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A Multi-cap sector agnostic Portfolio seeking to balance consistency and growth through mispriced opportunities in Indian Equity Markets
QUEST INVESTMENT ADVISORS PMS PORTFOLIO
Extending the frontier of wealth creation through the science of investing!
QUESTCONTENTS
1
About Quest
Investment Strategy
Investment philosophy & Investment process
Investment Team
Past performance track record
Key Terms & Fees
Quest Foundation
QUEST
ABOUT QUEST INVEST
2
QUESTWHO WE ARE
3
• Over 30 years old legacy in the investment advisory space with the first
foundation being laid in late 1980s by Mr. Ajay Sheth
• Quest began its journey as a provider of high quality bespoke equity research in
the midcap and smallcap space for FIIs, Mutual Funds and other Institutional
investors
• Commenced Portfolio Management Services in 2007 managing money for HNI,
family offices and corporates. Currently manage money for over 1400 such
clients
• Have built our team and grown our resources over the years to be managing over
USD 300 mn currently across PMS strategies
QUEST
4
WHAT WE STAND FOR – OUR VALUES
IntegrityInvestment management is one place where the importance of integrity
cannot be over emphasized. We swear by
it and also invest in companies which stand out on their integrity of
doing business
PatienceA good investment
doesn’t yield returns overnight. It is difficult to
not get distracted by every upswing and
downswing that market throws at you. Some laws, however, simply stand the
test of time.
TrustAt the very heart of Quest lies trust. We value and understand the role this plays in our relationships
with our partners, investors and society at large. Trust has a deep
role to play in investment management universe
GratitudeWe respect the fact that
the market we are working in, is much bigger
than us and we try to learn from it everyday. We value relationship
with each stakeholder and partners and strive to be
worthy of it
QUEST
STRATEGY FOR PORTFOLIO
CONSTRUCTION
5
QUESTINVESTMENT STRATEGY
6
Be sector and market-cap agnostic & look for
outsized earnings growth potential
Be active in managing cash levels in portfolio
taking advantage of sharp swings in market
Be agile to move across sectors, earnings cycle
and business cycles
Don’t overpay for businesses; keep an eye on
valuation
Look for strong balance sheets and steady cash
generating businesses
Look for P/E re-rating opportunities
Have a mix of Top-down and Bottom-up approach
in selecting the portfolio companies
QUESTSECTOR ROTATION - KEY TO ALPHA CREATION
7
• Being in the right sector at right time is key to generating alpha.
• Strategy is to take concentrated bets in 3-4 sectors at the beginning of the earnings upcycle and go underweight/avoid on the
sectors which are going to see earnings down-cycle
CY Performance 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Autos 103.8% 34.0% 150.6% 11.4% 46.8% 30.4% -0.5% -57.6% 195.0% 35.1% -20.3% 42.0% 6.4% 51.8% -1.0% 8.4% 29.5% -21.5% -15.0%
