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www.JPKGroupSummits.com
Product Intelligence and Experience Summit
Product Lifecycle Management | Experience Design | R&D Strategy UX Driven Innovation | Persona Development | Rapid Prototyping
Collaborative Product Management | Competitive Product Benchmarking Disruptive Growth Innovation | Product Journey Mapping
13 CPE credits available!
September 20-21 | Chicago, IL
#JPKGroup
www.JPKGroupSummits.com/chipi2017
LEARN. CONNECT. TRANSFORM.
Reasons to AttendOur forums allow attendees to learn and share best practices, walk away with real-concrete, actionable solutions and expand their professional skill sets. The agenda allows you to choose between multiple break out session options so you and your team can converse and interact with other attendees and presenters. By attending, you and your group will walk away with invaluable-actionable examples, insights and connections that will help you tackle challenges in your current role.
Unique Format
The 2017 Product Intelligence and Experience Summit is a two-day, multi-track professional education and development event, featuring vendor-free learning, intimate, high-level networking and interactive and engaging topics. Product Lifecycle Management, User Experience Design, R&D, Innovation and Competitive Intelligence all play large roles in the success and growth of today’s products.
Hear best practices and real world examples from successful experts and practitioners currently succeeding in these areas. Gain insight from innovative case studies, critical advice from lessons learned and motivation from fellow practitioners. Ask questions, expand your knowledge and attain un-biased recommendations in group discussions. Acquire and test new skills in interactive workshops. Attendees can pick and choose from all sessions and tracks to customize their own summit experience. Geared towards manager/director level practitioners, this is event will help you lead your product teams, grow and innovate your products and gain a new understanding of your products, users and market.
We understand not everyone learns at the same pace or delivery method. Our learning sessions range from 1 hour keynote sessions, to longer workshop sessions and interactive group dialogue and discussion sessions that offer more hands-on, interactive learning. These sessions are designed to help each attendee get the absolute most out of the other attendees and speakers.
What's IncludedAlong with the excellent learning and networking opportunities, your tuition fee covers a full, hearty breakfast, lunch, snacks and refreshments for both days. Also, stay after the last session on day 1 for our networking reception and relax with drinks while you network with your peers in a vendor-free atmosphere.
WEDNESDAY, SEPTEMBER 20, 2017 AGENDA
7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments
8:30 am Opening Keynote: Process, Growth & Innovation
Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success
11:00 am Product Portfolio & Lifecyle Management
12:00 pm Lunch
9:45 am Rapid Design & Prototyping
Visualizing digital experiences to validate requirements and accelerate the design & development process
9:45 am Competitive Market Benchmarking
Using incomplete competitive information to improve your product’s competitiveness
Execute a creative, timely and successful product launch strategy
11:00 am Experience Design Communication
The critical intersection of UX, UI and QA
11:00 am Building a Championship CI Team – One Base at a Time
1:00 pm Product Introduction Innovations
1:00 pm Intelligence Gathering Using Social Media & the Social Web
1:00 pm Usability through Quality Assurance
Developing a complete line-of-site view of your product offerings, crossover touchpoints and product roadmap
The evolving challenge of communicating interaction design
Constructing an intelligence team structure that promotes collaboration, accuracy and transparency
Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web
Using intelligence methodologies to gain critical insights Pre-launch innovation and creative market testing insights Communicating value, managing process change and transitions from standard business and product development models
Prototyping Methodology & Process Art of the Possible & Design Thinking Case Studies Prototyping for digital and physical experiences
Identifying differences in competitors product or service Provide a relevant benchmark Establish a framework for analysis of opportunities (cost analysis, partnerships, etc)
Collaborative approaches to ensure transparency, efficiency and & proper flow of data Applying portfolio and project management techniques in Agile work settings Exploring the omni-channel product development & marketing overlaps
Evaluating pro’s and cons of techniques including wireframes, comps, and prototypes Tools and approaches to that can allow teams and users collaborate more effectively with less fidelity Exploring the common hurdles and assumptions of experience design thinking
Externally and internally – finding and cultivating the right mix of talent Finding & cultivating the right mix of both internal and external talent Data governance frameworks to reduce redundancy and increase efficiency
