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7/30/2019 Analysis of Indian Transportation
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INDUSTRY ANALYSIS
OF
TRANSPORTATION
7/30/2019 Analysis of Indian Transportation
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TELEMATICS - INTRODUCTION
2
Having established itself as an IT and ITES superpower in the global arena,India has registered robust growth in Telematics Industry as well. The
Telematics market in India is in nascent stage, but is growing robustly owing
to an increased use of the technology in fleet management, vehicle tracking ,
and transport navigational solutions. System integrators have been offering
vehicle tracking and fleet management system since 2001 and since then ithas registered tremendous growth.
Further, with fast paced infrastructure development and substantial increase
in the sale of commercial vehicles are also bolstering this evolving
technology to gain momentum and create a positive impression on the end
users business requirements. However the cardinal challenge in the seamlessadaptability and accessibility of these location-based services remains with
availability of high quality digital map data and Cost of the technology is key
to the price sensitive Indian consumers.
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TARGET SEGMENTS
3
Road
Public Transport
Private
Government
Logistics
Railway
Public Transportation
Freight Cars
Marine Logistics
Aviation Logistics
Transportation of
freight cargo
Road
61%
Rail
30%
Other
9%
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INTRODUCTION
4
Over the years, road transport has become vital to the economic development andsocial integration of the country. Road transport has attained a dominant position
within the transport sector and accounted for a share of 4.7 per cent in India's gross
domestic product (GDP) in 2010-11. Easy accessibility, flexibility of operations, door-
to-door service, reliability and the growing use of just in time strategies in
manufacturing have contributed towards a steady increase in the modal share of road
transport in the movement of both freight and passengers.
In a globalized world, an efficient road transportation system is vital for increasing
productivity and enabling the country to compete effectively in the world market. A
world class road transport system is essential for lending competitive edge to the
economy.
Sustained economic growth, increasing disposable income, and rising urbanizationhas led to rising demand for road transport and personalized mode of transport (cars
and two-wheelers), in particular. This is reflected in high annual compound growth in
vehicle population of 10 per cent during 2001-2011, which entails doubling of the
country's vehicle fleet every 6 to 7 years.
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5
A navigation system guides the user to a chosen destination. It typically uses GPS technology to acquire theusers current position and then directs him to his destination via a map display or via voice prompts.
Location based Service (LBS) comprise the group of applications that use positioning to add value to a service.often on a portable device.
Navigation and
Location-Based Service
In -Vehicle Infotainment refers to the digital application for the car using mobile and/or onboard devices.
Included are communication, satellite radio services, navigation, location based services, entertainment andinternet connectivity.In Car Infotainment
Intelligent Vehicle Safety (IVS) applications are those that helps to prevent collisions, or help to reduce theseverity of collision itself and the consequent damage and/or injury, by monitoring the local and the widerdriving environment.
Intelligent VehicleSafety
Commercial Vehicle Telematics (CVT) is the technology behind real time fleetmanagement system. Data is transmitted from the vehicle to back-office managementsystems and/or third parties such as 3PL, Shippers, customers or insurancecompanies.
Fleet Management
Asset monitoring as the group of applications that transform information from an asset (Vehicle, Cargo) to acontrol response center. This can be for maintenance purposes, exception handling, billing stolen vehicles
recovery etc.
Asset Monitoring
Telematics-enabled risk management is a specific area of commercial vehicle telematics that help insurancecompanies reduce their costs related to fraud and claims investigation.Risk Management
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Market Opportunity
6
The Indian Logistics market is expected to reach Euro 90 Bn by 2014 with a CAGR of~10 % & transportation will account to 62% of this market
Indian 3PL market is expected to grow at around 20 percent per annum in the next 3-
5 years
The Intelligent Transport Systems (ITS) Market in India is estimated to reach Euro
0.375 Bn by 2015 growing with a CAGR of 5 to 10 %
Vehicle tracking and fleet management segment of the telematics market in India
earned estimated revenues Euro 61 Mn in 2011-12 and said to reach Euro 400 Mn by
2015-16
It is estimated that only 15 to 20 % of the fleets utilize telematics in India
The Indian commercial vehicle market will double to 1.6 million units in the period
between 2012- 2017
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MARKET SHARE OF TELEMATICS
7
Dhanus
Technologies 11%
Ashok Leyland 6%
E Logistics 11%
Bio enable
Technologies
5.60%
Arya Om nitalk
14%
TMT 22%
Others 8%
Market Share
The current market of installed telematics devices is approximately 40,000 Units on Commercial
Vehicles. However, currently only 20,000 of these units are operational.
