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8/6/2019 Analysis on Free Airtime -19032011
1/15
Impact of favorite number offer
Allo, Fillo & Tung Only
8/6/2019 Analysis on Free Airtime -19032011
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findings
Business Intelligence | Marketing Division
I. charged Mins to Super circle and mycircle has started
increasing 18th onward because of expiry trend as pertable shown later
II. Free Mins on favorite number has started decreasing18th onward because of expiry trend as per table shownlater
III. Free Mins overall has also started coming down becauseof expiry trend as per table shown later. but Still 11,971Favorite number are active as of 19th March 2011
IV. As per current trend Free mins should come to normallevel by starting April 2011
8/6/2019 Analysis on Free Airtime -19032011
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favorite number activations date wise
Business Intelligence | Marketing Division
4
362 404
2807
969
1313
824
358
999786 755 662 646
426
168
597722 727 642 668
479
195
457 386
23 16 18 12 26 12 14 14 16 10
11-Feb
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
ACTIVATED
Activation through SMS was stopped on 10th, where as customers
can still get paired SIM from shops and use favorite number
8/6/2019 Analysis on Free Airtime -19032011
4/15
favorite number expiry date wise
Business Intelligence | Marketing Division
3 4
359 404
2807
969
1313
824
358
999786 755 662 646
426
168
597722 727 642 668
479
195
457 386
23 16 18 12 26 12 14 14 16 10
(blank)
13-Mar
16-Mar
17-Mar
18-Mar
19-Mar
20-Mar
21-Mar
22-Mar
23-Mar
24-Mar
25-Mar
26-Mar
27-Mar
28-Mar
29-Mar
30-
ar
31-Mar
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
EXPIRE
8/6/2019 Analysis on Free Airtime -19032011
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8/6/2019 Analysis on Free Airtime -19032011
6/15
8/6/2019 Analysis on Free Airtime -19032011
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pre paid total spent (voice + non voice)
Business Intelligence | Marketing Division
17,54
6
16,048
23,055
17,94
3
17,54
2
15,370
12,889
16,668
16,183
16,044
15,610
15,849
14,173
12,288
15,710
16,018
16,321
15,682
15,668
14,560
12,338
15,363
17,30
3
13,682
13,282
13,131
12,371
11,141
13,238
13,354
13,235
13,634
14,587
13,293
70,97
4
65,668
73,6
77
57,908
63,762
49,823
43,181
61,254
59,210
60,490
58,693
59,689
48,894
41,926
61,663
60,376
60,964
59,363
60,138
48,714
41,796
61,295
68,640
57,462
57,446
58,479
47,566
40,816
58,486
58,059
58,861
58,050
61,529
49,463
53,428
49,619
50,622
39,965
46,221
34,453
30,292 4
4,587
43,027
44,446
43,083
43,840
34,721
29,638
45,953
44,358
44,643
43,681
44,470
34,154
29,458
45,932
51,337
43,780
44,164
45,349
35,195
29,675 4
5,249
44,705
45,626
44,416
46,941
36,170
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
Pre-Paid Non voice usage Total Prepaid Spent Total Pre-Paid Voice Usage
8/6/2019 Analysis on Free Airtime -19032011
8/15
8/6/2019 Analysis on Free Airtime -19032011
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total minutes (charged + free)
Business Intelligence | Marketing Division
902,007
896,869
1,011,424
1,0
29,7
59
1,1
65,8
79
1,2
34
,590
1,2
21,7
26
1,1
75,5
28
1,1
94,869
1,2
23,1
95
1,242
,520
1,264
,754
1,3
89,629
1,3
78,973
1,29
6,872
1,341,661
1,3
52,7
80
1,3
58,9
23
1,4
46,7
42
1,4
64,0
79
1,4
97,8
58
1,4
11,2
91
1,4
64,0
41
1,4
05,566
1,3
91,744
1,4
27,251
1,4
76,007
1,4
74,296
1,4
00,2
54
1,3
83,3
24
1,4
01,9
42
1,4
19,1
37
1,4
28,5
56
1,4
02,4
47
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
Total Mins
8/6/2019 Analysis on Free Airtime -19032011
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total minutes (charged + free) on net breakup
Business Intelligence | Marketing Division
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
14-
Feb
15-
Feb
16-
Feb
17-
Feb
18-
Feb
19-
Feb
20-
Feb
21-
Feb
22-
Feb
23-
Feb
24-
Feb
25-
Feb
26-
Feb
27-
Feb
28-
Feb
1-
Mar
2-
Mar
3-
Mar
4-
Mar
5-
Mar
6-
Mar
7-
Mar
8-
Mar
9-
Mar
10-
Mar
11-
Mar
12-
Mar
13-
Mar
14-
Mar
15-
Mar
16-
Mar
17-
Mar
18-
Mar
19-
Mar
SuperCircle 266, 265, 238, 181, 180, 156, 142, 150, 147, 136, 136, 124, 119, 109, 124, 124, 123, 123, 118, 106, 99,2 114, 116, 115, 120, 116, 110, 103, 124, 127, 132, 135, 154, 167,