Connect the dots from R&D through post-launch which a comprehensive launch roadmap Pre-launch innovation and creative market testing insights Collaboration techniques that encourage buy-in from all stakeholders
Viewing QA through the experience lens Aligning QA testing and the user journey map Enhancing the experience interface while improving QA efficiency
Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web
WEDNESDAY, SEPTEMBER 20, 2017 AGENDA
3:15 pm Product Pricing Optimization
3:15 pm Persona Insights &Development Workshop (Continued)
3:15 pm Essential NPD & Competitive Analysis Methods and Tools Workshop (Continued)
Applying market research, demand drivers and supply chain analysis to optimize value
Discover the voice and motivations of your customers and users
Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization
4:30 pm Keynote: Collaborative Analytics and Insights to Unite Strategy & Innovation Applying market segmentation and intelligence to innovate, grow and gain a competitive advantage
5:30 pm Networking Reception
Discover the voice and motivations of your customers and users
Taking data analysis to the next level through predictive planning
Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization
2:10 pm Predictive Modeling Techniques
2:10 pm Persona Insights &Development Workshop
2:10 pm Essential NPD & Competitive Analysis Methods and Tools Workshop
Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning Apply simple modeling and forecasting techniques to spot opportunities and inefficiencies in product planning Forecast product growth and using scenario planning to plan for external market variables
Explore value propositions and use scenarios for personas Templates and mapping strategy for developing developingpersonas Research techniques and frameworks for getting started including empathy mapping, real-time personas and research based personas
Develop an understanding of the need to support analysis activities occurring throughout the organization Gain basic exposure to the top 12 essential analytical techniques New Market or Segment Entry with Existing Products and Services
Explore value propositions and use scenarios for personas Templates and mapping strategy for developing developingpersonas Research techniques and frameworks for getting started including empathy mapping, real-time personas and research based personas
Develop an understanding of the need to support analysis activities occurring throughout the organization Gain basic exposure to the top 12 essential analytical techniques New Market or Segment Entry with Existing Products and Services
Utilizing predictive analytics to to scenario plan and predict growth Accounting for competitor response and market variables
Enhancing your product roadmap with an intelligence roadmap for a clearer picture of market forces and to better identify growth areas Multi-stage closed loop management system for strategy execution Better understand customer and user demand and signals to identify disruptive innovation opportunities
THURSDAY, SEPTEMBER 21, 2017 AGENDA
7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments
8:30 am Opening Keynote: Product Experience Matters Gain insights and an intelligence baseline through a day in your customer’s eyes
11:00 am Product Supply Chain Analysis
12:00 pm Lunch
9:40 am Product Storytelling & Data Visualization
Increasing efficiency, transparency and value through supply optimization
Deep dive into software as a service usability and lifecycle planning
4:45 pm Adjourn
Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relate-able and actionable strategy
11:00 am Product & UX Development for SAS
1:00 pm B2C Product Development & Experience Feedback Exploring consumer thinking and feedback in product development
Innovations in marketing and user-research in the B2B sector
1:00 pm B2B Product Marketing
2:15 pm Workshop: Product Journey Mapping Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights
4:15 pm Executing Product Experience Strategy
Overcoming challenges and implementing experience thinking at your organization
Gain insights by analyzing your customer and users product touch-points and journey Identify motivations behind user behavior and expectations to better innovate and frame your product Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization
Learn how to optimize the 3 C’s of data visualization: clarity, connectivity and concentration Best practices on segmentation of data, checking legibility and focusing on the subject How to design ways to keep users engaged
Danijel Stankovic – Director, Global Digital Products at McDonald’s Corporation Danijel has spent his career in software product design and development, in engineering and business roles. He started his career as a software engineer at Motorola, designing and building software for mobile networks and devices. Over the next ten years, he held a number of engineering and business roles, as well as represented Motorola at the 3GPP standards committee. Danijel holds a BS in Computer Engineering from University of Illinois at Chicago, and a MS in Product Design and Development from Northwestern University.
