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Analysis of the Gaming Patron

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• Gambling demonstrates the principle of conditioning and superstitious behaviour

• Contributes to a high rate of behaviour for a long period of time

• Example are small wins which gives positive reinforcement

Slot Conditioning

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• Video

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Types of Players• Machine Bangers• The Talker• The Smoker• Group Players• The Lounger• The Novice

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Why people play Poker machines

• To enjoy gaming: • For business-related trips: • To vacation: • To win: • For excitement: • To relax: • For attention or personal recognition: • For social interaction: • For challenges and risk-taking: • For incentives:

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The Jetsetter Community• Very Vocal & will express concerns• Top Player is Neil Israel• Avg bet is 63c• 31% of Jetsetter players are aged between 51 –

60• 66% of Jetsetter players are female• Over 95% of players play extra chance

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The Jetsetter Community cont.

2%6%

26%

31%

24%

10%

1% 0%

21 - 3031 - 4041 - 5051 - 6061 - 7071 - 8081 - 9091 - 100

Jetsetter Age Group

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Our Players Ages

<212% 21-30

6%

31-407%

41-5013%

51-6022%

61-7022%

71-8019%

81-909%

91-1000%

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Asian Players• Enjoy games of chance• They are confident about their

skills and prowess in gambling and hold beliefs that they can beat the house usingtheir expertise.

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Asian Players Cont.

Good luck• Good mood• Being generous• Good weather• Lucky machine• Lucky dealer• Lucky numbers• Other people wishing my luck• Lucky games• Lucky acquaintances

Bad luck• Being greedy• Arguing first thing in the morning• Someone crying• “Cold” (unfriendly) or “dark”(moody) faces• Being touched on the head orshoulders• Petty players nearby• Regular losers nearby• Seeing blooms and dusting sticks

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• QUESTIONS & FEEDBACK