 2 diabetes and heart disease. For HeAltHy AlternAtiveS: go to nyc.gov and search for eating Healthy or call 311.

Photo provided courtesy of:

to burn off the calories from one large lemonade

You have to walk the 4 milesfrom Atlantic Ave to Chelsea

1 You have to walk: Subway, Banner Ads

160x600 Soda

State One State Two

Lower Bay

Bulls Head

Goethals Bridge

Verrazano Bridge

Todt Hill

NEWARK

STATEN ISLAND

According to the Mayo Health Clinic, a 160 lb. person will burn 277 calories an hour walking 3.5 mph. So it will take walking approximately 8.21 miles to burn the 650 calories of a medium (24 oz) frozen vanilla coffee. Made possible by funding from the Department of Health and Human Services.

are you pouring on the pounds?Sugary drinks can bring on obesity, type 2 diabetes and heart disease. For HeAltHy AlternAtiveS: go to nyc.gov and search for eating Healthy or call 311.

Photo provided courtesy of:

You have to walk the 8 miles from the Goethals Bridge to the Verrazano Bridge

to burn off the calories from one medium Frozen Vanilla CoFFee

2Department of Health and Mental HygieneAnti-Smoking

Leverage positivityUnderstand how hard quitting can beCreate a sense of unity and community

2 You dont need another reason: Poster, Subway

stroke

$10 a pack

wrinkles

you need support.Join thousands of your fellow New Yorkers helping each other quit.

Like us at facebook.com/NYCquits

emphysema lung cancer

your teethdirty looks

morning coughs

your spouseHealthinsurance

dyingearly

your breaththe smell

alzheimers

breast cancer

your kids

brain cancer

grandkids

you dont ne

ed another r

eason.

3Department of Health and Mental HygieneAnti-Smoking

Hard-hitting & eye-openingTarget second-hand smoke as guilt pointWiden the issue

3 85 / 15: Poster, Banner Ad

This initiative is funded in part by the Centers for Disease Control and Prevention Communities Putting Prevention to Work grant.

Michael R. BloombergMayorThomas Farley, M.D., M.P.H.CommissionerHealth

QUIT SMOKING TODAY.For help, call 311 or search nycquits on nyc.gov.

4,000 chemicals. 200 poisons. 40 cancer-causing agents. EVERY cigarette damages you and the innocent bystanders around you.

You inhale 15% of your cigarettes toxins.The other 85% goes into the air we all share.

Michael R. BloombergMayorThomas Farley, M.D., M.P.H.CommissionerHealth

Quit smoking today. For help, call 311 or search nycquits on nyc.gov

Innocent bystanders get the other 85%.You inhale about 15% of your cigarettes toxins.

4Department of Health and Mental HygieneOpioid Overdose

Flip the innocuous image on its headDemand attention from all socioeconomic levelsTarget multiple age groups: teens and adults

4 What an overdose looks like: TV CommercialBANDUJO advert ising + designCLIENT | NYCDOH | SPOT NAME | WHAT AN OPIOID OVERDOSE LOOKS LIKE

Spot opens with a series of images and videos depicting illegal drug overdoses. You know that a drug overdose can look like this, the voiceover confirms. But then, as the spots change to images of prescription pills, the voiceover continues: But did you know that many overdoses start out looking like this? Behind a backdrop of seemingly innocuous pill bottles and prescription drug overdoses, the voiceover explains the dangers of these overdoses and how to avoid this tragic fate.

3. A woman in agony supports an unconscious man

OPEN WITH IMAGES EVOKING ILLEGAL DRUG OVERDOSES1. An ambulance rushes down a city street at night

SFX: AMBULANCE SIRENS MIXED WITH DRAMATIC THUMPING2. A drug user places down a syringe on the edge of a filthy sink

VOICEOVER: YOU KNOW THAT A DRUG OVERDOSE CAN LOOK LIKE THIS4. Paramedics load an overdose victim into an ambulance

And you arent the only one who suffers

VOICEOVER: PRESCRIPTION PAINKILLERS ARE DANGEROUS...7. A single pill falls from a prescription bottle into a hand

VOICEOVER: BUT DID YOU KNOW THAT MANY OVERDOSES START OUT LOOKING LIKE THIS?5. Shot of a doctor filling out a prescription

VOICEOVER: AND CAN LEAD TO SERIOUS ADDICTION...8. In a rush of doctors and nurses, a middle-aged man is attended to

VOICEOVER: EVEN THOUGH THEYRE PRESCRIBED BY A DOCTOR...6. Seemingly harmless pill bottles sitting on a counter

BANDUJO advert ising + designCLIENT | NYCDOH | SPOT NAME | WHAT AN OPIOID OVERDOSE LOOKS LIKE

4 What an overdose looks like: Commercial (cont.), Banner Ads

11. SUPER UPVOICEOVER: TO LEARN MORE, CALL 311 OR VISIT NYC.GOV

VOICEOVER: OR DEATH. 9. A man, alone, is passed out, with pills scattered on the table supporting him 10. SUPER UP, WITH VOICEOVER READING

BANDUJO advert ising + designCLIENT | NYCDOH | SPOT NAME | WHAT AN OPIOID OVERDOSE LOOKS LIKE

12.

