DNS Arrow

Virtualisation and the business opportunity it presents .

Steve Pearce

Managing Director

Virtualisation is being presented as the answer to many of these issues – Why ?

Virtualisation enables the consolidation and

sharing of IT resources through a single,

easy to deploy management interface.

The objective being to simplify and get the

most from IT infrastructure investment

whilst curbing unnecessary spend.

Simplification

Consolidation

Centralisation

Cost saving

It’s all about ……

Why is this happening now ?

Simplification & consolidation has always been an IT managers objective .

BUT : new technologies from companies such as VMWare and Citrix are

enabling this to be actually implemented far easier than ever before.

Networks have become much more reliable , faster and cheaper in recent years and ‘ Thin client’ technologies and network acceleration devices that make this a practical reality.

The pressures on IT resources and IT infrastructure is now so great that end users have to do something.

In simple terms- it is now possible to do this and make it work with real return on investment.

Why is this a business opportunity for our resellers?

IT professionals who are implementing server virtualisation remain very bullish on its future use:

On average, 7% of installed servers are virtualised and 49% of new servers purchased next year will be virtualised *

Server virtualisation is driving Storage virtualisation.

The take up is happening & the market is growing

Virtualisation business cases do stack up and end users are realising this will save them money .

End users will adopt this model for sound financial and business reasons.

They will spend money on this and will want help.

If our resellers do not have a strategy a competitor could use this to get into one of their key customers.

* Source: IDC

The Next Virtualisation Milestones – where is it all going ?

• Virtualisation frameworks established• Mainly driven by resource sharing and cost reduction objectives• Simple consolidation of

• Servers & PC’s• Storage

2006/7/8/9

Migrations

Production Consolidation

50%

Business Critical HA3%

8% Software Development and

Testing38%

Utility computing1%

2010

Production Consolidation

27%

Planned Migrations

18%

Mission Critical HA9%

Workload Balancing

4%

Utility computing16%

Software Development and

Testing8%

Business Critical HA

18%

Source: IDC

• Virtualised infrastructures have become the accepted norm.

• Forms the basis for business continuity & DR

• Impacts on all aspects of the business

• Supports mobility & new services delivery

5 Areas of Virtualisation within IT Infrastructure

System Architecture

Break it down make it simple

Implementing Storage Virtualisation

Why implement Storage Virtualsation & Data Management ?

Support wider server virtualisation strategies.

Increase storage utilisation - better provisioning

Simplify and enhance data protection Virtual tape libraries

Manage data across appropriate tiers of storage

Reduce the occurrence of duplicate data

Take complexity out of the storage infrastructure – get everything under control

Storage Virtualisation

Before

Multiple/diverse storage devices and management interfaces

Server attached, spread around the enterprise Wastage and poor utilisation Poor management control

One type of (expensive) disk fits all data

Spend ahead of usage - capacity planning challenges

Diverse backup and business continuity policies

High power consumption and footprint

SANStorage Virtualisation

Storage Virtualisation

After

Single management interface to storage pool

Thin provisioning

Reduce number of storage devices - less disk, same capacity

Cost effective tiered storage and de-duplication of data

Easier deployment of extra capacity

Reduced power and footprint

SANStorage Virtualisation

Virtualising Storage Arrays

Storage Array Virtualisation

SAN Virtualisation

Continuous Backup, Zero Server Impact

The Problem

High server utilisation

No spare cycles for backups

Tape is slow, complex and expensive

DR is very difficult

VM1 VM2

CPU Utilization

Disk-to-Disk solution

Servers run apps, not background processes

Instantaneous backup and recovery

Low storage overhead using storage pool capacity

Application consistent

CPU Utilization

VM1VM2

Virtual Storage Pool

VM1VM2

Backup, disk-to-disk Within the storage pool

SB1SB2

© Macarthur Stroud International 2008

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Continuous Backup, Zero Server Impact

The Problem High server utilisation No spare cycles for backups Tape is slow, complex and expensive DR is very difficult

VM1 VM2

CPU Utilization

Disk-to-Disk solution Servers run apps, not background

processes Instantaneous backup and recovery Low storage overhead using storage pool

capacity Application consistent

CPU Utilization

VM1 VM2

Virtual Storage Pool

VM1 VM2

Backup, disk-to-disk Within the storage pool

SB1 SB2

Data De-Duplication

Significant amounts of data are duplicated For example, email attachments, copies of files and documents Also backed up daily, using up unnecessary amounts of data storage resources

De-duplication identifies the same files Sets up a process to keep one copy and Provides a tag in all other occurrences of this data directing the system to the master image

De-duplication can be presented at different levels of the system architecture VTLs Backup systems email systems

Useful when keeping data for longer periods, especially if the access frequency is not too high

Enables a significant reduction in storage space to be realised Particularly relevant with unstructured data

Archives Content managers Disk arrays

Information Lifecycle Management (ILM) and Archive Archiving data is a necessary part of each organisation’s

information management strategy

Data must be maintained on a storage system that manages obsolescence

Data may need to be kept for 7 years, 10 years, 20 years or more

ILM provides a framework by which a clear set of policies and practices can be defined and implemented

Policy based data protection and data migration to cost effective storage

Content aware management practices

Organisational management that keeps an audit trail of activities, for example,

When data is migrated to archive Deleting data that does not need to be retained

Days Weeks

Life of Document / File

Months Years

Frequencyof

Access

High

Low

Decades

Immediate Operational Requests

Long-Term Archival Storage

Operational Reference Requests

How can DNS Arrow assist you and your customersdeploy Virtualisation solutions?

Sales tools and collateral to explain Virtualisation and position the many products and services available.

Ensure your sales teams understand the opportunity and are able to qualify opportunities

Proof of concept and demo’s Take the customer through a series of highly structured demo’s enabling them to

test the concept before committing.

Comprehensive Eco system of Vendors, products , services and expertise to address all 5 areas of Virtualisation

Specialist knowledge & expertise within our Access & Virtualisation division.

Business planning and business development campaigns