Network and Business Transformation Solutions

Next-Generation Data Centre

Offices worldwideThe services described in this publication are subject to availability and may be modified from time to time. Services and equipment are provided subject to British Telecommunications plc’s respective standard conditions of contract. Nothing in this publication forms and part of any contract.

© British Telecommunications plc 2008 Registered office: 81 Newgate Street, London. EC1A 7AJ Registered in England No. 1800000.

Designed by Unigraph Limited 23263/0/08.

PHME 56042

Where we have done itBT operates an extensive global portfolio of data centres, providing ICT services to its UK, international and global customers – all of which are operated to the highest international standards and benchmarks.

Our Data Centre Services customers range from businesses that require a simple web server to multinationals deploying sophisticated e-commerce platforms consisting of firewalls, load-balanced web/application servers and clustered databases. Regardless of the size of your business, we can provide a platform and service to meet your needs.

Our collective and individual ability to prime and deliver complex networked IT solutions is clearly demonstrated by our partnerships with the NHS, Unilever, Hertz and VISA. For all of these customers we have mitigated risk and delivered technical innovation with commercial flexibility.

Client benefitsThe Next-Generation Data Centre, with its associated dynamic architecture, provides a high-quality common platform and continuous processes from development to delivery in the shortest time possible. The virtualised environment enables product profitability to be tested in the market on a targeted audience, which helps to protect your investment and maximise revenues.

The dynamic architecture supported by its Asset-Centric Service Management platform enables early realisation of the following benefits:

• Significantly enhanced time-to-provide and time-to-market

• Global reach: facilitating differentiation

• Lean operations: ultra low-cost operations on a highly flexible infrastructure

• Flexibility: to manage change and mitigate risk

• Scalability: to achieve growth whilst controlling cost

• Security: to comply with regulatory demands to meet global interoperability market needs

• “New Wave” services: driving other ICT revenues and reversing declining network revenues

• Value-added propositions: from managed services through to outsourcing

Why BTWe can offer these facilities and services as we have wholly owned businesses in 12 key European countries, another 15 worldwide and strong management partnerships with 17 others. BT can confidently meet your global aspirations and communications requirements. Being a large scale player in the IP and data world, coupled with our respected heritage, we are able to partner with some of the largest and most innovative players in the telecommunications business.

We have established a strong global footprint serving nearly 400,000 customers with 54,000 route kilometres of fibre connecting over 275 towns and cities and with more than 20 Internet Data Centres (IDCs). Our customers range from Other Licensed Operators (OLOs), national governments, and international non-government organisations to multinational corporations and large and small enterprises.

About Network and Business Transformation Solutions Network and Business Transformation Solutions help you turn your company into a next-generation communication provider for the 21st century.

Working with BT gives you access to exceptional business and technology expertise, and our own extensive experience in next-generation network transformation. This can significantly reduce the risk of substantial business and technology changes to ensure your transformation delivers the benefits that you and your customers demand.

For further information, please contact: globaltelecommarkets@bt.com or visit www.bt.com/globalservices/globaltelecom

23263_GTM_Bro_NextGen_v1.indd 1-2 1/7/08 13:16:23

Next-Generation Data Centre

21st century market demand means you need to be able to rapidly and effortlessly adapt and transform your business processes. To this end BT has replaced the stand-alone data centre model with a “common dynamic Networked IT architecture” and developed its “Next-Generation Data Centre” approach to increase business agility.

This approach provides new revenue streams by increasing usage of assets within a lean operational environment and enables you to be highly competitive in your marketplace. It differentiates BT from “Pure Play” Data Centre Service Providers by maximising revenue generation and reversing the decline of network revenues.

BT has extensive experience as a global Data Centre Service Provider. It makes BT an ideal partner for your business to help minimise the investment risks associated with providing new global Data Centre facilities, optimising existing facilities and launching ICT services. The diagram below demonstrates the pivotal role that the new generation data centre architecture plays in enabling BT to become your partner of choice for design, build, manage/transfer or manage/operate offerings.

BT has developed a flexible methodology that enables our clients to benefit from our global competence in the design, build, operation and optimisation of Data Centres and networked-ICT services.

BT Virtual Services Platform

Our approachAt each stage you will understand the benefits, revenues costs and timescales before proceeding to the next stage of your transformation journey. Simultaneously, we can continue to work with you to optimise any existing facilities; reduce costs and rapidly trial and launch new ICT services to increase revenues.

The most effective tactic to meet 21st century market demand is to adopt a “shell and core” model. This is based on a modularised architecture for data centre operations and involves installing only the required infrastructure to meet the demand.

