www.JPKGroupSummits.com www.JPKGroupSummits.com/sfpi2018

Product Intelligence and Experience Summit

Product Lifecycle Management | Experience Design | R&D Strategy UX Driven Innovation | Persona Development | Rapid Prototyping

Collaborative Product Management | Competitive Product Benchmarking Disruptive Growth Innovation | Product Journey Mapping

13 CPE credits available!

March 7-8, 2018 | San Francisco, CA

#JPKGroup

LEARN. CONNECT. TRANSFORM.

Reasons to AttendOur forums allow attendees to learn and share best practices, walk away with real-concrete, actionable solutions and expand their professional skill sets. The agenda allows you to choose between multiple break out session options so you and your team can converse and interact with other attendees and presenters. By attending, you and your group will walk away with invaluable-actionable examples, insights and connections that will help you tackle challenges in your current role.

Unique Format

The 2018 Product Intelligence and Experience Summit is a two-day, multi-track professional education and development event, featuring vendor- free learning, intimate, high-level networking and interactive and engaging topics. Product Lifecycle Management, User Experience Design, R&D, Innovation and Competitive Intelligence all play large roles in the success and growth of today’s products.

Hear best practices and real world examples from successful experts and practitioners currently succeeding in these areas. Gain insight from innovative case studies, critical advice from lessons learned and motivationfrom fellow practitioners. Ask questions, expand your knowledge and attain un-biased recommendations in group discussions. Acquire and test new skills in interactive workshops. Attendees can pick and choose from allsessions and tracks to customize their own summit experience. Geared towards manager/director level practitioners, this is event will help you lead your product teams, grow and innovate your products and gain a new understanding of your products, users and market.

We understand not everyone learns at the same pace or delivery method. Our learning sessions range from 1 hour keynote sessions, to longer workshop sessions and interactive group dialogue and discussion sessions that offer more hands-on, interactive learning. These sessions are designed to help each attendee get the absolute most out of the other attendees and speakers.

What's IncludedAlong with the excellent learning and networking opportunities, your tuition fee covers a full, hearty breakfast, lunch, snacks and refreshments for both days. Also, stay after the last session on day 1 for our networking reception and relax with drinks while you network with your peers in a vendor-free atmosphere.

WEDNESDAY, MARCH 7, 2018 AGENDA

7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments

8:30 am Opening Keynote: Process, Growth & Innovation Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success

11:00 am Rapid Design & Prototyping

12:00 pm Lunch

9:45 am Product Lifecyle Management

Strategies encompassing the intersection of research, engineering and product management

9:45 am Innovation through Experience Design

Developing a complete line-of-site view of your product offerings, crossover touchpoints and product roadmap

11:00 am Persona Insights & Development

Gain perspective on the latest practices for mobile digital design planning

11:00 am Competitive Market Benchmarking

1:00 pm Agile Product & PortfolioManagement

1:00 pm Leveraging the Single Person CI Unit

1:00 pm Mobile Storyboarding

Visualizing digital experiences to validate requirements and accelerate the design & development process

Discover the voice and motivations of your customers and users

Using incomplete competitive information to improve your product’s competitiveness

Establishing the CI presence and facing the challenges as a solo CI practitioner

Using intelligence methodologies to gain critical insights Pre-launch innovation and creative market testing insights Communicating value, managing process change and transitions from standard business and product development models

Streamlining process, role and execution in strategy Managing customer & user privacy   in product developmentProduct adoption, support and management

Prototyping Methodology & Process Art of the Possible & Design Thinking Case Studies Prototyping for digital and physical experiences

Explore value propositions and use scenarios for personas Templates and mapping strategy for developing personas Research techniques and frameworks for getting started including empathy mapping, real- time personas and research based personas

Identifying differences in competitors product or service Provide a relevant benchmark analysis Establish a framework for analysis of opportunities (cost analysis, partnerships, etc)

Collaborative approaches to ensure transparency, efficiency and & proper flow of data Applying portfolio and project management techniques in Agile work settings Exploring the omni-channel product development & marketing overlaps

Responsive Design Innovations for Web & Mobile Modifying traditional storyboarding techniques for mobile Optimizing the mobile user experience

Developing the roadmap and winning buy-in Collaboration and inter- department partnering Gathering information and utilizing “free”, open and collaborative sources of market intel Explore the indicators and next steps for when your CI function is ready to expand

9:45 am Competitive Intelligence 2.0

Harnessing the value of design to address complex business challenges

Applying empathy and mapping emotions in business strategy Scaling design and establishing a design-centric culture Understanding a design team maturity model

Competitive Intelligence 2.0 is a framework that you can use to create valuable insights about competitors and identify strategies to drive business growth. It includes proven, hands-on tips & tools that you can use to develop your own competitive intelligence program on Monday morning.