Bankex 34.3% 109.4% 29.8% 35.4% 38.1% 60.4% -54.0% 79.6% 32.4% -32.0% 56.3% -10.7% 64.9% -10.0% 6.7% 40.7% 6.1% 16.6%
Basic Materials 51.2% 69.7% -70.4% 156.4% 7.5% -39.7% 26.9% -11.7% 27.8% -14.4% 30.9% 52.5% -18.8% -7.6%
Cons Durables 68.2% 19.0% 92.4% 5.7% 109.0% 8.4% 92.8% -72.3% 93.5% 65.0% -18.1% 44.1% -25.3% 64.7% 23.8% -6.7% 98.7% -9.0% 20.2%
Capital Goods 79.0% 47.4% 166.2% 27.2% 92.7% 56.3% 114.8% -64.9% 95.0% 8.4% -47.9% 34.1% -6.6% 50.4% -8.9% -4.3% 38.9% -2.0% -11.1%
Consumer Disc. 36.2% 36.7% -67.4% 100.7% 11.1% -23.2% 41.8% -4.1% 52.9% 7.7% 4.5% 52.3% -15.5% -4.5%
Energy 42.9% 116.1% -56.1% 71.0% 1.3% -30.8% 14.5% 1.5% 12.9% 1.1% 15.3% 39.4% 0.8% 24.9%
Financial services 34.6% 74.9% -57.6% 83.1% 31.1% -31.1% 51.7% -11.3% 59.1% -6.3% 6.5% 44.3% 2.6% 13.2%
FMCG 90.7% -11.1% 35.4% -6.9% 54.8% 18.2% 19.5% -17.1% 40.1% 30.5% 9.3% 48.6% 10.4% 18.1% 1.6% 3.2% 31.5% 10.9% -2.5%
Industrials 49.1% 89.7% -69.0% 113.4% 10.4% -44.9% 36.0% -4.9% 54.4% -6.6% -0.5% 35.9% -19.0% -10.7%
IT & IT Services 61.7% 5.4% 22.3% 24.7% 41.0% 41.7% -15.6% -49.9% 124.2% 30.7% -15.6% -2.4% 59.7% 17.3% 4.4% -7.7% 11.2% 25.6% 6.2%
Metals 82.9% 62.7% 209.7% 12.5% 3.2% 38.3% 119.5% -74.1% 214.7% -0.7% -48.3% 18.4% -11.9% 7.7% -31.9% 35.8% 45.0% -20.3% -19.2%
Oil & Gas 84.9% 69.9% 125.6% -2.2% 37.2% 38.8% 113.2% -54.8% 70.0% 1.5% -29.0% 11.7% 3.5% 12.4% -3.5% 26.6% 33.3% -15.2% 7.1%
Power 45.8% 40.6% 120.2% -60.7% 69.3% -6.8% -40.2% 11.3% -15.4% 22.9% -6.4% 0.6% 19.3% -16.7% -6.6%
PSU 95.8% 72.7% 142.2% 11.6% 19.7% 11.5% 72.4% -51.0% 74.9% -1.7% -33.1% 15.0% -20.2% 38.8% -17.6% 12.0% 19.2% -21.0% -7.4%
Realty 464.2% 69.7% -83.1% 59.2% -26.2% -52.1% 54.0% -33.9% 5.4% -13.7% -7.8% 97.8% -31.3% 16.9%
Telecom 58.2% 79.6% -48.1% -9.1% 2.2% -16.4% -4.1% 16.8% 6.3% -0.1% -21.6% 47.6% -40.6% 10.3%
Utilities 20.0% 150.3% -57.7% 67.0% -6.4% -34.7% 10.4% -14.2% 19.9% -3.8% 9.4% 29.4% -15.5% -10.5%
Sensex 82.5% 4.0% 72.2% 11.6% 40.7% 46.8% 45.5% -52.9% 76.4% 16.8% -24.8% 25.2% 8.1% 30.1% -5.1% 1.8% 28.1% 6.7% 11.7%
QUESTFINE BLEND OF GROWTH AND VALUE
8
Be flexible in capturing market opportunity across sectors and market-caps which broadly fall
in these three segments
Value StocksCompanies which have seen recent bad times and are available at deep value
- Low teens EPS growth
- Low teens ROE / ROCE
P/E Re-rating companiesCompanies which are either in large expansion mode or at cusp of an industry disruption mode (Y2K moment) and are to see significant earnings growth- EPS growth entering high teens- ROE getting into high teens or more
Consistent EarningsCompanies which are cycle resistant and continue to deliver in all markets- High EPS growth- High ROE / ROCE profile
Sectors
like
Capital
goods,
Autos
Cement,
Telecom
Sectors like
Specialty
chemicals,
Pharma API
players,
Select
Consumer
disc.
Sectors like
Private
Banks,
NBFCs,
Consumer
Disc.