A shell and core data centre needs to be designed in such a way as to enable adaptability and provide infrastructure only when it is needed. To help achieve this flexibility, BT’s “plug & play” dynamic architecture enables the low-risk introduction of new technologies and removal of aging ones in a cost-effective manner with zero operational impact.

Our revolutionary Virtual Service Platform (VSP) leverages virtualisation technology to quickly scale up data centre capabilities. Virtualisation enables rapid product profitability evaluation through the low-risk introduction of new products to target markets and helps reduce time to market in an ultra-low-cost, zero touch operational environment. Through the development and introduction of “On Demand” offerings we can help you differentiate more effectively and capture market share.

Why do you need it?Organisations are no longer looking to invest in an “IT architecture.” They now require a “business architecture,” where the data centre plays a pivotal role in driving business agility. Indeed, technological advances are themselves proving to be a driver to the future. We exploit these technological capabilities to introduce niche and differentiated Products and Services and bring global reach to local market capture and its leadership.

In addition, there is the overarching problem of ensuring consistent quality of access to users wherever they are. Considering the increased workload of high-priority communication traffic in the wake of convergence initiatives, BT exploits these demands to develop differentiated Data Centre Services to drive increasing network assets usage and maximise revenue.

Such strategic flexibility has to be driven from within the data centre through intelligent networking solutions, greater automation and improved security measures. This enables you to use intelligent network infrastructures to provide continuity of service. And use sophisticated encryption methods to secure off-site storage of key data and comply with regulatory and security demands.

Data centre facilities are also key to transforming the agility of not just your own operation but your customers’ too, which is critical in a competitive environment.

BT can help with:

• Data Centre Audit and Business Evaluation

• ICT portfolio development and business transformation

• Maximising revenue from your existing assets

• The design build and operation of new data centres

• Offering co-location, hosting and managed services

• Targeting all market sectors

• Making the right investment decision

Request / Dashboard

BT SDK

Policy Engine(Enigmatec)

Certified Stacks(LAMP, WIndows, J2EE, .Net)

ManagementSM(IT) Platform

Virtualisation Layer(3tera’s Applogic)

Infrastructure Platform

Server Platform (Rackable)

WAN & DataCentre Interconnects

23263_GTM_Bro_NextGen_v1.indd 3-4 1/7/08 13:16:24

Next-Generation Data Centre

21st century market demand means you need to be able to rapidly and effortlessly adapt and transform your business processes. To this end BT has replaced the stand-alone data centre model with a “common dynamic Networked IT architecture” and developed its “Next-Generation Data Centre” approach to increase business agility.

This approach provides new revenue streams by increasing usage of assets within a lean operational environment and enables you to be highly competitive in your marketplace. It differentiates BT from “Pure Play” Data Centre Service Providers by maximising revenue generation and reversing the decline of network revenues.

BT has extensive experience as a global Data Centre Service Provider. It makes BT an ideal partner for your business to help minimise the investment risks associated with providing new global Data Centre facilities, optimising existing facilities and launching ICT services. The diagram below demonstrates the pivotal role that the new generation data centre architecture plays in enabling BT to become your partner of choice for design, build, manage/transfer or manage/operate offerings.

BT has developed a flexible methodology that enables our clients to benefit from our global competence in the design, build, operation and optimisation of Data Centres and networked-ICT services.

BT Virtual Services Platform

Our approachAt each stage you will understand the benefits, revenues costs and timescales before proceeding to the next stage of your transformation journey. Simultaneously, we can continue to work with you to optimise any existing facilities; reduce costs and rapidly trial and launch new ICT services to increase revenues.

The most effective tactic to meet 21st century market demand is to adopt a “shell and core” model. This is based on a modularised architecture for data centre operations and involves installing only the required infrastructure to meet the demand.

A shell and core data centre needs to be designed in such a way as to enable adaptability and provide infrastructure only when it is needed. To help achieve this flexibility, BT’s “plug & play” dynamic architecture enables the low-risk introduction of new technologies and removal of aging ones in a cost-effective manner with zero operational impact.

Our revolutionary Virtual Service Platform (VSP) leverages virtualisation technology to quickly scale up data centre capabilities. Virtualisation enables rapid product profitability evaluation through the low-risk introduction of new products to target markets and helps reduce time to market in an ultra-low-cost, zero touch operational environment. Through the development and introduction of “On Demand” offerings we can help you differentiate more effectively and capture market share.

Why do you need it?Organisations are no longer looking to invest in an “IT architecture.” They now require a “business architecture,” where the data centre plays a pivotal role in driving business agility. Indeed, technological advances are themselves proving to be a driver to the future. We exploit these technological capabilities to introduce niche and differentiated Products and Services and bring global reach to local market capture and its leadership.

