Analysis of Indian Transportation

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    INDUSTRY ANALYSIS

    OF

    TRANSPORTATION

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    TELEMATICS - INTRODUCTION

    2

    Having established itself as an IT and ITES superpower in the global arena,India has registered robust growth in Telematics Industry as well. The

    Telematics market in India is in nascent stage, but is growing robustly owing

    to an increased use of the technology in fleet management, vehicle tracking ,

    and transport navigational solutions. System integrators have been offering

    vehicle tracking and fleet management system since 2001 and since then ithas registered tremendous growth.

    Further, with fast paced infrastructure development and substantial increase

    in the sale of commercial vehicles are also bolstering this evolving

    technology to gain momentum and create a positive impression on the end

    users business requirements. However the cardinal challenge in the seamlessadaptability and accessibility of these location-based services remains with

    availability of high quality digital map data and Cost of the technology is key

    to the price sensitive Indian consumers.

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    TARGET SEGMENTS

    3

    Road

    Public Transport

    Private

    Government

    Logistics

    Railway

    Public Transportation

    Freight Cars

    Marine Logistics

    Aviation Logistics

    Transportation of

    freight cargo

    Road

    61%

    Rail

    30%

    Other

    9%

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    INTRODUCTION

    4

    Over the years, road transport has become vital to the economic development andsocial integration of the country. Road transport has attained a dominant position

    within the transport sector and accounted for a share of 4.7 per cent in India's gross

    domestic product (GDP) in 2010-11. Easy accessibility, flexibility of operations, door-

    to-door service, reliability and the growing use of just in time strategies in

    manufacturing have contributed towards a steady increase in the modal share of road

    transport in the movement of both freight and passengers.

    In a globalized world, an efficient road transportation system is vital for increasing

    productivity and enabling the country to compete effectively in the world market. A

    world class road transport system is essential for lending competitive edge to the

    economy.

    Sustained economic growth, increasing disposable income, and rising urbanizationhas led to rising demand for road transport and personalized mode of transport (cars

    and two-wheelers), in particular. This is reflected in high annual compound growth in

    vehicle population of 10 per cent during 2001-2011, which entails doubling of the

    country's vehicle fleet every 6 to 7 years.

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    5

    A navigation system guides the user to a chosen destination. It typically uses GPS technology to acquire theusers current position and then directs him to his destination via a map display or via voice prompts.

    Location based Service (LBS) comprise the group of applications that use positioning to add value to a service.often on a portable device.

    Navigation and

    Location-Based Service

    In -Vehicle Infotainment refers to the digital application for the car using mobile and/or onboard devices.

    Included are communication, satellite radio services, navigation, location based services, entertainment andinternet connectivity.In Car Infotainment

    Intelligent Vehicle Safety (IVS) applications are those that helps to prevent collisions, or help to reduce theseverity of collision itself and the consequent damage and/or injury, by monitoring the local and the widerdriving environment.

    Intelligent VehicleSafety

    Commercial Vehicle Telematics (CVT) is the technology behind real time fleetmanagement system. Data is transmitted from the vehicle to back-office managementsystems and/or third parties such as 3PL, Shippers, customers or insurancecompanies.

    Fleet Management

    Asset monitoring as the group of applications that transform information from an asset (Vehicle, Cargo) to acontrol response center. This can be for maintenance purposes, exception handling, billing stolen vehicles

    recovery etc.

    Asset Monitoring

    Telematics-enabled risk management is a specific area of commercial vehicle telematics that help insurancecompanies reduce their costs related to fraud and claims investigation.Risk Management

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    Market Opportunity

    6

    The Indian Logistics market is expected to reach Euro 90 Bn by 2014 with a CAGR of~10 % & transportation will account to 62% of this market

    Indian 3PL market is expected to grow at around 20 percent per annum in the next 3-

    5 years

    The Intelligent Transport Systems (ITS) Market in India is estimated to reach Euro

    0.375 Bn by 2015 growing with a CAGR of 5 to 10 %

    Vehicle tracking and fleet management segment of the telematics market in India

    earned estimated revenues Euro 61 Mn in 2011-12 and said to reach Euro 400 Mn by

    2015-16

    It is estimated that only 15 to 20 % of the fleets utilize telematics in India

    The Indian commercial vehicle market will double to 1.6 million units in the period

    between 2012- 2017

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    MARKET SHARE OF TELEMATICS

    7

    Dhanus

    Technologies 11%

    Ashok Leyland 6%

    E Logistics 11%

    Bio enable

    Technologies

    5.60%

    Arya Om nitalk

    14%

    TMT 22%

    Others 8%

    Market Share

    The current market of installed telematics devices is approximately 40,000 Units on Commercial

    Vehicles. However, currently only 20,000 of these units are operational.