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TELEMATICS DEVICE REVENUES
8
0
2
4
6
8
10
12
2008 2009 2010 2011 2012 2013
5.35.7 6.2
7.2
8.5
10.3
Revenues(USD
Millions)
The revenues from Telematics device are expected to increase from USD 5.3 million
in 2008 to USD 10.3 million in 2013
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STRENGTHS
Fast product development cycle times
Quicker development of cash flow
Internet based connection with developers Proliferation of handheld devices
Closer connection to customers
Large population of potential users
WEAKNESSES
Restrictions to information access by OEMs
Resistance to change by service providers
Individual product branding makes user aggregationtougher than vehicle branding by OEMs
Smaller companies may have harder time buildingtelematics partnerships
OPPORTUNITIES
Group products, services and companies together toprovide monitored telematics offerings
Adapt European and Asian products to USAapplications
Position cell phones as information transfer devices
Partner with ERP providers on fleet management
Work with NHTSA, EPA and CARB to developaftermarket information pipeline
Growing population of digitally literate new car buyers
Pass Right to Repair legislation
THREATS
OEMs further restrict access to information in aneffort to tie customers to dealers
Telephone companies raise price of communicationfrequency access
New communication technology obsoletes your
current platform NHTSA pushes for driver distraction legislation
SWOT
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Demand Analysis
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11
Growth in International& Domestic Trade
Investment inTransportationInfrastructure
Growth of 3PL, 4PL
Growth of MNCs
Growth in Organized
Retail
Globalization ofManufacturing Systems
DEMAND
DRIVERS
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12
2 Wheelers
72%
Cars14%
Buses
1%
Goods Vehicle5%
Others
8%
% Total
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13
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Cars & Taxis 6,143 7,058 7,613 8,599 9,451 10,320 11,526 12,649 13,950 15,313 17,109
Buses 562 634 635 721 768 892 992 1,350 1,427 1,486 1,527
Goods Vehicles 2,715 2,948 2,974 3,492 3,749 4,031 4,436 5,119 5,601 6,041 6,432
Others 5,319 5,795 6,121 6,676 6,828 7,457 7,921 8,460 9,039 9,710 11,080
Two Wheelers 34,118 38,556 41,581 47,519 51,922 58,799 64,743 69,129 75,336 82,402 91,598
6,143
7,058
7,613
8,599
9,451
10,320
11,526
12,649
13,950
15,313
17,109
562
634
635
721
768
892
992
1,350
1,427
1,486
1,527
2,715
2,948
2,974
3,492
3,749
4,031
4,436
5,119
5,601
6,041
6,432
5,319
5,795
6,121
6,676
6,828
7,457
7,921
8,460
9,039
9,710
11,080
34,118
38,556
41,581
47,519
51,922
58,799
64,743
69,12
9
7
5,336
82,402 9
1,598
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Registered Motor Vehicles in India: 2000-2011
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FLEET HELD BY SRTUs
14
Maharashtra 19.00%
Andhra Pradesh
17.80%
Karnataka 17.40%
Tamil Nadu 16.20%
West Bengal 1.80%
Punjab 1.40%
Others 1.30%
SRTUs During 2010-11
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COST ANALYSIS OF SRTUs
15
Staff 40.00%
Fuel & Lubricants
31.20%
Spares & Materials
2.30%
Interest 6.60%
Other
5.30%
Performance of State Road Transport Undertakings (2010-11)
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COMPETITION SCENARIO
1. Magneti marelli
2. Applied Electro Magnetics
3. Harman
4. Map My India
5. Automotive Infotronics (AL +Conti JV)
6. Tata Fleet Management
7. Volvo Fleet Management
8. Itrack
9. Mahindra Telematics
10. Delphi IBM
11. CMC Limited
16
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REVENUE MODELS
17
Revenue Models
License Maintenance Service
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13