PAST PRESENTERS INCLUDE:
Michael Kanazawa – Partner – Strategy, Innovation and Transformation at EY Michael is currently Partner - Strategy, Innovation and Transformation at EY where he is focused on bringing the model of blended strategic and design thinking to solve clients' needs in innovation, strategy and transformation. Michael is also Co-author of BIG Ideas to BIG Results (FT Press - Pearson Hall, 2008), winner of two awards on innovation and business management and localized for multiple global markets.
Kelly Goto – CEO, Founder at gotoresearch Kelly Goto is the CEO and founder of gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. Kelly’s 20 years on the digital frontier includes working with Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education. As a motivational and educational speaker, Kelly’s contagious enthusiasm and keen insights havegalvanized audiences around the world. Bizzabo recently named her to its list of 100 Speakers Who Should Be Seen More at Tech Conferences
Paige Bennett – Senior UX Researcher at Weight Watchers Paige Bennett currently leads User Research for Weight Watchers/Wello. Paige began her career as a TV Journalist for ABC New Orleans. After leaving the newsroom, she moved abroad to Oman to conduct user research and content strategy throughout the Middle East. After Oman, she moved to Austin to work for Dell, where she led strategy for Dell's Corporate Social Responsibility program, "Powering the Possible." Paige moved to San Francisco in 2013 and has spent the past two years consulting for startups throughout the Bay Area.
Chris Painter – Director of Product, Software and Services at GoPro Chris is an entrepreneurial product leader with over 17 years of experience in product development and management, launching numerous successful products at Sony, his own startup GlideTV, Amazon and now GoPro. He loves being at the intersection of hardware and software products, focusing on an end to end experience that delights customers and drives business value.
Who Should Attend?
"I’ve attended 15+ SCIP/Frost & Sullivan
conferences and this has been the most
valuable to me. Practical and
actionable."
"It was great not having 'vendors'
selling/promoting services during
breaks or in speaking sessions."
"Relevant topics and diverse but
relatable group of speakers."
"Informal dialogue and peer learnings
was great! Ability to learn/become aware
of new tools and concepts."
Product Managers Product Designers User Insight Teams Product Engineers Research & Development Teams Software DevelopersInnovation Managers Quality Assurance Professionals Strategy Officers Business Development Professionals Product Marketing Teams Customer Loyalty and Insights Marketing Managers Information Architects Business Intelligence Professionals
….anyone dealing with user and customer insights, innovation and product development!
Attendee Comments
We currently have a discounted room rate for our attendees. There is a limited amount of rooms at the discounted rate so reserve today in order to secure your rate. Rate available until August 29, 2017.
Reserve Your Room online. Click here to reserve your room.
Limited amount of discounted rooms available.
HOTEL & VENUE
W Chicago – Lakeshore 644 North Lake Shore Drive Chicago, IL 60611 312-943-9200
CPE CREDITS
JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
Recommended Field of Study: General Program Level: Basic Delivery Method: Group-Live Prerequisites: NoneAdvanced Prep: None
POSTMODERN PAINTING. Stella
alternately paints in oil and watercolor
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DECEMBER 2016REGISTRATION
Summit Registration Attendee Participation Rates 1 Person - $1,499 2 People - $1,199/each 3 People - $999/each 4 People - $799/each 5+ People - Email [email protected]
Pay by Check Checks should be made payable to JPK Group LLC. The mailing address for checks and tax forms is 11251 Rancho Carmel Drive #502876, San Diego, CA 92150
Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit towardcurrent or future JPK Group programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future JPK Group programs.
Online: JPKGroupSummits.com
Fax: 888-651-9685
Phone: 858-386-0013
Early Discount Rates Expires 7/31/2017
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