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    TELEMATICS DEVICE REVENUES

    8

    0

    2

    4

    6

    8

    10

    12

    2008 2009 2010 2011 2012 2013

    5.35.7 6.2

    7.2

    8.5

    10.3

    Revenues(USD

    Millions)

    The revenues from Telematics device are expected to increase from USD 5.3 million

    in 2008 to USD 10.3 million in 2013

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    STRENGTHS

    Fast product development cycle times

    Quicker development of cash flow

    Internet based connection with developers Proliferation of handheld devices

    Closer connection to customers

    Large population of potential users

    WEAKNESSES

    Restrictions to information access by OEMs

    Resistance to change by service providers

    Individual product branding makes user aggregationtougher than vehicle branding by OEMs

    Smaller companies may have harder time buildingtelematics partnerships

    OPPORTUNITIES

    Group products, services and companies together toprovide monitored telematics offerings

    Adapt European and Asian products to USAapplications

    Position cell phones as information transfer devices

    Partner with ERP providers on fleet management

    Work with NHTSA, EPA and CARB to developaftermarket information pipeline

    Growing population of digitally literate new car buyers

    Pass Right to Repair legislation

    THREATS

    OEMs further restrict access to information in aneffort to tie customers to dealers

    Telephone companies raise price of communicationfrequency access

    New communication technology obsoletes your

    current platform NHTSA pushes for driver distraction legislation

    SWOT

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    Demand Analysis

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    Growth in International& Domestic Trade

    Investment inTransportationInfrastructure

    Growth of 3PL, 4PL

    Growth of MNCs

    Growth in Organized

    Retail

    Globalization ofManufacturing Systems

    DEMAND

    DRIVERS

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    2 Wheelers

    72%

    Cars14%

    Buses

    1%

    Goods Vehicle5%

    Others

    8%

    % Total

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    13

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

    Cars & Taxis 6,143 7,058 7,613 8,599 9,451 10,320 11,526 12,649 13,950 15,313 17,109

    Buses 562 634 635 721 768 892 992 1,350 1,427 1,486 1,527

    Goods Vehicles 2,715 2,948 2,974 3,492 3,749 4,031 4,436 5,119 5,601 6,041 6,432

    Others 5,319 5,795 6,121 6,676 6,828 7,457 7,921 8,460 9,039 9,710 11,080

    Two Wheelers 34,118 38,556 41,581 47,519 51,922 58,799 64,743 69,129 75,336 82,402 91,598

    6,143

    7,058

    7,613

    8,599

    9,451

    10,320

    11,526

    12,649

    13,950

    15,313

    17,109

    562

    634

    635

    721

    768

    892

    992

    1,350

    1,427

    1,486

    1,527

    2,715

    2,948

    2,974

    3,492

    3,749

    4,031

    4,436

    5,119

    5,601

    6,041

    6,432

    5,319

    5,795

    6,121

    6,676

    6,828

    7,457

    7,921

    8,460

    9,039

    9,710

    11,080

    34,118

    38,556

    41,581

    47,519

    51,922

    58,799

    64,743

    69,12

    9

    7

    5,336

    82,402 9

    1,598

    0

    10,000

    20,000

    30,000

    40,000

    50,000

    60,000

    70,000

    80,000

    90,000

    100,000

    Registered Motor Vehicles in India: 2000-2011

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    FLEET HELD BY SRTUs

    14

    Maharashtra 19.00%

    Andhra Pradesh

    17.80%

    Karnataka 17.40%

    Tamil Nadu 16.20%

    West Bengal 1.80%

    Punjab 1.40%

    Others 1.30%

    SRTUs During 2010-11

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    COST ANALYSIS OF SRTUs

    15

    Staff 40.00%

    Fuel & Lubricants

    31.20%

    Spares & Materials

    2.30%

    Interest 6.60%

    Other

    5.30%

    Performance of State Road Transport Undertakings (2010-11)

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    COMPETITION SCENARIO

    1. Magneti marelli

    2. Applied Electro Magnetics

    3. Harman

    4. Map My India

    5. Automotive Infotronics (AL +Conti JV)

    6. Tata Fleet Management

    7. Volvo Fleet Management

    8. Itrack

    9. Mahindra Telematics

    10. Delphi IBM

    11. CMC Limited

    16

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    REVENUE MODELS

    17

    Revenue Models

    License Maintenance Service

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    13