- 1. Web Analytics Implementation & Strategy Jamie Smith, CEO
Engine Ready
2. Agenda
- Web Analytics History & Overview
2) Conversion Tracking vs. Web Analytics 3) Implementation &
Advanced Strategies 4) TheX -Factor.What your analytics dont tell
you! 3. Web Analytic Vendors 4. Web Analytics Overview 5. KPIs for
setting Goals & Objectives(Key Performance Indicators) 6. Which
user are you? 7. How Web Analytics Work 8. Log File 3 rdParty / ASP
Analytics A simple view of how data is collected at a 3 rdparty
analytics server http://www.mysite.com
http://www.3rdpartyanalytics.com Log File 9. PATTERNSPhase 1: Hits,
referrers, visitors Phase 2: Unique vs. Returning visitors Phase 3:
Conversion Tracking (CPA / ROAS) Phase 4: Visitor Segmentation,
Path Analysis, etc 10. Top 6 Mistakes Installing Analytics1)
Version Control- Overwriting the tracking code 2)Not Setting up
Conversions, Goals, Action Tracking 3)Not tagging every page and
all NEW pages created 4)Each code snippet not having the right path
to the .js file 5)Putting the code at the bottom of the page
6)Multiple accounts using the same .js and code snippet 11. Top 3
Mistakes Setting up Campaigns
- Not setting up clear and measurable goals for each
initiative
- Adding new campaigns, Ad Groups or Keywords w/out tracking
strings (www.mysite.com/?s=gaw)
3)URL formatting / Not testing destination URLs 12. Conversion
Tracking vs. Web Analytics 13. Conversion Tracking vs. Web
Analytics
- What is your conversion rate?
- You need both to cross reference data
- Conversion tracking only tells you half the story
14. Google AdWords Conversion Tracking Whats Missing?
- Usability & Landing Page Testing
- Bounce Rate, Time on Site
- Path Analysis, Exit Pages
- Finding Negative Keywords
- Assist Campaigns & Keywords
15. 4 Advanced Strategies
2) Path analysis = Usability = Conversion Inspiration 3) Assist
Campaigns and Keywords 4) The X-Factor 16. Campaign Summary 17.
Last Visitor Details = Conversion Inspiration Get in the shoes of
your VISITORS 18. Assist Campaign & Keyword Tracking 19. TheX
-FactorCall Tracking? What your web analytics wont tell you!
- Web Site Conversion Rate vs. Call in CR
- Which Campaigns are making my phone ring?
- Which keywords are driving calls?
Remember Keyword CPA does NOT include calls 20. Jamie Smith, CEO
EngineReady.com[email_address] 888 283-0882 QUESTIONS ?