MyCircle 188, 169, 169, 167, 206, 262, 250, 147, 140, 138, 136, 195, 258, 239, 143, 138, 141, 138, 199, 246, 230, 146, 173, 132, 135, 193, 252, 236, 143, 140, 140, 140, 220, 292,
IpkoMobile 358, 361, 352, 322, 311, 297, 277, 279, 275, 270, 266, 262, 275, 251, 262, 262, 262, 254, 257, 260, 240, 253, 288, 243, 250, 252, 253, 238, 254, 251, 259, 263, 281, 293,
Favorite 4,66 24,9 153, 276, 385, 443, 495, 511, 546, 589, 619, 605, 657, 720, 678, 722, 744, 764, 785, 776, 871, 813, 797, 832, 808, 788, 784, 842, 803, 790, 790, 801, 691, 572,
CUG - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
8/6/2019 Analysis on Free Airtime -19032011
11/15
free minutes
Business Intelligence | Marketing Division
135,9
77
153,5
42
303,3
48
410,740
512,432
567,367
609,481
645,248
680,8
16
722,1
50
750,0
37
728,0
77
787,9
09
837,5
28
810,4
97
864,1
66
876,745
893,509
922,912
903,949
988,1
11
945,59
4
954,45
3
959,0
25
930,62
6
908,8
09
900,1
56
953,77
5
925,06
8
911,211
915,048
932,49
3
824,436
707,482
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
Total Free Mins
8/6/2019 Analysis on Free Airtime -19032011
12/15
free minutes on net break up
Business Intelligence | Marketing Division
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
14-
Feb
15-
Feb
16-
Feb
17-
Feb
18-
Feb
19-
Feb
20-
Feb
21-
Feb
22-
Feb
23-
Feb
24-
Feb
25-
Feb
26-
Feb
27-
Feb
28-
Feb
1-
Mar
2-
Mar
3-
Mar
4-
Mar
5-
Mar
6-
Mar
7-
Mar
8-
Mar
9-
Mar
10-
Mar
11-
Mar
12-
Mar
13-
Mar
14-
Mar
15-
Mar
16-
Mar
17-
Mar
18-
Mar
19-
Mar
SuperCircle 1,52 1,46 1,35 997 1,09 1,01 1,26 1,25 1,10 939 1,11 973 1,06 888 1,04 1,08 959 941 1,01 962 741 858 1,25 1,06 1,13 1,07 854 899 1,33 1,34 1,14 1,10 1,22 1,07
MyCircle 33,2 32,0 31,5 30,7 29,5 29,3 29,1 30,3 30,5 29,6 29,6 30,5 31,1 28,7 30,1 29,8 31,1 31,5 31,0 30,6 29,9 31,8 39,6 29,5 30,0 31,1 28,6 29,7 30,5 30,9 30,3 31,4 33,4 34,1
IpkoMobile 79,5 80,4 81,9 77,5 73,4 71,0 71,4 75,3 73,8 74,6 74,5 72,1 74,4 73,2 74,7 77,4 78,1 77,0 78,4 74,9 74,4 77,9 97,0 74,7 75,0 74,4 65,8 71,7 77,4 77,0 77,5 80,5 80,7 77,5
Favorite 4,66 24,9 153, 276, 385, 443, 495, 511, 546, 589, 619, 605, 657, 720, 678, 722, 744, 764, 785, 776, 871, 813, 797, 832, 808, 788, 784, 842, 803, 790, 790, 801, 691, 572,
CUG - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
8/6/2019 Analysis on Free Airtime -19032011
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charged minutes
Business Intelligence | Marketing Division
766,5
47
743,8
94
708,69
1
619,513
653,930
667,662
612,619
530,787
514,6
00
501,6
83
493,0
18
537,2
60
602,3
42
542,0
00
487,1
18
478,2
34
476,851
466,096
524,463
560,712
510,136
466,2
58
510,3
09
447,2
20
461,6
76
518,8
62
576,2
74
520,8
40
475,6
70
472,703
487,397
487,149
604,711
695,39
0
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
Total charged Mins
8/6/2019 Analysis on Free Airtime -19032011
14/15
charged minutes on net breakup
Business Intelligence | Marketing Division
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
1-Mar
2-Mar
3-Mar
4-Mar
5-Mar
6-Mar
7-Mar
8-Mar
9-Mar
10-Mar
11-Mar
12-Mar
13-Mar
14-Mar
15-Mar
16-Mar
17-Mar
18-Mar
19-Mar
14-
Feb
15-
Feb
16-
Feb
17-
Feb
18-
Feb
19-
Feb
20-
Feb
21-
Feb
22-
Feb
23-
Feb
24-
Feb
25-
Feb
26-
Feb
27-
Feb
28-
Feb
1-
Mar
2-
Mar
3-
Mar
4-
Mar
5-
Mar
6-
Mar
7-
Mar
8-
Mar
9-
Mar
10-
Mar
11-
Mar
12-
Mar
13-
Mar
14-
Mar
15-
Mar
16-
Mar
17-
Mar
18-
Mar
19-
Mar
SuperCircle 264, 263, 236, 180, 179, 155, 141, 149, 145, 135, 135, 123, 118, 108, 122, 123, 122, 122, 117, 105, 98,5 113, 115, 114, 119, 115, 109, 102, 123, 126, 130, 134, 153, 166,
MyCircle 155, 137, 138, 136, 176, 233, 221, 117, 110, 108, 106, 164, 227, 210, 113, 108, 110, 106, 168, 215, 200, 114, 133, 102, 105, 162, 223, 206, 112, 109, 110, 108, 186, 258,
IpkoMobile 278, 280, 270, 244, 237, 226, 205, 203, 201, 196, 192, 190, 201, 178, 187, 185, 184, 177, 179, 185, 165, 175, 191, 169, 175, 178, 187, 166, 177, 174, 182, 182, 201, 215,
Favorite - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
CUG - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
8/6/2019 Analysis on Free Airtime -19032011
15/15
Thank You
Business Intelligence | Marketing Division