www.JPKGroupSummits.com

User Experience and Intelligence Summit

Intelligence Experience Design | UX Driven Innovation | Mapping Emotion Experience | Persona Development | Prototyping

Experience Team Building | Product Lifecyle Management | Rapid Design Storytelling & Visualization | Collaborative Analytics

13.5 CPE credits available!

September 20-21 | Chicago, IL

#JPKGroup

www.JPKGroupSummits.com/chiux2017

LEARN. CONNECT. TRANSFORM.

Reasons to AttendOur forums allow attendees to learn and share best practices, walk away with real-concrete, actionable solutions and expand their professional skill sets. The agenda allows you to choose between multiple break out session options so you and your team can converse and interact with other attendees and presenters. By attending, you and your group will walk away with invaluable-actionable examples, insights and connections that will help you tackle challenges in your current role.

Unique Format

The 2017 User Experience and Intelligence Summit is a two-day, multi- track, professional education and development event, featuring vendor- free learning, intimate, high-level networking and interactive and engaging topics.  Experience Design, UX Strategy Insights and Innovation all play large roles in the success and growth of today’s products.  

Hear best practices and lesson’s learned from successful experts and practitioners currently succeeding in these areas.  Gain insight from case studies and motivation from leading experts.  Ask questions, expand your knowledge and attain un-biased recommendations in group discussions.  Acquire and test new skills in interactive workshops.  

Attendees can pick and choose from all sessions and workshops to customize their own summit experience.  Geared towards  practitioners, this is event will help you lead your design and product teams, grow and innovate your products and gain a new understanding of your design process, products, users and market.

We understand not everyone learns at the same pace or delivery method. Our learning sessions range from 1 hour keynote sessions, to longer workshop sessions and interactive group dialogue and discussion sessions that offer more hands-on, interactive learning. These sessions are designed to help each attendee get the absolute most out of the other attendees and speakers.

What's IncludedAlong with the excellent learning and networking opportunities, your tuition fee covers a full, hearty breakfast, lunch, snacks and refreshments for both days. Also, stay after the last session on day 1 for our networking reception and relax with drinks while you network with your peers in a vendor-free atmosphere.

WEDNESDAY, SEPTEMBER 20, 2017 AGENDA

7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments

8:30 am Opening Keynote: Process, Growth & Innovation Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success

11:00 am Product Portfolio & Lifecyle Management

12:00 pm Lunch

9:45 am Rapid Design & Prototyping Visualizing digital experiences to validate requirements and accelerate the design & development process

Execute a creative, timely and successful product launch strategy

11:00 am Experience Design Communication

The critical intersection of UX, UI and QA 1:00 pm Product Introduction Innovations

Developing a complete line-of-site view of your product offerings, crossover touchpoints and product roadmap

The evolving challenge of communicating interaction design

2:10 pm Predictive Modeling Techniques 2:10 pm Persona Insights & Development Workshop Taking data analysis to the next level through predictive planning

Discover the voice and motivations of your customers and users

1:00 pm Usability through Quality Assurance

Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning Apply simple modeling and forecasting techniques to spot opportunities and inefficiencies in product planning Forecast product growth and using scenario planning to plan for external market variables

Using intelligence methodologies to gain critical insights Pre-launch innovation and creative market testing insights Communicating value, managing process change and transitions from standard business and product development models

Prototyping Methodology & Process Art of the Possible & Design Thinking Case Studies Prototyping for digital and physical experiences

Evaluating pro’s and cons of techniques including wireframes, comps, and prototypes Tools and approaches to that can allow teams and users collaborate more effectively with less fidelity Exploring the common hurdles and assumptions of experience design thinking

Collaborative approaches to ensure transparency, efficiency and & proper flow of data Applying portfolio and project management techniques in Agile work settings Exploring the omni-channel product development & marketing overlaps

Viewing QA through the experience lensAligning QA testing and the user journey map Enhancing the experience interface while improving QA efficiency

Connect the dots from R&D through post-launch which a comprehensive launch roadmap Pre-launch innovation and creative market testing insights Collaboration techniques that encourage buy-in from all stakeholders

Explore value propositions and use scenarios for personas Templates and mapping strategy for developing developing personas Research techniques and frameworks for getting started including empathy mapping, real-time personas and research based personas

WEDNESDAY, SEPTEMBER 20, 2017 AGENDA

3:15 pm Persona Insights & Development Workshop (Continued) Discover the voice and motivations of your customers and users

4:30 pm Keynote: Collaborative Analytics and Insights to Unite Strategy & Innovation

Applying market segmentation and intelligence to innovate, grow and gain a competitive advantage

5:30 pm Networking Reception

Explore value propositions and use scenarios for personas Templates and mapping strategy for developing developing personas Research techniques and frameworks for getting started including empathy mapping, real-time personas and research based personas

Enhancing your product roadmap with an intelligence roadmap for a clearer picture of market forces and to better identify growth areas Multi-stage closed loop management system for strategy execution Better understand customer and user demand and signals to identify disruptive innovation opportunities

THURSDAY, SEPTEMBER 21, 2017 AGENDA

7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments

8:30 am Opening Keynote: Product Experience Matters Gain insights and an intelligence baseline through a day in your customer’s eyes

12:00 pm Lunch

9:40 am Product Storytelling & Data Visualization Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relate-able and actionable strategy

Deep dive into software as a service usability and lifecycle planning

4:45 pm Adjourn

11:00 am Product & UX Development for SAS

1:00 pm B2C Product Development & Experience Feedback Exploring consumer thinking and feedback in product development