Did you knowan overdose can

start here? LEARN MORE

LEARN MORE

5American Express MerchantHomepage Banners

Heighten awareness of Knowledge CenterIgnite do I need to know this? feelingPresent a concise takeaway message

5 6-7x, Foster, Transform

CONFIDENTIAL - Page 3

March 13, 2013Banner Concept 1B

CONFIDENTIAL - Page 4

March 13, 2013Banner Concept 2

CONFIDENTIAL - Page 5

March 13, 2013Banner Concept 3

6American ExpressTravelHomepage Banners

Make a vacation seem not-so-distantAllude to the variety of travel optionsEncourage click-throughs

6 Romantic, Grand, Unforgettable

7Autograph Hotels:a division of MarriotGlobal Awareness

Introduce the name into public consciousnessCreate an enigmatic appealCapitalize on the individuals adventure

your InterpretatIon

our hotel

7 Rorschach: Bus Shelter Poster, Subway

onetheres no

rIGht way to stay

7 Rorschach: Bus Shelter Poster, Subway

We cant tell you what youll see.

8The Depository Trust and Clearing Corporation

Launch of New York Portfolio Clearing

Position as a finallyShape it as a solution, not a productCreate a friendly, non-intimidating feel

8 You demanded, we built: Magazine Ads

New York Portfolio Clearing (NYPC) will be the first clearing solution to unite the

securities and futures worlds in a single pot. That means far greater capital efficiency.

A new standard in transparency. And since NYPC is the offspring of DTCC and NYSE

Euronext, you know its built on a legacy of reliability and stability. Truly, less is more.

IS NOW GREATER THAN

NYPC is coming soon. For more information, including membership criteria, please visit nycpclear.com or call 212-855-5210.

INTRODUCING A SINGLE CLEARINGHOUSE FOR BOTH SECURITIES AND FUTURES

Introducing New York Portfolio Clearing. Securities and futures seamlessly integrated in one clearinghouse.

NYPC is coming soon. For more information, including membership criteria, please visit nycpclear.com or call 212-855-5210

You demanded a clearing solution that bridges two worlds.

We built it.

It absolutely changes everything.

FUTURES

SECURIT

IES

8 One > Two: Magazine Ads

New York Portfolio Clearing (NYPC) will be the first clearing solution to unite the

securities and futures worlds in a single pot. That means far greater capital efficiency.

A new standard in transparency. And since NYPC is the offspring of DTCC and NYSE

Euronext, you know its built on a legacy of reliability and stability. Truly, less is more.

IS NOW GREATER THAN

NYPC is coming soon. For more information, including membership criteria, please visit nycpclear.com or call 212-855-5210.

INTRODUCING A SINGLE CLEARINGHOUSE FOR BOTH SECURITIES AND FUTURES

9JP Morgan Chase

Non-Profit Mortgage E-Newsletter (for Counselors)

Show options with a person-to-person feelTarget those in need, but be upward-lookingGraduate the newsletter from a list of articles

concept no. 1

BANDUJOadver t is ing + des ign

EQUAL HOUSING LENDER Privacy Notice | Security | Accessibility | Terms of UseChase is a debt collector. 2011 JPMorgan Chase & Co. JPMorgan Chase Bank, N.A.ABOUT THIS MESSAGEIf you wish to unsubscribe from e-mail promotional messages from Chase, please click here. Please note that you will continue to receive service-related e-mail messages that directly concern your existing Chase products and services. Please allow up to ten business days for us to process your request.If you want to contact Chase, please do not reply to this message, but instead go to www.chase.com. For faster service, please enroll or log in to your account. Replies to this message will not be read or responded to.Your personal information is protected by advanced technology. For more detailed security information, view our Online Privacy Policy. To request in writing: Chase Privacy Operations, P.O. Box 659752, San Antonio, TX, 87265-9752.This e-mail was sent to:

ISSUE NO. 1

Theres No Substitute for Meeting You One-on-OneWe invite you to attend one of our upcoming Not-For-Profit Education Summits.