Allocation:
15 – 25%
Allocation:
25 – 35%
Allocation:
40 – 50%
*Please note all the above allocations are tentative and could change with market conditions and opportunities
QUEST
INVESTMENT PHILOSOPHY AND
INVESTMENT PROCESS
9
QUESTWHAT WE SEE BEFORE INVESTING IN A BUSINESS
10
Outsized returns are earned over time by investing in great businesses with strong drivers
Businesses we
would want to
own
Well managed and
scalable
businesses, with
superior returns on
capital
Leadership position in its sector – scope for margin
expansion
Large addressable market size with few players
Unorganized to organized market share gains
Businesses which are in Y2K moment of growth & disruption
• Companies who have strong pricing power owing to
their leadership position. Also companies which can
expand their margins and also improve ROE
• Focus on companies with large growth potential
where the market size is huge and has few players
• Post GST and with rising tax compliance the price
differential has reduced between organised and
unorganised products across sectors. People have
become more brand aware
Attributes we look for
Strong cash flow generation capability
Comfortable manageable leverage on books
• Changes in global trade dynamics has opened
opportunities for Indian manufacturing in various
sectors. Companies at forefront of this Y2K moment
• Companies with strong consistent cash flows which
helps them to expand during growth phases and wade
though difficult macro economic times with ease
• Companies with low / comfortable level of debt on
books
QUESTWHAT WE WOULD AVOID IN PORTFOLIO
11
Companies which are faced with Substitution or
Obsolescence risk
Companies with Weak returns on
incremental capital
Companies with Poor Corporate Governance
history
Past cases of siphoning of cash
Manipulation of stock prices
Unethical business practices
Misaligned interests
Excessive competition in capital-intensive industry
Misallocation of capital
Empire building tendency of promoters
Existential threat from technological developments
Companies which fail to show dynamism in meeting external business challenges
QUESTHOW WE FILTER WHAT GOES IN PORTFOLIO
12
Investment Universe
(Filter out the noise and make a bucket list of 80-100 companies)
Focus List
(Zero down on 40-50 companies)
Portfolio
(20-25 names)
• Screen out poor governance companies from the market
• Avoid companies with weak financials
• Look for companies which meet our philosophy and investment parameters
• Conduct management meetings and plant visits
• Do competitive analysis with peers both local and global
• Do in depth SWOT analysis
• Financial modelling and sensitivity analysis
• Do liquidity test, risk metrics analysis
• Portfolio construction of the highest conviction 20-25 names
• Continuous monitoring of events, earnings and news flow in all portfolio companies
• Maintain Sell discipline as and when meets our target objectives
QUESTFEW QUOTES WHICH DESCRIBE OUR PHILOSOPHY
13
❑ Herd-like stock selection can only lead to herd-like performance. To get to the top of the performance distributionyou have to escape the crowd – Howard Marks
❑ Our portfolios are set up to outperform in bad times, and that's when we think our performance is essential. Clearly,if we can keep up in good times and outperform in bad times, we will have above average results over full cycles andbelow average volatility, and our clients will enjoy outperformance when others are suffering. – Howard Marks
❑ In stocks as in romance, ease of divorce is not a sound basis for commitment. If you have chosen wisely to begin with,you won’t want a divorce – Peter Lynch
❑ A concentrated portfolio of strong and predictable companies acquired at a price that makes sense will do the job. -Charles T. Munger
❑ You learn quickly in this business that you are not going to look smart all the time, which invariably brings criticism.We always remind ourselves of a quote “I had rather lose clients then lose clients’ money” – David Samara
❑ Successful investing is about managing risk, not avoiding it – Benjamin Graham
❑ The important quality for an investor is temperament, not intellect – Warren Buffet
QUEST
INVESTMENT TEAM AND
PERFORMANCE TRACK RECORD
14
QUESTEXPERIENCED TEAM
15
Foundin
g
mem
bers
