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8/18/2019 Analyst Presentation 09102008
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Analyst Presentation
London, 9 October 2008
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Contents
Juventus: 110 years of history
2006/2008: a Company turnaround
Economic and financial data at 30/06/08
Goals and strategies
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Juventus is the most famous and successful footballclub in Italy…
… and one of the leading teams in Europe
Juventus is…
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Juventus values
EleganceLeadership
Tradition
Style
Prestige
EfficiencyItalianness
Popularity
CompetencyReliability
Class
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• Source: CRA – Monitor Calcio 2006/07 – Italian core fans
31% 15%14% 8% 6% 4%
Juventus fans in Italy
Market shares
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Juventus fans in Italy
La Juventus è di gran lunga la più amata squadra
in Italia con oltre 12 milioni di tifosi, distribuiti inmodo uniforme su tutto il territorio nazionale.
• Source: CRA – Monitor Calcio 2006/07 – Italian core fans + supporters
Juventus is by far the best-loved club in Italy with
over 12 million fans, distributed uniformly acrossthe country
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Italy’s best-loved club
•Source: CRA – Monitor Calcio 2006/07
The best-loved team in 11 regions, thesecond in four and the third in the others
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Figures for each nation:
• Source: SPORT+ MARKT – International Fan Potential 2005 & CRA – Monitor Calcio 2005/06
Juventus fans in the world
Total:173 million
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Company
New top management
Central role of the BoD and stronger corporate governanceUpdate of code of ethics
New Company organisation
New organisational procedures
Team
Changes in technical staff tackled and managed
Management of 2006/2007 transfer campaign for
financial balance and competitiveness in future seasonsInvestments to confirm champions to win in Serie B and
lay foundations for the future
Serie B 06/07 championship won (starting from 9 point penalty)
Third place in Serie A 07/08 and qualification UCL
From “B –30” to the top of A in 20 months
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From “B –30” to the top of A in 20 months
Revenues
Renegotiation and confirmation of TV and sponsor contracts
Innovative new commercial strategy developed
Mediaset option on TV rights for the 2009/2010 season
exercised
Finance
March 2007: mid-term development plan launchedJune 2007: success of capital increase of € 104 million,
entirely underwritten, with consequent reduction in
indebtedness and new investment capacity
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Since June 2006: the signs of change
International authority of the club recognised
For 18 months Juventus represented the Italian clubs on the
board of the G14
Central role in the redefinition of the rules regulating
relations between UEFA, FIFA and clubs (foundation of ECA)
Infrastructures
July 2006: Vinovo training centre opened
July 2007: PEC for the new stadium signed with the City of
Turin
March 2008: launch of the Stadium Project
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Mission
To be a leading club in Europe and a successful
listed Company
To obtain high and regular sports performance on
the field, developing a sustainable business model
To lead change in football in Italy and to position
Juventus as the benchmark of a modern
Company, close to fans and respectful of the
educational values of sport
To manage the Company with great professionalism
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Juventus today
A business project with a long-term vision
A professional and motivated organisation
Experienced technical staff, led by Claudio Ranieri, for an
ambitious sports project
A united team, with great champions and outstanding
young players:
- Buffon, Camoranesi, Del Piero, Nedved, Trezeguet, Iaquinta,Amauri, Chiellini
- Successful development of Molinaro, De Ceglie, Giovinco,Marchisio
A renewed Scounting sector
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Build the future with the Youth Sector
Over € 5 million invested per year
14 young players in senior championships
62 technical staff
348 players
17 teams
Figures
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Build the future with the Youth Sector
From focus on results to attention for talents
A unique model for Italian football
A professional, integrated football school, of European standing, to enhance
the technique and athletic abilities of youth players, especially Italians, and
regularly bring new talents into the First Team
Collaboration of the First Team’s technical staff with the Youth Sectortrainers
Willingness of the First Team trainer to show trust in and give space to
talented young players
Preparation shared with the Primavera team
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Close to fans
Juventus Membership:- the first online membership project for fans
- the biggest black and white virtual community- 30,000 members in just 9 months
The stadium sensation:
- a new way of experiencing the games
- family entertainment
- shows and events for spectators- initiatives with commercial partners
Juventus Channel:
- channel 231 on SKY- on air 24 hours a day- interaction and information for fans- 40,000 subscribers in 12 months
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Commercial strategy
Juventus has always been a strongly innovative player in thesponsorship market.
Thanks to its enormous media coverage and the fan base it can counton in Italy, Europe and throughout the world, Juventus has outlined anew commercial strategy, to move into a new marketplace.
As of the 2007/2008 season, Juventus has developed a complete,
exclusive and innovative offering to tackle new “competitors”: nolonger Italian and European football clubs, but major global sportsevents (Champions League, World Cup).