WEDNESDAY, MARCH 7, 2018 AGENDA

3:30 pm Product Supply Chain Analysis

3:30 pm Product & UX Development for SAS

3:30 pm Essential NPD & Competitive Analysis Methods and Tools Workshop (Continued)

Increasing efficiency, transparency and value through supply optimization

The critical intersection of UX, UI and QA

Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization

4:30 pm Networking Reception

Deep dive into software as a service usability and lifecycle planning

Taking data analysis to the next level through predictive planning

Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization

2:15 pm Predictive Modeling Techniques

2:15 pm Usability through Quality Assurance

2:15 pm Essential NPD & Competitive Analysis Methods and Tools Workshop

Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning Apply simple modeling and forecasting techniques to spot opportunities and inefficiencies in product planning Forecast product growth and using scenario planning to plan for external market variables

Viewing QA through the experience lens Aligning QA testing and the user journey map Enhancing the experience interface while improving QA efficiency

Develop an understanding of the need to support analysis activities occurring throughout the organization Gain basic exposure to the top 12 essential analytical techniques New Market or Segment Entry with Existing Products and Services

Rethinking process, collaboration and roles Optimizing continuous feedback cycle loops Design & re-branding considerations and case studies

Develop an understanding of the need to support analysis activities occurring throughout the organization Gain basic exposure to the top 12 essential analytical techniques New Market or Segment Entry with Existing Products and Services

Incorporating analytics and insights into supply chain strategyApplying market research, demand drivers and supply chain analysis to optimize value through product pricing Aligning forecasts, promotions and pricing fluctuations to streamline planning

THURSDAY, MARCH 8, 2018 AGENDA

7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments

8:30 am Opening Keynote: Product Experience Matters Gain insights and an intelligence baseline through a day in your customer’s eyes

11:00 am B2C Product Development & Experience Feedback

12:00 pm Lunch

9:45 am Product Storytelling & Data Visualization

Exploring consumer thinking and feedback in product development

Exploring product development methodology and techniques when dealing with products as a service

4:30 pm Adjourn

Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relate-able and actionable strategy

11:00 am Product Strategy in Service & B2B Environments

1:00 pm Workshop: Product Journey Mapping Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights

3:45 pm Executing Product Experience Strategy Overcoming challenges and implementing experience thinking at your organization

Gain insights by analyzing your customer and users product touch-points and journey Identify motivations behind user behavior and expectations to better innovate and frame your product Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization

Learn how to optimize the 3 C’s of data visualization: clarity, connectivity and concentration Best practices on segmentation of data, checking legibility and focusing on the subject How to design ways to keep users engaged

9:45 am Social Media Intelligence & Insights Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web

Leveraging automation for information gathering Taking the next step and turning data into usable, effective and actionable insights Real-time SWOT analysis & intelligence listening

Tackling consumer research barriers, assumptions and pitfalls Insight frameworks that turn feedback to actions Managing consumer privacy and expectations in today’s connected product world

Exploring the B2B relationship, setting and unique customer needs Communication and collaboration strategies to attain feedback, uncover actionable insights and true needs Product lifecycle models that engage customers and showcase true value

Simon Hunt Product Management & Analytics, New Data and Digital Business Models at BMW of North America, LLC

PAST JPK PRODUCT INTELLIGENCE PRESENTERS

INCLUDE:

Erin Overly Global Marketing Innovator, Former Sr. Dir. Global Innovation at Mondelēz International

Danijel Stankovic Director, Global Digital Products at McDonald’s Corporation

Bill Allen Senior Product Manager, Mobile Apps at Bose

Margret Schmidt VP Product Development & Chief Design Officer at TiVo

Bill Myers VP of Corporate Strategy and Product Management at ISCO International

Roy Barnes President Blue Space Consulting; Customer Experience and Performance Management Expert; Former SVP at Marriott Vacation Club International; Author of “Customer Experience 365”

Anjali Desai Sr. Director of Design, User Experience Group at SAP Ariba

Dr. Craig Fleisher Chief Learning Officer (CLO) at Aurora WDC

Michael Kanazawa Partner – Strategy, Innovation and Transformation at EY

Who Should Attend?

"I’ve attended 15+ SCIP/Frost & Sullivan

conferences and this has been the most

valuable to me. Practical and

actionable."

"It was great not having 'vendors'

selling/promoting services during

breaks or in speaking sessions."

"Relevant topics and diverse but

relatable group of speakers."

"Informal dialogue and peer learnings

was great! Ability to learn/become aware

of new tools and concepts."

Product Managers Product Designers User Insight Teams Product Engineers Research & Development Teams Software DevelopersInnovation Managers Quality Assurance Professionals Strategy Officers Business Development Professionals Product Marketing Teams Customer Loyalty and Insights Marketing Managers Information Architects Business Intelligence Professionals

….anyone dealing with user and customer insights, innovation and product development!

Attendee Comments

Online Reservations: Reserve your room here.

JPK Group Discounted $249/night rate – Limited amount of discounted rooms available.

Room block ends February 19th, 2018.

HOTEL & VENUE

Hilton San Francisco Airport Bayfront

600 Airport Blvd. Burlingame, CA 94010 650-340-8500

CPE CREDITS

JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

Recommended Field of Study: General Program Level: Basic Delivery Method: Group-Live Prerequisites: NoneAdvanced Prep: None

POSTMODERNPAINTING. Stella

alternately paints inoil and watercolor

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DECEMBER 2016REGISTRATION

Summit Registration Attendee Participation Rates 1 Person - $1,499  2 People - $1,199/each 3 People - $999/each 4 People -  $799/each 5+ People -  Email registration@jpkgroupsummits.com

Pay by Check Checks should be made payable to JPK Group LLC. The mailing address for checks and tax forms is 11251 Rancho Carmel Drive #502876, San Diego, CA 92150

Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit towardcurrent or future JPK Group programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future JPK Group programs.

                          Online: JPKGroupSummits.com

Fax: 888-651-9685

Phone:  858-386-0013 

Early Discount Rates Expires  12/29/2017