While were pleased to hear the positive feedback about HPO and modification processes, were continually working to improve them. One way is by establishing ongoing educational summits for NFP counselors like you. These events give you a chance to sit with a Chase Relationship Manager,

review your customers accounts, and ask any questions directly.

A broad range of helpful topics are also presented at our summits, such as:

Resources available to Non-Profits Common errors counselors and customers can avoid Chase commitment and outreach efforts The modification process and ways to improve the communications flow Required documents to help speed up the process Fast facts and helpful hints

Recently, summits were held in Tampa and Brooklyn and Chase Relationship Managers reviewed over 125 Chase customer accounts. They gave detailed responses to counselors questions about everything from Chase processes to Hope LoanPort, the online portal for submitting Chase applications. One event highlight was the panel discussion featuring members of the Chase Home Preservation Office, the underwriting team, the Chase call center and representatives from Fannie Mae and Freddie Mac. We hope you can join us for the next summit in your area!

Join us for our next Not-For- Profit Education Summit

LOS ANGELES, CAMonth XX XX , 2011

PHOENIX, AZMonth XX XX , 2011

SAN FRANCISCO, CAMonth XX XX , 2011

CLEVELAND, OHMonth XX XX , 2011

Helping Our Customers Stay in Their Homes Means Everything

WHATS NEW

NON-PROFIT COUNSELORS:

1-866-345-4676

HOMEOWNERS:

1-866-326-0086

HOURS:

8am-9pm, Monday through Friday

Contacting Our Bilingual Home Preservation Office

To submit a Modification Request or send us a file you can:

FAX: 1-866-931-9938

E-MAIL: HPO.Chase@chase.com or

VISIT: www.hopeloanportal.org (Registration Required)

Upcoming Training & Events

More InformationHelpful Online Resources

Chase Not-For-Profit Home Preservation Website Your online resource for helping Chase mortgage customers

The Home Ownership Information Package The first step in allowing us to review a customers financial situation and offer the solution that works best for them, including how to submit an online application

Download Modification Request Forms

Avoiding Common Errors

Sign up

Sign up

Sign up

Sign up

Forward to a friend Unsubscribe

To help you make it happen, we created the Homeownership Preservation Office (HPO).

Few jobs are as important, or rewarding, as empowering a family to stay in their home. Since the start of 2009, weve helped more than half a million struggling homeowners avoid foreclosure. Your role in this process has been vital, and were thankful for the work you do everyday.

To make your job easier, Chase has established the Homeownership Preservation Office (HPO) to be your dedicated resource a single point of contact for Not-For-Profit Counselors as you help Chase mortgage holders work through financial hardships.

With a dedicated staff of 180 in two offices (Columbus, OH and Phoenix, AZ) and a fully staffed call center, the HPO is ready to help as your one-stop channel for submitting modification requests and with virtually anything else you need. Looking for account information or a status report? Need counseling on a complex Chase mortgage assistance solution? Closing out a modification request? Just call. Youll reach a responsive, knowledgeable associate whos dedicated to meeting your needs.

THIS MONTHS HIGHLIGHT

If you are unable to see this message, click here to view.To ensure delivery to your inbox, please add reminder@chase.com to your address book.

JULY 2011

A MONTHLY E-RESOURCE FOR NON-PROFIT CREDIT COUNSELORS

chase.com/MyHomeNFP

9 The Helping Hand: E-Newsletter

9 Counselors Corner, Counselors Toolbox: E-Newsletter

concept no. 2

BANDUJOadver t is ing + des ign

concept no. 3

BANDUJOadver t is ing + des ign

The

Chase is a debt c o llec to r. 2011 JPMo rg an Chase & Co .

ABOUT THIS MESSAG EIf y o u w ish to unsubsc ribe fro m e-m ail pro m o tio nal m essag es fro m Chase, please c lic k here. Please no te that y o u w ill c o ntinue to rec eive servic e-related e-m ail m essag es that direc tly c o nc ern y o ur ex isting Chase pro duc ts and servic es. Please allo w up to ten business day s fo r us to pro c ess y o ur req uest.

If y o u w ant to c o ntac t Chase, please do no t reply to this m essag e, but instead g o to w w w .c hase.c o m . F o r faster servic e, please enro ll o r lo g in to y o ur ac c o unt. Replies to this m essag e w ill no t be read o r respo nded to .

Y o ur perso nal info rm atio n is pro tec ted by advanc ed tec hno lo g y . F o r m o re detailed sec urity info rm atio n, view o ur Online Privac y Po lic y . To req uest in w riting : Chase Privac y Operatio ns, P.O. Bo x 6597 52, San Anto nio , TX , 8 7 265-97 52.