In addition, there is the overarching problem of ensuring consistent quality of access to users wherever they are. Considering the increased workload of high-priority communication traffic in the wake of convergence initiatives, BT exploits these demands to develop differentiated Data Centre Services to drive increasing network assets usage and maximise revenue.

Such strategic flexibility has to be driven from within the data centre through intelligent networking solutions, greater automation and improved security measures. This enables you to use intelligent network infrastructures to provide continuity of service. And use sophisticated encryption methods to secure off-site storage of key data and comply with regulatory and security demands.

Data centre facilities are also key to transforming the agility of not just your own operation but your customers’ too, which is critical in a competitive environment.

BT can help with:

• Data Centre Audit and Business Evaluation

• ICT portfolio development and business transformation

• Maximising revenue from your existing assets

• The design build and operation of new data centres

• Offering co-location, hosting and managed services

• Targeting all market sectors

• Making the right investment decision

Request / Dashboard

BT SDK

Policy Engine(Enigmatec)

Certified Stacks(LAMP, WIndows, J2EE, .Net)

ManagementSM(IT) Platform

Virtualisation Layer(3tera’s Applogic)

Infrastructure Platform

Server Platform (Rackable)

WAN & DataCentre Interconnects

23263_GTM_Bro_NextGen_v1.indd 3-4 1/7/08 13:16:24

Network and Business Transformation Solutions

Next-Generation Data Centre

Offices worldwideThe services described in this publication are subject to availability and may be modified from time to time. Services and equipment are provided subject to British Telecommunications plc’s respective standard conditions of contract. Nothing in this publication forms and part of any contract.

© British Telecommunications plc 2008 Registered office: 81 Newgate Street, London. EC1A 7AJ Registered in England No. 1800000.

Designed by Unigraph Limited 23263/0/08.

PHME 56042

Where we have done itBT operates an extensive global portfolio of data centres, providing ICT services to its UK, international and global customers – all of which are operated to the highest international standards and benchmarks.

Our Data Centre Services customers range from businesses that require a simple web server to multinationals deploying sophisticated e-commerce platforms consisting of firewalls, load-balanced web/application servers and clustered databases. Regardless of the size of your business, we can provide a platform and service to meet your needs.

Our collective and individual ability to prime and deliver complex networked IT solutions is clearly demonstrated by our partnerships with the NHS, Unilever, Hertz and VISA. For all of these customers we have mitigated risk and delivered technical innovation with commercial flexibility.

Client benefitsThe Next-Generation Data Centre, with its associated dynamic architecture, provides a high-quality common platform and continuous processes from development to delivery in the shortest time possible. The virtualised environment enables product profitability to be tested in the market on a targeted audience, which helps to protect your investment and maximise revenues.

The dynamic architecture supported by its Asset-Centric Service Management platform enables early realisation of the following benefits:

• Significantly enhanced time-to-provide and time-to-market

• Global reach: facilitating differentiation

• Lean operations: ultra low-cost operations on a highly flexible infrastructure

• Flexibility: to manage change and mitigate risk

• Scalability: to achieve growth whilst controlling cost

• Security: to comply with regulatory demands to meet global interoperability market needs

• “New Wave” services: driving other ICT revenues and reversing declining network revenues

• Value-added propositions: from managed services through to outsourcing

Why BTWe can offer these facilities and services as we have wholly owned businesses in 12 key European countries, another 15 worldwide and strong management partnerships with 17 others. BT can confidently meet your global aspirations and communications requirements. Being a large scale player in the IP and data world, coupled with our respected heritage, we are able to partner with some of the largest and most innovative players in the telecommunications business.

We have established a strong global footprint serving nearly 400,000 customers with 54,000 route kilometres of fibre connecting over 275 towns and cities and with more than 20 Internet Data Centres (IDCs). Our customers range from Other Licensed Operators (OLOs), national governments, and international non-government organisations to multinational corporations and large and small enterprises.

About Network and Business Transformation Solutions Network and Business Transformation Solutions help you turn your company into a next-generation communication provider for the 21st century.

Working with BT gives you access to exceptional business and technology expertise, and our own extensive experience in next-generation network transformation. This can significantly reduce the risk of substantial business and technology changes to ensure your transformation delivers the benefits that you and your customers demand.

For further information, please contact: globaltelecommarkets@bt.com or visit www.bt.com/globalservices/globaltelecom

23263_GTM_Bro_NextGen_v1.indd 1-2 1/7/08 13:16:23