Innovations in marketing and user-research in the B2B sector

1:00 pm B2B Product Marketing

2:15 pm Workshop: Product Journey Mapping Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights

4:15 pm Executing Product Experience Strategy Overcoming challenges and implementing experience thinking at your organization

Gain insights by analyzing your customer and users product touch-points and journey Identify motivations behind user behavior and expectations to better innovate and frame your product Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization

Learn how to optimize the 3 C’s of data visualization: clarity, connectivity and concentration Best practices on segmentation of data, checking legibility and focusing on the subject How to design ways to keep users engaged

President Blue Space Consulting; Customer Experience and Performance Management Expert; Former SVP at Marriott Vacation Club International; Author of “Customer Experience 365” Roy has more than 25 years of experience leading work teams and delivering world class results in both the profit and non-profit sectors.  During Roy's executive committee role at Marriott Vacation Club International, the company's revenue grew from $400M to $2.5B over six years. As Senior Vice President for Customer Experience Development, Roy managed the introduction and execution of multiple process and strategy management tools that focused MVCI on building a sustainable operating and strategic infrastructure.  In the non-profit sector, Roy helped several of the nation's oldest conservation organizations with operation and development strategic planning, leadership team alignment and goal setting. Visit LinkedIn for more detailed experience and professional profile on Roy.

PAST PRESENTERS INCLUDE:

Amanda Linden – Head of Design at Asana Amanda is responsible for product and marketing design at Asana, and also the Asana brand. Prior to Asana, she was the Design Director for Intuit’s small business division. There, she led the redesign of Intuit Quickbooks web and mobile products, and also managed their payroll and payments experiences. She was previously a Director of Design at Yahoo! on the platform team. Amanda has an MBA and a BS in visual communication from UC Davis. 

Kelly Goto – CEO, Founder at gotoresearch Kelly Goto is the CEO and founder of gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. Kelly’s 20 years on the digital frontier includes working with Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education. As a motivational and educational speaker, Kelly’s contagious enthusiasm and keen insights havegalvanized audiences around the world. Bizzabo recently named her to its list of 100 Speakers Who Should Be Seen More at Tech Conferences

Paige Bennett – Senior UX Researcher at Weight Watchers Paige Bennett currently leads User Research for Weight Watchers/Wello. Paige began her career as a TV  Journalist for ABC New Orleans. After leaving the newsroom, she moved abroad to Oman to conduct user research and content strategy throughout the Middle East. After Oman, she moved to Austin to work for Dell, where she led strategy for Dell's Corporate Social Responsibility program, "Powering the Possible." Paige moved to San Francisco in 2013 and has spent the past two years consulting for startups throughout the Bay Area. 

Chris Painter – Director of Product, Software and Services at GoPro Chris is an entrepreneurial product leader with over 17 years of experience in product development and management, launching numerous successful products at Sony, his own startup GlideTV, Amazon and now GoPro.  He loves being at the intersection of hardware and software products, focusing on an end to end experience that delights customers  and drives business value.

Laura Barncard – UX Designer, Researcher, and Content Strategist at LBUX & Research Laura is a UX Designer and Researcher with a diverse background in psychology, health, and eCommerce. She thrives on creating designs that solve user and business goals with delightful solutions. Passionate about UX in the transportation and education sectors, Laura’s recent projects include Caruma, a connected car camera device, and Tize, an innovative mobile application for instructing song creation for non-musicians.

Who Should Attend?

"I’ve attended 15+ SCIP/Frost & Sullivan

conferences and this has been the most

valuable to me. Practical and

actionable."

"It was great not having 'vendors'

selling/promoting services during

breaks or in speaking sessions."

"Relevant topics and diverse but

relatable group of speakers."

"Informal dialogue and peer learnings

was great! Ability to learn/become aware

of new tools and concepts."

Product Managers Product Designers User Insight Teams Product Engineers Research & Development Teams Software Developers Innovation Managers Quality Assurance Professionals Strategy Officers Business Development Professionals Product Marketing Teams Customer Loyalty and Insights Marketing Managers Information Architects Business Intelligence Professionals

….and anyone dealing with user / customer insights, innovation or product development!

Attendee Comments

We currently have a discounted room rate for our attendees. There is a limited amount of rooms at the discounted rate so reserve today in order to secure your rate. Rate available until August 29, 2017.

Reserve Your Room online. Click here to reserve your room.

Limited amount of discounted rooms available.

HOTEL & VENUE

W Chicago – Lakeshore 644 North Lake Shore Drive Chicago, IL 60611 312-943-9200

CPE CREDITS

JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

Recommended Field of Study: General Program Level: Basic Delivery Method: Group-Live Prerequisites: NoneAdvanced Prep: None

POSTMODERN PAINTING. Stella

alternately paints in oil and watercolor

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DECEMBER 2016REGISTRATION

Summit Registration Attendee Participation Rates 1 Person - $1,499  2 People - $1,199/each 3 People - $999/each 4 People -  $799/each 5+ People -  Email registration@jpkgroupsummits.com

Pay by Check Checks should be made payable to JPK Group LLC. The mailing address for checks and tax forms is 11251 Rancho Carmel Drive #502876, San Diego, CA 92150

Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit towardcurrent or future JPK Group programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future JPK Group programs.

                          Online: JPKGroupSummits.com

Fax: 888-651-9685

Phone:  858-386-0013 

Early Discount Rates Expires  7/31/2017