This e-m ail w as sent to :

JPMo rg an Chase Bank, N.A.

EQ UAL HOUSING LENDER

Helpful Online Resources

Chase Not-For-Profit Home Preservation Website Your online resource for helping Chase mortgage customers

The Home Ownership Information Package The first step in allowing us to review a customers financial situation and offer the solution that works best for them, including how to submit an online application

Download Modification Request Forms

Avoiding Common Errors

Privac y No tic e | Sec urity | Ac c essibility | Term s o f Use

More Information

Theres no substitute for meeting you one-on-oneWe invite you to attend one of our upcoming Not-For-Profit Education Summits.

While were pleased to hear the positive feedback about HPO and modification processes, were continually working to improve them. One way is by establishing ongoing educational summits for NFP counselors like you. T hese events g ive you a chance to sit with a Chase Relationship Manager, review your customers accounts, and ask any questions directly.

A broad range of helpful topics are also presented at our summits, such as:

Recent ly, summit s were held in Tampa and Brooklyn and Chase Relat ionship Managers reviewed over 125 Chase cust omer account s. They gave det ailed responses t o counselors quest ions about everyt hing from Chase processes t o Hope LoanPort , t he online port al for submit t ing Chase applicat ions. One event highlight was t he panel discussion feat uring members of t he Chase Home Preservat ion Office, t he underwrit ing t eam, t he Chase call cent er and represent at ives from Fannie Mae and Freddie Mac. We hope you can join us for t he next summit in your area!

Reso urc es available to No n-Pro fits

Co m m o n erro rs c o unselo rs and c usto m ers c an avo id

Chase c o m m itm ent and o utreac h effo rts

The m o dific atio n pro c ess and w ay s to im pro ve the c o m m unic atio ns flo w

Req uired do c um ents to help speed up the pro c ess

F ast fac ts and helpful hints

Whats New

Lo s Ang eles , C AX X /X X /11 X X /X X /11

Ph o enix , AZ X X /X X /11 X X /X X /11

San F ranc is c o , C AX X /X X /11 X X /X X /11

C leveland, OH X X /X X /11 X X /X X /11

Sig n Up

Join us for our next Not-For-Profit Education Summit

Sign Up

Sign Up

Sign Up

Sign Up

UPCOMING TRAINING & EVENTS

Lo s Ang eles , C AX X /X X /11 X X /X X /11

Ph o enix , AZ X X /X X /11 X X /X X /11

San F ranc is c o , C AX X /X X /11 X X /X X /11

C leveland, OH X X /X X /11 X X /X X /11

Sig n Up

Join us for our next Not-For-Profit Education Summit

Sign Up

Sign Up

Sign Up

Sign Up

UPCOMING TRAINING & EVENTS

Helping our customers stay in their homes means everythingTo help you make it happen, we created the Homeownership Preservation Office (HPO).

Contacting our bilingual Home Preservation Office

Few jobs are as important, or rewarding , as empowering a family to stay in their home. Since the start of 2009, weve helped more than half a million strug gling homeowners avoid foreclosure. Your role in this process has been vital, and were thankful for the work you do every day.

To make your job easier, Chase has established the Homeownership Preservation Office (HPO) to be your dedicated resource - a single point of contact for Not-For-Profit Counselors as you help Chase mortgage holders work through financial hardships. With a dedicated staff of 180 in two offices (Columbus, OH and Phoenix, AZ) and a fully staffed call center, the HPO is ready to help as your one-stop channel for submitting modification requests and with virtually anything else you need. Looking for account information or a status report? Need counseling on a complex Chase mortgage assistance solution? Closing out a modification request? Just call. Youll reach a responsive, knowledgeable associate whos dedicated to meeting your needs.

Non-Profit Counselors: 866-345-4676

Homeowners: 866-326-0086Hours: 8am-9pm, Monday through Friday

To submit a Modification Request or send us a file you can:

Fax: 866-931-9938E-mail: HPO.Chase@chase.comor Visit www.hopeloanportal.org (Registration Required)

This Months Highlight

A monthly e-resource for non-profit credit counselorsc hase.c o m /m y ho m enfp

CounselorsIssue No. 1 - July 2011

toolboxIf y o u are unable to see this m essag e, c lic k here to view .

References Kristine KazarianCreative Director 917-595-0203

John Wesley HesterCreative Director 901-240-2520

Stephen BraydaArt Director 845-548-9602

Joseph SilveraProject Manager 732-261-6844

I look forward to speaking with you

Andrew Ian Lipstein a.i.lipstein@gmail.com 908 917 1380