Port
folio
Manager
Oth
er
Invest
ment
Team
mem
bers
Ajay
Sheth
• Founder Director and has been with Quest since 1987
• B.Com and ICWA with over 40 yrs of experience including 29 yrs of Equity research & Fund Management
• Worked with Richardson Hndustan (now P&G) and Roche Products for 10 yrs
Bharat
Sheth• Co-founder and Head of Equities
• B.Com and LLB having 40 yrs of experience including 23 yrs of Equity research & Fund management
Aniruddha
Sarkar
• Co-Head of Equities and Senior Portfolio Manager
• B.Com (H) from St. Xavier’s Kolkata and MBA Finance from IMI, New Delhi
• Has over 13 yrs experience in portfolio management and equity research
• Prior to Quest, was working with IIFL AMC and has consistent track record of generating high teens CAGR
Hiten
Sampat
• Chief Compliance Officer
• Chartered Accountant from ICAI
• Has over 20 yrs experience in the investment management and portfolio management
• Responsible for Risk Management and all compliance matters in portfolios at Quest
Jigar
Shah
• Co-Head of Equities & Strategy
• B.Com and PGDBA having 16 yrs of experience in equity investments, marketing and fund management
• Prior to Quest, was associated with Motilal Oswal Financial services for over a decade
QUESTPAST PERFORMANCE OF PORTFOLIO MANAGER
16
Prior to joining Quest, Aniruddha Sarkar was the Portfolio Manager for IIFL Multicap PMS for a period of 5 years from
inception in Dec’14 to Dec’19. Below is his performance comparison to other Multi-cap PMS schemes:
Note: Following PMS schemes are included in the Peer average calculation and ranking: Aditya Birla Core Equity PMS, Alchemy Select
Stock, Alchemy High Growth, ASK IEP, ASK India Select, Axis Brand Equity PMS, Sundaram PACE, Sundaram SISOP, ICICI Pru Flexi Cap, ICICI
Pru Value Portfolio, Invesco RISE, Invesco DAWN, Kotak Special Situations Series 1, Motilal IOP, Motilal Value, Motial NTDOP
As on 31st Dec 2019 PMS Performance Comparison Snapshot
3M 6M 1 year 2 Years 3 Years 5 Years
Return Rank Return Rank Return Rank Return Rank Return Rank Return Rank
Average performance of comparable Peer PMS Schemes 5.09% 3.80% 8.67% -0.86% 9.64% 10.00%
IIFL Multicap PMS 7.3% 5 9.4% 3 27.2% 1 13.0% 1 18.3% 1 19.1% 1
Relevant Index Performance
NIFTY – 50 Largecap 6.0% 3.2% 12.0% 7.5% 14.1% 8.0%
NIFTY MIDCAP – 100 Midcap 6.7% -3.1% -4.3% -10.0% 6.0% 6.3%
BSE 500 Multicap 5.8% 2.5% 7.8% 2.2% 12.4% 7.9%
The PMS managed by Aniruddha has received the following Industry Accolades for out-performance
QUESTQUEST FLAGSHIP PMS
17
• The Above returns are of a Model Client as on 30th June, 2020. • Returns shown above are post all billed fees & expenses. • Returns of individual clients may differ depending on time of entry in the Strategy. • Past performance may or may not be sustained in future and should not be used as a basis for comparison with other investments.
CY20 CY19 CY18 CY17 CY16 CY15 CY14
Quest Flagship PMS -6.0% -0.7% -15.7% 47.5% 8.1% 12.4% 77.0%
Nifty Smallcap -20.9% -9.5% -29.1% 57.3% 2.3% 7.2% 55.0%
Nifty Midcap -14.0% -4.3% -15.4% 47.3% 7.1% 6.5% 55.9%
Nifty 50 -15.3% 12.0% 3.2% 28.6% 3.0% -4.1% 31.4%
Company Weigthage
ICICI Bank 6.50%
Divis Labs 5.21%
Coromandel International 5.11%
Bajaj Finance 5.07%
Bharti Airtel 4.95%
Biocon 4.60%
HDFC Bank 4.54%
Reliance Industries 4.50%
Ramco Cement 4.46%Sunpharma 3.83%
Cash 12.96%
Top 10 HoldingsCalendar year returns since inception
Largecap Midcap Smallcap Cash
Quest Flagship PMS 54.0% 19.6% 13.5% 12.9%
333.5
196.5 193.3207.8
190.3176.9
132.5
100
150
200
250
300
350
QUEST
PMS
Sensex Nifty
50
BSE Midcap Nifty
Midcap 50
BSE
Small Cap
Nifty
Small 100
Growth of Rs. 100 Lakhs Invested in Quest FLAGSHIP PMS v/s various indices (since inception)
Financials, 27.19%
Pharma & Healthcare,
19.50%
Chemicals, 8.85%
Telecom, 9.45%
Cement, 5.42%
Utilities, 3.65%
Autos, 7.70%
Consumer Disc, 2.41%
IT & IT Services,
2.87%
Cash, 12.96%
Sector Allocation
QUESTQUEST MULTI PMS
18
• The Above returns are of a Model Client as on 30th June, 2020. • Returns shown above are post all billed fees & expenses. • Returns of individual clients may differ depending on time of entry in the Strategy. • Past performance may or may not be sustained in future and should not be used as a basis for comparison with other investments.