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Commercial strategy
“Less is more”
Limited and select group of national and international
partners to enhance the Juventus brand
Higher visibility of partner brands
Increase in average value of contacts
Creation of more stable and lasting relationsMore value transferred to partners
Objectives
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Stadium Project: the Juventus home
Background
2003: acquisition of 99 year lease from the City of Turin
for € 25 million
2007:
- Development and presentation of the Euro 2012 project
(March)- PEC for stadium and commercial areas signed with the
City of Turin (July)
- Study of new projects
- Active and positive collaboration with the City of Turin
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Stadium Project: the Juventus home
The Project:
New stadium completed by July 2011
Investment of about € 105 million
Innovative for Italy
Family-friendly facility
High visibility (9 metres to the pitch)In line with a new idea of football
40,000 seats, 40 sky boxes, 2,850 VIP seats,
4,400 car parks
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Stadium Project: the Juventus home
Sportfive strategic partnership
On 20 March 2008 Juventus and Sportfive Italia S.p.A. (ownedby SPORTFIVE Group, a company of Lagardère Sports Group,the European leader in the fields of sports rights marketing),signed a long term strategic partnership with respect toexclusive naming and partial promotional and sponsorship rightsof the new stadium. On 18 April 2008 Juventus and Sportfive
Italia S.p.A. signed the final agreement.
Sportfive is entitled to exclusively sell the naming right of thenew stadium and to market part of the sky boxes and VIP seats.
The partnership shall last until the twelfth year after thecompletion of the construction of the new stadium.
The agreement provides an overall base compensation of € 6.25million per annum per 12 years, that will be paid to Juventus
during the term of the partnership. The agreement envisagesthat a significant part of the payments will be made during theconstruction of the new stadium.
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R b kd t 30/06/2008
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Revenues breakdown at 30/06/2008
TV RIGHTS ANDUEFA UCL
TICKETSALES
SPONSORSHIP ANDCOMMERCIAL
OTHERREVENUES
2007/2008
€ 203.7 million
REVENUESFROMPLAYERS’ RIGHTS
2006/2007
€ 186.7 million
49.8%18.5%
22.2%
5.3% 4.2%
61.0%
20.2%
8.4% 3.5% 6.9%
R d ti t
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Revenues and operating costs
€/mFinancial Year
2007/2008
Financial Year
2006/2007
Ticket sales 14.0 7.8
Television and radio rights and media revenues 124.2 93.0
Revenues from sponsorship and advertising 41.2 34.5
Revenues from players' registration rights 17.1 41.5Other revenues 7.2 9.9
TOTAL REVENUES 203.7 186.7
Purchase of materials, supplies and other consumables (2.4) (3.2)
External services (26.3) (28.4)Players' wages and technical staff costs (112.7) (95.0)
Other personnel (8.1) (7.9)
Expenses from players' registration rights (2.2) (4.5)
Other costs (22.8) (8.4)
TOTAL OPERATING COSTS (174.5) (147.4)
Income Statement
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Income Statement
€/mFinancial Year
2007/2008
Financial Year
2006/2007
TOTAL REVENUES 203.7 186.7
TOTAL OPERATING COSTS (174.5) (147.4)
Amortisation and write-downs of players' registration rights (32.3) (22.8)
Other amortisation, write-downs and provisions (6.0) (10.0)Other non recurring revenues and costs (1.3) -
OPERATING INCOME (10.4) 6.5
Financial income 5.1 2.8
Financial expenses (4.2) (5.1)
INCOME/(LOSS) BEFORE TAXES (9.5) 4.2
Current taxes (4.3) (3.8)
Deferred taxes (7.0) (1.3)
NET INCOME/(LOSS) (20.8) (0.9)
Balance sheet
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Balance sheet
ASSETS
€/m 30/06/08 30/06/07
Players' registration rights 73.6 53.1Other intangible assets 16.8 21.8
Land and buildings 18.9 19.3
Other tangible assets 3.1 3.5
Tangible assets in progress 2.9 1.9
Other non-current assets 60.3 48.6
TOTAL NON-CURRENT ASSETS 175.6 148.2
Current financial assets 0.6 7.0
Cash and cash equivalents 28.1 40.5Other current assets 56.5 51.6
TOTAL CURRENT ASSETS 85.2 99.1
ASSETS HELD FOR SALE - 12.2
TOTAL ASSETS 260.8 259.5
Balance sheet
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Balance sheet
EQUITY AND LIABILITIES
€/m 30/06/08 30/06/07
Share Capital 20.2 20.2
Reserves 96.0 97.0
Income/(loss) for the year (20.8) (0.9)
SHAREHOLDERS' EQUITY 95.4 116.3
Provisions for risks and charges 17.4 2.9
Bonds and other financial liabilities 15.9 17.2
Other non-current liabilities 55.6 49.9
TOTAL NON-CURRENT LIABILITIES 88.9 70.0
Bonds and other financial liabilities 1.6 1.5
Other current liabilities 74.9 71.7
TOTAL CURRENT LIABILITIES 76.5 73.2
TOTAL EQUITY AND LIABILITIES 260.8 259.5
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