Top 10 HoldingsCalendar year returns since inceptionCompany Weightage
Divis Lab 5.78%
HDFC Bank 5.58%
Coromandel International 4.91%
Ramco Cement 4.51%
Bajaj Finance 4.43%
Kalpataru Power 3.76%
Biocon 3.75%
Sunpharma 3.70%
Atul Ltd 3.56%
ICICI Securities 3.53%
Cash 7.37%
CY20 CY19 CY18 CY17 CY16 CY15 CY14
Quest Multi PMS -10.5% 0.0% -22.5% 53.2% 8.3% 14.5% 20.4%
Nifty Smallcap -20.9% -9.5% -29.1% 57.3% 2.3% 7.2% 55.0%
Nifty Midcap -14.0% -4.3% -15.4% 47.3% 7.1% 6.5% 55.9%
Nifty 50 -15.3% 12.0% 3.2% 28.6% 3.0% -4.1% 31.4%
Largecap Midcap Smallcap Cash
Quest Multi PMS 41.0% 30.1% 21.5% 7.4%
159.3
134.9 132.7
141.1
127.5122.5
90.4
75
100
125
150
175
QUEST
PMS
Sensex Nifty
50
BSE
Midcap
Nifty
Midcap 50
BSE
Small Cap
Nifty
Small 100
Growth of Rs. 100 Lacs Invested in Quest MULTI PMS v/s various indices (since inception)
Pharma & Healthcare,
18.22%
Financials, 25.23%
Chemicals, 13.93%
Cement, 4.51%
Utilities, 3.76%
Real Estate, 3.47%
Autos, 5.77%
Telecom, 5.45%
IT & IT Services, 5.40%
Consumer Disc, 5.78%
Metals, 1.11%Cash, 7.37%
Sector Allocation
QUESTSOME WEALTH CREATION IDEAS IDENTIFIED EARLY
19
QUEST
QUEST FOUNDATION
OUR RESPONSIBILITY TO THE SOCIETY
20
QUESTEYEING A BETTER TOMORROW FOR ALL
21
A good investment benefits you….but a great investment does a lot more
o Quest Founders have publicly pledged to use all their profits for charitable and spiritual activities;
contributed ~Rs. 60 crores over last 5 years
o Quest Foundation has been actively working with various hospitals in Mumbai for Covid-19
related assistance and has ear-marked Rs 20 crores towards the same.
o Quest Foundation presently operates Iyengar Yoga classes from a 4,000 sq. ft. premises in Sion
o Quest Foundation also runs Nutun Gyan Dhara, a free public library with over 5,000 titles on
various subjects like spirituality, healthcare, etc.
o Currently Quest Foundation is actively associated with
• KEM, Sion Hospital, Nair hospital, JJ Hospital, Cooper Hospital and SR Mehta & Kikabhai
Hospital – Mumbai (Medical)
• SNDT College – Wadala – Mumbai (Education)
• Shri Ram Hospital – Gondal – Gujarat (Rural Healthcare)
Talk about investment with a soul
QUESTDISCLAIMER
22
o Investors are NOT BEING offered any guaranteed / assured returns.
o Investments in equities are subject to market and other risks.
o Value of investments may go up or down due to various factors and forces affecting the capital market.
o Our past performance does not indicate the future performance of the portfolio manager and/or the portfolio management scheme.
o Investors are urged to apply appropriate caution while making investment in the Quest PMS.
o There is no capital guarantee in the Quest PMS product.
The purpose of this presentation is to provide general information of a product structure to prospective investors in a manner to assist them in
understanding the product. The Presentation is purely for information purposes and should not be construed to be investment recommendation/advice
or an offer or solicitation of an offer to buy/sell any securities. This Presentation is for the personal information of the authorized recipient(s) and is not
for public distribution and should not be reproduced or redistributed to any other person or in any form without prior permission of Quest Investment
Advisors Pvt Ltd. While reasonable endeavors have been made to present reliable data in the Presentation, but Quest PMS does not guarantee the
accuracy or completeness of the data in the Presentation. Quest Investment Advisors Pvt Ltd or any of its connected persons including its subsidiaries or
associates or partners or employees shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error
in the information contained, views and opinions expressed in this Presentation. Past performance should not be taken as an indication or guarantee of
future performance, and no representation or warranty, express or implied, is made regarding future performance. Information, opinions and estimates
contained in this Presentation reflect a judgment of its original date of publication by Quest Investment Advisors Pvt Ltd and are subject to change
without notice. This Presentation is not directed or intended for distribution to, or use by, any person or entity who is a citizen or resident of or located in
any locality, state, country or other jurisdiction, where such distribution, publication, availability or use would be contrary to local law, regulation or
which would subject Quest Investment Advisors Pvt Ltd and its affiliates to any registration or licensing requirement within such jurisdiction. The
product described herein may or may not be eligible for sale in all jurisdictions or to certain category of investors. Persons in whose possession this
Report/Presentation may come are required to inform themselves of and to observe such restrictions.
This presentation is qualified in its entirety by the Terms of Agreement and other related documents, copies of which will be provided to prospective
investors. All investors must read the detailed Terms of Agreement including the Risk Factors and consult their tax advisors, before making any
investment decision/contribution to be managed under the Portfolio Management Services offered by Quest Investment Advisory Pvt Ltd.
QUEST
THANK YOU